Internet memes, as artifacts of digital culture, quickly spread political ideas and critiques, transcending traditional media. Despite their prevalence, understanding how memes use semiotic elements and (de)legitimization strategies to shape political narratives on social media is limited. This research investigates how semiotic representations and (de)legitimization processes materialize in political discourse through social media memes. Using Van Leeuwen's (2005, 2007) framework of social semiotics and (de)legitimization strategies, we analyzed the visual and textual elements of 47 memes collected from January (...) to July 2024; we selected 11 memes that represent Van Leeuwen's (de)legitimization strategies. The study revealed that memes convey complex political messages using semiotic resources, including color, gesture, and text. Intertextuality, humor, irony, rationalization, and moral evaluation are commonly used to criticize or support political figures and ideologies. This highlights the dynamic role of social media in political communication, where memes rapidly influence public perception. The findings emphasize the importance of understanding semiotic and rhetorical strategies in political communication analysis. The study contributes to the discourse of digital political communication by showing how memes, as cultural artifacts, shape political narratives and legitimacy. The research has significant implications for political strategists, communicators, and academics interested in the intersection of media, politics, and culture. (shrink)

The author continues the research begun in the previous article («Philosophy and Culture», 2023, No. 11). The subject of the study is the Christian discourse of the English TV series «Robin of Sherwood» (1984–1986). The texts under study are the narrative of the series «Robin of Sherwood», as well as a complex of documents, articles and video materials dedicated to the film. Works of fiction based on the series in the Russian-language literary Internet space are also analyzed, mainly (...) the fan story «Alone in Wykeham or the Gratitude of a Former Templar», which is considered as the most Christian reading of the film. The philosophical-hermeneutical approach is used as the methodological basis of scientific work. The method of hermeneutic interpretation of an artistic text is also used, aimed at identifying the meaning of a particular work of art through the prism of a certain value system. Hermeneutic interpretation includes historical-cultural, contextual and lexical-syntactic analysis. It is concluded that the Christian component of the film text is strengthened in the story, since the spiritual evolution of the characters is shown, leading them to Christian morality and even directly to the Christian faith. As for the discourse of the series, the image of Robin Hood in it embodies the ideal of the «good king», historically formed in the popular consciousness. Unlike other artistic interpretations of the legend of Robin Hood, King Richard the Lionheart in the film loses the features of a Christian sovereign, the personification of the highest truth and legitimate power, and these characteristics are transferred to Robin Hood. In addition, the actions and statements of the main character position him as an example of Christian chivalry, which is also reflected in the texts created by the Russian-speaking audience of the series. (shrink)

This study describes discourse features of messages posted to an Internet discussion forum about depression based on the analysis of a small corpus of message texts. The message texts were classified into three types: problem messages, advice messages and thanks messages, and salient discourse features of each message type were described and analyzed in terms of discourse function. Features of problem messages included: frequent use of metaphorical language to describe symptoms, use of or type questions to (...) request advice, and a general lack of direct requests for advice. Advice messages were characterized by casual style and exhibited a variety of discourse patterns with the common function of expressing positive regard and solidarity. The occurrence of these patterns can be related to the special interpersonal needs associated with the discourse function of giving advice. Thanks messages were responses to advice messages, and usually included some expression of thanks for advice, but interestingly, thanks message writers never indicated that they had acted upon or would act upon the advice they received. (shrink)

The subject of the study is the Christian discourse of the English TV series «Robin of Sherwood» (1984–1986). As a methodological basis for the scientific work, a philosophical-hermeneutic approach is used, presented, in particular, in the works of W. Dilthey, H.-G. Gadamer and M.M. Bakhtin. The most important structure of understanding is the principle of the «hermeneutic circle», which assumes that the text as a whole is understood through each of its parts, and the part through the whole. In (...) addition, understanding arises in the process of «dialogical cognition», a dialogue between the author, as well as the text as a subject, and the reader (viewer). The content of the series «Robin of Sherwood» is analyzed in the specific historical conditions of the 1980s. This is a period of growing social and cultural protest caused in Europe and the United States by the policy of neoconservatism and the reduction of social guarantees. Many phenomena previously classified as counterculture are becoming fashionable and becoming mainstream, including the legacy of paganism, pre-Christian mysticism and mythology. The article shows that the creators of the series intended to present Robin Hood not only as a leader of social or national resistance, but also as a defender of the ancient pagan religion against the new, Christian. An analysis is given of episodes from the first two seasons of the film, which trace criticism of the Christian church as an institution, as well as specific monks and clergy. In the third season, the critical pathos towards the church practically disappears. However, the author comes to the conclusion that it is the first two seasons that demonstrate the development of the moral consciousness of the characters from pagan to Christian, and Christian discourse is present in the film text, perhaps contrary to the original intention of its creators. There is also a reception of the Christian discourse of the series in the Russian and, more broadly, Russian-language literary Internet space, which is reflected in discussions on relevant literary and historical forums, as well as in works of fan literature. (shrink)

