Rhetorical ethos and dramatic theory -- Syntax, style, and ethos -- The worth of words -- Memory and ethos -- Shaw, ethos, and rhetorical wit -- Athol Fugard's dramatic rhetoric -- Rhetoric and silence in Holocaust drama.

Perelman’s view of the role of persons in argument is one of the most distinctive features of his break with Cartesian assumptions about reasoning. Whereas the rationalist paradigm sought to minimize or eliminate personal considerations by dismissing them as distracting and irrelevant, Perelman insists that argumentation inevitably does and ought to place stress on the specific persons engaged in an argument and that the relationship between speaker and what is spoken is always relevant and important. In taking this position, Perelman (...) implicitly revives the classical conception of proof by character (ethos or “ethotic” argument), but despite an extended discussion of act and person in argument, The New Rhetoric does not give much consideration to the classical concept and confuses differing approaches to it within the tradition. The result is that Perelman treats the role of the speaker in argument only by reference to abstract techniques and does not recognize the importance of examining particular cases in order to thicken understanding of how ethotic argument works in the complex, situated context of its actual use. Consequently, Perelman’s account of the role of persons in argument should be supplement by reference to case studies, and to that end, I consider ethotic argument in W.E.B. Du Bois’ famous essay “Of Mr. Booker T. Washington and Others”. (shrink)

The untranslatable and intriguing notion of ethos (mores, goodness, character, etc.) contrasts in Ancient rhetoric with pathos and logos, the other two pisteis or means of persuasion. Rhetorical ethos is characterized by ambivalence; is it essentially extra- or intra-discursive? an effect of the soul or an effective simulacrum? stable or circumstantial? As a discursive image, an artefact of speech, ethos remains problematic in its legitimacy. As shown in this volume, Montaigne's readings of Ancient theories of (...) class='Hi'>ethos resonate in the Essais. The rhetorical effectiveness of Plutarch and Socrates versus Brutus and Seneca, for instance, is assessed in terms of ethos and a revealing style. Montaigne weighs rhetorical and ethical theories as he judges the writings of others, stages diverse types or characters, and develops in his book his own notion of ethos, paradoxical and dynamic, changing as is our soul. A variety of ethe narrated or enacted are also examined: Stoic figures and philosophers, generals, courtiers and honnetes hommes, Indians, tragic heroes and heroines, among others. This collection of essays, beyond Montaigne studies, contributes to intellectual history, and to rhetorical, ethical, and political inquiry, for the early modern period and beyond. Montaigne's quest for more human and humane modes of expression and action can be better understood in light of the notion of ethos, which raises issues of representation, subjectivity, social interaction, moral philosophy, politics, pragmatics, anthropology and identity. The contributors to this volume offer fresh new voices in the art of conversation about the Essais as they explore the many ramifications of Montaigne's ethos and the manifold ethe he brings forth. (shrink)

In Aristotle's Rhetoric, logos must be conceived as enthymematical argumentation relative to the issue of the case. Ethos and pathos also can take the form of an enthymeme, but this argumentation doesn't relate (directly) to the issue. In this kind of enthymeme, the conclusion is relative to the ethos of the speaker or (reasons for) the pathos of the audience. In an ideal situation — with a good procedure and rational judges — logos dominates and in the real (...) situation of Aristotle's time — with an imperfect procedure and irrational judges — ethos and pathos prevail. (shrink)

Jasper Griffin, in his recent book on Homer, has suggested that modern critics would do well to pay more attention to the localized insights and the general critical framework of the ancient Greek commentators. In a previous article, ‘Homeric Pathos and Objectivity’, he claimed to show, by careful study of those passages in which the scholiasts found λεος, οκτος or πάθος, that ‘the ancient scholars were right to regard pathos as one of the most important elements in the Iliad’. also (...) think this is a potentially fruitful and underdeveloped approach to the criticism of Homer and other ancient authors; and that the term pathos, together with ēthos, with which it is often coupled or contrasted, is one of the most suggestive, though also confusing, of ancient critical terms. I want to begin the story further back in time than the scholia, in the treatises on rhetoric and poetics from which the scholiasts’ critical vocabulary was largely derived. I propose to survey the use of ēthos and pathos as contrasted terms in these treatises from Aristotle to Longinus, in the hope that such a survey will not only clarify the various meanings and associations attached to these terms but will also throw a more general light on ancient critical presuppositions. Both Aristotle and Longinus used the ethos/pathos distinction to contrast the Odyssey and theIliad; and a clearer understanding of the significance they gave to these words may help us to appraise the critical usefulness of their comments. (shrink)

In their book Commitment in Dialogue, Walton and Krabbe claim that formal dialogue systems for conversational argumentation are “not very realistic and not easy to apply”. This difficulty may make argumentation theory less well adapted to be employed to describe or analyse actual argumentation practice. On the other hand, the empirical study of real-life arguments may miss or ignore insights of more than the two millennia of the development of philosophy of language, rhetoric, and argumentation theory. In this paper, we (...) propose a novel methodology for adapting such theories to serve as applicable tools in the study of argumentation phenomena. Our approach is both theoretically-informed and empirically-grounded in large-scale corpus analysis. The area of interest are appeals to ethos, the character of the speaker, building upon Aristotle’s rhetoric. Ethotic techniques are used to influence the hearers through the communication, where speakers might establish, but also emphasise, weaken or undermine their own or others’ credibility and trustworthiness. Specifically, we apply our method to Aristotelian theory of ethos elements which identifies practical wisdom, moral virtue and goodwill as components of speakers’ character, which can be supported or attacked. The challenges we identified in this case and the solutions we proposed allow us to formulate general guidelines of how to exploit rich theoretical frameworks to the analysis of the practice of language use. (shrink)

The ‘constructivist turn’ in political representation literature has clarified that representation is crucial in forging identities – through the creation of ideological and symbolic representations that mobilize and coalesce otherwise scattered and undefined social forces – and thus also why it is essentially an interpretative and performative activity. In this article I argue that, as a consequence of this emphasis on interpretation and performativity, this approach makes clear why the ethos of representatives is important in representation. To prove this, (...) I employ some insights from rhetoric. Rhetorical persuasion and democratic representation, indeed, call for a similar kind of judgment, as they both need to mediate between opposing exigencies: rhetoric between attentiveness to the specificity of the audience and the creation of new beliefs, and representation between being responsive to specific interests and giving them a new articulation. Mediating this tension requires an exercise of judgment that, being directed toward the future, inevitably introduces uncertainty into the relation. This is why both in rhetoric and representation the ethos is an essential element. However, as I argue in the conclusion, the personal qualities that should be considered relevant here are above political qualities, rather than technical or moral ones. (shrink)

