Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention. In the past decade, the importance of marketing has also been recognized in many fields such as consumer behavior, advertising, information systems, and e-commerce. Neuromarketing uses neurological methods to determine the driving forces behind consumers’ choices. Various neuroscience tools, such as eye movements, have been adopted to help reveal how consumers react to particular advertisements or objects. This (...) information can be used as the basis for new advertising campaigns and brand promotions. To effectively explore the research trends in this field, we must understand the current situation of neuromarketing. A systematic bibliometric analysis can solve this problem by providing publishing trends and information on various topics. In this study, journals that focused on neuromarketing in the field of marketing between 2010 and 2021 were analyzed. These journals were core journals rated by the Association of Business Schools with three or more stars. According to the data analysis results, neuromarketing has 15 main journals with relevant papers. Based on the data collected by the Web of Science, this study mainly collected 119 references and analyzed the most productive countries, universities, authors, journals, and prolific publications in the field of neuromarketing via Citespace. Through the analysis of knowledge maps, this study explored the mapping of co-citation, bibliographic coupling, and co-occurrence. Moreover, the strongest citation bursts were used to study popular research at different time stages and analyze the research trends of neuromarketing research methods and tools. This study provides an overview of the trends and paths in neuromarketing, which can help researchers understand global trends and future research directions. (shrink)

The no-wait flow-shop scheduling problem with sequence-dependent setup times and release times is a typical NP-hard problem. This paper proposes an enhanced differential evolution algorithm with several fast evaluating strategies, namely, DE_FES, to minimize the total weighted tardiness objective for the NFSP with SSTs and RTs. In the proposed DE_FES, the DE-based search is adopted to perform global search for obtaining the promising regions or solutions in solution space, and a fast local search combined with three presented strategies is designed (...) to execute exploitation from these obtained regions. Test results and comparisons with two effective meta-heuristics show the effectiveness and robustness of DE_FES. (shrink)

What is feminist philosophy? A difficult question for feminist scholars in China. Women's studies in the Chinese mainland are characteristically policy‐oriented, geared to practical concerns and moral urgency. Empirical research projects engage many pressing social issues related to the changing situation of women in a rapid marketification of society and commercialization of culture since the post‐1978 reform movement. Here are some examples: migrant female workers and their working conditions in the urban centers; the impact of rural industrialization on women in (...) the countryside: discrimination against women in employment as well as in other aspects of social life; marriage and sexual relations. What follows in this article however, represents an effort to identify and categorize trends in emerging feminist theories. The main questions that might be seen as in one way or another philosophical are located in the historical context of the transformation of Chinese socialism. As we have only very limited access to publications in Hong Kong and Taiwan, to avoid mispresentation we regret that we cannot discuss the feminist work developed in these areas. (shrink)

In the digital era, digital games, particularly those in virtual spaces, have become integral to daily life, offering users not only a blend of real and virtual world interactions but also an enhanced sense of happiness and fulfilment. However, traditional digital gaming modes often fall short in meeting the increasing demands for higher quality and more immersive experiences. This paper proposes a new model for the development of artificial intelligence-driven digital games based on virtual space, addressing the ethical and spiritual (...) implications of such advancements. The research builds on data from a 2018 user expectation survey, which indicated significant demand for enhanced virtual reality (VR) games, improved voice communication, and tactile interaction within these environments. We developed a multidimensional model incorporating vision, touch, and auditory feedback, utilizing a Kinect-based haptic interaction redirection algorithm to enhance physical-virtual interaction. This algorithm significantly reduces angular deviation by 10% in virtual navigation, enhancing the boundary definition in virtual spaces and thereby improving the immersive experience. Further enhancements include an Encoder-Decoder (ED) framework for voice communication that employs a neural network with multiple feedback loops to adjust weight values, improving speech recognition accuracy by 15%. This system provides a more responsive and realistic communication environment within digital games. Lastly, the application of computer vision technology and deep learning techniques, including a backpropagation (BP) neural network, improves the system's image recognition capabilities, extending its precision and capacity for rendering high-definition, precise game graphics. This study not only advances the technical aspects of AI in gaming but also prompts a deeper philosophical discussion on the ethical and spiritual impacts of these immersive virtual environments. As AI continues to blur the lines between reality and virtuality, this research invites further inquiry into how such technologies influence human perception, behavior, and morality within digital spaces. (shrink)