Previous research has noted the ambiguous persuasive potentials of reiteration: repeating a statement, slogan or image can work both positively and negatively, can both help and hinder the effectiveness of a political message. Considering that repeated propaganda in China is broadly ineffective in generating wholehearted public support, this article is interested in how and when repetition does achieve meaningful persuasion. Drawing on affect theory to address these multiple potentials, it critically reconsiders the nature of persuasion itself, arguing that affective engagement (...) is crucial in sustaining and consolidating temporary tendencies that lead to alteration in the social fabric. Looking at humorous ‘socialist memes’ popularised on the Chinese internet in recent years, the article conducts a discourse analysis on the patterns they reveal to break down this reiterative practice as an unfolding event, revealing how its humour disrupts official language and engages the public affectively. It argues that practice of repeating these memes produces interpretive ambiguities around the official language, and in doing so re-directs socialist persuasion towards a liberalised end. (shrink)

This paper examines political protest in 40 purposively sampled internet memes circulated among Nigerian WhatsApp users during the Covid-19 pandemic, with a view to exploring the thematic preoccupation, ideology, and the representation of participants and processes in the memes. The data, which were subjected to qualitative analysis, are examined from a multimodal critical discourse analytic approach. The analysis reveals that the memes are used to protest corruption, perceived government deceit, insecurity, hunger, and inadequate health facilities and other social (...) amenities. These are done in order to project and resist an anti-welfarist ideology and emphasise the negative representation of the government. (shrink)

In this article, we investigate Internet discourses that capture Canadians’ perceptions of the risk of radiation from the 2011 Fukushima nuclear incident. We consider these online discourses of radiation risk in the context of recent Internet-based theories that explore ecological models of communication, and we take a discourse approach to our analysis of the online texts about Fukushima radiation risk. Our analysis reveals that, while government and scientific discourses about radiation risk are framed in terms of public (...) concern and certainty, public discourses are framed in terms of uncertainty and gaps in public knowledge. Members of the public engaged in knowledge-seeking activities conducted their own nuclear risk assessments and disseminated the results to the interested public in street science activities. These public meaning-making activities, we argue, were generated by a desire to fill knowledge niches and attract public attention. They result in a discourse ecology characterized by epistemological rather than affective stances. (shrink)

Regnant public accounts of Jewish sexual ethics—both external and internal—fall short of what they could accomplish. Using a Twitter thread on sexual ethics which falls into some key errors as a case study, I argue that Jewish ethicists are poised to address the thread's errors by offering sources for alternative moral frameworks. I examine how thinking with this Twitter thread can help us clarify what we mean by public scholarship more generally, what is wrong with some common public deployments of (...) specifically Jewish sources, and some implications of this for both Jewish and non‐Jewish publics. I conclude with some reflections about the role of traditional academic venues, such as the Journal of Religious Ethics, within this. (shrink)

The internet could be an efficient political instrument if it were seen as part of a democracy where free and open discourse within a vital public sphere plays a decisive role. The model of deliberative democracy, as developed by Jürgen Habermas and Seyla Benhabib, serves this concept of democracy best. The paper explores first the model of deliberative democracy as a ‘two-track model’ in which representative democracy is backed by the public sphere and a developing civil society. Secondly, (...) it outlines the normative concept of the public sphere and its basic ideas, namely the uncoerced communication of equal participants with equal access and equal rights to intervene or propose themes. The third part for discussion shows how the internet could fit into this concept of public sphere and influence the quality of political debates, and emphasizes the important role it can play in the political process. (shrink)

This paper provides a case example of interventionist discourse analysis as a tool to provoke organizational change. I focus on one ‘nexus of practice’ [Scollon, R., & Scollon, S. (2004). Nexus analysis: Discourse and the emerging internet. Routledge] – the Educating for Change Curriculum Conference – across 11 years to illustrate how the analysis was used to contribute to racial justice efforts. The paper contributes to a methodological and theoretical trajectory in the field of Critical Discourse (...) Studies focused on how discourse analysis can contribute to justice-oriented efforts. (shrink)

How evaluative are legal texts? Do legal scholars and jurists speak a more descriptive or perhaps a more evaluative language? In this paper, we present the results of a corpus study in which we examined the use of evaluative language in both the legal domain as well as public discourse. For this purpose, we created two corpora. Our legal professional corpus is based on court opinions from the U.S. Courts of Appeals. We compared this professional corpus to a public (...) corpus, which is based on blog discussions on the internet forum Reddit. While many linguistic phenomena can give insights into evaluativity, we investigated the use of a wide selection of evaluative adjectives (more specifically, thick adjectives) to gain a more comprehensive picture of the degree of evaluativity in the legal domain. Our analysis shows that legal professionals use thick terms less evaluatively than laypeople, which suggests that legal texts are less evaluative than ordinary discussions. This result, more generally, supports the philosophical idea that thick concepts may vary in their evaluative intensity. (shrink)