Rhetoric, Composition, Life is written for teacher-scholars of rhetoric and composition who grapple with the following question: Can my teaching not only make a positive difference in the lives of my students but also, in so doing, contribute to making the world a better place? This dissertation argues that in order to be able to answer this question in the affirmative with a greater sense of possibility for the future, that a re-understanding of how the world and its populations or (...) multiplicities of "actors" co-exist is necessary. Such conceptual work is needed because, under the influence of critical pedagogy, teacher-scholars in rhetoric and composition have placed too much emphasis on consciousness and its role in the dynamics of subjectivity, agency, and social transformation. In an effort to open a new space for thought and pedagogy in rhetoric and composition, Rhetoric, Composition, Life engages in a protracted performance of encounter and response with the work of Martin Heidegger. The dissertation argues that Heidegger's thought not only invites us to think of the aforementioned issues in more ecological and existential-affective terms, but does so in a way that is rooted in and extends a concept at the heart of Aristotle's ethics and politics: phronesis. What emerges from the project is an ethos of pedagogy and politics rooted in the phronetic dynamics of "question-ability" and "response-ability," one that attends to and works with-in dynamics and rhythms of power, life, temporality, agency, and social change from a non-representational, ecological, and existential-affective perspective. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 33.3 (2000) 298-302 [Access article in PDF] Book Review Rhetoric Retold: Regendering the Tradition from Antiquity Through the Renaissance Rhetoric Retold: Regendering the Tradition from Antiquity Through the Renaissance. Cheryl Glenn. Carbondale and Edwardsville, IL: Southern Illinois UP, 1997. Pp. xii + 235. $19.95 paperback; $49.95 hardback. The past decade has produced a number of collections on women and rhetoric, women in rhetoric, and feminist approaches (...) to rhetoric. Reviewers of these collections have commended their contributions as pioneering works [End Page 298] in a new field while calling for book-length studies offering sustained appraisals of individual women figures and theoretical bases for approaching individual women and rhetorical issues, which must be approached differently if women and feminist issues are to be incorporated into the study of rhetoric. Ethos and audience, intention and identification, agonistic argumentation and collective narrative modes of argumentation--each of these takes on new shadings and nuances when women's practices are examined, and when various feminist theories are employed to assess those practices.Glenn's study is a welcome newcomer, a sustained analysis of rhetorical issues across periods, an analysis developed by spotlighting a series of women figures. Very deliberately, Glenn includes "heroic" figures such as Aspasia and Elizabeth I alongside their "lesser" sisters: the marginalized, until now unheard, and often uneducated women who developed rhetorics within severe restraints. The exposition illuminates a number of points in current feminist theory that are shaping rhetorical studies. Some may fault the selections in Glenn's study, and the inevitable omissions, and some may object that focusing on women's silence is yet another victim narrative. Careful readers, however, will find that the discussion of silence in women's rhetoric deftly reverses the traditional negative connotations: "Silence is perhaps the most undervalued and under-understood traditionally feminine rhetorical site" (175). Silence need not be read simply as "passivity. Silence may take many forms and serve many functions" (176), including "enlightened presence" (177).In "Cartographies of Silence" (The Dream of the Common Language, New York: Norton, 1978), Adrienne Rich writes, Silence can be a plan rigorously executed the blueprint to a life Do not confuse it with any kind of absence. (17) Rhetoric Retold begins and concludes by "mapping the silences" of women's presence in the history of rhetoric, and in the very conception of rhetoric. Like Rich, Glenn defines the subtle complexities of silence and absence: silence can indeed be a plan, rigorously executed. We should not confuse it with any kind of absence. Until recently, most histories of rhetoric have not given much attention to women as individual figures or as practitioners [End Page 299] of distinct rhetorical genres. Quite to the contrary, many histories have simply asserted, without proof or evidence, that women have always been forbidden to study or practice rhetoric. Strong assertions of absence belie the truth intimated by Democritus's rebuke: "A woman must not practice argument. This is dreadful. To be ruled by a woman is the ultimate outrage for a man" (Ancilla to the PreSocratic Philosophers, trans. Kathleen Freeman, Cambridge, MA: Harvard UP, 1983, 103). Glenn's double starting point is the question, who left them out, and why? Their absence from our histories has been one among many sources of their silence. The historiographical discussion happily avoids simple charges of phallocentrism and misogyny and instead looks at how entire systems of culture, within different periods, constructed women's roles and voices. Deep background detail within each historical section provides a welcome context for thinking through complex questions of what is rhetorical among the many women's discourses presented for consideration.Although Glenn's study does not dwell on this point, some of the fault for the omission of women from histories of rhetoric, and evidence of the rigorous deliberateness of that omission, can be found in the robust maleness of eighteenth- and nineteenth-century classical philology, and the neoclassical educational systems it underwrote. The quip in Pope's "Epistle 2: To a Lady" of The Moral Essay, "Nothing so true as once you [Martha... (shrink)

According to Aristotle, character (êthos) and emotion (pathos) are constitutive features of the process of phronetic practical deliberation: in order to render a determinate action-specific judgement, practical reasoning cannot be simply reduced to logical demonstration (apodeixis). This can be seen by uncovering an important structural parallel between the virtue of phronêsis and the art of rhetoric. This structural parallel helps to show how Aristotle's account of practical reason and deliberation, which constructively incorporates the emotions, illuminates key issues in contemporary democratic (...) theory concerning deliberation at the political level. (shrink)

Ombudsmen are profoundly a part of the ethos of newspaper journalism. In this essay, I argue that Daniel Okrent's tenure as the public editor of The New York Times provides American journalism and individual ombudsmen a model by which to meet part of the ethical standard Meyers (2000) posits. I assume that individual ombudsmen should assert moral authority in the position through a persuasive use of rhetorical ethos. The ethical appeals of Okrent and Michael Getler, ombudsman at (...) the Washington Post, were compared. Despite structural and institutional similarities in the positions, Okrent's ethical appeal fits Meyers' model and Getler's does not. (shrink)

The article discusses work ethos in American ceremonial discourse addressed to the young entering adult life. Its aim is to investigate whether the Protestant work ethic still pervades the American thinking about work. Through a qualitative analysis of the corpus of 100 randomly selected commencement addresses delivered during 2016 and 2017 graduation ceremonies in American universities, it is shown how work-related topics are employed by the speakers celebrating the graduates’ academic achievements and providing them with advice for the future. (...) The Discourse-Historical Approach, committed to Critical Discourse Analysis, has been chosen as a methodological approach, integrating the interpretation of discourses and texts with sociological and historical research, studies on narration, stylistics, rhetoric and argumentation theory. As the discourse to be analyzed is culture-specific, I have decided to combine the Discourse-Historical Approach with Cultural Studies. (shrink)

Modern converged mass media, particularly television and the World Wide Web, may be fostering a new orality in opposition to traditional alphabetical literacy. Scholars of orality and literacy maintain that oral cultures feature reduced levels of critical assessment of media messages. An analysis of Aristotle's description of ethos, as presented in that philosopher's Rhetoric, suggests that an oral culture can foster media that deliver selective truths, or even lies, thus ranking poorly in hierarchical ethical schemata such as those developed (...) by Kohlberg, Gilligan, and Baker. (shrink)

The article examines the influence of Aristotelian rhetorical theory on the epistemology of Newman. This influence is established on historical grounds and by similarity of content. Specifically, the article sheds light on how the rhetorical notions of ethos, logos, and pathos are all implicitly incorporated into Newman’s theory of knowledge concerning the concrete. The section on rhetorical ethos focuses on Newman’s appeal to the “prudent man.” Concerning logos, particular attention is paid to the rhetorical (...) enthymeme and in what sense Newman’s method of argument can justifiably be described as enthymematic. Pathos, in turn, is shown to be significant for the way in which Newman views the subjective dimension of the individual’s coming to knowledge. The rhetorical rationality that emerges sets the stage for clarifying, in another context, other more theological themes in Newman’s writings, such as his religious apologetic, his understanding of tradition, and even his Christology. (shrink)

Prelude : scientists as prophets and the rhetoric of prophecy -- The Delphic oracle and ancient prophetic ethos -- The natural magician and the prophet : Francis Bacon's ethical alchemy -- Confirming signs : the prophetic ethos of the early Royal Society -- Interlude : competing ethical models and a catch-22 -- J. Robert Oppenheimer : cultic prophet -- Rachel Carson, kairotic prophet -- Media, metaphor, and the "oracles of science" -- Climate change and the technologies of prophecy (...) -- Postlude : problems and solutions. (shrink)

