TCCS - Việt Nam đang đứng trước ngưỡng cửa thập niên thứ hai, thế kỷ XXI. Tuy vậy, mốc thời gian không quan trọng bằng những đổi thay chóng mặt của quá trình quốc tế hóa đời sống kinh tế, và những biến đổi sâu sắc nó sẽ mang lại. Quá trình ấy, ngay bây giờ, lại được phóng đại qua lăng kính của những biến động toàn cầu do khủng hoảng kinh tế - tài chính 2007 - 2009, điều (...) có thể dẫn tới những biến đổi lớn về cấu trúc kinh tế nhân loại, cũng như diễn tiến địa - chính trị khắp nơi trên thế giới. (shrink)

This three-volume set—LNAI 13031, LNAI 13032, and LNAI 13033—constitutes the thoroughly refereed proceedings of the 18th Pacific Rim Conference on Artificial Intelligence (PRICAI 2021), held in Hanoi, Vietnam, in November 2021. The 93 full papers and 28 short papers presented in these volumes were carefully reviewed and selected from 382 submissions. -/- PRICAI covers a wide range of topics of social and economic importance for countries in the Pacific Rim, including artificial intelligence, machine learning, natural language processing, knowledge representation and (...) reasoning, planning and scheduling, computer vision, distributed artificial intelligence, and search methodologies. -/- Part I includes the following topical headings: AI Foundations / Decision Theory, Applications of AI, Data Mining and Knowledge Discovery, Evolutionary Computation / Optimization, and Knowledge Representation and Reasoning. -/- . (shrink)

With an eye ultimately to answering the question of how business can alleviate poverty completely, the paper examines existing arguments about the approach of business to poverty reduction with the case of people with disabilities living in poverty in Vietnam. The paper suggests that business should take the knowledge and potential of poor people into consideration in its interfaces with different types of poor people: consumers, workers, property owners, etc. Furthermore, investigating how business can help reduce poverty while still earning (...) a profit and ensuring customer satisfaction limits research on business approach to poverty, since it assumes that business will have some “not-for-profit” purposes. The findings point out that businesses with “not-for-profit” purposes serve as a promising area for further exploration and research of business approach to poverty alleviation. (shrink)

Aims and Scope -/- The Vietnamese Social Sciences and Humanities at a Fork in the Road, utilizing an object-oriented structured database on the productivity of Vietnamese researchers, seeks to provide a comprehensive overview of the development of Social Sciences and Humanities in Vietnam from 2008 to 2018. -/- Quan-Hoang Vuong (Ph.D., Université Libre de Bruxelles) is the director of Centre for Interdisciplinary Social Research, Phenikaa University in Hanoi, Vietnam. He is chairman of the Vietnam chapter of the European Association (...) of Science Editors and serves in the NAFOSTED Scientific Council on Basic Research in the Social Sciences and Humanities (2019-2021). Dr. Vuong has published more than 120 academic articles, and book chapters in about 50 refereed journals and books by such publishers as Elsevier, Inderscience, Nature Publishing Group, Springer, Praeger, Wiley, World Scientific, etc. -/- Trung Tran is an Associate Professor of Mathematics Education and works at Vietnam Academy for Ethnic Minorities. He is a member of the Vietnam chapter of The European Association of Science Editors (EASE), a leader of the Vietnamese Science Editors (VSE) Team, and a chairman of Editor's Board of Journal of Ethnic Minorities Research (ISSN: 0866-773X). (shrink)

An axiomatic account of multiset theory is given, where multiplicities are of the same sort as sets. Various theories are proposed covering different existing multiset systems, as well as a stronger theory which is equiconsistent with Zermelo–Fraenkel set theory and with antifoundation. The inclusion relation receives a recursive definition in terms of membership and is shown to be not always antisymmetric.