This book throws new light on the way in which the Internet impacts on democracy. Based on Jürgen Habermas' discourse-theoretical reconstruction of democracy, it examines one of the world's largest, most diverse but also most unequal democracies, Brazil, in terms of the broad social and legal effects the internet has had. Focusing on the Brazilian constitutional evolution, the book examines how the Internet might impact on the legitimacy of a democratic order and if, and how, it (...) might yield opportunities for democratic empowerment. The book also assesses the ways in which law, as an institution and a system, reacts to the changes and challenges brought about by the Internet: the ways in which law may retain its strength as an integrative force, avoiding a 'virtual' legitimacy crisis. (shrink)

This paper proposes a preliminary infrastructure for future philosophical discourse on the virtual, interactive, visual, top layer of the Internet. The paper begins by introducing thoughts on such words as real, virtual, reality, knowledge, and truth. Next, news summaries are provided illustrating some effects from the “real world” on the virtual part of the Internet, and vice versa. Subsequently, nine major categories of Internet variables are identified. Finally, over one hundred questions about the philosophical nature of (...) the virtual part of the Internet are listed and are organized into fourteen categories. (shrink)

Analysis of the Slovak Discourses of Sex Education Inspired by Michel Foucault The aims, rules and topics of sex education exist on paper, but have yet to be implemented in Slovakia. Although the curriculum creates the illusion of openness in this field, the silence on sex education in schools provides space for the alternative, "more valuable" quiet discourses of religious education. Under these conditions, it is silence that is proving to be an advantageous strategy for the majority of those who (...) should be voicing their opinions. Instead, they listen and control. By contrast, those who do speak out, children and young people, do not in fact, speak to them, but mainly among themselves. Those who are silent and listen are not prepared for the younger generations confessions on sexuality, which are mostly taken from the liberal area of media, especially the internet. The silent frequently lack, at the very least, the basic ability to react and debate in this changed situation. Those who are involved in the discussion on sexuality in Slovakia are those who should listen and supervise. (shrink)

A reflective evaluation and policy implications of teaching an STS course via the Internet are presented. The course explored the science, technology, and society interactions from personal, social, cultural, historical, political, and value perspectives. The World Wide Web was used to present lecture materials and related STS links. Most of the class discussions took place via an e-mail chat room. The chat room discourses were found insufficient to meaningfully discuss and debate in-depth STS issues. Follow-up telephone conferences were often (...) needed. The interdisciplinary nature of STS, complexity of STS interactions, and dynamics of STS issues require more involved dialogue, analysis, and problem solving than typical online correspondence can provide requiring immersive-level technology applications. More research and development efforts and supportive policies are needed to make the delivery of interdisciplinary courses via distance learning a success. (shrink)

The expression ‘Fake News’ inside Internet memes engenders significant online virulence, possibly heralding an iconoclastic emergence of weaponized propaganda for assaulting agencies reared on public trust. Internet memes are multimodal artifacts featuring ideological singularities designed for ‘flash’ consumption, often composed by numerous voices echoing popular, online culture. This study proposes that ‘Fake News’ Internet memes are weaponized iconoclastic multimodal propaganda discourse and attempts to delineate them as such by asking: What power relations and ideologies do (...) class='Hi'>Internet memes featuring the expression ‘fake news’ harbor? How might those manifestations qualify as WIMP discourse? A multimodal critical discourse analysis of a small pool of ‘fake news’ Internet memes drawn from four popular social media websites revealed what agencies were often targeted and from what political canons they likely emerged. Findings indicate that many Internet memes featuring ‘fake news’ are specifically directed, revealing an underlying hazard that WIMP discourse could diminish democratic processes while influencing online trajectories of public discourse. (shrink)

S'inscrivant dans une perspective d'analyse interactionnelle des discours argumentatifs, l'étude comparée des forums interner comme dispositifs de discussion argumentative et du courrier des lecteurs d'un quotidien se développe selon trois axes: la dimension dialogale, la mise en scène de soi et les procédés argumentatifs. Elle montre que ces deux dispositifs constituent des espaces d'expression politique citoyenne, mais que seul le forum peut permettre une discussion argumentative horizontale entre citoyens.As part of an interactional perspective of discourse analysis argumentative, comparative study (...) of forums as intern devices argumentative discussion and letters to the editor of a newspaper develops along three axes: the dialogical dimension, the staging of self and argumentative processes. It shows that these two devices are spaces of citizen political expression, but only the forum can provide a horizontal argumentative discussion among citizens. (shrink)

This article investigates the ‘discursive notion’ of communication technology, as embedded in the discussion of mediatization. Instead of focusing on the technical structure of media and its impact on society, I will alternatively turn my attention to its symbolic dimension. I will look beyond the surface of the symbolic, by questioning how this dimension has been discursively created. As such, I suggest using the term ‘discursive notion’, as discourse also refers to power relations. The analysis of the discursive notion (...) relating to the internet in Morocco is developed through the critical approach of postcolonial theory. This is done with the aim of dissecting the construction of colonial discourse, and in order to show how specific power relations continue to function to present. (shrink)

