The role of governments in business and society research has remained underexplored, and recent studies have called for further investigations of mechanisms of government intervention. In response to this call, this article studies how nation branding communication can govern businesses toward sustainability by providing qualifications for sustainable business, legitimizing these qualifications, and attaching national aspirations to business conduct that meets these qualifications. A comparative exploratory analysis of the nation branding materials of Denmark and Finland shows that while the two nations (...) qualify business sustainability in similar ways, differences exist in the legitimization of business sustainability and the national aspirations attached to sustainable business conduct. Both countries emphasize principles of efficiency and renewability in their sustainability qualifications. However, while Finland clearly seeks to attract firms to the local business environment to increase exports and improve the local economy, Denmark ascribes more heterogeneous value to sustainable business. (shrink)

The end of the 1990s witnessed the corporatization of public universities in Malaysia resulting in the publication of corporate literature in these universities and the type of writing Fairclough refers to as the marketization of academic discourse. Marketization is necessary in public universities due to stiff competition in attracting students among the public universities as well as from the increasing number of private universities. This article reports how Malaysian universities re-brand themselves using the results of an investigation on corporate (...) brochures from these universities. The investigation employs a structural analysis and a textual analysis. Although informative in nature, these corporate brochures exhibit the use of promotional elements in the texts as seen in the contents and the language use. The communicative functions of university brochures are viewed to be more promotional than informative. (shrink)

Brand design is an important part for enterprises to improve brand awareness and attract consumers. If a company wants to develop for a long time, it must have a good brand image. Good brand design can make a deep impression on consumers, thereby promoting purchase intention. With the advancement of technology and the development of the times, traditional brand design can no longer meet the needs of consumers, and the design of brand experience has (...) gradually become a trend. Incorporating emotional experience into brand design can influence consumers’ brand decisions, and can also make consumers resonate with the brand, which in turn generates purchase behavior. New media is a media state produced within the framework of new technologies and technological development systems. In the context of the 5g new media era, this paper studies and analyzes brand design and its impact on consumers’ emotional experience, aiming to change the traditional brand design method and provide new ideas for brand design. In addition, combined with new media technology and mathematical relational model, the brand design method based on consumer emotion is discussed. The results show that the brand design method proposed in this paper can increase the emotional experience of consumers and improve the brand praise by 7.3%. (shrink)

With the e-commerce development and changing of hotels’ booking channels, the online word-of-mouth, as a new signal of quality, is becoming to attract more attention of consumers. Using the scenario experiment, this study explores the effect of online word-of-mouth on brand sensitivity of consumers during the decision making for hotel booking. The results show that if the information about hotels obtained is limited in the decision-making process, consumers would have a higher sensitivity to the hotel brand. Increasing information (...) about the online word-of-mouth can effectively reduce consumers’ brand sensitivity to hotels. Besides, the moderating effect of the hotel grade on the relationship between the online word-of-mouth and brand sensitivity is affected by the scale of the negative differences of word-of-mouth. (shrink)

Brand names constitute a form of value for commercial products, because they suppose a savings of search costs for the consumer. The law, as a consequence, has the obligation to protect brand names. But the number of attractive brand names is not infinite and sometimes companies seek brand names which are reminiscent of others. In this article a conflict between two companies for the distinctiveness of two brand names is addressed: one Spanish company used the (...) English common noun doughnut for a product similar to the American pastry, while the other company had already registered donut as a brand name, in addition to its variants. This second company sued the first on the grounds that the names were not distinctive. Here we offer the arguments presented to the judge in defense of the distinctiveness of doughnut and the judgment. (shrink)

Resumo: O pensamento de Nietzsche é recepcionado na Escandinávia, através do historiador dinamarquês Georg Brandes. O historiador é atraído pelo aspecto aristocrático, o qual se depreende da leitura que Nietzsche realiza sobre a cultura. A radicalidade, a originalidade e a minuciosidade psicológica, que se reconhece no espírito filosófico do pensador alemão, permeiam a leitura que Brandes faz do autor de Zaratustra. O próprio Nietzsche dá testemunho do quanto seu nome, graças a Brandes, passa a ser conhecido na Dinamarca, em suas (...) diversas cartas e outros escritos, atestando, inclusive, um correto entendimento de seu pensamento. Esta proposta tem o intuito de averiguar o papel que a memória, em seu sentido aristocrático, tem a contribuir na recepção nietzschiana, efetuada por Brandes. Em que medida a mnemotécnica pode apontar caminhos para uma cultura aristocrática, no contexto da Dinamarca de Brandes?: Nietzsche’s thought is received in Scandinavia through the Danish historian Georg Brandes. The historian is attracted by the aristocratic aspect that emerges from Nietzsche’s reading of culture. Radicality, originality and psychological detail, which can be seen in the philosophical spirit of the German thinker, permeate Brandes’ reading of the author of Zarathustra. Nietzsche himself testifies to how much his name, thanks to Brandes, comes to be known in Denmark in several of his letters and other writings, even attesting to a correct understanding of his thinking. Our proposal is intended to ascertain the role that memory, in its aristocratic sense, has to contribute to Brandes’ Nietzschean reception. To what extent can mnemotechnics point the way to an aristocratic culture for the Denmark’s context of Brandes? (shrink)

Religion is an organized collection of beliefs, cultural systems and world view that relate humanity to spirituality and sometimes also with moral values. It may be said that it is a belief in and reverence for a supernatural power or powers regarded as creator and governor of the universe. Many religions have narratives, symbols and sacred history and traditions that are intended to give a meaning of life or to explain the origin of the life and the universe. They tend (...) to drive morality, ethics, faith and religious laws and or preferred a lifestyle from their ideas about the cosmos and human nature. But in the present world religious faiths are treated like a brand. The process of branding involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. (shrink)

Customers are increasingly talking positively about brands that are socially responsible and authentic. However, little empirical research has related corporate social responsibility (CSR) to brand authenticity and brand authenticity to customers’ positive word-of-mouth. Moreover, although highly attractive alternative brands are increasingly appearing in the marketplace, there is a lack of research examining the role of alternative attractiveness in the relationship between CSR and brand authenticity. We address these shortcomings in the literature drawing on data from 1,101 (...) customers of insurance services brands and analyze them using structural equation modeling. The findings show that CSR is positively related to customers’ positive word-of-mouth, both directly and indirectly, through brand authenticity. Moreover, alternative attractiveness positively moderates the effect of CSR on brand authenticity. This implies that CSR can act as a differentiation mechanism to further enhance the focal brand’s authenticity, when an alternative brand is perceived as highly attractive. (shrink)