When a term is used in science, we tend to integrate its origins, functions, and history to see if the term is a scientific one or comes from other fields. The term «empathy» is an example to such a case. This article challenges the widespread view that empathy is the capability of a person to understand emotions and thoughts of others. We will deconstruct the concept of empathy as an academic one by focusing on its limits. We will discuss the (...) possibility of empathy for humans in critically reconstructing the meaning of the word and its meanings from its ancient origins to contemporary research. Our question is centered on cognitive actions that enable empathy as an emotional way of understanding others. Based on our findings, we argue that the concept of empathy is a recently established academic term. As a concept, it matches with some alternative concepts such as apathy and sympathy. In rhetoric, it is the pathos of the speech that affects the speaker by emotions since no specific receptive ability of the speaker is needed. Similarly, when we use the term empathy, we should use it as a category of the sender, not that of the receiver. This concept of logical empathy opposes to the classical view of empathy studies emphasizing that empathy is a receptive category of the receiver. So, empathy is nothing else but the ability to send emotional or intellectual content suitable to a capable receiver. Also, the comparative study in the concept of empathy in Buddhism gives us evidence that empathy is a spiritual or mental concept whose applications are in the area of pre-linguistic states and esoteric contexts. In rhetorical terms we could define it as a persuasive mood of pathos-driven speech. (shrink)

The author argues that the persuasive process is articulated within a dynamic linking beliefs and emotions. The different possible states of equilibrium balancing these two aspects define a persuasive process as more inherently rational or more inherently rhetorical. This latter, being marked by an immediate emotional participation, functions within a social context of the community type. It is dominated by an aesthetic form of communication, where epistemic belief proceeds out of a conformist adherence to the ethos of the (...) group. Its extreme form is represented by the discourse of propaganda. Linked to the epistemic structure of the rhetorical discourse there corresponds a moral structure of resentment and an authoritarian social structure. Although rational elements and emotional elements still coexist within concrete discourses, the possibility of distinguishing them in terms of autonomous functionalities represents the specific adjunct brought by philosophical reflection to the determination of the epistemic structure of persuasion. (shrink)

Social media platforms have become crucial channels for radical right populist leaders to broadcast anti-immigrant views. These politicians employ various rhetorical appeals, such as pathos (emotional language), logos (logical arguments), and ethos (speaker credibility), to sway public opinion. This study considers the anti-immigrant rhetoric of prominent European populist radical right leaders across X, Instagram, and Facebook, analysing the prevalence of these rhetorical strategies across different platforms. From the perspective of mediatization theory, politicians can adjust their messages to (...) fit with the design and formats of various social media platforms. Party leaders often resort to emotional appeals on X, with its limited space for communication, as well as on Facebook, where emotional interaction buttons and discussion features can encourage emotional rhetoric as well. Logical appeals (logos) are common on platforms such as Facebook and X, which offer options to easily share information in the form of texts and links. Additionally, ethos, associated with speaker’s credibility, is common in posts on platforms that facilitate closer engagement with the party leaders’ constituents, such as Facebook and Instagram. These findings underscore the importance of considering platform design when shaping political communication strategies. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 36.4 (2003) 353-375 [Access article in PDF] A Rhetoric for Polytheistic Democracy: Walt Whitman's "Poem of Many in One" Peter Simonson Department of Communication University of Pittsburgh This essay aims to generate rhetorically oriented normative communication theory useful for the current socio-intellectual moment. It draws upon Walt Whitman's 1850s poetry as an artistically compelling statement of what I call polytheistic democracy, a form of life marked (...) by three overlapping ideals: pluralistic tolerance for multiple gods and moral orientations; commitment to recognizing, preserving, and artfully representing socio-cultural variety; and receptivity to contact with a diverse range of particular others. Whitman offers theory in the sense of a structured way of seeing. It is normative in that it describes a world that might be, not one that is, and provides orienting visions, regulative ideals, and topoi of praise and criticism that stand available to guide the communicative practices of individuals, groups, and institutions alike.The theory is "rhetorically oriented" in that it draws upon techniques and vocabularies developed within the rhetorical tradition. Methodologically, it is generated through rhetorical criticism and imitatio. I offer a reading that brings out the rhetorical dynamics of Whitman's vision of polytheistic democracy as articulated in his 1856 "Poem of Many in One" (later and canonically titled "By Blue Ontario's Shore"), a central social statement in his much-revised masterwork, Leaves of Grass. In so doing, I hold Whitman up as a model for imitatio, the complex interpretive practice whereby, in Michael Leff's words, historical texts come to serve "as equipment for future rhetorical production" (1997, 201). Imitatio is an intellectually generative process. "As the embodied utterances of the past are interpreted for current application, their ideas and modes of articulation are reembodied, and old voices are recovered for use in new circumstances" (203).I couple imitatio with a neo-pragmatist rhetorical criticism oriented toward practice and reflection in the current cultural moment. Whitman gains significance insofar as he helps us experience, think about, and act [End Page 353] within the worlds we now traverse. 1 Among other qualities, those worlds are marked by heterogeneous groups and people who must continuously find ways to live with one another; by large institutions that stand as steady reminders that individuals may not matter very much; by ubiquitous electronic and print media offering copious streams of symbolic culture; and by countervailing geographical forces of circulation and social segmentation of fleshly bodies in the material spaces of public life. In worlds with such qualities, Whitman is a useful locus of imitatio—someone whose cosmopolitan social imagination, deep pluralism, wide-ranging habits of contact, and attention to corporeal individuals all serve as useful equipment for new rhetorical and moral production."Poem of Many in One" has a self-exemplifying 2 aspect to it, for it models what it aims to cultivate in the world. Whitman's print-based rhetoric provides an overarching vision of polytheistic democracy and mass community, scattered across time and space and actualized partly through individuals. His discourse models this social condition by displaying radical openness to high and low, sacred and profane, the admired and the socially despised. It is rhetorically driven by a copious style and an aesthetically oriented democratic ethos that Whitman's mediated eloquence aims also to generate in its readers. Its success thus hinges on readerly receptivity and cultivated ethos that re-embodies aspects of his sensibility and rhetorical techniques, giving them new momentum in scattered realms of social being.I amplify key components of Whitman's normative vision not to trump competing moral principles and orientations but to supplement them. In this sense, my essay is pluralist all the way down. It is socially pluralist in that I believe in encouraging the development and preservation of multiple sets of normative orientations, with no single principle or moral perspective ordering all others. It is individually pluralist in that I understand moral principles as interpretive and rhetorical resources deployed and judged on the basis of their contingent appropriateness and usefulness. 3 "One does not... (shrink)