The so-called "virtual world" is often described with the help of metaphors derived from ordinary discourse on perception and action. This should not be surprising, since virtual objects were partly conceived on the basis of these metaphors. Yet, it is not a given that these metaphors are appropriate; one might need to begin using different concepts and eventually to invent new ones, more appropriate to the phenomena they describe. It might even happen, as I shall show, that these new (...) concepts will themselves be used in situations described by the discourses on perception, action and social behaviour in a way that so far seems perfectly natural, but that, in turn, might reveal itself to be entirely inadequate. One could use these new metaphors, born as they are of new practices and new usages, for the reinterpretation of the non virtual world. The subject of this piece is the metaphysics of the book. I shall look at the way in which the Web frees it from our inadequate conception of it. This emancipation, strangely, seems to involve an economic liberation. (shrink)

This paper aims to contribute to current discussions about methods in anthropological (especially ethnographic) research on the cultures of the internet. It does so by considering how technology has been presented in turn as an epistemological boon and bane in methodological discourse around virtual or online ethnography, and cyberanthropology. It maps these discussions with regards to intellectual traditions and ambitions of ethnographic research and social science, and considers how these views of technology relate to modernist discourse about (...) the value of technology for producing a particular kind of objective knowledge. For this article, I have examined a number of monographs and methodological texts in which the internet, as both a new setting and a new technology for doing ethnography, is shown to raise new issues for ethnographic work and for theorising anthropological approaches. In this material, questions of presence, field relations (including trust and confidentiality), and new possibilities for observation are especially prominently discussed. Anxieties about whether the internet can be a field at all are also expressed. In my analysis, I place these issues and dilemmas facing the researcher in the context of the intellectual tradition of ethnography as applied to technology. The main themes found to subtend these discussions of ethnography's 'way of knowing' are the notion of 'field', technology, intersubjectivity and capture. The paper ends with a reflection on the kind of knowledge about the internet that ethnography can be expected to produce, given these methodological prescriptions. (shrink)

Internet Alley is much more a book about regional history than about politics, economics, or history of technology, yet it draws extensively on all of these fields. The book is stronger for its interdisciplinarity, but as a result does not sit comfortably within any traditional historical discourse. Historians of science or technology not dealing with northern Virginia in the twentieth century will find little of help in this book.

This paper examines the generalization of the Internet address term “family” (jiārénmen), a recently emerging phenomenon in language use from the perspective of Pragmatic Identity Theory. The main thrust of this research is to reveal the pragmatic identities and pragmatic functions involved in the use of “family” (jiārénmen). The core point has been arrived at by using a combination of quantitative and qualitative analyses to explore relevant cases collected from WeChat, Weibo, and in-person conversations. Research findings demonstrated that in (...) different contexts, the address term “family” (jiārénmen) can construct various pragmatic identities, all of which belong to the deviational identity opposite to the default identity. Notably, the construction of these identities functions to patch up address terms slot, promote relationships, and satisfy transactional needs. Furthermore, the generalization of the address term “family” (jiārénmen) mirrors the effect of the psychological mechanism of communicators and the Chinese family culture on discourse practice. The findings above contribute to extending the research line of Internet address term generalization, as well as a deeper understanding of the mechanism of the Internet address term “family” (jiārénmen) towards a harmonious language-using environment. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2017 Heft: 215 Seiten: 143-192.

This paper instigates a discourse on the unplanned effects of intelligent agents in the context of their use on the Internet. By utilizing a social informatics framework as a lens of analysis, the study identifies several unanticipated consequences of using intelligent agents for information- and commerce-based tasks on the Internet. The effects include those that transpire over time at the organizational level, such as e-commerce transformation, operational encumbrance and security overload, as well as those that emerge on (...) a cultural level, such as trust affliction, skills erosion, privacy attrition and social detachment. Furthermore, three types of impacts are identified: economic, policy, and social. The discussion contends that economic impacts occur on the organizational level, social effects transpire on a cultural level, and policy impacts take place on both levels. These effects of the use of intelligent agents have seldom been predicted and discussed by visionaries, researchers, and practitioners in the field. The knowledge of these unplanned outcomes can improve our understanding of the overall impacts that innovative agent technologies may potentially have on organizations and individuals. Subsequently, this may help us develop better agent applications, facilitate the formulation of appropriate contingencies, and provide impetus for future research. (shrink)

This study applies a computer-mediated discourse analysis to the study of discourse structures and functions of ‘419’ emails — the Nigerian term for online/financial fraud. The hoax mails are in the form of online lottery winning announcements, and email ‘business proposals’ involving money transfers/claims of dormant bank accounts overseas. Data comprise 68 email samples collected from the researcher’s inboxes and colleagues’ and students’ mail boxes between January 2008 and March 2009 in Ota, Nigeria. The study reveals that the (...) writers of the mails apply discourse/pragmatic strategies such as socio-cultural greeting formulas, self-identification, reassurance/confidence building, narrativity and action prompting strategies to sustain the interest of the receivers. The study also shows that this genre of computer-mediated communication has become a regular part of our internet experience, and is not likely to be extinct in the near future as previous studies of email hoaxes have predicted. It is believed that as the global economy witnesses a recession, chances are that more creative and complex ways of combating the situation will arise. Economic hardship has been blamed for fraud/online scams, inadvertently prompting youths to engage in various anti-social activities. (shrink)