Contributing to a lack of studies related to generic skills assessment, especially in non-Western university contexts, this article reports a study that explored practices and challenges of assessing students’ GS in the Business Administration programmes in six Vietnamese universities. Content analysis of interviews with 41 teachers of skills subjects and specialised subjects revealed that teachers were organising different formative and summative GS-assessment activities. Unfortunately, the analysis indicated that their GS-assessment practices were fragmented across subjects in the curriculum. Teachers’ beliefs regarding (...) their roles in the university, teachers’ expertise and several contextual factors were found to influence their assessment practices. The article argues that leadership should be exercised more effectively in order to remove obstacles and engage teachers with assessing GS, which will yield washback effect on students’ learning of these skills. (shrink)

Debates around sound corporate governance propose board diversity as a key attribute to sufficiently challenge executive management for stakeholder engagement. This study contributes to this debate by empirically investigating the effect of board diversity on corporate social disclosure of Vietnamese listed firms. The study finds a significantly positive effect of diversity-in-boards on CSD while diversity-of-boards has no effect on CSD. The results contribute by showing that a single theoretical approach can provide an adequate explanation for board diversity. The study contributes (...) methodologically by demonstrating the design and measurement of board diversity indices, and a three-dimensional stakeholder-relevant CSD index. The findings benefit regulators and corporate executives in better understanding firms’ CSD practices and stakeholders’ expectations. (shrink)

Online book fairs are being held in Vietnam to replace traditional offline events that have been shelved owing to the COVID-19 crisis. This study aims to explore book consumers’ perceptions regarding digital book fairs and their evaluation of the first-ever national online book fair held in Vietnam. In-depth interviews were conducted to obtain insights from people who had attended the online book event. The findings provide acceptance of and support for the organization of digital book fairs during the COVID-19 pandemic. (...) Attendees generally appreciated the convenience of the national online book fair and the promotional programmes offered by various publishers and distributors. Furthermore, some attendees enjoyed the novelty of the event and the feeling of being included in the reading community. Nevertheless, most of the attendees highlighted several limitations, especially the lack of social and face-to-face interaction. These findings have implications for online book fair organizers, publishers, and book distributors alike. (shrink)

The book examines the psycho-religious mechanism behind the violent extremism of suicide attacks in the post-9/11 world. It employs the mindsponge concept, an original dataset, and original research results obtained from the authors' statistical investigations using the Hamiltonian Markov chain Monte Carlo technique. It provides insights and implications for policymakers and strategists in their efforts to engage in peace talks and reduce violent conflicts worldwide.

Given that care duties are central to the definition of motherhood across contexts, an extended separation from the woman’s family due to migration presents a major threat to her social identity as a mother and wife. Drawing on West and Zimmerman’s notion of “doing gender” and ethnographic research on Vietnamese low-waged contract workers in Taiwan, I provide vital insights into the discursive processes and everyday practices that underlie migrant women’s negotiations of motherhood and femininity. Specifically, I examine the various ways (...) migrant women perform and negotiate meanings of hy sinh and chịu đựng that are core values of Vietnamese womanhood. Combating the stigma of bad motherhood and failed femininity, I emphasize, is not just about reasserting one’s sense of gendered self but also about reassuring her access to the future support and care of the family. The study emphasizes intentionality and pragmatism in women’s social doings of gender and highlights moral dilemmas in gender politics. (shrink)

In adopting a deontological lens to assess message ethicality, this study identifies and explicates the ethical dimensions of fast food advertising through five principles of the TARES framework of persuasion ethics. In moral weight, fast food—with its high calories and low nutritional value—is negatively prejudiced. A deontological-ethical perspective, by focusing on the quality of the advertising message, shifts the focus from the product to a more measured deliberation about the moral responsibility of fast food advertisers to reposition them as moral (...) agents who are accountable for their messages. A content analysis of 380 television and print ads for fast food in Singapore shows that few ads met the TARES's expectations. Ads targeting children and teenagers are associated with lower message ethicality than ads targeting adults and the general audience, lending empirical support to the literature critical of fast food advertising's insidious approach of targeting the young. (shrink)

Products made from animal fur and skin have been a major part of human civilization. However, in modern society, the unsustainable consumption of these products – often considered luxury goods – has many negative environmental impacts. This study explores how people’s perceptions of biodiversity affect their attitudes and behaviors toward consumption. To investigate the information process deeper, we add the moderation of beliefs about biodiversity loss. Following the Bayesian Mindsponge Framework (BMF) analytics, we use mindsponge-based reasoning for constructing conceptual models (...) and employ Bayesian analysis aided by Markov Chain Monte Carlo (MCMC) algorithms on a dataset of 535 Vietnamese urban residents. The results show that people’s preference for using products made from animal skin/fur is negatively associated with perceived consequences of biodiversity loss when they believe biodiversity loss is real and a major problem. In contrast, if urban residents believe biodiversity loss is unreal or not a significant issue, the association between perceived consequences of biodiversity loss and personal preference happens in the opposite direction. The same effects of biodiversity loss perception on people’s possession of skin/fur products was not found, indicating a more complex information process on behaviors compared to attitudes. Nevertheless, in the scenario that people believe biodiversity loss is not a significant issue, the higher the perceived consequences of biodiversity loss are, the greater number of animal-based products they likely own. Our results suggest that policymakers should not neglect the factor of personal belief besides knowledge and awareness in environmental campaigns. (shrink)