The virtual brand community has become an important marketing tool for companies. A successful brand community marketing strategy should attract a large number of consumers. Although past studies have revealed consumer motivations for participating in virtual brand communities, they fail to answer an important question: Why is it so easy for some virtual brand communities to attract users while others have such difficulty? In this study, product characteristics are hypothesized to be important factors that determine consumer (...) motivation to participate in brand communities. Product characteristics can directly affect how actively consumers participate in brand communities. The results of questionnaires show that product complexity, product symbolism, and product satisfaction have a positive influence on consumers’ willingness to participate in brand communities. Notably, the duration of product use has a regulating effect on the influence of product satisfaction and product symbolism. A long period of product use weakens the influence of product satisfaction on consumers’ willingness to participate in brand communities. On the contrary, a long period of product use strengthens the influence of product symbolism on consumers’ willingness to participate in brand communities. This study enriches the literature on brand community participation and has implications for companies that aim to utilize brand communities for marketing. (shrink)

With the development of urban economy and the enhancement of competition among cities, urban marketing has attracted more and more attention. Emotional marketing is a people-oriented marketing strategy, which cannot be ignored under the current economic development and urban development level. Today, with abundant commodities and diversified shopping channels, how to attract new customers, maintain old customers and enhance customer loyalty through emotional marketing has become the focus of enterprises’ work. This paper studies from the perspective of clothing. Facing the (...) fierce market competition, in the marketing era of domestic and foreign big enterprises seeking development by brands, if small and medium-sized enterprises want to survive and develop, they must set up the lofty goal of becoming big enterprises, implement brand marketing, and constantly grow and grow healthily in the process of building strong brands. It can be seen from the research in this paper that the recommendation success of this algorithm is 19% better than that of the traditional algorithm in the case of a certain number of partitions, and it is suitable for being put into extensive practice. (shrink)

The study examined the effect of celebrity attractiveness, celebrity trustworthiness, and celebrity cause fit on the attitude toward green cosmetics. This was followed by the effect of brand awareness, brand associations, brand loyalty, perceived quality, brand credibility on brand equity, including the impact of attitude toward green cosmetics and brand equity on the willingness to purchase green cosmetics among of young Chinese consumers. This study adopted a cross-sectional design and collected quantitative data from (...) 301 respondents using a structured questionnaire, which was distributed online using various social media platforms. It was found that celebrity attractiveness, celebrity trustworthiness, and celebrity cause-fit had a significant impact on the attitudes toward green cosmetic, while brand loyalty, perceived quality, and brand credibility substantially affected brand equity. Moreover, the attitudes toward green cosmetics and brand equity had a strong impact on the willingness to purchase green cosmetics. To increase the sales for green cosmetics, the advertisements for it should have appeal, trustworthiness, and cause-fit celebrities to improve consumers’ attitudes and willingness to purchase green cosmetics. Finding of this study provide a guideline for green cosmetic manufacturers, to direct their resources to enhance brand loyalty, credibility, and perceived quality of the product they produce by highlighting the difference between conventional and green cosmetics. (shrink)

Public figures’ transgressions attract considerable media attention and public interest. However, little is understood about the impact of celebrity endorsers’ transgressions on associated brands. Drawing on research on moral reasoning, we posit that consumers are not always motivated to separate judgments of performance from judgments of morality or simply excuse a wrongdoer. We propose that consumers also engage in moral coupling, a distinct moral reasoning process which allows consumers to integrate judgments of performance and judgments of morality. In three studies, (...) we demonstrate that moral coupling is prevalent and has unique predictive utilities in explaining consumers’ evaluation of the transgressor. We also show that transgression type has a significant impact on consumers’ choice of moral reasoning strategy. Finally, we demonstrate that consumers’ support for a brand endorsed by a transgressor is a direct function of moral reasoning choice. Findings suggest that public figure’s immoral behavior and its spillover to an extended brand is contingent on consumers’ moral reasoning choices. (shrink)

Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant. To this end, the current research links the relationship marketing literature to hospitality and tourism research and formulates a novel framework by incorporating tourists’ co-creation experience, brand evangelism, brand trust, and brand passion in an integrated conceptual model. Using a quantitative research design, a total of 453 international tourists were surveyed in (...) China. The findings revealed that co-creation experience dimensions positively impact brand evangelism, trust, and passion. Additionally, we found that brand trust and brand passion positively affect brand evangelism. We also confirmed the mediating effect of brand trust and brand passion in bridging the co-creation experience and brand evangelism. This study offers valuable insights for restaurant brand managers regarding attracting and engaging foreign travelers with their service businesses. (shrink)

For over four decades, the topic of Chief Executive Officer (CEO) compensation has attracted considerable attention from the fields of economics, finance, management, public policy, law, and business ethics. As scholarly interest in CEO pay has increased, so has public concern about the ethics of high CEO pay. Despite growing interest and pressure among the public and government to reduce CEO pay, it has continued to increase. Using a multi-method design incorporating a pilot study, two online experiments, and an event (...) study, we investigate the impact of CEO pay on consumer purchase intent and find that this negative relationship is magnified under conditions of brand crisis. We also find that the negative interaction of high CEO pay and brand crisis on purchase intent is more negative when the brand has strong equity. Finally, when the CEO is awarded high pay while the firm they manage is undergoing a brand crisis, consumers lose trust in the firm’s brand which reduces consumer purchase intent. This research provides insight on how governance decisions can impact consumer perceptions of corporate brands and consumer behavior, with implications for public policy leaders, boards of directors, CEOs, and Chief Marketing Officers regarding how to manage and message CEO pay. (shrink)

This research analyses the influence of the perception of Corporate Social Responsibility (CSR image) on consumer–company identification (C–C identification). This analysis involves an examination of the influence of CSR image on brand identity characteristics which provide consumers with an instrument to satisfy their self-definitional needs, thereby perceiving the brand as more attractive. Also, the direct and mediated influences (through their effect on brand attitude), of CSR-based C–C identification on purchase intention are analysed. The results offer empirical evidence (...) that CSR generates more C–C identification because it improves brand prestige and distinctiveness; brand coherence is also a powerful antecedent of brand attractiveness in the context of CSR communication. Finally, CSR-based C–C identification is able to generate directly better attitude towards the brand and greater purchase intention. (shrink)

As the essence of livestream e-commerce is social commerce, building a livestream brand community and attracting brand followers are the key aspects to achieving sustained revenue. For many companies, inviting celebrities has become a shortcut to attract new followers. Considering the unsustainability and high cost of the celebrity host mode, some companies switched to using their own branded broadcasters to attract followers. However, as branded broadcasters lack a fan base, choosing the suitable broadcaster type has become a challenge (...) in livestream e-commerce. The motivation of consumers to follow brand livestream accounts is mainly to obtain potential value by embedding them in social networks. Therefore, based on motive theory, this research explores how different broadcaster types affect consumer’s intention to follow a livestream brand community. Results from the analysis of secondary data from livestream platforms and two laboratory experiments reveal that celebrities contribute more to consumer’s intention to follow than branded broadcasters, and utilitarian products can strengthen the effect of branded broadcasters on attracting potential followers. Moreover, branded broadcasters can promote consumer’s intention to follow a livestream brand community by satisfying consumer’s need for informational value during utilitarian product evaluation. This research analyzes the differential effects of different types of broadcasters on livestream brand community building. The findings can deepen the understanding of the consumer’s behavior of following brand livestream communities and provide companies with suggestions on broadcaster selection in livestream e-commerce. (shrink)