People diagnosed with cancer typically want information from their doctor or nurse. However, many individuals now turn to the Internet to tackle unmet information needs and to complement healthcare professional information. The purpose of this study was to qualitatively explore the content of commonly searched cancer websites from a critical nursing perspective, as this information is accessible, and allows patients to address their information needs in ways that healthcare professionals cannot. This qualitative examination of websites is informed by Carper's (...) fundamental patterns of knowing and complemented with the critical view to technology espoused by the philosophy of technology. We conducted a review of 20 websites using a two‐step interpretive descriptive approach and thematic analysis. We identified the dominant discourse to be focused on empirical information on treatment, prognosis, and cure, and a paucity of sociopolitical, ethical, personal, and esthetic information. In place of holistic, nuanced, and accurate knowledge nurses may provide, patients find predominantly empirical and biomedical information online. Discussion explores and critiques online cancer content, gaps in information, and the importance of information diversity. Implications focus on needed discourse around pervasive technologies and the nursing role in assessing and directing patients to holistic information. (shrink)

The article provides a critical analysis of discourses of female embodiment in the contribution to the series ‘What it is like to be a woman’, invited by the Hungarian feminist internet journal i.c.a. All 14 contributions in the data approach women’s life in terms of female embodiment, challenging hegemonic expectations of bodily existence. The analysis will focus on the dynamic web of ‘said’ and ‘unsaid’ statements and explore the relative openness of the contributions to multiple ways of categorization. The (...) analysis of the texts’ orientation to difference has explored four dimensions of categorization, producing a complex differentiation of feminist voices. It contributes to the contemporary debate about the depoliticizing effects of postfeminism, arguing in favour of an ideology critique of gender relations of power. (shrink)

Although ethical guidelines for doing Internet research are available, most prominently those of the Association of Internet Researchers ( www.aoir.org ), ethical decision-making for research on publicly available, naturally-occurring data remains a major challenge. As researchers might also turn to others to inform their decisions, this article reviews recent research papers on publicly available, online data. Research involving forums such as Facebook pages, Twitter, YouTube, news comments, blogs, etc. is examined to see how authors report ethical considerations and (...) how they quote these data. We included 132 articles published in discourse analysis-oriented journals between January 2017 and February 2020. Roughly one third of the articles (85 out of 132) did not discuss ethical issues, mostly claiming the data were publicly available. Quotations nevertheless tended to be anonymized, although retrievability of posts was generally not taken into account. In those articles in which ethical concerns were reported, related decisions appeared to vary substantially. In most cases it was argued that informed consent was not required. Similarly, approval from research ethics committees was mostly regarded unnecessary. Other ethical issues like consideration of users’ expectations and intentions, freedom of choice, possible harm, sensitive topics, and vulnerable groups were rarely discussed in the articles. We argue for increased attention to ethical issues and legal aspects in discourse analytic articles involving online data beyond mentioning general concerns. Instead, we argue for more involvement of users/participants in ethical decision-making, for consideration of retrievability of posts and for a role for journal editors. (shrink)

Introduction. The article raises the problem of categorical expression of forming and preserving in active reproduction of the ecological worldview of the modern era man, oriented on building optimal human relations with the constantly technologicalizing and digitalizing world. The elaboration of the content of the main terms of the problem under consideration is reflected not only in the analysis of modern scientific and public discourse on the subject, but also in the materials of the All-Russian scientific-practical conference “Modern materials (...) and methods of solving environmental problems of post-industrial agglomeration”, in particular, the section “Humanitarian bases of nature-saving activity”. The purpose of the study is to clarify the semantic content of the concepts “ecological worldview”, “ecological consciousness”, “ecological thinking”, “environmentalism” in the modern scientific and public discourse not only in its published representation, but also in the praxis of the main ideas and key theses of the reports of the participants of the humanitarian section of the environmental conference, reflecting in a discussion format the scientific demand, the degree of clarity, dynamics and problematization of the interdisciplinary development of the categories of ecothematics. Methods. The methodological foundations of the research are related to clarifying the above concepts, their semantic emphases in scientific discourse, as well as eco-rhetoric in the Internet space. In addition, in order to reflect the key theses and main ideas of the papers, the methods of gen- eral scientific order (analysis, synthesis, abstraction, etc.) are used. Scientific novelty of the research. The content of the terms “ecological worldview”, “ecological consciousness”, “ecological thinking”, “environmentalism” in theoretical scientific and modern public discourse in their correlation with scientific interdisciplinary practices of the conference discussion platforms has been clarified. Results. A discursive field has been formed in the public Internet space, which can be thematically designated as “ecologization of digitalization”, according to which the latest digital technologies are capable of preventing and solving some environmental problems. In addition, it can be argued that the terms “ecological consciousness” and “ecology of consciousness” mean not only a careful attitude to natural resources, but also responsibility for one’s actions and a positive attitude to the world in the form of proactive thinking (instead of reactive) based on the worldview of ecohumanism and holism. Conclusions. Since the middle of the last century, domestic and foreign philosophical and scientific literature has noted the need for active formation of an ecological worldview, expressed in the preserving and reproducing the values of human concern for nature, society, culture and self. Today, in the conditions of aggravation of environmental risks, their scientific and public discussions, and the search for ways to mitigate them, the issue of changing the paradigm of thinking and activity of modern man in favor of a caring, careful and responsible attitude to himself and the surrounding world is actualized. In this regard, in the discourses discussed above, there is a demand for mental attitudes and everyday practices in which pro-ecological activity would be manifested as an attribute of an environmentally friendly person (homo ecologicus). The semantic field of the Internet space on ecothematics correlates with the scientific interdisciplinary discourses of conference discussion platforms, thus also reflecting the semantic demand for new categories in various discourses and scientific practices. (shrink)