At least since the time of Plato’s writings, epideictic rhetoric has been criticized as deceptive, as epistemologically bankrupt, and as politically irrelevant. Aristotle himself emphasizes that the key ‘topic’of epideictic is amplification and stresses that the epideictic orator chiefly adds ‘size’ and ‘beauty’ to widely shared memories. This paper reinterprets Aristotle’s statements and argues that Aristotle’s account brings to light significant civic resources embodied in epideictic. A genuine statesman uses ceremonial speech to articulate and explain a regime’s underlying ethos (...) and purposes; thus he defines the regime’s telos and orients the citizenry toward it. In that way, it is argued, epideictic oratory is not the trivial cousin of deliberative and judicial rhetoric, but rather the rhetorical genre whose essential function is to explain and defend the fundamental building blocks of the regime. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Rhetorical Investigations: Studies in Ordinary Language CriticismJeffrey WalkerRhetorical Investigations: Studies in Ordinary Language Criticism. Walter Jost. Charlottesville: University of Virginia Press, 2004. Pp. xiii + 346. $55.00, hardcover.As the sixth-century BCE poet Theognis once wrote, "Hearken to me, child, and discipline your wits; I'll tell / a tale not unpersuasive nor uncharming to your heart; / but set your mind to gather what I say; there's no (...) necessity / to do what's not according to your will" (Theognidea 1235–38; my translation). While this poem ostensibly is a pederastic proposition, it is also and more fundamentally (as I have argued elsewhere) a poem about poetry as a rhetorical transaction. Poetry is the poet's act of heart-charming persuasion or seduction; the duty of the audience, the object of the poet's seduction, is to "discipline your wits," that is, to exercise hermeneutic and critical judgment on the way to understanding fully and being persuaded or unpersuaded to think or do as the poet asks (for seduction is not compulsion). Finally, and as Theognis's poetry elsewhere suggests, the audience's act of being-persuaded or unpersuaded ultimately is an enactment of, a rehearsal of, an ethical or intellectual position (stance, schêma) that is on its way (with further, repeated rehearsals) to becoming part of the audience's ethical-intellectual performative repertoire, or in other words its êthos, or what Kenneth Burke would call its identity.This richly researched, densely argued, excellent book by Walter Jost could well be understood as a modern (or postmodern) instantiation of a "Theognidean" rhetorical poetics. At one point early on, for example, Jost invokes Angus Fletcher to sum up the activities of an ordinary-language approach to poetry as "thinking the poem": "taking the poem as an occasion for thought; thinking through the poem; being aware of one's thoughts as one reads the poem; looking for some logic in the poem; allowing the poem to trigger certain lines of thought," and so forth (Fletcher, Colors of the Mind, 111–12; Jost 9–10). This is "disciplining one's wits" to "gather what the poet says" and to follow out its implications on the way to judging what Jost calls "the meaning and quality... of an experienced artifact or event or performance" (10). As Jost develops his theoretical frame, which draws most heavily from Ludwig Wittgenstein, Stanely Cavell, and Kenneth Burke—as well as a host of others in a basically pragmatist tradition—this becomes an explicitly rhetorical approach to poetry, and specifically to Robert Frost's poetry, understood as an epideictic "showing forth" of thought that invites its audience, like Theognis's addressee, to "think [End Page 178] the poem" through and to form a relationship (whether identificational or contestatory) with the system of topoi that underwrites its judgments.Rhetorical Investigations is divided into two main parts. "Book I," titled "Rhetoric: An Advanced Primer," consists of four chapters that attempt to lay out the conceptual framework for, and to philosophically justify, Jost's rhetorical-hermeneutic approach to poetry, while also setting up Robert Frost as a distinctive exemplar of a "low modernist" practice that demonstrates the central themes of ordinary-language and pragmatist philosophy, essentially by dramatizing them, and that stands as a significant (if under-appreciated) alternative to the "high modernist" mode of Ezra Pound, T. S. Eliot, and their successors. Frost, in other words (though Jost does not say this explicitly) takes the less-traveled modernist path that Kenneth Burke embarked on in Counter-Statement and pursued for the rest of his career. The key topoi for the framework laid out in these four chapters are: dialectic/dialogue as the medium for an ordinary-language philosophical practice (chap. 1); rhetorical invention as what is missing from "high modernism's" sense of epistemological crisis and anomie (chap. 2); "grammar" as the system of topoi, or commonplaces, that underwrite ordinary language-use and are instantiated by it, and that provide the grounds (what speakers "acknowledge") for deliberation and judgment in practical thought and action (chap. 3); and logic as the implicatures of ordinary-language thought that enable epideictic argument in poetry and that make it something... (shrink)

This paper examines from a cognitive perspective the rhetorical and epistemic advantages that can be gained from the use of (extended) metaphors in political discourse. We defend the assumption that extended metaphors can be argumentatively exploited, and provide two arguments in support of the claim. First, considering that each instantiation of the metaphorical mapping in the text may function as a confirmation of the overall relevance of the main core mapping, we argue that extended metaphors carry self-validating claims that (...) increase the chances of their content being accepted. Second, we show how the recognition of an extended metaphor’s sophistication and relevance (on behalf of the addressee) can benefit the speaker’s perceived competence (ethos). We then assess whether these two arguments measure against the dual epistemic monitoring postulated in the notion of epistemic vigilance (i.e., assessment of the source of a message and assessment of the message) and conclude that extended metaphors may fulfil the requirements of epistemic vigilance and lead to the stabilisation of a belief. We illustrate our account with an analysis of the extended metaphor of the USA as an empire found in a political pamphlet written by the Swiss politician Oskar Freysinger. (shrink)

For decades, Anderson has been pressing critical theorists and literary scholars to acknowledge the inescapably normative dimensions of their work. Through careful attention to rhetorical styles, she has persuasively argued that epistemological positions and social theories are tethered to “characterological” judgments—to implicit endorsements of ethos. Meanwhile, critical discourse has warmed to the claims of lived experience (the “turn to ethics,” the interest in “affect”), but the “ethical” has remained a negative movement, either as the critique of social and (...) discursive structures or as clearing space for the “other”—and “affect” has been construed as the pleasure and self-care that enable resistance to the pressure of these structures. The questions that galvanize ethical criticism (What is wrong with the way things are?) and theories of affect (How can I survive?) continue to evade the deeper one that Anderson sees as basic to any theorizing: How should I live?The lesson of Anderson's The Way We Argue Now is that ethics without ethos is shallow. In Psyche and Ethos, the lesson is that psychology without morality is benumbed. Though Anderson is characteristically judicious in her reconstruction of the arguments she opposes, there are several rhetorical targets in these lectures. The first is contemporary cognitive science, which pictures moral thinking as either the “belated” rationalization of decisions really made by “automatic” psychological processes or as a mechanism for eliminating “cognitive dissonance.” Anderson shows how these pictures assume an abstracted, “punctual” model of moral experience; their “deflationary” zeal ironically depends on an untenable ideal of moral voluntarism that is then speciously “debunked.” By contrast, novels are able to explore the temporal dimension of moral consciousness, especially through their representation of what she calls “moral rumination,” a concept further developed in her recent contribution to Character: Three Inquiries in Literary Studies. Anderson shows, moreover, that narrative fictions like The Winter's Tale, Middlemarch, and The Beast in the Jungle understand “belatedness” not as evidence for the superficiality of morality but as a distinct mode of moral recognition that can unfold only across time.Anderson worries that the new “eudaimonic” literary criticism, which explores “enabling moods,” unwittingly perpetuates the moral confusion of empirical psychology and “privileg[es] psychological over moral desiderata,” even as certain “psychological states” are “presented as morally desirable.” This contradiction is another iteration of one she has been confronting throughout her career: the strange incapacity of critical discourse either to recognize or to avow the normative claims—the elaboration of an ethos as good or valuable—with which it is nonetheless saturated. Still, the contradiction has been a defining feature of modern “therapeutic culture” (a formulation she employs): the neutral, functionalist descriptions of empirical psychology ostensibly bracket morality, yet some descriptions are inevitably coded as “better” or “worse,” and they are consistently harnessed to fully moral evaluations. It is rare to hear a literary theorist of Anderson's provenance reanimate, if indirectly, the criticism that Philip Rieff, Christopher Lasch, and Jackson Lears directed toward “therapeutic culture,” which has largely been forgotten or vulgarized by right-wing pundits. In essence, however, her plea is similar to theirs: she wants us to acknowledge that the moral life is integral to the “healthy” life; and she wants critics to stop dismissing it as epiphenomenal to either psychology or politics. She sees the novel, and the humanities more broadly, as the preeminent cultural vehicles for “clarifying” the moral life. (shrink)