This longitudinal study examines changes in the moral identity of 48 emerging-adult U.S. college graduates in media-related fields from their first year after college to three years later as they progressed into early work life. Results from four moral psychology survey instruments reflect significant shifts in moral reasoning, relativistic thinking and idealism, coupled with stability in personality traits and character strengths. A fifth instrument found largely positive assessments of workplace ethical climate. The findings suggest that emerging adulthood is an important (...) time for the development of a robust professional moral self that is characterized by growing maturity in moral judgment that intersects with a foundation of character developed through a variety of influences before, during and after college. Findings have significant implications for young practitioners entering the workplace, media managers working with them, and media pedagogy. (shrink)

The biology major has developed rapidly in recent years. Biology is a science that penetrates every aspect of human life and is one of the core majors in most agricultural colleges and universities. However, many teachers lack practical experience in the subject. To overcome this problem, in recent years, we have been trying to introduce new reforms into our teaching. This article provides some insight into the way that biology majors have been reformed, which will help educators in agricultural colleges (...) and universities. At present, teachers implement the “Industrial Innovation and Entrepreneurship Talent Cultivation” model, but it is not clear whether this helps biology majors to master the course and improve their practical skills. In this study, the IIETC model is outlined, and the academic achievement and satisfaction of students taught under the IIETC model are assessed. A T-test is used to examine potential differences between IIETC and traditional teaching models. In-depth interviews and questionnaires were given to two groups of students who followed different teaching models as part of an exploratory study. The aim was to explore how effective IIETC is at helping biology majors master the course and improve students’ wellbeing. Our results show that compared with traditional teaching methods, the IIETC model has a significant positive impact on the academic performance and happiness of biology students. Students trained under the IIETC model were more active and scored more highly in their final exams. They were more likely to feel that they had achieved success and happiness through the course. The outcomes of this research reveal a novel teaching reform that improved students’ enthusiasm for innovation and entrepreneurship during the ongoing COVID-19 pandemic. The effects are very encouraging and deserve further exploration and expansion in future work. (shrink)

Due to fresh foods' unique characteristics, where quality, freshness, and perishability are the main concerns, consumers are more inclined to choose offline channels for purchasing foods. However, it is not well-understood how these behaviors are affected by the adverse external environment, e.g., smog pollution. Fine particulate matters on smog days would irritate the respiratory tract and pose health risks to people, triggering negative emotions such as sadness and depression. People tend to stay in a clean indoor environment on smog days. (...) An adverse external environment is causing a gradual change in people's habits and emotions. Still, its impact on shopping behaviors is a complex process in need of further study. The study fills this gap by examining the impact of smog pollution on customer channel choice. Based on data from an e-commerce retailer that operates in both online and offline channels. We find that the degree of smog pollution has a significant positive effect on online channel purchasing at aggregated store-, product-, and individual- levels; moreover, the retailer's in-store interactive activities would restrain this positive relationship; variation of product pricing and customers' healthy eating tendency would pronounce the positive association between smog and online purchasing. These results can serve as a reference for retailers to adjust channel strategies in the face of harsh external conditions. (shrink)

Women account for a large proportion of the hotel industry. Work-life conflict has become one of the main obstacles to the organizational commitment of women. Thus, this study investigates the relationship for women between work-life balance, as an independent variable, and organizational commitment, as a dependent variable. Specifically, we examine women's work-life balance in the hospitality industry and compare women's organizational commitment under different levels of work-life balance. Then, we assess whether women's work-life balance and organizational commitment are associated with (...) their sociodemographic characteristics. Data were collected from 525 women employees in China. Multiple linear regression analyses were conducted to identify the relationship between work-life balance and organizational commitment. The results showed that work-life balance had a significant effect on organizational commitment. There was also a significant relationship between women's sociodemographic characteristics, work-life balance, and organizational commitment. (shrink)

We clarify different definitions of the density matrix by proposing the use of different names, the full density matrix for a single-closed quantum system, the compressed density matrix for the averaged single molecule state from an ensemble of molecules, and the reduced density matrix for a part of an entangled quantum system, respectively. We show that ensembles with the same compressed density matrix can be physically distinguished by observing fluctuations of various observables. This is in contrast to a general belief (...) that ensembles with the same compressed density matrix are identical. Explicit expression for the fluctuation of an observable in a specified ensemble is given. We have discussed the nature of nuclear magnetic resonance quantum computing. We show that the conclusion that there is no quantum entanglement in the current nuclear magnetic resonance quantum computing experiment is based on the unjustified belief that ensembles having the same compressed density matrix are identical physically. Related issues in quantum communication are also discussed. (shrink)