Early utopian notions of Internet-based community as enabling transcendence of earthly governments and cultural divides manifested in the massively multiplayer online nongame platform, Second Life. However, while platform users nearly unanimously chose governance regimes based on professional management rather than democratic self-governance, one of the few democratic experiments experienced deep conflict over precisely the utopian notions it held in common. This article examines a failed merger between two experimental democratic communities in the virtual world of Second Life as an (...) example of the general failure of internet utopianism and a specific failure to transcend distinctions in cultures of origin (the “failure of convivencia,” of the title, a term reflecting a historical model chosen by one of the communities) in a common online space. Based on ethnographic fieldwork, this article will analyze a distinction between radically different, and ultimately incommensurable, discourses around governance in the merged community amid the failure of participatory, democratic models of online governance. (shrink)

While reviewing relevant recent research, it becomes apparent that cognitive approaches have been rejected and excluded from Critical Discourse Analysis by many scholars out of often unjustified reasons. This article argues, in contrast, that studies in CDA would gain significantly through integrating insights from socio-cognitive theories into their framework. Examples from my own research into the comprehension and comprehensibility of news broadcasts, Internet discussion boards as well as into discourse and discrimination illustrate this position. However, I also (...) argue that there are salient limits to cognitive theories which have to be taken into account, specifically when proposing social change via rational/cognitive insights. Examples from recent political debates on immigration and from the election campaign in the US in 2004 serve to emphasize these arguments. (shrink)

Deceptive communication and misinformation are crucial issues that are currently having a significant impact on social life. Parallel to the important work of identifying misinformation on digital platforms is understanding why such material proliferates. One approach to answering this question is to attempt to understand the values that are being targeted by misinformation as a means of interpreting the underlying social bonds that are at stake. This study examines the kinds of social bonds that are communed around and contested in (...) a corpus of YouTube video comments about the viral internet hoax ‘The Momo Challenge’. A social semiotic approach to ‘ambient affiliation’ is used to investigate how these bonds are negotiated in this digital discourse. This approach involves establishing the types of personae who were negotiating meaning in the comments on the basis of the values that they recurrently shared, deferred or disputed. The analysis suggests that, in addition to concern over whether Momo was real and dangerous, there was a deeper moral panic about parenting in the digital age and the legitimacy of institutions such as schools and media as brokers of knowledge. (shrink)

This paper analyzes the internet policy discourse regarding the German Network Enforcement Act (NetzDG) in different media settings. We examine the conversation about this highly controversial anti-hate speech law on IT blogs, websites, and in daily German newspapers. We compare the positions brought forward in these different media environments concerning one of the most important topics within the discussion about the NetzDG, specifically the question of whether or not the law will result in censorship, limiting users’ freedom of (...) expression. We employ pretrained transformer-based language models to detect and quantify recurring arguments in the debate. (shrink)

An ICQ Message Board Session as Discourse: A Case Study Even though the scope of literature on online communication expands fast, very little attention seems to be paid to instant messengers-programmes providing for one to one communication in real time. It is quite surprising, since such programmes create conditions closest to face to face communication. The similarities and differences between computer-mediated and face to face interaction should be the most apparent in instant messenger mediated communication. The present paper focuses (...) on this type of internet communication. The data sample is a transcript of an online conversation that took place within one day. It is analysed within the framework of Conversation Analysis with regard to turn-taking and the occurrence of discourse markers. Also, attention is paid to the use of minimal responses. Although, as might be expected, face to face and computer-mediated interaction share many features with respect to the above criteria, there arise a few interesting differences. (shrink)

In this paper, a formal theory is presented that describes syntactic and semantic mechanisms of philosophical discourses. They are treated as peculiar language systems possessing deep derivational structures called architectonic forms of philosophical systems, encoded in philosophical mind. Architectonic forms are constituents of more complex structures called architectonic spaces of philosophy. They are understood as formal and algorithmic representations of various philosophical traditions. The formal derivational machinery of a given space determines its class of all possible architectonic forms. Some of (...) them stand under factual historical philosophical systems and they organize processes of doing philosophy within these systems. Many architectonic forms have never been realized in the history of philosophy. The presented theory may be interpreted as falling under Hegel’s paradigm of comprehending cultural texts. This paradigm is enriched and inspired with Propp’s formal, morphological view on texts. The peculiarity of this modification of the Hegel-Propp paradigm consists of the use of algebraic and algorithmic tools of modeling processes of cultural development. To speak metaphorically, the theory is an attempt at the mathematical and logical history of philosophy inspired by the Internet metaphor. And that is why it belongs to the tradition of doing metaphilosophy in The Lvov-Warsaw School, which is continued today mainly by Woleński, Pelc, Perzanowski, and Jadacki. (shrink)