Humans experience a profound and indescribable emotion when they unearth artifacts from ancient times. Scientific disciplines like paleontology and archaeology reflect our curiosity and desire to understand the natural world’s past and evolutionary history. Physics also invests significant effort in exploring the origin and evolution of the universe. In social life, the study field of humanities also has journals about art history, such as the Art History or Journal of Art History. Through our shared thoughts and efforts to restore humanities (...) for the cause of ecological and biological conservation, we have discovered a picture of a kingfisher taken nearly a century ago by A. F. Skutch in The Condor. Obtaining such a vivid, genuine, and emotionally evocative image was no easy task. This image has the power to stir the thoughts and awaken the conscience of the viewer, emphasizing the importance of a vibrant environment. (shrink)

Engaging with the work of C. Wright Mills and Eve Sedgwick, in this article I theorize how homoerotic relations facilitate the flow of global capital into risky market economies. Drawing on interview data with more than 60 financial professionals managing foreign investments in Vietnam, I examine the co-constitution of gender and global capital by identifying three categories of deal brokers. System maintainers are men and women who accept that women’s bodies are necessary for male homosocial bonding between political and economic (...) elites. System transformers are men and women who disrupt the status quo and develop alternative ways of deal brokering outside of erotic spaces. System defectors are those break the triangle altogether and work to create new markets. (shrink)

The rapidly evolving space tourism industry faces significant challenges in building consumer trust and balancing emotional appeal with factual accuracy—both essential for reducing uncertainty and fostering long-term public engagement in this high-risk sector. This study examines the key factors shaping individuals’ intentions to participate in space tourism, with a focus on their perceived trustworthiness, usefulness, and immersiveness of information on social media. Applying Mindsponge Theory, we explore the interplay between trust evaluation and subjective cost-benefit judegement of individuals in high-risk tourism (...) context. The findings reveal that while trustworthiness positively influences participation intention, its role diminishes when usefulness and immersiveness are particularly strong. This suggests that space tourists, who are naturally inclined toward risk-taking, prioritize experiential rewards—such as novelty, prestige, and emotional engagement—over concerns about information reliability. These insights offer practical implications for marketing in high-risk industries, highlighting the importance of immersive storytelling, exclusivity, and transformative experiences over conventional trust-building measures. Future research should investigate how personal risk tolerance, prior experience, and cognitive biases shape thought processes, decision-making, and behaviors in extreme tourism contexts. (shrink)

This short conference paper serves as a distillation of a keynote address delivered at the the Second National Conference on Management and Higher Education Trends & Strategies for Management & Administration hosted by Bangkok-based Stamford International University (Thailand) on November 1, 2014. Innovation is discussed as the heart of entrepreneurial processes occurring in today's capitalist economic systems, including transition economies like China and Vietnam, which underscores economic competitiveness of firms and economies. But the innovation effort and process also face dilemma (...) of "entrepreneurial curse of innovation". Advantages and disadvantages are weighed for a more balanced view, especially in the context of outnumbering SMEs and given existence of pitfalls and traps along the innovation path of development. Toward the end, the value of the market is once again stressed amid the concern of subjective assumption and illusion about availability of market opportunities in the mind of innovators, which may contrast totally with the dismal outcome the actual market realities may show ex post. (shrink)

This paper explores how generative AI technologies like ChatGPT and Gemini are reshaping knowledge production and dissemination. While AI offers democratized access to information, it also disrupts traditional norms of intellectual authority and epistemic rigor. Drawing on the role of the rejection mechanism in scholarly publishing, the essay argues that AI lacks critical filtering mechanisms, risking the amplification of bias, misinformation, and oversimplified narratives. It advocates for robust validation frameworks and intellectual humility in both human and machine learning processes. Ultimately, (...) it calls for careful reflection on AI’s epistemic limits and its role within evolving knowledge ecosystems. (shrink)