ObjectiveThis pilot study aimed to evaluate the efficacy of a digital cognitive behavioral therapy in patients with cancer experiencing sleep problems.MethodsA total of 57 participants aged 25–65 years were randomly assigned to three groups—21 participants to a dCBT program, 20 participants to an app-based attentional control program, and 16 participants to a waitlist control group—and evaluated offline before and after the program completion. Of the 57 participants, there were a total of 45 study completers, 15 participants in each group. The (...) dependent variables were sleep quality scores, measured by the Pittsburgh Sleep Quality Index and health-related quality of life scores, measured using the Short-Form 36, and attentional bias scores from a dot-probe computer task.ResultsFor both the intention-to-treat and study-completers analyses, a significant increase supported by a large effect size was found in the quality of sleep score of the HARUToday Sleep group compared to both the app-based attentional control and the waitlist control group. However, no significant changes were found in the quality of life and attentional bias scores.ConclusionOur results suggest that the HARUToday Sleep app has the potential to serve as an intervention module to enhance the sleep quality of patients with cancer experiencing sleep problems. (shrink)

Economy is one of the major issues in the United States presidential election campaign. In order to investigate the impact of the US presidential election on the economy, this paper first constructs an analysis model of the economic impact on the United States based on stepwise regression and principal component analysis to analyze the focus of different candidates’ attention on the economic issues and its possible impact on the US economy in the election year and after the election; secondly, a (...) Chinese economic impact analysis model based on factor analysis and machine learning logistic regression was constructed to analyze the impact of the US presidential election on the Chinese economy. At the same time, the future economic development of the United States and China based on the time series prediction model is forecast and analyzed, respectively. Finally, the countermeasures and policy suggestions on China’s related economic development are put forward. (shrink)

Due to the close relationship among intrinsic/extrinsic motivation, regulatory focus, and creativity revealed by previous literature, intrinsic/extrinsic motivation may play a mediating role between regulatory focus and creativity. Therefore, the present study aimed to investigate the relationship between regulatory focus and creativity by combining intrinsic/extrinsic motivation. In this study, senior high school students completed the Regulatory Focus Questionnaire, the Working Preference Inventory, the Williams Creativity Assessment Packet, and the Kirton Adaption–Innovation Inventory. The correlation analysis showed that both promotion and prevention (...) focus positively correlated with intrinsic motivation; intrinsic motivation and promotion focus positively correlated with creativity personality and innovative-adaptive cognitive style; and extrinsic motivation and prevention focus negatively correlated with innovative–adaptive cognitive style. Furthermore, a path model showed that promotion focus positively predicted creativity through the mediation of intrinsic motivation. In general, our study suggests that intrinsic motivation plays a mediating role between promotion focus and creativity. Our results complement those of previous studies and serve as inspiration for the cultivation of creativity in classroom or enterprise settings. (shrink)

volume 1. Yi tong ; Zhou yi jiang zuo -- volume 2. Zhou yi quan jie -- volume 3. "Zhou yi, Xi ci zhuan" xin bian xiang jie ; "Shang shu, Yu xia shu" xin jie -- volume 4. Zhongguo nu li she hui de ji ge wen ti ; Lun jing tian zhi du ; Zhongguo nu li she hui shi -- volume 5. Kongzi xin zhuan -- volume 6. Jing xue gai lun ; Xian Qin si xiang shi (...) ; Xian Qin si xiang shi zhuan ti jiang shou ti gang -- volume 7. Lun wen Jing xue bian, Shi xue bian -- volume 8. Lun wen Shi xue bian, Zi xue bian -- volume 9. Lun wen Zi xue bian, Xu ba bian, Za zhu bian ; Zi zhuan -- volume 10. Fu lu. (shrink)

Korean biobanks are now adapting to integrate the new paradigm of precision medicine into their fundamental role of promoting health technology. Since the enactment of Bioethics and Safety Act in 2004, the Republic of Korea has developed a regulatory framework that reflects ethical principles. However, the existing regulation of biobanks has recently proven to be limited in responding to newer ethical and legal issues that have arisen. First, as there is an emerging trend for human biospecimens to be stored, managed (...) and distributed as digitalized data, the current role of the Distributive Review Committee may become less important compared to the Data Access Committee. Second, even if public health data is anonymized, the risk of identifiability is growing. This makes a third point relevant, informed consent is crucial to respect the autonomy of patients and research subjects, but current consent rules need to change to reflect the interactive and dynamic communication process, in which information and communication technology plays an increasingly prominent role. Fourth, even though data sharing for research is expected to be altruistic and the sale of human biospecimens and genome data remains prohibited, data sharing practices have become more complicated and are closer to commercial use and commercialization. Given these challenges, there is a pressing need for continuing and deeper deliberation in order to develop a more comprehensive and responsive governance framework. (shrink)