Purpose: Empirical studies suggest that corporate social responsibility (CSR) impacts young job seekers’ choices of an employer. Values seem to affect CSR preferences, influencing the felt fit between the person and the organization and hereby the valence of working for that company. This article aims to research in more detail the preference structure of young graduate job seekers. In particular, it seeks to understand whether CSR is important when there is a trade-off between CSR and non-CSR attributes and whether basic (...) value orientations of job seekers have a moderating effect on their employer preferences. Design/methodology/approach: This article used a quantitative approach with a survey sample of 577 German students who were in their last year of study. To gain information on the relative impact of CSR- and non-CSR-related employer characteristics on employer attractiveness, an adaptive conjoint analysis was applied. Correlation analysis and a two-step hierarchical regression were conducted to detect the effects of individual value orientations. Findings: Only a few CSR attributes are relevant for young job seekers compared with other traditional employer attributes. Specific value orientations can be identified as having a moderating effect on CSR preferences. This is particularly the case for value orientations indicating a concern for the welfare of others and the environment positively affect the importance of most CSR attributes while more selfish value orientations have a negative effect. Originality/value: This study sheds light on the relative importance of CSR attributes when compared with non-CSR attributes. Moreover, it relates employee-related preferences to individual value orientations and shows that selected values have a modifying effect on the importance of CSR for job choice. (shrink)

Besides Dracula, Ceauşescu, and Nadia Comăneci, monasteries constitute a permanent Romanian brand, inextricably linked in every foreign visitor's mind to Romanianness. Specific to Moldavia and Bucovina—the Eastern and Northern parts of Romania—these monasteries have attracted visitors for the past 500 years. The person visiting a sacred site is transformed from being merely a tourist into a pilgrim. The painting “The Ladder towards Heaven” at the Pângăraţi Monastery, for example, highlights the importance of the mental and physical involvement of the (...) tourist-pilgrim as an interactive participant in the process of self-discovery. (shrink)

The article gives grounds for a new paradigm of development - branding of the territory. The problem of region brand formation is actualized. The point of view of the author on the territorial branding as a technology of providing the balanced and stable socio-economic territory development in current conditions deserves particular attention. The analysis of territorial branding formation as independent marketing trend is given. The scientific interpretations of the category "territorial branding" are given. The proposition that branding is an (...) effective instrument of attracting attention to the territory is stressed. In conditions of informational and creative economy the existence of the city brand and its development strategies become the necessary factor of the effective realization of territorial potential. The conceptual framework of territorial branding and main characteristics of the utility of the territory are considered. The results of scientific research develop scientific knowledge in the field of branding territory theory, promote the development and use of intellectual and institutional resources of the territory for the growth of its marketing potential. This indicates, that the basic principles of territorial development, starting from the main concept to the specific project documents need updating, which is connected with the economic processes and also democratization and globalization processes. The cultural-economical planning gets priority, the foundation of it is the use of human and cultural capital of the city. The novelty is that material assets, traditionally considered being the basis of territorial economy development, lose their significance comparing to intangible assets, which are of various character: creative and cultural potential of the inhabitants, management professionalism, information environment saturation, the possibility to create the atmosphere of tranquility and comfort on the territory. Not the territory size and its economic base become the main success factors, but new unconventional management decisions, an energetic wish of the territory to formulate clearly its strategical interests in the country, in the region and in the world. This is the aim of the territorial branding. Currently the changing of territory development paradigm takes place. It becomes the subject of socio-economic relations, goods, intangible assets concentration. The emphasis of the development shifts towards culture, entertainment, impressions. (shrink)

This study examines the connections among cultural tourism, spirituality, and associated factors among religious tourists in Saudi Arabia. It focuses on how cultural tourism impacts spiritual fulfilment, considering visitors' intentions to visit religious sites, while also factoring in cultural competence and trust in tourism brands as moderators. This study involved 244 participants, who were administered self-report surveys during their visits to religious sites and cultural attractions in Saudi Arabia. Data analysis employed Stata-SEM software, utilizing structural equation modelling (SEM) to assess (...) the hypothesized relationships among the variables. The results indicate noteworthy positive associations between cultural tourism and the spiritual experiences of tourists, with mediating effects observed through their intentions to visit religious sites. Additionally, the study identified that cultural competence and trust in tourism brands exerted a moderating influence on the relationship between cultural tourism and spiritual experiences. This research contributes to the advancement of knowledge and practical applications in the realms of spirituality and cultural tourism. It substantiates the proposition that cultural tourism has the potential to influence the spiritual dimensions of visitors. The results underscore the significance of incorporating cultural and spiritual components in tourism marketing and destination management strategies. Moreover, they provide insights for destination stakeholders seeking to enhance cultural tourism initiatives, not only in Saudi Arabia but also in other contexts. (shrink)

Sovereign Wealth Funds have attracted significant attention over the past few years, as a result of their increasing role in the global economy and their controversial minority investments in distressed financial and infrastructure companies in Western economies. Although SWFs provide important benefits to home, host and global markets, they have been perceived by the Western mind as a growing threat to economic supremacy and national security. While the current legal scholarship provides an incomplete policy response, by either selectively referring to (...) specific legal instruments within the international law framework or proposing an entirely new legal regime, this Article attempts to address this crucial lacuna by providing an original and comprehensive legal analysis of the SWF phenomenon and its interaction with the preexisting framework of international law. The various abovementioned concerns have prompted various Western attempts to block SWF cross-border investments through legislative reforms or ad hoc protectionism of the executive branch. These governmental policies frequently violate international commitments in the international economic law arena and call for a closer look at the nature of such commitments and their respective implementation in the SWF environment. The Article looks at recent practices in Western countries aimed at blocking SWF investments, especially in the context of iconic brands and national champions. It then reviews various relevant provisions in international legal instruments, which are applicable to these potential investments, and examines the question of their violation by capital-importing countries. A proposed innovative adaptation to this new reality is provided. I argue that the existing framework of international investment law can provide adequate solutions to investment protectionism against SWFs. Regarding regulation of SWFs’ investments, since recent experience has underlined that SWFs function largely like any other commercial entities, there is a need to shift the discussion and terminology towards regulation of sovereign activity rather than sovereign funds. Finally, the Article explores the broad consequences of investment law and corporate governance reforms following the debate around SWF investments on maintaining healthy and productive cross-border economic relations in a globalized world. (shrink)

