In today’s global higher education environment, international students represent not only an important source of external income for universities: the degree of cross-border student mobility also reflects the internationalization of higher education sector. Universities have engaged in efforts to sell themselves to prospective students and promotional videos are among the most widely used marketing tools for this purpose. This study reports the results of a study analyzing the content of 140 higher education promotional videos from 14 countries available on YouTube. (...) The results reveal that while the pattern of use of YouTube for two-waycommunication with viewers, information contents and appeal messages among sampled universities is fairly homogenous, some marked differences emerge when cultural background and global position ranking of the university are taken into account. The implications of these findings are that, although, transnational higher education has been profoundly globalized, culture still plays a significant role in marketing practice for the recruitment of mobile students. In addition, different universities have various student-targeted segments. These findings provide the basis of a series of recommendations for universities looking to optimize their use of YouTube and promotional video design to market to international students. (shrink)

This article discusses the relationship between the origins of the concept of post-normal science, its potential as a heuristic and the phenomenon of complex science entailed policy problems in late industrial societies. Drawing on arguments presented in the early works of Funtowicz and Ravetz, it is proposed that there is a fundamentally empirical character to the post-normal science call for democratizing expertise, which serves as an antidote to late industrial poisoning of the fairy tale ideal of a clean divide between (...) science and politics. Post-normal science extended-peer-review methodology is interpreted as a response to a crisis in the governance of science. Rather than viewing extended-peer-review processes as products of the post-normal science discourse, here the post-normal science discourse is understood to provide a heuristic lens through which existing complex science/society collaborations and conflicts can be better understood. Two different post-normal science situations—management of mega-contamination in Bitterfeld, Germany, and eviction of the Parakuiyo Maasai from the eastern wetlands of the Usangu plains of Tanzania—are presented and the implications of their de facto extended-peer-review structures are discussed, to illustrate this heuristic potential. (shrink)

Utría National Park is a remote biodiversity hotspot in Colombia. It encompasses ancestral territories of the Embera indigenous peoples and borders territories of Afro-descendant communities in El Valle. We explore environmental value conflicts regarding the use of the park, describing them as a Wicked Problem that has no clear solution. Juxtaposing how the territory is perceived by different communities, we employ Faber et al.'s heuristic of the three tele of living nature to search for deficiency in the third telos, service, (...) which we take to be symptomatic of Wicked Problems. Based on field data encoded using the three-tele heuristic, concerning how the respective communities would like to use the park area, we identify deficiencies in the third telos and develop recommendations regarding how these might be addressed. (shrink)

The idea that there exists a natural relationship between intellectual freedom, legitimate political authority and enjoyment of a dignified life was central to the European Enlightenment and to the...