In a interview concerning the Internet and cyberculture, communications professor Nobert Bolz was asked how he prepares his children for a world in which the authority of experts is in competition with emerging lay communities of knowledge production, such as Wikipedia. Bolz replied: “I try to constantly hammer in that they should read books. I just always say, read books, otherwise you'll belong to the losers. This is the only objective for educating my own children that I've given myself—with (...) only modest success.” With regard to his students, however, Bolz added: “On the other hand, when I see my own…. (shrink)

RESUMO O presente artigo é fruto de um estudo de doutorado acerca do ethos materno em redes sociais e tem por objetivo refletir sobre a expressão "#maternidadereal, empregada em postagens de internet. À luz do conceito de heteroglossia, de Mikhail Bakhtin, essa observação partirá da ideia de interação, fenômeno basilar e constituinte nas redes sociais. Além disso, o sentido de “real” será ponderado a partir da teoria de Jacques Lacan, para delinear as diferenças entre o discurso hegemônico da maternidade (...) tradicional, de romantização, e o discurso contemporâneo e contra-hegemônico, por meio do qual a maternidade pode ser desabafada em suas dores. Por fim, para se verificar como esses discursos se cruzam na materialidade da língua, cinco posts com a tag #maternidadereal serão analisados, determinando, por meio de suas marcas, a que eixo axiológico eles se filiam. Como resultado, percebeu-se que a ideia de “real” flutua de acordo com a posição-sujeito da mãe que se apropria dela, evidenciando a heteroglossia fundamentadora desses enunciados. (shrink)

One of the most popular forms of humour on the Internet is memes. Given the identity construction motif that is associated with memes, agents of memes select targets outside the in-group and criticise the targets’ behaviour for ideological purposes. This study examines the patterns of humour evidenced in the deployment of Internet memes in the online campaign discourse of the 2015 presidential election in Nigeria. Data for the study consist of Internet memes produced and disseminated during (...) the presidential election campaign between December 2014 and March 2015. Considering Archakis and Tsakona’s view that humour can be a very efficient means of identity construction, the study applies Van Dijk’s socio-cognitive model with particular reference to the theoretical concept of the ‘ideological square’, which encapsulates the twin strategies of positive ‘in-group’ description and negative ‘out-group’ description. This theoretical approach is complemented with Neuendorf et al.’s taxonomy of theoretical perspectives on humour. The study reveals that the memes deployed in the presidential election online campaign discourse largely serve subversive purposes to detract greatly from the electoral value of the targets. In terms of the reinforcing function of humour, however, serious socio-political issues were raised to express the public’s worries and desires in a bottom-up communication flow. (shrink)

ABSTRACT This paper focuses on the potential societal function of Wikipedia beyond serving as an encyclopedia. That is, it assesses both theoretically and empirically whether talk pages – Wikipedia discussion sites that accompany the encyclopedic entries and provide spaces for debates among Wikipedia editors – may function as transnational public spheres. Despite the increasing number of studies on citizen engagement and participation in the age of social media, Wikipedia as an example of the participatory internet has received little research (...) attention in this regard. This study redresses this research gap in two steps. Drawing on Habermas’ concept of the public sphere and Fraser's and Eriksen's modifications thereof, Wikipedia's – specifically the TPs’ – modus operandi is explored to evaluate whether TPs may serve as spaces for transnational political opinion formation. This theoretical exploration is complemented with an empirical assessment of a TP dedicated to the EU. The case study addresses if/to what degree Wikipedia editors have appropriated the TP to function as a transnational public sphere. Findings indicate that Wikipedia TPs can – and do – serve as general transnational public spheres. (shrink)

Is the Internet an appropriate medium to use when attempting to resolve conflicts over ethical issues in business? The research reported on in this paper focuses on internet versus face-to-face negotiations as a component of applied discourse ethics. Although internet negotiation has serious restrictions, it also has specific qualities. It enhances reflection and plays down emotion. Important qualities when handling complex and delicate ethical issues.

Cet article examine la question de l'innovation comme l'expression de pratiques et de discours se mettant en scène au sein d'un jeu d'acteurs dans le contexte particulier des industries musicales. Nous nous attachons à montrer que les possibilités liées à la numérisation des contenus et des outils permettent la diffusion d'innovations « ascendantes» et de pratiques subvertissant certains fondamentaux. Néanmoins, ces développements liés au numérique participent de processus de légitimation et de valorisation de certains objets musicaux, via des tentatives de (...) réappropriation et de redistribution de la valeur des objets, qui perpétuent des logiques anciennes.This article examines the issue of innovation as an expression of practices and discourses starring in a set of actors in the particular context of the music industry. We strive to show the possibilities related to the digitization of content and tools allow the diffusion of innovations 'upstream' and subverting some basic practices. Nevertheless, these developments related to digital part of the legitimation process and recovery of certain musical objects, through attempts to reappropriate and redistribution of the value of objects that perpetuate old logic. (shrink)