As a response to the decoupling of the ‘talk’ and the ‘walk’ in organizations regarding claimed goodness and actions, this contribution explores the role of the rhetorical modes of ethos, pathos, and logos as a new form of wise communication to handle timely ethical and societal issues. We develop a criticism of one-sided, often logos-oriented and instrumentalizing, irresponsible and unresponsive approaches taken by organizations in their communication efforts, and then go on to propose a more balanced, proto-wise integration (...) of the three modes as part of embodied practice. We differentiate and reintegrate these rhetorical forms, and discuss them in relation to embodied, ethical and aesthetic practices that are qualified as responsible, responsive, and reasonable in and beyond organizations. Finally, some implications and perspectives on organizing an embodied, living ethos of sustainability are suggested. (shrink)

This essay offers, as a counterpart to pragma-dialectical argument, a “new rhetoric” produced in the situated discourse of a public forum when a community addresses matters of common urgency and undertakes informed action. Such a rhetoric takes the principles of discourse ethics as its informing dialectic by identifying an interlocutor as one who is obligatedboth to argue effectively,and also to hold open, even reinforce, norms of communicative reason. Implications concerning the study of fallacies and theethos obligations of communicative reasoning are (...) discussed. (shrink)

La filosofía de H. G. Gadamer propone un modelo de racionalidad que polemiza con el de la racionalidad científica moderna, pero más por razones ético-políticas que epistemológicas. Su intención es legitimar la Retórica en el marco de la cultura de las ciencias, para recuperar el momento comunicativo y de persuasión de la racionalidad humana, que dicha cultura sacrifica. Para este objetivo, el modelo de la filosofía práctica de Aristóteles aporta una orientación útil.

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Being Made Strange: Rhetoric Beyond RepresentationPat J. GehrkeBeing Made Strange: Rhetoric Beyond Representation. Bradford Vivian. Albany, NY: State University of New York Press, 2004. Pp. 229. $55.00.To call Being Made Strange an important contribution to our ongoing conversation about rhetoric and its philosophical dimensions would be too trite for a book of the density and complexity that Professor Vivian has given us. This book, for whatever weaknesses it (...) may have, stands alone in its boldness, scope, and aggressiveness in pursuing some of the most important questions facing rhetorical theorists and communication ethicists. Being Made Strange goes after what has been a critical and unyielding question for rhetoricians for some time now: "Can one conceive of rhetoric without appealing to essential notions of human being?" (9). To explore this possibility, Vivian has turned his significant knowledge of twentieth-century continental philosophy to bear upon rhetorical studies with a particular emphasis upon ethos and the middle voice. In so doing, he continually appeals to a privileging of "difference rather than identity, multiplicity instead of unity, and mutation instead of essential continuity" (15).This is not a book that I recommend lightly, for it is not a book to be read lightly. Those without the particular type of patience required to read primary texts in continental philosophy likely will tire quickly and lose sight of its contributions or read too hastily and miss the significance of this text. Being Made Strange was not written as a primer or a translation, but as a study that speaks to scholars who are seriously invested in the questions that Vivian is asking and who are willing and able to read slowly and carefully. Those who ascribe dogmatically to the populist or Orwellian schools of writing and scholarship may well be frustrated by this text's tendency to presume more capacity, engagement, and work from its readers. For those willing to do such work and expend the energy and time required to really read this book, I think the rewards will more than justify the effort. Certainly, there are some chapters that make for easier reading than others. In general, the second half of the book demands far less from the reader than the first.Being Made Strange is divided into three major sections. The first section offers an overview of the history of rhetorical studies, contrasting it to the sentiments of contemporary philosophy. Vivian particularly notes the priority of [End Page 340] representation and active voice in rhetoric and thus sets out the foundation of his critique. The second section offers the theoretical intervention that is to serve as salve for the difficulties of representation and active voice. Here, Vivian offers us an explication of rhetoric in the middle voice, as neither active nor passive, dissociated "from its conventional affinity with speech and intention" (77). Working primarily from the writings of Michel Foucault, he refigures ethos as "a discursive practice rather than the expression of an essential state of being" (104). These moves then enable Vivian to set his sights on theories of style and ethical inquiry in rhetorical studies. Finally, the third major section provides us with two more concrete studies that set out to demonstrate how rhetorical inquiry might look after the revolutionary reforms proposed in section two. The first study, on discourses concerning the relationship between Thomas Jefferson and Sally Hemmings, is an outstanding piece of scholarship that can stand (and has stood) alone. The second is a study of the rhetoric of silence that offers a compelling criticism to how silence has been figured in most rhetorical studies as another form of speech, maintaining the privileged space and operation of speech and representation in rhetoric. The concluding chapter, entitled "Rhetoric in a Nonmoral Sense," is perhaps the most ambitious, but it is also the most prone to excesses, which is entirely normal for conclusions of such books.I would be remiss if I did not mention some of the weaknesses that trouble me about Being Made Strange. I have to confess, without playing the apologist too strongly, that at times Vivian paints an excessively bleak picture of the history of rhetorical studies. Particularly in the first... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Bodily Arts: Rhetoric and Athletics in Ancient GreeceMindy FenskeBodily Arts: Rhetoric and Athletics in Ancient Greece by Debra Hawhee. Austin: University of Texas Press, 2004. Pp. xiv + 226. $40.00, hardcover.In Bodily Arts, Debra Hawhee constructs an often compelling, always interesting case for the conceptual and material linkages between the ancient arts of rhetoric and athletics. In so doing, Hawhee also highlights the integral role of the musical (...) arts to rhetorical and athletic training. Throughout the book, Hawhee weaves together close readings of multiple texts (poetry, oratory, sculpture, painting, architecture) in order to illuminate the intricate “network of overlapping practices” that connect the bodies of rhetoric, athletes, and musicians in Ancient Greece. To this reader, the central strengths of the study are methodological as well as conceptual. In terms of method, Hawhee carefully and with studied finesse integrates close readings of visual, spatial, and verbal texts and practices. In the wrong hands, this type of endeavor can easily appear as the worst kind of pastiche. Not so in this case where Hawhee manages the textual interpretation with deft expertise. Conceptually, the central premise that rhetoric was a practice that was fully embodied and, most importantly, that embodiment was not in a hierarchical relation to reason, rationality, and the mind is provocative. Hawhee argues that the relations of mind-body in Ancient Greek culture were understood as a complex interlocking system that, when trained through physical practices emphasizing rhythm, repetition, and response (to/with an encounter), resulted in the possible transformation of the very nature of the self. [End Page 197]In the process of constructing the argument for the connections between rhetorical and athletic training and performance, Bodily Arts moves through three phases. The Introduction and first three chapters lay the theoretical groundwork for the second phase: the introduction of the concept of phusiopoieses in Chapter 4. Chapters 5–7 then discuss the actual rhetorical and athletic spaces, practices, and bodies of and in phusiopoiesis.The introduction opens with description of a first-century BC bronze statue of an “Antikythera Youth” (3). Hawhee uses the mystery surrounding the identity of the figure (deciphered largely through interpretations of the actions implied by the stature of the statue) to articulate the connections between the body of the rhetor and the body of the athlete as well as to introduce the importance of the body to Greek values of hexis (comportment) and aretē (virtuosity). The Introduction also presents three critical relations that serve both as conceptual departure points as well as hail the multiple audiences of the book: relations of body and mind, learning and performing, and classical studies and rhetorical studies. Hawhee’s perspective is quite straightforwardly that rhetoric is an art that required physical training and physical performance.Chapter 1, “Contesting Virtuosity: Agonism and the Production of Aretē,” connects the values of agon and aretē and argues that the “very logic for linking rhetoric and athletics” lies at the heart of this relation (22). Hawhee argues that agon and aretē are less about ends (victory and virtue) and more centrally concerned with embodied processes. Agon, through Hawhee’s reading of Hesiod’s Work and Days, is articulated as a mode of encounter that produces a particular, and possibly transformative, response. Aretē is the bodily performance of virtuosity. Central to this performance, according to Hawhee’s interpretation of the Olympic ethos through Pindar’s poetry, is the activity of questing. Aretē is demonstrated rather than simply won or attained. Following these definitions of agon and aretē, the chapter moves to illustrating the shared language of rhetoric and athletics in terms of these values. Hawhee argues that this shared vocabulary confirms that sophistic rhetoric was understood and practiced as an embodied and agonistic art “fused and infused” with athletics (43).In Chapter 2, “Sophistic Mētis : An Intelligence of the Body,” Hawhee describes mētis as cunning and somatic becoming that “infuses the arts of rhetoric and athletics with a kind of bodily intelligence... not an explicit set of precepts but rather a tacit style of movement running through most kinds of actions, including thought” (47). Moreover, the movement of mētis [End Page 198] is corporeal. It... (shrink)