(Fifth edition with new drawings) -/- This edition of Wild Wise Weird has included two new drawings provided by Dr Ho Manh Tung (Vietnam Academy of Social Sciences). It is also my pleasure to inform readers that despite its fictional nature, Wild Wise Weird has, over the past 900 days, inspired several academic writers in their earnest scientific discourses. Examples concerning ecological and environmental sustainability include: “How can satirical fables offer us a vision for sustainability?” (by Dr Nguyen Minh (...) class='Hi'>Hoang) and “A vision for fair and just transitions toward a carbon-free world by J. Mijin Cha” (both in Visions for Sustainability), “Kingfisher: contemplating the connection between nature and humans through science, art, literature, and lived experiences” (Pacific Conservation Biology), and “How an age-old photo of little chicks can awaken our conscience for biodiversity conservation and nature protection” and (Visions for Sustainability). Some other publications concerning technological innovation adoption are “Toward a pluralism of perspectives on AI”, and “Three tragedies that shape human life in the age of AI and their antidotes” (both in AI & Society). -/- Also, Kingfisher inspired a “colorful” Asian dance, as shown in ©2025 Dam Thu Ha – A dance in a Kingfisherish costume performed on January 21, 2025. -/- I sincerely hope that these minor changes bring an improved reading experience to readers as an effort to express my gratitude for their time. -/- Hanoi, March 16, 2025 Quan-Hoang Vuong. (shrink)

Given the importance of research communities and research mentoring activities in developing research skills, universities around the world have paid special attention to improving these two dimensions. However, developing research communities and research mentoring culture in Vietnamese universities largely remain at a nascent stage because these universities often have a short history of conducting research and limited research capacity. Drawing on a sociocultural perspective, this qualitative case study explores the experience of Vietnamese scholars in developing their research skills via their (...) research communities and their perspectives towards domestic and international research communities. Interview data show that participants were active in establishing their own networks and tended to look outward, searching for support from international communities and mentors, since their institutes lacked collegiality and research collaborations. To develop institutional research communities and positive research culture, universities’ managers should consider factors including collective values, researcher individualism, and research traditions. (shrink)

Background: Walking while performing a secondary task walking) increases cognitive workload in young adults. To date, few studies have used neurophysiological measures in combination to subjective measures to assess cognitive workload during a walking task. This combined approach can provide more insights into the amount of cognitive resources in relation with the perceived mental effort involving in a walking task.Research Question: The objective was to examine cognitive workload in young adults during walking conditions varying in complexity.Methods: Twenty-five young adults performed (...) four conditions: usual walking, simple DT walking, complex DT walking and standing while subtracting. During the walking task, mean speed, cadence, stride time, stride length, and their respective coefficient of variation were recorded. Cognitive workload will be measured through changes in oxy- and deoxy-hemoglobin during walking in the dorsolateral prefrontal cortex and perceived mental demand score from NASA-TLX questionnaire.Results: In young adults, ΔHbO2 in the DLPFC increased from usual walking to both DT walking conditions and standing while subtracting condition. ΔHbO2 did not differ between the simple and complex DT and between the complex DT and standing while subtracting condition. Perceived mental demand gradually increased with walking task complexity. As expected, all mean values of gait parameters were altered according to task complexity. CV of speed, cadence and stride time were significantly higher during DT walking conditions than during usual walking whereas CV of stride length was only higher during complex DT walking than during usual walking.Significance: Young adults had greater cognitive workload in the two DT walking conditions compared to usual walking. However, only the mental demand score from NASA-TLX questionnaire discriminated simple from complex DT walking. Subjective measure provides complementary information to objective one on changes in cognitive workload during challenging walking tasks in young adults. These results may be useful to improve our understanding of cognitive workload during walking. (shrink)

This article explores an aspect of women’s transnational labor migration that has been understudied in many labor-sending countries: how men experience shifts in the household labor division triggered by women’s migration. In so doing, we shed light on the diverse ways notions of masculinity and gender identities are being reworked and renegotiated in the transnational family. Drawing on qualitative data collected from in-depth interviews with carers of left-behind children in Northern Vietnam, we show how men are confronted with the need (...) to take on child care duties, which have traditionally been ascribed to women, while at the same time being under considerable pressure to live up to locally accepted masculinity ideals. We provide interesting insights into the changing family structures and dynamics in Vietnamese society where patriarchal norms continue to exert significant influence on different facets of life. (shrink)