For Peter Sloterdijk, Friedrich Nietzsche represents nothing short of a "catastrophe in the history of language" -- a new evangelist for a linguistics of narcissistic jubilation. Nietzsche offered a philosophical declaration of independence from humility, a meeting-point of sobriety and megalomania that for Sloterdijk has come to define the very project of philosophy. Yet for all the significance of this language-event named Nietzsche, Nietzsche's contributions have too often been elided and the contradictions at the root of his philosophy too often (...) edited out. As Sloterdijk observes, "Never has an author so insisted on distinction and yet attracted such vulgarity." Nietzsche Apostle, drawn from a speech Sloterdijk gave in 2000 on the hundredth anniversary of Nietzsche's death, looks at the ways in which Nietzsche has been branded over the years through selective compilation, and at the ways in which Nietzsche turned himself into a brand -- a brand announced by his proclaimed "fifth Gospel," _Thus Spoke Zarathustra_. For Sloterdijk, the focus should not be on the figure of Zarathustra or on the "will to power" often used as a kind of philosophical shorthand to sum up Nietzsche's work, but on Zarathustra's act of "speaking" itself. _Nietzsche Apostle_ offers a brief history of self-praise and self-affirmation, an examination of the evolution of boasting, and a very original approach to Nietzsche, philosophy's first designer brand of individualism. (shrink)

Some thoughts arising out of the fact that the University of Birmingham has recently gone through a re-branding exercise led by its administrators responsible for marketing, who failed miserably in marketing the exercise to staff and students within the University, as a result of which there is an online 'Save the Crest' petition that has attracted so many supporters that it made the national news. (2005).

The economic and cultural effects of sports films have attracted close attention from academia as well as the industry. In this paper, two sub-studies were conducted to explore the empathy mechanism performance of the interest-related community in sports films. In Study 1, the film Lead was applied as an example and used network text analysis to analyze the discourse characteristics and structure of its interest-related community to grasp the practice regularities. More specifically, the results in Study 1 show that the (...) theme feature, brand building, technological innovation, and spirit communication are the key factors that affect an individual's empathy for sports films. In Study 2, I conducted a survey to explore the empathy mechanism of sports films in the new age to provide a theoretical reference for the high-quality development of films. The above-mentioned four main factors have positive impacts on empathy: affective empathy and cognitive empathy. (shrink)

It has become common to distinguish between two kinds of ethical concepts: thick and thin ones. Bernard Williams, who coined the terms, explains that thick concepts such as “coward, lie, brutality, gratitude and so forth” are marked by having greater empirical content than thin ones. They are both action-guiding and world-guided: -/- If a concept of this kind applies, this often provides someone with a reason for action… At the same time, their application is guided by the world. A concept (...) of this sort may be rightly or wrongly applied, and people who have acquired it can agree that it applies or fails to apply to some new situation. -/- Thin concepts are concepts such as good and bad, right and wrong, obligation and duty. Judgments applying thick concepts have been seen as lending support to the possibility of explaining moral knowledge, and objectivity in ethics. It appears that due to their empirical content – their world-guidedness – judgments employing thick concepts can be true or false, depending on whether they get the worldly facts right. In addition they provide reasons for action – they are action-guiding – and thus may provide the starting point of a realist account of practical reasons: the view that reasons are facts and whether or not a person has a reason to act does not (normally) depend on her attitudes. The cruelty of an action is a reason not to perform it or to prevent it; that an action is kind is a reason in its favour. Of course these remarks aren’t conclusive – far from it. But even so, some non-cognitivists may regard them as completely wrongheaded, and so does Bernard Williams even though he is not a non-cognitivist. However, he believes that having a practical reason does depend on a person’s attitudes and motives. A certain worry about thick concepts will make clear what the problem is. It has most expressly been raised by Simon Blackburn, who sees it as undermining even the most superficial plausibility of moral cognitivism, as well as the claim that the properties picked out by thick concepts provide reasons. While we may readily accept that the kindness of an action or the fact that it is required by justice is a reason to perform it, there are many thick concepts whose action-guiding role we would reject. Some derogatory – e.g., racist or sexist - words express thick concepts too, Blackburn notes. And surely there are no racist or sexist truths. Furthermore there are concepts that some people use evaluatively (like chaste or obscene), but many of us do not regard the propositions in which those concepts feature as even prima facie reason giving. In raising these points, Blackburn claims that it is morally objectionable to regard the facts asserted in propositions which employ thick concepts as action-guiding because it leads to “a conservative and ultimately self-serving complacency.” As he sees it, the problem is that if we believe that the correct application of thick concepts yields evaluative truths and that evaluative truths state reasons for actions, we seem to be committed to accepting that some people are, say, fat, derog., and therefore to be ridiculed, and that there is at least a pro tanto reason to lead a chaste life, or feel affection towards cute women. Therefore, the view that all evaluative properties provide reasons for action or for attitudes such as admiration, affection or (dis)approval must be rejected. I will call this worry henceforth Blackburn’s challenge. The challenge is that understanding judgments employing thick concepts as expressing evaluative truths and providing reasons for actions or for attitudes leads to a morally unacceptable view. Blackburn suggests instead that we should separate the conditions for applying thick concepts and the reasons that we have in virtue of the concept applying. She may be cute, yes, but that is not a reason for “admiration and arousal.” -/- …it is morally vital that we proceed by splitting the input from the output in such a case. By refusing to split we fail to open an essential specifically normative dimension of criticism. -/- According to Blackburn, the meaning of thick concepts is made up of two distinct and in principle separable components: a descriptive one and the expression of an attitude. The truth-aptness and cognitive appearance of judgments employing thick concepts is explained by the descriptive component alone. Blackburn writes “[w]e get nothing but detachable and flexible attitudes, coupled with delineations of traits of character or action”. I will call this reply to Blackburn’s challenge the separability thesis. I agree with Blackburn that any account of thick concepts has to face and answer the challenge that he poses. In this paper, I will focus on one reply to the challenge which denies separability, namely Bernard Williams’s. Williams answers Blackburn’s challenge, while holding on to a cognitivist understanding of thick concepts. But his particular brand of cognitivism is peculiar: Williams rejects the separability thesis, and claims that correct applications of thick concepts yield evaluative (and not just descriptive) knowledge. But this is a special kind of knowledge. It is confined to a local community. The members of a community which uses certain thick concepts may have reasons to act accordingly, but the non-members do not. And even the reasons of members remain a little fragile: they may not want to continue using their concepts upon thorough reflection. The local knowledge view allows Williams to answer Blackburn’s challenge, because even though thick concepts are evaluative concepts and their application can yield evaluative knowledge, no one who isn’t a member of the relevant community has reason to be guided by the concept. Complementing a cognitivist view of thick concepts with reasons internalism allows Williams to answer the challenge. My aim in this paper is to show that Williams’s position is, despite its initial attraction, untenable. In particular, I am going to show why the internal reasons view is incompatible with Williams’s own understanding of thick concepts. My modest result is that the internalist view of reasons does not help to answer Blackburn’s challenge. My aim in this paper is not to answer the challenge but, rather, to explore the possibility of developing Williams’s attenuated version of cognitivism, and the possibility of combining it with reasons internalism. (shrink)