As an example of Aristotle's genre of epideictic, or ceremonial rhetoric, the Hippocratic Oath has the capacity to persuade its self-addressing audience to appreciate the value of the medical profession by lending an element of stability to the shifting ethos of health care. However, the values it celebrates do not accurately capture communally shared norms about contemporary medical practice. Its multiple and sometimes conflicting versions, anachronistic references, and injunctions that resist translation into specific conduct diminish its longer-term persuasive force. (...) Only when expunged of these elements and reconstructed using values over which there is widespread agreement can the Oath succeed in moving its audience from core values located in past discussions to principled action in the future. (shrink)

Cet article porte sur la construction de l’éthos de Donald Trump dans l’interview diffusée le 2 juin 2024 sur la chaine nationale américaine _Fox News_. Cette interview fait suite à la condamnation de l’ancien président américain le 30 mai 2024 à New-York dans l’affaire Stormy Daniels. Notre étude qualitative et quantitative rend compte de la façon dont Donald Trump procède à une forme de construction éthotique valorisée en et par le discours. L’étude de procédés linguistiques, rhétoriques, stylistiques, argumentatifs ou interactionnels, (...) analysés comme figure de proue du style de Donald Trump montre comment le candidat véhicule une image héroïque, à laquelle une partie de l’électorat américain peut adhérer. Notre étude dévoile aussi que, en toile de fond, sont utilisés des lexèmes, des vocables favorisant un effet émotionnel fort, étant articulés autour d’émotions négatives (la peur, la méfiance, le doute, le danger, etc) pour mieux promouvoir son rôle héroïque face à la diplomatie am... (shrink)

ABSTRACT Many rhetorical theories of ethos mark their relationship with time by focusing on two temporal poles: the timely ethos and the timeless ethos. But between these two temporal poles, ethos is also durative; it lingers, shifts, accumulates, and dissipates over time. Although scholarship often foregrounds the kairotic and static senses of ethos popularized in Aristotle's Rhetoric, this article highlights how the chronic elements of ethos are no less important to rhetoric. By examining (...) Xenophon's and Plato's representations of the trial of Socrates, this article contends that these competing views about the temporalities of ethos have a storied history that predates Aristotle's writings. This analysis also expands received understandings of Plato's contributions to rhetoric by illuminating how his view of ethos is deeply intertwined with ongoing philosophical practice. The article concludes by arguing that rhetorical studies has much to gain by more closely attending to the cumulative aspects of ethos. (shrink)

In her essay examining how rhetoric attends to an “explicitly nonhermeneutic, ethical dimension” of the relationship between self and other, Diane Davis argues that the act of attunement is vital to the rhetorical challenge of “keep[ing] hermeneutic interpretation from absorbing the strictly rhetorical gesture of the [other’s] approach, which interrupts the movement of appropriation and busts any illusion of having understood” (2005, 208, original hers). This comment is part of a larger conversation about ethical action in the face (...) of radical alterity, those marks and gestures of the other that “communicate more than I can comprehend, a ‘surplus’ of alterity that I can neither appropriate nor abdicate” (2005 .. (shrink)

Montaigne insiste ao longo dos Ensaios em seu desprezo pela retórica. Mas como procuraremos mostrar aqui, sua "forma natural" inscreve-se em grande medida dentro dos termos da própria retórica, sob uma mobilização particular dos preceitos e convenções tradicionalmente apropriados à escrita em primeira pessoa, especialmente aqueles que regulavam o sermo familiaris, gênero recuperado pela primeira vez na Renascença por Petrarca. Retomamos assim, para desenvolvê-la, a fecunda intuição de Hugo Friedrich que, em sua clássica obra sobre os Ensaios de Montaigne, aponta (...) o seu parentesco com a forma epistolar de Petrarca, sem, porém, acompanhá-lo quando distancia o ensaio da epístola familiar, por entendê-lo como marco de ruptura com os procedimentos da retórica e, assim, com toda a prosa artisticamente trabalhada do humanismo. Montaigne insists throughout the course of the Essays on his disdain for rhetoric. But as we try to expose here, his "natural form" includes itself to a large extent in the terms of rhetoric itself, under a particular usage of the precepts and conventions traditionally appropriate to the discourse in first person, especially those which regulated the sermo familiaris, genre recuperated for the first time in the Renaissance by Petrarch. We retake, in order to develop it, the fruitful intuition of Hugo Friedrich in his classical work about Montaigne's Essays, indicating its kinship with Petrarch's epistolary form, without, however, following him when he moves the essay away from the familiar epistle by interpreting the essay as a rupture with the rhetorical procedures and therefore with all the artistically worked prose of humanism. (shrink)

ABSTRACTConcerned with how individuals assess scientific experts on the Internet, our research investigates the virtual r/science subreddit and their popular Ask-Me-Anything series, where sci...

Taking as its starting point the commonly held claim about the obscurity of the concept of sovereignty, the article first identifies a fundamental paradox between the classical Westphalian notion of state sovereignty and human rights. In the rhetoric of international politics, attempts to establish the responsibility of states to respect human rights and fundamental freedoms within their jurisdictions are often countered with claims referring to the “sovereign equality” of all states and the subsequent principle of non-intervention. The article suggests that (...) in a more contemporary understanding of sovereignty the responsibility of a state to respect human rights and fundamental freedoms is seen as a constituent ingredient of the state itself. The chapter continues to elaborate how this change has come about. The classical notion of sovereignty is illustrated through a reading of Bodin’s Six Books of the Commonwealth (1576). In Bodin’s world, sovereignty is a constitutive element of the state, and the possibility of a multitude of sovereign entities in a global world logically denying the possibility of any “supra-national” normative framework is still a minor consideration. This possibility is only worked out with the emergence of international law. In both classics such as Emmerich de Vattel’s The Law of Nations (1758) and more contemporary treatises such as Lassa Oppenheim’s International Law (1905), state sovereignty has become conditional to recognition by other sovereign states and a subsequent membership in the “family of nations.” The conditional membership in the “family of nations” involves a contradiction: a sovereign state must act in a “dignified” manner, it must use its sovereignty with “restraint” by respecting the human rights and fundamental freedoms of its citizens, i.e., it must employ its sovereignty in a non-sovereign way. This restriction of sovereignty, addressed as “ethical sovereignty,” becomes a constitutive element in a post-Westphalian state and a central ingredient in the contemporary doctrine of humanitarian intervention. The article further criticizes the various uses (and abuses) of “ethical sovereignty” in the regulation of “failing” and “rogue” states and concludes by identifying its general political dangers. Finally, with reference to Jacques Derrida’s Rogues (2003), the article suggests a more radical reappraisal of the concept of sovereignty.It is a fact that sovereignty is a term used without any well-recognised meaning except that of supreme authority. Under these circumstances those who do not want to interfere in a mere scholastic controversy must cling to the facts of life and the practical, though abnormal and illogical, condition of affairs.1—Lassa OppenheimBut to invoke the concept of national sovereignty as in itself a decisional factor is to fall back on a word which has an emotive quality lacking meaningful specific content. It is to substitute pride for reason.2—Eli Lauterpacht. (shrink)