(Third edition with additions) -/- This is a collection of short stories centering around the protagonist character, Kingfisher, originally written in Vietnamese by myself. -/- The book aims to introduce international readers to snippets of Vietnamese culture through the ordinary yet humorous life of the bird village. -/- The first 15 of these short stories were published in the Khoảng Lặng (Quiet Moment) column of the Vietnamese magazine Kinh Tế và Dự Báo (Economy and Forecast Review) from 2017 to 2019. (...) -/- However, this is the first time that the collection of all the Kingfisher stories has been published in its entirety, covering stories that have not been published elsewhere, including new stories written during 2023-2024. -/- The stories of Kingfisher are full of humor and satire while also deep in social commentary. I hope that the book brings readers joy and some food for thought, for beyond satire is genuine contemplation of the humanistic values in our lives. -/- Hanoi, August 21, 2024 -/- Quan-Hoang Vuong -/- (Incld. Artworks by Bui Quang Khiem and Dam Thi Thu Ha). (shrink)

Buddhism is a typical example of “successful integration” in Vietnam in tradition and now it is considered as a candidate in the tendency of globalization. Buddhism is a part of the “three traditional religions” of Vietnam. This paper tries to explain the philosophical foundation for Vietnamese Buddhism together with the nation to enter globalization through three points: 1) Vietnamese Buddhism in multicultural tradition; 2) Religious-philosophy of Buddhism as sustainablepotential for integration in globalization; and 3) Buddhist potential with Vietnam in the (...) context of globalization. (shrink)

La, V. P., & Vuong, Q. H. (2019). bayesvl: Visually learning the graphical structure of Bayesian networks and performing MCMC with ‘Stan’. The Comprehensive R Archive Network (CRAN).

To become more useful and efficient in sustaining the Earth's health, economics must undergo a paradigm shift in its thinking. From a humanistic perspective, humans should be the center of everything. However, from the standpoint of physics and the universe, this is not the case. As a species, having a planet among the millions in the universe where humans can survive and thrive is already a great fortune. Through this book, we also try to answer one of our long-standing questions: (...) why has economics learned so little from physics, the oldest and most rigorous academic discipline that studies nature? -/- Learning from the quantum and information theories, we also provide a new definition of value, which is expected to help economists relax assumptions and loosen established economic principles in order to change and evolve. The new definition is also expected to enable social scientists to address newly arising phenomena or events that are not accounted for by existing value systems, such as environmental crises, artificial intelligence (AI), and interdisciplinary information, more proactively and productively. (shrink)

As humans, we use the power of thinking to make scientific discoveries, develop technologies, manage social interactions, and transmit knowledge to the next generations. With the ability to think, we can trace back and discover the origin of the universe, the natural world, and ourselves. The content of this book, Mindsponge Theory, is part of that discovery process. -/- Product Details -/- Publisher ‏ : ‎ Walter de Gruyter (December 6, 2022) Publication date ‏ : ‎ December 6, 2022 Language (...) ‏ : ‎ English Hardcover ‏ : ‎ 214 pages ISBN-10 ‏ : ‎ 8367405145 ISBN-13 ‏ : ‎ 978-8367405140 Dimensions ‏ : ‎ 6.3 x 0.71 x 9.29 inches -/- . (shrink)

In this note, we consider a Merton model for default risk, where the firm’s value is driven by a Brownian motion and a compound Poisson process.