My topic is moderate modal skepticism in the spirit of Peter van Inwagen. Here understood, this is a conservative version of modal empiricism that severely limits the extent to which an ordinary agent can reasonably believe “exotic” possibility claims. I offer a novel argument in support of this brand of skepticism: modal skepticism grounds an attractive (and novel) reply to Humean skepticism. Thus, I propose that modal skepticism be accepted on the basis of its theoretical utility as a tool (...) for dissolving philosophical paradox. (shrink)

According to the identity version of spacetime supersubstantivalism, material objects are numerically identical to spacetime regions. While the view has been commended for its parsimony and concordance with physics, it has not properly been assessed in light of the metaphysics of properties. The present essay fills this void by discerning several subspecies of identity supersubstantivalism, corresponding to various property ontologies. Finding them all wanting, the essay develops and defends a novel brand of supersubstantivalism based on the trope ontology. On (...) this view, here dubbed ‘supertropestantivalism’, regions are pluralities of geometrically and topologically alike tropes, some of which bundle together as material objects. The resulting picture is not itself an identity version of supersubstantivalism, but it retains the originally attractive features of the identity version while avoiding the shortcomings of competing ontologies. (shrink)

Finlayson argues that ‘post-truth’ is nothing new. In this response, I motivate a more modest position: that it is something new, to some extent, albeit neither radically new nor brand new. I motivate this position by examining the case of climate-change-denial, called by some post-truth before 'post-truth'. I examine here the (over-determined) nature of climate-denial. What precisely are its attractions?; How do they manage to outweigh its glaring, potentially-catastrophic downsides? I argue that the most crucial of all attractions of (...) climate-denial is that it involves the denier in a kind of fantasised power over reality itself: namely, over the nature of our planetary system, and thus of life itself. Climate-denial pretends to give the denier a power greater than that of nature, including in nature's 'rebellion' against humanity, what James Lovelock calls Gaia's incipient and coming 'fever'. Climate-denial seems to give the denier freedom from truth itself, in the case of the most consequential truth at present bearing down upon humanity. The most crucial of all the attractions of climate-denial is then that it provides would-be libertarians an ultimate freedom. They reject the reality of human-triggered climate-change, in the end, because they are unwilling to be ‘bound’ by anything, not even truth itself. Climate-denial has been around for a while, but not for more than 30-35 years or so. I thus suggest that Finlayson is right to be sceptical of the claim that post-truth is radically new and extremely recent, but I suggest that it is relativelynew and has been with us for only about a generation or at most two. Keywords: climate-change, climate-denial, libertarianism, Nietzsche, Wittgenstein. (shrink)

There are two competing ways of understanding nefarious expressions of nationalism in countries like the U.S., either as xenophobia or racism. In this essay, I offer a way of capturing what is attractive in both accounts: a way of thinking about the xenophobia of U.S. nationalism that does not miss or minimize the role that race plays in condemning such expressions, but at the same time does not risk overextending the definition of racism. To do this, the essay makes a (...) case for decoupling and slightly revising the meaning of the terms “racialization” and “racial formation” while also proposing a third term, “racial disintegration.” In doing so, we find that the xenophobia directed at certain pan-racial groups, at least in places like the U.S., promotes a unique brand of White supremacy and does so in ways that maintain or reshape the nation's understanding of race and specifically its racial categories. (shrink)

Recent years have seen the emergence of a new brand of moral philosopher. Straddling the gap between academia on the one hand, and the world of law, medicine, and politics on the other, bioethicists have appeared, offering advice on ethical issues to a wider public than the philosophy classroom. Some bioethicists, like Peter Singer, have achieved wide notoriety in the public realm with provocative arguments that challenge widely held beliefs about the relative moral status of animals, human foetuses and (...) newborn babies. Other bioethicists practice their trade with greater protection from public scrutiny, confining their thoughts to committees in government circles, universities, charitable institutions, or hospitals. But what exactly is it that bioethicists have to offer in such contexts? What sort of expertise do bioethicists have that justifies their employment on these committees, or the time and space accorded to their views on television and the radio, or in newspapers and magazines? In spite of being an expanding group of professionals who attract large sums of private and public funding, bioethicists are sometimes met with suspicion or even hostility, both inside and outside academia. One common criticism is that the presence of bioethicists is unproductive in practical bioethical debate. In light of this criticism one might wonder why the relevant funding bodies have not spotted the hoax and withdrawn their funding. Certainly, if bioethicists.. (shrink)

This article discusses the growth of the populist radical right as a concrete example of the scenario where liberal democratic ideas are losing support in broadly liberal democratic societies. Our goal is to enrich John Rawls’ influential theory of political liberalism. We argue that even in that underexplored scenario, Rawlsian political liberalism can offer an appealing account of how to promote the legitimacy and stability of liberal democratic institutions provided it places partisanship centre stage. Specifically, we propose a brand-new (...) moral duty binding ‘reasonable’ partisans committed to pluralism. This duty establishes conditions where partisans must strategically transform society’s public reason (i.e. transform the visions for society their parties campaign on) in ways that promise to attract back support from illiberal and antidemocratic competitors. While this strategic behaviour might seem impermissible, we show that Rawls’ distinctive account of sincerity in democratic deliberation is uniquely placed to justify it as perfectly ethical. (shrink)

Modal fictionalists face a problem that arises due to their possible-world story being incomplete in the sense that certain relevant claims are neither true nor false according to it. It has recently been suggested that this incompleteness problem generalises to other brands of fictionalism, such as fictionalism about composite or mathematical objects. In this paper, I argue that these fictionalist positions are particularly threatened by a generalised incompleteness problem since they cannot emulate the modal fictionalists’ most attractive response. I then (...) defend mathematical and compositional fictionalism by showing that the reasons for which the incompleteness problem has been thought to affect them are mistaken. This leads to the question of whether there are other fictionalist positions to which the problem does in fact generalise. I give a general account of the features of a fictionalist position that generate the incompleteness problem and argue that whenever a fictionalist position does exemplify these features then the problem can be addressed in analogy to the modal fictionalists’ preferred response. (shrink)

The purpose of this study is to investigate the end user perspective of advertising in Pakistan. This involves exploring and examining the consumer feedback about advertising from multiple dimensions. In this regard, survey was done for the current developments in literature so far, in order to discover a general pattern of consumer attitude that has been developing over time. This leads us to the realization that the advertising has been radically changing since its beginning with the change in literature. Advertisers (...) communicate with consumers through advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion etc. organizations must use all available communication tools to communicate consumer and to create awareness about the need of consumer. Advertising is used to create awareness for products and services. Advertisers should know the needs of consumers, target audience, their culture, likes and dislikes. Advertising create feelings and satisfaction in consumer’s mind. Many food and beverage brands use advertising for the promotion of their products. Advergames have an advertisement for a product, service, or company and have become popular. Cultural frame work plays important role in advertising and consumer behavior. Music plays an imported role in advertising; it has recently attracted interest in marketing and consumer psychology. Music is key elements of the culture; it plays an important role in consumers’ perceptions, moods, and in the theme of the advertisements. (shrink)