Descriptions of battles in ancient authors are not mirrors of reality, however dim and badly cracked, but are a form of literary production in which the real events depicted are filtered through the literary, intellectual, and cultural assumptions of the author. By comparing the battle descriptions of Julius Caesar to those of Xenophon and Polybius this paper attempts to place those battle descriptions in their intellectual and cultural context. Here Caesar appears as a military intellectual engaged in controversies with experts (...) in the Greek tradition of military theory-rejecting materialist strains of Greek thinking-and also as a Roman soldier whose military experience and cultural conceptions about how battles work could not be fully accommodated by Greek models. Caesar adapts from the Greeks an intellectual model of tactics based on physical metaphors, but adjusts Greek theory to Roman experience: Caesar's tactical physics ramifies from the crash-impetus-of the legionary charge rather than the push of the phalanx. Caesar also adapts from the Greeks a simplifying model of military psychology, adjusting a Greek binary scheme of morale into a three-level model to accommodate a Roman military ethos of steadiness in combat. Greek military thinking downplayed the role in battle of innate differences in courage between armies or nations, concentrating instead on tactics and stratagems; Roman culture encouraged Caesar to reject this dismissive view and elaborate a detailed understanding of the role of courage-virtus-in the mechanics of battle. The prominence of virtus in Caesar's battle descriptions illustrates its survival as an important Roman cultural norm and tempts speculation as to its historical consequences. Attempts to reconstruct ancient battles must take into account the cultural and intellectual traditions which guide ancient battle descriptions. (shrink)

Parents whose child is diagnosed with a serious disease such as trisomy 18 first rely on the medical community for an accurate description and prognosis. In the case of trisomy 18, however, many families are told the disease is “incompatible with life” even though some children with the condition live for several years. This paper considers parents’ response to current medical discourse concerning trisomy 18 by examining blogs written by the parents of those diagnosed. Using interpretive humanistic reading and foregrounding (...) Cathryn Molloy’s recuperative ethos theory, we find that parents demonstrate recuperative ethos in response to physicians’ descriptions of trisomy 18, particularly in rhetoric addressing survival, medicalized language, and religious and/or spiritual rhetoric. We argue that, by using language such as “incompatible with life,” physicians distance themselves from families, creating not care, but the very gulf that requires recuperation. We conclude that medical professionals would do well to engage with the trisomy 18 community—including learning from blogs and online forums— employ palliative care practices, and seek more accurate, descriptive language that is compatible with care. (shrink)

With the ternary relationship of influence and cooperation between sign, object, and its interpreter in the semiotic rapport as a starting point, the present study aims to capture the “productive tension” of semiotics and communication in the Japanese advertising discourse. The advertisement, considered a semiotic system which ranks the fundamental functions of language in a particular manner, searches for new methods of communication, of message production, directing the sign towards the symbolic space of communication. In trying to measure this symbolic (...) fund of mass communication, the following text wishes to argue, from the perspective of rhetoric and cultural semiotics, that in the Japanese advertising message which is not transmitted mechanically between speaker and listener, one may recognise a model of impressiveness alongside a model of stimulation or of insertion . Also, calling on “syncretic” semiotics, this research devoted to the Japanese advertising discourse wishes to probe the way in which meaning is constructed through the act of signification resulted from the interaction of the verbal sentence with procedures and strategies that manifest themselves in several types of language, such as the visual, auditory, gestural, etc. (shrink)