Academia is a competitive environment. Early Career Researchers (ECRs) are limited in experience and resources and especially need achievements to secure and expand their careers. To help with these issues, this book offers a new approach for conducting research using the combination of mindsponge innovative thinking and Bayesian analytics. This is not just another analytics book. 1. A new perspective on psychological processes: Mindsponge is a novel approach for examining the human mind’s information processing mechanism. This conceptual framework is used (...) to construct models in studies. The framework is highly flexible and widely applicable for many different types of information processes. The mindsponge approach can help researchers discover interesting ideas or even formulate their very own theories when investigating psychosocial phenomena. This approach brings a fresh wind to the current landscape of social sciences and humanities (SSH). 2. Easy-to-follow analysis protocol: The Bayesian Mindsponge Framework (BMF analytics) is useful in terms of computing and visualizing power but also easy to learn and apply. Contrary to being intimidating, the Bayesian analytics section of this book is presented in a reader-friendly manner with a detailed yet clear step-by-step procedure. Examples are from published BMF articles, allowing readers to immediately practice the method and quickly create their own applications. With educational purposes in mind, the book is very suitable for ECRs who are looking to innovate their research methods. 3. Advocating for low-cost, high-quality research: Doing science can be very costly. Mindsponge innovative thinking and BMF analytics help produce impactful studies using openly available data on online repositories. This is based on the authors’ previous works and experiences. The book presents examples of employing the open R package bayesvl on secondary data from different sources. With less financial constraints, researchers can have more freedom of thought to pursue their curiosity and creativity. ECRs in low- and middle-income countries may find this aspect crucial in their careers. 4. Support and collaboration: The authors share their insights from experiences in the academic publishing system to help readers get through the processes of manuscript writing and peer-reviewing more easily. The authors are also ready to support other researchers with further inquiries and collaboration opportunities at the following website, mindsponge(dot)info. This book is for: a) ECRs whose only abundant resources are their innovation capacity and strength of will; b) Researchers in SSH who want to explore a novel approach to thinking and study conducting; c) Low- and middle-income countries’ researchers looking for a cost-effective research protocol; and, d) Innovative thinkers who want to turn their interesting thoughts into good publications. (shrink)

*Editorial Note: This column reprints the Book Review on Amazon with permission from Dr. Giang Hoang, Monash University, Australia. It has been slightly edited for house-style presentation.

Motivation: • Breaking barriers in publishing demands a proactive attitude • Open data, open review and open dialogue in making social sciences plausible .

Although naive analysts may hint at some unexpected benefits due to Boris Johnson's inconsistency and short-termism, which may contribute to his changing minds and supporting some shiny science projects, this is highly uncertain. Even if that slim chance becomes real, that kind of benefit is not desirable.

In this article, we argue that YouTube’s algorithm should be programmed to make a modest but significant percentage (e.g. 2%) of recommendations for the climate. Just as a librarian has a (meta-editorial) responsibility to highlight certain titles and not others, we believe that so should YouTube’s algorithm. The company, we argue, has duties of content moderation, reparation and meta-editing, as well as strong consequentialist reasons to program its algorithm to do so. With 2 billion users, our proposed intervention could be (...) an effective contribution to mitigating the climate crisis in a transparent and accountable way. We consider different setups, with varying degrees of transparency and centralization. We then address the worries that such a project may raise: the risk of manipulation, the threat of a slippery slope, and the concerns for freedom of expression. We conclude that none of these elements seriously undermine the desirability of our proposal. (shrink)

A recent study suggests that value and quantum states seem to be governed by the same underlying mechanisms. In our recent book titled "Better economics for the Earth: A lesson from quantum and information theories," specifically Chapter 5, we have proposed an informational entropy-based notion of value, grounded in Granular Interaction Thinking Theory (GITT), which integrates granular worldview and primary features of quantum mechanics, Shannon’s information theory, and the mindsponge theory. Specifically, the notion suggests that values are created through the (...) interactions of information. But how do information and its interactions lead to values? This research note aims to contribute to the answer to this question. (shrink)

Science makes a substantial contribution to the economy of developing countries such as Vietnam and its costs must be put into perspective, argues Quan-Hoang Vuong.

Motivated by a call for risk discourse research in non-Western settings, this study examines how Vietnamese road safety video advertisements are constructed and interpreted. Following a literature review of risk and gender, the study first sets out socio-semiotic multimodal analysis of video advertisements to detail how concepts of risk and gender are constructed. Afterwards, I take an ethnographic-based approach in a series of interviews with professional Vietnamese women to gain insights into these concepts. Findings of the study reveal the expected (...) female roles as wives and mothers in Vietnamese advertising as interpreted by Vietnamese women. The study contributes to an understanding of risk in this Asian setting and opens up the potential for a critical, interpretive approach to risk discourses that are grounded in lived experiences. (shrink)