The body is a rich object for aesthetic inquiry. We aesthetically assess both our own bodies and those of others, and our felt bodily experiences have aesthetic qualities. The body features centrally in aesthetic experiences of visual art, theatre, dance and sports. It is also deeply intertwined with one's identity and sense of self. Artistic and media representations shape how we see and engage with bodies, with consequences both personal and political. This volume contains sixteen original essays by contributors in (...) philosophy, sociology, dance, disability theory, critical race studies, feminist theory, medicine, and law. They explore bodily beauty, sexual attractiveness, the role of images in power relations, the distinct aesthetics of disabled bodies, the construction of national identity, the creation of compassion through bodily presence, the role of bodily style in moral comportment, and the somatic aesthetics of racialized police violence. -/- Contents: Maria del Guadalupe Davidson, "Black Silhouettes on White Walls: Kara Walker’s Magic Lantern"; A. W. Eaton, "Taste in Bodies and Fat Oppression"; C. Winter Han, "From 'Little Brown Brothers' to 'Queer Asian Wives': Constructing the Asian Male Body"; Deborah L. Rhode, "Appearance as a Feminist Issue"; Shirley Anne Tate, "A Tale of Two Olympians—Beauty, 'Race,' Nation"; Glenn Parsons, "The Merrickites"; Stephen Davies, "And Everything Nice"; Tobin Siebers, "In/Visible: Disability on the Stage"; Jill Sigman, "Live, Body-Based Performance: An Account from the Field"; Barbara Gail Montero, "Aesthetic Effortlessness"; Peg Brand Weiser and Edward B. Weiser, "Misleading Aesthetic Norms of Beauty: Perceptual Sexism in Elite Women's Sports"; Yuriko Saito, "Body Aesthetics and the Cultivation of Moral Virtues"; George Yancy, "White Embodied Gazing, the Black Body as Disgust, and the Aesthetics of Un-Suturing"; Richard Shusterman, "Somaesthetics and the Fine Art of Eating"; Ann J. Cahill, "Sexual Desire, Inequality, and the Possibility of Transformation"; Sheila Lintott and Sherri Irvin, "Sex Objects and Sexy Subjects: A Feminist Reclamation of Sexiness" -/- . (shrink)

While environmental claims are increasingly used by companies to appeal consumers, they also attract greater scrutiny from independent parties interested in consumer protection. Consumers are now able to compare corporate environmental claims against external, often disconfirming, information to form their brand attitudes and purchase intentions. What remains unclear is how the level of information specificity of both the environmental claims and external disconfirming information interact to influence consumer reactions. Two experiments address this gap in the CSR communication literature. When (...) specific claims are countered by specific external information, consumers report more negative brand attitudes and lower purchase intentions. The effect is serially mediated by skepticism toward the claims and lack of corporate credibility. We conclude by discussing strategies that firms can utilize to avoid information dilution and ensure that external disconfirming information percolates to consumers as specific. (shrink)

Aotearoa New Zealand is a small, island nation located on the rim of Oceania. Since colonisation by British settlers in the mid-1800s, the internationalisation of higher education in Aotearoa New Zealand has reflected shifting notions of nationhood – from an extension of Great Britain, to a bicultural nation, to a player in the global knowledge economy. Since the late 1980s, internationalisation policy has reflected the primacy of market concerns; the internationalisation of HE has been imagined primarily as a means to (...) attract export revenue and human capital to Aotearoa New Zealand, and to increase brand recognition. However, internationalisation, as the movement of people and knowledge between places, can also be seen as pre-dating the development of nations, particularly in the Oceania context.Within mātauranga Māori, or Māori epistemological traditions, place is central to identity. To be human is to be part of something bigger than oneself; care for the land is care both for ancestors and the wellbeing of future generations. In this paper, we consider internationalised HE in light of three questions that are central to mātauranga Māori: “Who am I? What is this world that I exist in? What am I to do?”. After tracing the connections between internationalisation, colonisation, and nationhood in Aotearoa New Zealand,we consider how attention to Māori place-based epistemologies and values drawn from mātauranga Māori might challenge, stretch and ground contemporary internationalisation policies and practices in Aotearoa New Zealand. (shrink)

The hotel industry has been showing their responsibility towards sustainability by employing green practices in their daily operations. The area of sustainability in hospitality relates to incorporating sustainability in operations and focusing on practices like saving energy, using renewable energy, and recycling waste. The hotels are showing their commitment to sustainability indicators like social, economic, and environmental concerns and communicating about the same to their customers. With the help of sustainability measures, hotel practitioners can think beyond providing the attractive physical (...) features and create an elegant atmosphere. Sustainability can be used as an asset to improve the brand loyalty of the customers. The attitude and perception of consumers can be further enhanced with the help of indicators of sustainability. The focus of this paper is to provide an insight into the process of implementing sustainability practices in general and specifically about environmental initiatives in hospitality. In a developing nation like India, one of the driving forces for the hotel companies to start sustainability initiatives was compliance; however, now, the companies are using these sustainable practices in branding and developing a competitive advantage. (shrink)

One of the new topics that has attracted the attention of researchers in recent years is neuro-marketing. The purpose of the present study is to achieve an insight into the progress of studies on neuro-marketing through review of scientific articles in this field with methodology text-mining. A total of 394 articles were selected between 2005 and 2017 using the search for “neuro-marketing” in valid databases. By reviewing the title, abstract, and keywords at various stages of screening, the researchers selected 311 (...) articles related to the neuro-marketing topic in order to carry out the text mining process. Then, pre-processing of data was performed and using cluster analysis, 6 optimal clusters were obtained according to Davis Bouldin index. Using the multi-attribute decision-making technique, the most important roots were ranked in each cluster. The results showed that interest in research on neuro-marketing has increased in recent years and clusters created around topics such as marketing strategies, advertising and video ads, ethical issues, advertising message components, neuroscience in marketing, economics and consumer behavior, and decision making and brand selection. The study shows that the researchers’ attention is moving from the concepts and principles of the use of neuroscience in marketing, economics and consumer behavior to design and develop marketing strategies using neuroscience. (shrink)