A 21st-century growth in prevalence of extreme right-wing nationalism and social conservatism in Australia, Europe, and America, in certain respects belies the positive impacts of online, new, and alternative forms of global media. Cross-national forms of ‘far-right activism’ are unconfined to their host nations; individuals and organisations campaign on the basis of ethno-cultural separatism, while capitalising on internet-based affordances for communication and ideological cross-fertilisation. Right-wing revolutionary ideas disseminated in this media, to this end, embody politico-cultural aims that can only (...) be understood with attention to their philosophical underpinnings. Drawing on a dataset of articles from the pseudo-news websites, XYZ and The Unshackled, this paper investigates the representation of different rightist political philosophical traditions in contemporary Australia-based far-right media. A critical discourse and content analysis reveal XYZ and TU’s engagement with various traditions, from Nietzsche and the Conservative Revolution, to the European New Right and neo-Nazism. (shrink)

Digital peddling of fake news is influential to persuasive political participation, with veritable social media platforms. Social media, with their instantaneous and widespread usage, have been exploited by ‘anonymous’ political influencers who fabricate and inundate internet community with unverified and false information. Using van Leeuwen’s Discourse Legitimation approach and insights from Discourse Analysis, this study analyses 120 purposively sampled fake news posts on Whatsapp, Facebook and Twitter, shared during the 2019 general elections in Nigeria. WhatsApp allows for (...) the easy and fast sharing of fake news as it pulled the largest occurrence of legitimation strategies, followed by Facebook. Authorisation is the highest occurring legitimation strategy at 46.6% frequency; this is followed by Moralisation which has 27% and Rationalisation at 26.4%; while Mythopoesis did not feature at all in the sampled data, leaving it at 0%. In particular, expert and role model authority are most often deployed to validate fake news such as the demise and cloning of President Buhari, ruling party’s plan to rig and destabilise the 2019 election, massive corruption in the current administration and imminent ethnic violence. The study argues that these strategies are viable persuasive tools owing to their use of discourse markers like make-believe images, emotive language, appeal to emotions, rational conclusions, hateful comments, verbal indictment and coercive verbs. (shrink)

In the 21st century, the field of business and finance has become a media spectacle. Not only have advances in technology changed the ways in which audiences engage with business information, the pervasiveness of internet and cable television networks has led to the emergence of new hybrid forms of business news discourse, blending verbiage, images, graphics, audio, and video clips. Combining discourse analysis, social semiotic theory, and other interdisciplinary approaches, this article explores the multiple ways in which (...) business news are mediated on the internet by continuous 24-hour business news networks such as Bloomberg, CNBC, FOXBusiness, and Reuters. In particular, this article is concerned with how events are contextualized, that is, how identities and social relationships are constructed and represented within and across different modes, media, and networks. The analysis focuses on what is foregrounded or backgrounded, what is thematized or unthematized in each mode and medium, and what process types and categories are drawn upon to represent events, social actors, and social actions. In this context, special interest is being paid to the semiotic shifts or transformations that multimodal representations undergo across modes, media, and news networks. (shrink)

The Serbian Orthodox Church has been described in scholarship as having had a significant impact onto the social and political life of Serbia, especially since the wars of the nineties. With the coming of the age of the Internet and social science automation, however, more options have gradually become available to researchers in the recent years. For this reason, this article will tackle the official rhetoric of the Serbian Orthodox Church in relation to the sociopolitical with the assistance of (...) social science automation. Forming an examination via the methodological lens of Operational Code Analysis, this article delves into the Church’s discourse on Kosovo, via heavy vetting of all official statements given on the website of the Serbian Orthodox Church. It also expands upon the initial methodology – Operational Code Analysis – to an analysis of an institution with a uniform discourse, which has so far not seen light in scholarly production. (shrink)

Among the categories of the telecom and internet frauds, the online romance scam is of particular concern for its sharp rise of victim numbers and the huge amount of cost. A social semiotic approach could be used to investigate the victim identity of the online romance scam from the aspects of the (re)construction and interpretation of discursive practices. The range of papers in this section shows that the study of text, context and the way that people use semiotic resources (...) to produce communication, to create and manage events and to interpret them. (shrink)

This article explores the interrelationships and tensions between public engagement in higher education and media discourse. It tracks the mediated trajectory of an attempt by a group of academics to connect with audiences beyond academia, comparing a magazine article in which their opinions first became public, to its recontextualisation across various UK newspapers and their Internet spin-offs. A mediated stylistic analysis reveals the discursive, rhetorical and performative techniques via which a sociologically imaginative attempt to transform a seemingly-personal-trouble into (...) a definitively-public-issue got recontextualised as if merely the public projection of personal angst. The article concludes by noting that in an era where public engagement increasingly means mediated public engagement, to take seriously the interactive, intertextual and rhetorical affordances of media discourse is to understand that and how sociologically imaginative work can – but does not always – end up circulating within public debate. (shrink)