Village communities are not homogeneous entities but a combination of complex networks of social relationships. Many factors such as ethnicity, gender, socio-economic status, and power relations determine one’s access to information and resources. Development workers’ inadequate understanding of local social networks, norms, and power relations may further the interests of better-off farmers and marginalize the poor. This paper explores how social networks function as assets for individuals and households in the rural areas of developing countries and influence access to information (...) and benefits from research and development. A case study of such networks in Phieng Lieng village, in the northern mountains of Vietnam, provides evidence for the need for the efficient delivery of extension services and research and development interventions at the micro level. (shrink)

When you type the word “serendipity” in a word-processor application such as Microsoft Word, the autocorrection engine suggests you choose other words like “luck” or “fate”. This correcting act turns out to be incorrect. However, it points to the reality that serendipity is not a familiar English word and can be misunderstood easily. Serendipity is a very much scientific concept as it has been found useful in numerous scientific discoveries, pharmaceutical innovations, and numerous humankind’s technical and technological advances. Therefore, there (...) have been many books written around the concept. So why do we need this additional book? This is not just another book about serendipity. It has evolved from the Editor’s question lingering for a decade after finishing his widely cited article (coauthored with Prof. Nancy K. Napier of Boise State University, ID, USA) “Serendipity as a strategic advantage?” in T. Wilkinson’s edited volume Strategic Management in the 21st Century, published by Praeger. The Editor and contributing authors have tried to achieve the following in this title. Demystifying the Serendipity Myth The phenomenon of serendipity has always been thought of as a “miracle”. It is the mystery of human innovation and one of the ultimate secrets of our society. But serendipity is not just a lucky coincidence nor any hidden conspiracy. This book explores the science of the information process behind this seemingly miraculous phenomenon. It connects human society with nature, going back to the root of our existence and looking at the flame of survival to discover the harmony in making creativity. Presenting the nuts and bolts of being an adventurer of science The authors present their conceptual investigations into serendipity’s nature and its mechanism by examining interesting real events and stories. The content is thought-provoking, and readers are led to question and explore their own life stories and problems along the journey of reading this book. Catching an elusive high-value target requires great strategies and efforts. But there are no dark secrets here because this is the “way of nature” – how we humans have always strived for innovation without realizing the blueprints behind such processes. Unlike other books on serendipity, this book will show you that a powerful “secret” is closer than you think. Delivering practical uses for different audiences By understanding the conditionality and survival drivers of serendipity, individuals or organizations can make better decisions on creating the right environment to facilitate the encounter and attainment of this valuable phenomenon. For scientists: With clear explanations of the information processes underlying serendipity, flexible theoretical frameworks of mindsponge and the 3D principle of creativity, researchers are provided with the tools they need to dig deeper into their own fields of study and find practical applications, be it psychology, economics, sociology, or anything that involves innovation (which is, in fact, every scientific discipline). For curious casual readers: Everybody needs innovation to make breakthroughs or spice up one’s life. If you think great ideas come to people randomly from an unknown fairy place, this book will convince you otherwise without taking away that awe and wonder. But above all, you will know how to become more creative, scientifically and straightforwardly, with no snake oil and no weird tricks. For ambitious business people: The flame that brought about great successes throughout human history is within you. But you can only use it if you understand it. While others wait for serendipity to come, you will be able to actively hunt for those precious moments. As it has always been: the best hunters triumph, not the passive wanderers. And in this age of information chaos, finding the golden fruits is not easy. Those from information technology know this problem well, and this book is the treasure map that they have been seeking to navigate that stormy ocean looking for jewels. Like a kingfisher tracking its prey through the water, waiting to gracefully strike, with serendipity, a person seizes the prize of creativity amid the chaos of life. ¤ ¤ ¤ Official introduction: The book explores the nature, underlying causes, and the information processing mechanism of serendipity. It proposes that natural or social survival demands drive serendipity, and serendipity is conditional on the environment and the mindset, on both individual and collective levels. From Darwin's evolution theory to Sun Tzu's war tactics, major innovations throughout human history are unified by this key concept. In the rapidly changing world, information is abundant but rather chaotic. The adaptive power of serendipity allows people to notice treasures within this wild sea, but only for those who understand how it works. To increase the probability of encountering and attaining serendipity, one should employ the mindsponge mechanism and the 3D process of creativity, for without these frameworks, serendipity is truly an elusive target. The book also discusses methods to build environments and cultures rich in navigational and useful information to maximize the chance of finding and capitalizing on serendipity. As a skill, serendipity has a resemblance to how kingfishers observe and hunt their prey. (shrink)