The expansion of the higher education system and the rationalization of universities in South Korea, while broadly following the global patterns, reflect the characteristics of the national political system. We show the rapid growth of universities and document core organizational changes among universities: the elaboration of faculty performance evaluation rules, the expansion and differentiation of central administrations, and the emergence of engagement in vision statements. These changes, constructing universities as organizational actors, parallel the changes in higher education systems elsewhere. However, (...) the uniqueness of the Korean experience lies with the role of the state as a catalyst guiding the overall direction and the structure and strategy of universities. We discuss the implications of our research for the rationalization of universities in a highly centralized system. (shrink)

During development one mechanism for generating different cell types is asymmetric cell division, by which a cell divides and contributes different factors to each of its daughter cells. Asymmetric cell division occurs through out the eukaryotic kingdom, from yeast to humans. Many asymmetric cell divisions occur in a defined orientation. This implies a cellular mechanism for sensing direction, which must ultimately lead to differences in gene expression between two daughter cells. In this review, we describe two classes of molecules: regulatory (...) factors that are differentially expressed upon asymmetric cell division, and components of a signal transduction pathway that may define cell polarity. The lin‐11 and mec‐3 genes of C. elegans, the Isl‐1 gene of mammals and the HO gene of yeast, encode regulatory factors that determine cell type of one daughter after asymmetric cell division. The CDC24 and CDC42 genes of yeast affect both bud positioning and orientation of mating projections, and thus may define a general cellular polarity. We speculate that molecules such as Cdc24 and Cdc42 may regulate expression of genes such as lin‐11, mec‐3, Isl‐1 and HO upon asymmetric cell division. (shrink)

本书是作者晚年在老朋友的建议下撰写的回忆录，内容涉及与他交往密切的老朋友、个人经历和治学活动，以及生活情趣等等。.

In recent years, the research of chaos theory has developed from simple cognition and analysis to practical engineering application. In particular, hyperchaotic systems with more complex and changeable chaotic characteristics are more sensitive and unpredictable, so they are widely used in more fields. In this paper, two important engineering applications based on hyperchaos pseudorandom number generator and image encryption are studied. Firstly, the coupling 6D memristive hyperchaotic system and a 2D SF-SIMM discrete hyperchaotic mapping are used as the double entropy (...) source structure. The double entropy source structure can realize a new PRNG that meets the security requirements, which can pass the NIST statistical test when the XOR postprocessing method is used. Secondly, based on the double entropy source structure, a new image encryption algorithm is proposed. The algorithm uses the diffusion-scrambling-diffusion encryption scheme to realize the conversion from the original plaintext image to the ciphertext image. Finally, we analyze the security of the proposed PRNG and image encryption mechanism, respectively. The results show that the proposed PRNG has good statistical output characteristics and the proposed image encryption scheme has high security, so they can be effectively applied in the field of information security and encryption system. (shrink)

Throughout the COVID-19 pandemic, shortages of scarce healthcare resources consistently presented significant moral and practical challenges. While the importance of vaccines as a key pharmaceutical intervention to stem pandemic scarcity was widely publicized, a sizable proportion of the population chose not to vaccinate. In response, some have defended the use of vaccination status as a criterion for the allocation of scarce medical resources. In this paper, we critically interpret this burgeoning literature, and describe a framework for thinking about vaccine-sensitive resource (...) allocation using the values of responsibility, reciprocity, and justice. Although our aim here is not to defend a single view of vaccine-sensitive resource allocation, we believe that attending critically with the diversity of arguments in favor (and against) vaccine-sensitivity reveals a number of questions that a vaccine-sensitive approach to allocation should answer in future pandemics. (shrink)

These essays engage Jin Y. Park’s recent translation of the work of Kim Iryŏp, a Buddhist nun and public intellectual in early twentieth-century Korea. Park’s translation of Iryŏp’s Reflections of a Zen Buddhist Nun was the subject of two book panels at recent conferences: the first a plenary session at the annual meeting of the Society for Asian and Comparative Philosophy and the second at the Eastern Division of the American Philosophical Association on a group program session sponsored by the (...) International Society for Buddhist Philosophy. This exchange also includes a response from Park. (shrink)