It is clear from this brief analysis that Sartre the Existentialist is alive and well, even as a self-proclaimed Marxist. In his later work he fuses Marxism with Existentialism, giving to the former a strong dose of individuality which has been prescribed by Western humanists for decades. Thus far I have given only the bare outline of Sartre's view. It needs to be followed up with a further analysis of his stand on groups and classes, which takes up the bulk (...) of theCritique. But the essential direction of his work is already clear. Sartre reminds us that the contradictions of the dialectic first live in the minds and careers of individuals. He finds Marxist literature fraught with the view that man is inert in the historical process, and he hopes that his work helps to correct this failure. It remains to be seen how much impact Sartre's challenge to Marxist dogmatism will have both on his fellow Marxists, who are no doubt uncomfortable with his brand of Marxism, and on the Western liberal who is both attracted to and repulsed by Marx. (shrink)

As an alternative protein product to animal meat, plant-based meat is considered to play an essential role in improving animal welfare and protecting the environment. However, why do a few consumers choose plant-based meat but others do not? Despite the increasing research on plant-based meat marketing, little is known about the psychological mechanism by which plant-based meat marketing affects consumers’ purchasing decisions. We utilize dual-system theory to understand how social media marketing of plant-based meat influences cognitive fluency, customer inspiration, perceived (...) risk, and purchase intention. Four studies show that social media marketing can increase young people’s purchase intention of plant-based meat more than traditional marketing. In Studies 1 and 2, increased intensity of social media marketing can enhance young people’s cognitive fluency and further promote purchase intention. Study 3 explores how cognitive fluency relates to purchase intention through two psychological mechanisms. We suggest that a higher level of cognitive fluency increases customer inspiration and improves purchase intention. However, a lower level of cognitive fluency reduces purchase intention by increasing perceived risk. Study 4 manipulated members’ in-group or out-group status to show a boundary condition for the effect of brand community identity on purchase intention. These studies provide insight into how brand marketers can use social media to promote consumer inspiration and advertising engagement, how managers can offer fluency-increasing mechanisms to ensure a low level of perceived risk, and how enterprise practitioners may want to consider brand community publicity to attract out-group members. (shrink)

Much of the philosophical literature on health inequalities seeks to establish the superiority of one or another conception of luck egalitarianism. In recent years, however, an increasing number of self-avowed egalitarian philosophers have proposed replacing luck egalitarianism with alternatives that stress the moral relevance of distinct relationships, rather than the moral relevance of good or bad luck. After briefly explaining why I am not attracted to luck egalitarianism, I seek in this chapter to distinguish and clarify three views that have (...) been characterized in the philosophical literature as forms of relational egalitarianism. I call these three relational views equality of treatment, equality of concern, and social egalitarianism. I will explain why each claims to be a form of egalitarianism and why these three views should not be seen as competitors. I will argue that each brand of relational egalitarianism describes a plausible plank of distributive justice that bears on the evaluation of health inequalities and on the political institutions that create, sustain, or exacerbate them. To illustrate this pluralistic relational egalitarian approach, I will draw on a case study by Horton and Barker (this volume) to discuss how each of the three planks might be brought to bear on the evaluation of oral health disparities among the children of migrant Latino farmworkers in California. (shrink)

In the 16th century, Moscow proclaimed itself to be the the third Rome and discovered the special way or Russian Orthodox Messianism doctrine. Since the mid-nineteenth century, the idea of Russia's unique global historical role went beyond exclusively church discussions, and the idea of Moscow as the Third Rome acquired an important place in the structure of imperial ideology. Even after a break with the past, after the 1917 October Revolution, the country did not abandon the idea of Messianism, which (...) organically fitted into the structure of Soviet ideology. At the same time, reanimation of messianic moods was carried out here in the format of the doctrine of the World Republic of Soviets and/or World Revolution. Of course, some backbone elements of old Messianism underwent a significant transformation, which can hardly be called secularization. The purpose of this article is to show that the time 1917 mid-1930s may be described with the help of a peculiar dialectic, as the unity of a radical break with the past and the specifically manifested continuity with it. Subsequently, despite large-scale changes, the idea of the peculiarity of the Russian way, firstly in Soviet and then in Russian society, including the specific perception of its past, continued to remain an influential political brand. This kind of discourse should be considered highly archaic today; however, it does not become an attribute of the distant past, retaining the attractiveness and even acquiring state ideology. (shrink)

We draw insights from Activity Theory within the field of human-computer interaction to quantitatively measure a mobile in-store experience (MIX), which includes the suite of shopping activities and retail services that a consumer can engage in when using their mobile device in brick-and-mortar stores. We developed and validated a nine-item, formative MIX index using survey data collected from fashion consumers in the United States (n= 1,267), United Kingdom (n= 370), Germany (n= 362), and France (n= 219). As survey measures of (...) consumer engagement in omnichannel retailing using a mobile device, the index items with stronger factor loadings described in-store shopping activities whereas those with weaker factor loadings described activities related to behavioral targeting and social networking. These results suggest that retailers should give consumers the autonomy to independently find, evaluate and purchase merchandise in brick-and-mortar stores, thereby enabling them to co-create personalized shopping experiences as active participants within an omnichannel retail servicescape. Our findings also suggest that retailers should provide consumers with more authentic ways to build community and brand affiliations than mobile marketing and social media promotions. In-store activities should not simply be a migration of pre-existing e-commerce capabilities onto mobile devices. An engaging mobile in-store experience should be an amalgam of physical and digital activities that produce a seamless shopping journey and leverage the unique properties of mobile devices – ultra-portability, location sensitivity, untetheredness, and personalization. Retail executives can use the validated MIX index to prepare strategic investments in mobile technology applications and capabilities for retail stores within their omnichannel operations. The nine-item MIX index is also well-suited for consumer surveys, which also makes it an attractive measure of consumer engagement in omnichannel retailing for future academic research. (shrink)