The letter to the Ephesians employs various communicative strategies in responding to the rhetorical situation of its implied recipients. Focusing on the recipients' new identity and ethos έν Χριστώ [in Christ], the text emphasises supernatural elements such as resurrection, ascension, heavenly places, revealed mystery, Spirit and power. At the same time, it adopts a rich mosaic of traditional materials, inter alia echoing the Hebrew Scriptures, Hellenistic traditions and early-Christian liturgical traditions. This article explores the dynamic yet complex intertextual (...) fusion and reappropriation of (mainly Jewish) traditions in Ephesians as the author's experience and understanding of the ascended Christ. Special attention is given to the probable functioning of Psalm 68:18 (LXX 67:19) in Ephesians 4:1-16. In conclusion, the essay investigates the intended rhetorical effect of material from the Hebrew Scriptures in the letter - as construction of Christian identity in continuation with the story of Israel and from within the context of Empire. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Reason and Rhetoric in the Philosophy of HobbesWilliam WalkerReason and Rhetoric in the Philosophy of Hobbes, by Quentin Skinner; xvi & 477 pp. Cambridge: Cambridge University Press, 1996, $49.95.Having shown in his earlier work how the classical Roman texts on rhetoric governed to an important extent the formulation of republican ideas in Italian Renaissance and therefore modern political thought, Skinner now returns to these texts in order to (...) treat more comprehensively one of the major subjects of his research over the last thirty years—Thomas Hobbes. Determined to understand not so much what Hobbes’s writings mean as what Hobbes is doing, what “traditions he reacts against, what lines of argument he takes up, what changes he introduces into existing debates” (p. 8), Skinner devotes the entire first half of the book to “classical eloquence in Renaissance England” (p. 17). Citing mainly the Ad Herennium and the texts on rhetoric by Cicero and Quintilian, he provides a superb account of the classical Roman theory of persuasive speaking, as well as the ideal of citizenship which underlies it: for the Romans, the vir civilis, the good citizen, is the virtuous, wise, rational man [End Page 204] who exercises his mastery of the art of rhetoric to serve his community by pleading for just verdicts in the courts and beneficial policies in the assemblies. Citing the Tudor humanists who were instituting and teaching at the grammar schools, but also several sixteenth- and seventeenth-century English rhetoricians, poets, and prose writers, Skinner then observes how this classical theory of persuasion and its ideal of citizenship achieved “widespread currency” (p. 1) in England and served as the foundation for “the rhetorical culture of Renaissance humanism” (p. 250).It is in relation to this culture, Skinner insists in the second part of the book, that Hobbes must be understood. For although, as many have pointed out, Hobbes’s thinking was in part formed by the scientific developments of the century, “his intellectual formation was overwhelmingly indebted not to the culture of science but to the humanist literary culture” (p. 216). But this is not to say that Hobbes abides peacefully within this culture. After observing how his education, career, and publications up to 1640 are those of the “typical Renaissance humanist” (p. 217), Skinner argues that in his two major works of the early 1640s, Hobbes powerfully repudiates the entire classical theory of eloquence and its ideal of the vir civilis. For in The Elements of Law and De Cive, Hobbes claims to have made the study of moral and political theory into a scientific discipline. On the basis of this assertion, Skinner argues, Hobbes claims that reason unaided by eloquence is sufficient to persuade others of the truths of civil science, that eloquent men have not sustained but destroyed civil life, and that the most important duties of citizenship lie in the private sphere. In short, “Hobbes’s argument culminates in a view of citizenship and its obligations diametrically opposed to the image of the vir civilis” (p. 291). He does so, moreover, in prose which studiously avoids the invocation of commonplaces and authorities, the establishment of any ethos, the manipulation of definitions, the redescription of vices as virtues and virtues as vices (paradiastole), and the tropes and figures—Hobbes practices the repudiation of rhetoric he preaches.But then there is Leviathan (1651). Responding primarily out of his understanding of how Presbyterian and House of Commons demagogues incited civil war, Hobbes in his most celebrated work “reverts to the typically humanist assumption that, if we are to succeed in persuading others to accept our arguments, we shall have to supplement the findings of reason with the moving force of eloquence” (p. 426). Though he continues to understand himself transforming politics and morality into a scientific discipline, Hobbes ultimately reaffirms the premises of the rhetorical culture that produced him and that he repudiated in his first major political works. And though he continues to be critical of commonplaces, reliance on authorities, and tropes and figures, Hobbes in this work again practices what he preaches. In the final chapter of the book, Skinner meticulously documents how Hobbes uses the tropes and... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 36.3 (2003) 277-300 [Access article in PDF] Toward a Fragmatics, or Improvisionary Histories of Rhetoric, the Eternally Ad Hoc Cornelia Wells "Even historical truths are on the move, or truth is not the question." —my self "We don't / know much, and are / professors of it." —from Heather McHugh, "Professional Hazard," in McHugh (1987) In writing a history of rhetoric, we might want to know (...) before anything else both what rhetoric is and why we should care to be writing about it. Or we might begin with a notion of or motive for history or, more precisely, for doing or writing (a) history or histories (as opposed of course to History with a capital H, History proper, the "true whole" story and nothing else) of, specifically, rhetoric. 1 Or we might begin with a notion of subjectivity, of who this we is that concerns itself with this writing activity. Or we might focus on the writing itself, asking the question What is writing? or Who can do it? or What can it do? or What is it about? all of which may be much like answering or debating similar questions frequently asked about/of/through rhetoric. Indeed, rhetoric and writing, rhetoric and discourse, tend to be confused, or ecstatically intermingled, terms.Or fixating, as history so frequently does, on the oxymoronic notion of "final" origins, which function backward(ly) as destinations, we might begin with the question/justification of where or when rhetoric itself geographically/historically began and therefore establish the "proper" beginning place for our story of rhetoric to start. But as the contemporary poet Heather McHugh suggests, "where" may be "a narrow inquiry," and also when, for something always came before and generally from somewhere else, so that, ultimately, when and where never can be finally arrived at. 2 So we might, and probably will, follow the indirection or dereliction (as [End Page 277] opposed to direction) of the goddess Dike to Parmenides: "It is all one to me where I begin, for I shall return again." 3 Like Robert Frost, however, I doubt if I shall ever come back. Or not by the same road, believing with Heraclitus, "One cannot step twice into the same river" (or, perhaps less obviously, twice onto the same road) and that anyway it is "weariness to toil at the same tasks and be always beginning," at least beginning in the same place(s) (1979, Fragments LI and LIII). As they commonly say in Australia, a change is as good as a holiday. And anyway change arrives inevitably.So we may as well (as well as not) change our mind and change our route before it changes itself or us. We may as well turn away, before returning, pause from thinking about writing this particular history of rhetoric, about how or where or why to begin such a task in the "first" place (as if we have never previously occupied any other task or place), and consider instead some of the ways that histories of rhetoric have already been written or told or invented. But why should we make this turn? Well, for reconnaissance, I suppose. To get the lay of the land. To see the other side of the mountain. To show we've done our research. Or because a discipline demands continual recounting. To remain intact or stay in touch. Or for auld lang syne. Or so that improvisionarily, at least, "we shall have agreement on [']known['] premises, and the pursuit of further knowledge" (Rorty 1984, 67). Or to take stock. To see what's missing (as if we could say when the universe is full). Or to justify a point of departure. Or a point of entry into a conversation that preceded and therefore necessarily in some residual sense preempted or determined us. Or for just (only?) or unjust (not only?) cause. Or to establish ethos. Or just because. To show we "know." Auguring or augering (not arguing) a procedure Perhaps the best turn is to turn this essay, literally my attempted say, inside out... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 34.4 (2001) 275-291 [Access article in PDF] The Conceptual Unity of Aristotle's Rhetoric 1 - [PDF] Alan G. Gross and Marcelo Dascal The standard view--that the Rhetoric lacks conceptual unity--has strong and prestigious support, stretching over most of the century. To David Ross in 1923 the unity of the Rhetoric was practical, not theoretical; to misunderstand this fact was to see this work, mistakenly, as "a (...) curious jumble of literary criticism with second-rate logic, ethics, and politics, and jurisprudence, mixed with the cunning of one who knows well how the weaknesses of the human heart are to be played upon" (285). So unaltered has been this view over the years that, in 1995, Jonathan Barnes could turn Ross's metaphor into an argument concerning the Rhetoric's lack of intellectual focus: it presents, not one art, but fragments of three arts, and of three arts that exist quite independently of rhetoric. The sections on logic have the closest connections with dialectic and in part overlap with what Aristotle says in the Topics; the sections on the emotions are linked to the ethical and psychological writings; Book III... shares its subject matter with the Poetics. Rhetoric... is a magpie, thieving a piece of one art and a piece of another, and then botching a nest of its own. (Companion 263-64) To Ross and Barnes, while logos, êthos, and pathos are essential to rhetorical invention, and style and arrangement are essential to rhetorical performance, they have nothing conceptually in common. Insofar as disciplinary identity depends on such conceptual unity, rhetorical studies lack such identity.William Grimaldi offers an alternate view; beneath Ross's jumble, he sees as the work's fundamental unifying principle, the enthymeme, which serves both as a form of argument and as a source for arguments about fact, character, and emotion. On this view, the factual content of a rhetorical argument is structured logically, a structure that is then molded linguistically [End Page 275] by means of êthos and pathos to suit the requirements of the particular case: "The content of... statements, the manner in which propositions will be expressed, the language, and images in casting the statements will be determined by the topical examination of the ethos and pathos of [a] particular speaker-auditor's situation" (Commentary I, 335n). Grimaldi convinced no one that this was the case; as Jakob Wisse has pointed out, Grimaldi's interpretation takes unacceptable hermeneutic liberties (27-28); nothing in the Rhetoric supports his view of the enthymeme as the central organizing principle of the work.Although we agree that Grimaldi was mistaken, we would like to argue that he was correct in seeing inferential processes as the key to the Rhetoric's conceptual unity. We would like to claim, however, that, contrary to Grimaldi's view, each of the three pisteis is inference-based, as is the canon of style. Moreover, the canon of arrangement, while not inference-based for Aristotle, plays a vital role in strengthening the patterns of inference that speakers prefer; in addition, it can be inference-based, as Perleman and Olbrechts-Tyteca have shown. So much conceptual unity seems to us consistent with Aristotle's definition of rhetoric; if such unity exists, it would mean that Aristotle was correct in calling rhetoric a tekhnê, which was, like dialectic or medicine, a unified body of knowledge (1.1.2-1354a1-14)We are not going to argue that the text as we have it is conceptually unified; obviously, no text that contains inconsistent views and serious ambiguities can be unified and there is little doubt that the Rhetoric contains such inconsistencies and ambiguities. With the aid of current scholarship, however, we intend to construct from the text a consistent theory of persuasion with inference as its base. In our construction, we will add nothing to Aristotle. But we will omit some passages--especially, a crucial one in which he seems clearly to spurn emotional and ethical means of persuasion (1.1.3-1354a16-45). We will also prefer some interpretations--especially an... (shrink)

The article argues that the doctrine of Gorgias of Leontinoi, as expressed in his "Encomion of Helen", is not a rhetorical technique but a practice of moral education. The medium of this "ethical speech practice" is perceptual forms, its basic mode being the practice of showing or epideictic speech. The crucial standard of this practice is "epideictic rightness", which is identical to Gorgias’ conception of "truth.". According to this conception, speech is true if it exemplifies morally right conduct and (...) moral beauty. True speech in this sense must also be effective speech, since it will promote right behaviour in the future. (shrink)