Given that women CEOs are usually more risk averse, engage less in opportunistic behavior, and provide higher quality earnings than men CEOs, we argue that firms with women CEOs are likely to face lower operational and information risk and thus enjoy cheaper external funds. Using a large sample of Chinese A-share listed firms operating from 2006 to 2012, we find consistent evidence that Chinese banks tend to impose lower loan costs on firms with women CEOs compared to firms with men (...) CEOs. This effect is more pronounced for non-state-owned enterprises than for state-owned enterprises, for firms without political connections than for firms with political connections, and during non-crisis periods. We do not find any significant effects for firms with women chairpersons, CFOs, or directors. (shrink)

Der Name Hannah Arendt bezeichnet eine ebenso radikale wie originale Erneuerung der Frage nach der „politischen Freiheit”. Um es gleich zu sagen: Freiheit ist mit dem Politischen identisch und gleichursprünglich. „Der Sinn von Politik ist Freiheit.” Das heißt, die genuin menschliche Freiheit in dieser Welt ist nur politisch vollziehbar, während die Freiheit der einzige Existenz- und Rechtfertigungsgrund der Politik ist. Hannah Arendts Überlegungen über das Kriterium politischer Freiheit konzentrieren sich vor allem auf drei Kategorien: „Identität”, „Pluralität” und „Spontaneität”.

이 논문은 이제까지의 詩와 樂을 중심으로 한 연구와 다르게, 문자와 언어 이전의 몸짓 그리고 인류의 가장 오래된 소통의 도구로서의 춤을 중심으로, 발생학적 관점에서 춤의 기원을 살펴보고(2장) 춤이라는 구체적 사례에 나타난 공자의 사유를 분석하면서, 감정과 소통 그리고 이들의 조화를 중심으로 문제를 풀어가고자 한다. 그리고 그 내용은 다음과 같이 요약해볼 수 있다.BR 공자의 악무는 첫째 그 대상이 인간에 있으며 그 목적은 소통에 있다. 둘째 악무를 통해 공자가 얻고자 하는 소통은 보편적 감정을 내용으로 가지며 따라서 인류의 보편적 공감을 바탕으로 삼는다. 셋째 공자의 인류의 (...) 보편적 공감이 형식적으로 완성된 것이 바로 禮이다. 따라서 공자의 악무는 예에 합치되는 형태를 취한다.BR 그리고 공자의 악무에 대한 위의 태도는 『論語』「八佾」에서 확인할 수 있는데, 1) 季氏 가 팔일무를 누리는 것을 보았을 때(혹은 들었을 때) 그것이 형식에 맞지 않기 때문에 공자는 불편한 마음을 가질 수밖에 없다. 2) 공자뿐만 아니라 모든 사람들이 계씨의 행위에 공감을 가지지 못하기 때문에 그것은 예가 될 수 없다. 3) 형식적 측면에서 볼 때도 정당하지 못하고 감정의 측면에서 볼 때도 공감을 얻을 수 없으며, 결과적으로 불통이 된다. 그렇기 때문에 그것을 舞가 될 수 없다. 공자에게 있어 내재적 심리인 감정과 외재적 형식인 禮가 상호 침투적인 관계를 가짐으로서 이 둘이 하나 될 때 비로소 樂이 될 수 있다. (shrink)

Let U be an initial segment of $^*{\mathbb N}$ closed under addition (such U is called a cut) with uncountable cofinality and A be a subset of U, which is the intersection of U and an internal subset of $^*{\mathbb N}$ . Suppose A has lower U-density α strictly between 0 and 3/5. We show that either there exists a standard real $\epsilon$ > 0 and there are sufficiently large x in A such that | (A+A) ∩ [0, 2x]| > (...) (10/3+ $\epsilon$ ) | A ∩ [0, x]| or A is a large subset of an arithmetic progression of difference greater than 1 or A is a large subset of the union of two arithmetic progressions with the same difference greater than 2 or A is a large subset of the union of three arithmetic progressions with the same difference greater than 4. (shrink)

Food prices are a daily concern in many households’ decision-making, especially when people want to have healthier diets. Employing Bayesian Mindsponge Framework (BMF) analytics on a dataset of 710 Indonesian citizens, we found that people from wealthier households are less likely to have concerns about food prices. However, the degree of health considerations in food consumption was found to moderate against the above association. In other words, people of higher income-based social classes may worry more about food prices if they (...) care more about the health impacts of their food choices. These findings provide more insights for policymakers on the psychological aspects of promoting the balance between finance and health in food consumption. (shrink)

In a recent Target Article Naomi Scheinerman (2023a) has offered an important and compelling call to institutionalize popular participation for heritable genome engineering through the inclusion of...