The Chinese translation of Coca Cola is thought to be a well-known good translation, and many people discussed the translation or brand translation with it as an example. A large number of books or articles generally and abstractly conclude that the Chinese translation leaves people a kind of feeling of coolness and cleanness, pleases and attracts consumers’ attention and their favor, however there is not still a book or an article studying systematically and scientifically how good the translation is, (...) neither wholly from perspectives of linguistics, culture and aesthetic translation. Based on the literature review and comparative analysis with cultural translation study and translation aesthetics, the thesis is to discover how good the translation is, based on the analysis of Chinese translation of Coca Cola from the aspects of linguistics, culture and translation aesthetics, and to build a criticism model of translation of brand names, in addition, to analyze the enlightenment of this translation in other translation activities. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Nobel Rhetoric; or, Petrarch's PendulumPhilippe-Joseph SalazarVery many authors who have their roots in other countries work in Europe, because it is only here where you can be left alone and write, without being beaten to death. It is dangerous to be an author in big parts of Asia and Africa.1The ceremony of [Petrarch's] coronation was performed on the Capitol, by his friend and patron the supreme magistrate of the (...) republic... and thrice repeating his vows for the prosperity of Rome, he knelt before the throne and received from the senator a laurel crown, with a more precious declaration, "This is the reward of merit."(Gibbon 1952, 2:573)§1.I would like to address a simple question: what is a Nobel laureate's speech?2 With a corollary: how does it provide an opportunity to perform as a public intellectual, a "philosopher" of sorts? And a further corollary: what does it say about intellectual compliance or resistance? There is a play on words in the title of this essay, made to draw attention to the rhetorical construction of a commonplace, mass media-induced belief: that Nobel laureates are, in essence, "noble minds."3 For brevity's sake this essay focuses mainly on the literature prizes and, to a lesser extent, the peace prizes. [End Page 373]§2.At face value, a Nobel Prize is a rhetorical event (from the time the winner is announced to the moment of the Nobel address): over the recent years, rituals attached to the Nordic apotheosis have attracted growing media interest—they belong to "breaking news"—lending laureates a public exposure that, in turn, has led them to perform a public role or to publicly decline this performance, literally to "dispose of " it—"disposure" as the antistrophe of exposure. The public is usually aware of the announcement of the name of the winner, who instantly becomes a global "brand." Publicity and news programs follow suit, and if a recipient's ethical qualities resonate with the ethical preoccupations of the day (gender is one) the better the news value. Arguments are built on the announcement and often recur when, in early December, recipients deliver their Nobel addresses.This rhetorical event may indeed take the shape of a "rhetorical situation" if national pride or state concerns impose an exigency onto laureates—it is interesting to note that the media are complicit in stressing the national value of an award. The exigency resembles the one applied by them to sport performances. However, while the practices of public reward and public performance no longer allow a sportsperson to decline a medal or to express personal views on a podium to the public strains of a national hymn,4 they do still allow Nobel laureates to absent themselves, as André Gide did in 1947 (this strategy gave him the opportunity, in a terse banquet speech read on his behalf, to express his view that Paul Valéry had been overlooked by the Nobel, thus turning the award into a muted invective; see Gide 1947), to say they don't care, that their country of origin did little for them, and even, although rarely, to decline or to express amusement at the award.5 In short, beside "disposure," they can perform "exposure" through acceptance or dismissiveness, thus drawing a merciful line between reward (in sport) and award (the Nobel).A rhetorical situation is indeed created when a Nobel winner is seen as betraying state or nation by accepting the prize. In one reverse case, French philosopher Jean-Paul Sartre was berated for not accepting it (in 1964), in spite of the fact that, at that time, his philosophy and political engagement made clear to the French state and the French public that he abhorred them both. In 2003, South Africans learned at their expense how reward and award are borderline and therefore not on the same side: they failed to thank J. M. Coetzee for his temperance, when, having resettled in Australia at the time of his award, he waited for a while before taking Australian citizenship.6 The Nobel Foundation's rightful insistence on disregarding [End Page 374] nationality does not mean nationality... (shrink)

Depuis plusieurs générations, des chrétiens, anticipant quelquefois les ouvertures pratiquées par Vatican II, ont entrepris d'explorer le patrimoine de l'hindouisme. Parallèlement, depuis bientôt deux siècles, des hindous parfois célèbres ont dit comment ils percevaient la figure du Christ ou comprenaient le christianisme. La curiosité suscitée par les premiers contacts s'est-elle émoussée? La séduction du Jésus des évangiles opère-t-elle moins? Quoi qu'il en soit, il peut être salutaire de prendre la mesure d'une certaine indifférence: beaucoup d'hindous ne se montrent guère curieux (...) du christianisme . Bien plus, depuis une trentaine d'années, quelques-uns des porte-parole d'une «hindouité» plus militante diffusent largement des opinions de nature à décevoir ou à blesser le lecteur chrétien. Excessives et injustes, souvent biaisées dans leur base documentaire, ces diatribes n'en reflètent pas moins une perception du christianisme, de son étrangeté au regard hindou.For several generations, Christians, sometimes anticipating the opening created by Vatican II, have been endeavouring to explore the heritage of Hinduism. In parallel and now for nearly two centuries, at times famous Hindus have noted how they perceived the figure of Christ or understood Christianity. Has that curiosity awoken by first contacts been dulled? Has the Jesus of the Gospels become less attractive? Whatever may be the response, it may be fruitful to take the measure of a certain indifference: many Hindus are hardly curious about Christianity . Furthermore, for the last thirty years, some of those speaking for a more militant brand of “Hinduity” have widely expressed opinions that can disappoint or hurt a Christian reader. Although excessive and unjust as well as often biased in their use of documents, these diatribes nonetheless reflect at least a partial perception of Christianity and of its strangeness for a Hindu beholder. (shrink)

The following article starts by summarising how much modern capitalism is characterised by its religious structure. The world of branding — consumer goods becoming religiously attractive — and religious metaphors that have become necessary to describe contemporary neoliberalism are key examples. A second step consists in describing four typical aspects of religious capitalism in the following of Walter Benjamin's fragment `Capitalism as Religion' from 1921. Against this background I thirdly summarise Hans G. Ulrich's theological ethics concerning the economy. At the (...) centre of Ulrich's ethics we find his emphasis on God's economy that relieves us from all our worries enabling us thereby to become cooperators of God acting and working in an ethical way. A final step discusses Ulrich's rejection of an ethics of striving for God as the summum bonum by showing that desire or will do not necessarily contradict with the priority of God's grace. (shrink)

Porter’s five forces model is an authoritative management tool used in analyzing the profitability and attractiveness of industries through an outside-in viewpoint. In the past decade, dramatic and rapid changes have prompted some criticism of the model. The comparison between new and old economy analysis makes the fundamentals of the model seem weak. Moreover, the past decade has shown that strategy and entrepreneurship in China are not completely dependent on the model. This study first aims to verify the sustainability (...) of the five forces model and analyze its integration into China’s entrepreneurial economy. By conducting in-depth interviews among the upper echelons from various industries, it was found that along with the competitive factors emphasized by the model, Chinese entrepreneurs attend to cooperative factors such as Guanxi, the Chinese term for relationship, and the possibilities of technology integration with the five forces. They also tend to enlarge the strategic view to consider factors such as how the market evaluates the forces. To verify these findings, the authors carried out a large-scale survey with a modified questionnaire analyzing the data collected using exploratory factor analysis with SPSS 22. The outcome shows that Porter’s model is still valid to some extent. Companies are still working in a network of buyers, suppliers, substitutes, new entrants, and competitors. However, reinventions are necessary to include the new factors of Guanxi, technology, and marketing and branding, which have changed the structure of the industry. These factors arise from the cooperative nature of Chinese culture and may have equal or even larger significance compared with their competitive counterparts in today’s business world. (shrink)

Advertising spokespersons have been defending their industry against tobacco and alcohol advertising bans by claiming the bans will do no good. In mature categories, they say advertising does not attract new users, but merely causes people to switch brands. This article contends that such an argument is based on legal pragmatism and will eventually fail because the public does not believe it. It suggests an ethical defense based on the public's right to know.