This article examines the way advertising was rationalized in the early twentieth-century United States. Drawing on a targeted archival comparison with the United Kingdom, I show how the extensive mobilization undertaken to legitimate and rationalize advertising, rather than changes in the techniques employed in the content of ads themselves, were seen by actors in the mid-1920s to explain most of the extraordinary advances made by American advertising. Building on that comparison, I show how American advertising was transformed, particularly around World (...) War I, into a legitimate profession situated at the center of a network of expertise about consumers and their media. Under the banner of “truth in advertising” ads came to be regarded as a legitimate, rational, and sustained business investment, leading to an enormous increase in aggregate expenditures. I argue that future research should examine how this process fuelled mass media and contributed to the conditions for modern consumerism. (shrink)

: Bereft of the illusion of an epistemic vantage point external to science, what should be our commitment towards the categories, concepts and terms of that very science? Should we, despaired of the possibility to found these concepts on rock bottom, adopt empiricist skepticism? Or perhaps the inexistence of external foundations implies, rather, immunity for scientific ontology from epistemological criticism? Philosophy's "realism debate" died out without providing a satisfactory answer to the dilemma, which was taken over by the neighboring disciplines. (...) The "symmetry principle" of the "StrongProgramme" for the sociology of science-the requirement that truth and error receive the same kind of causal explanations-offered one bold metaphysical answer, under the guise of a methodological decree. Recently, however, it has been argued that this solution is not bold enough, that the social constructivists replaced the naïve presumption of an independent nature which adjudicates our beliefs with a mirror-image presumption of a sui generis society which furnishes these beliefs autonomously. The proper metaphysics for a foundationless epistemology, argues Bruno Latour, is one which grants nature and society, object and subject, equal roles in the success and failure of science and technology; one in which history of society merges with a history of things-in-themselves. The paper analyzes the philosophical and methodological motivations and ramifications of this extraordinary suggestion. (shrink)

The essay first succinctly points out shortcomings in previous interpretations of Plotinus’ notion of beauty. Beauty is to be connected primarily with Intellect, which is to be understood as a special unity in diversity. The section of the essay devoted to aesthetics is therefore preceded by a short analysis of Intellect’s unity and diversity. The hypothesis about the primary relation of beauty to the Intellect is then corroborated by a reading of Ennead V.8 and further developed. The emphasis is on (...) three basic aspects of beauty: its being a unity of a mixture whose character is shared by all ontological levels; its function of referring to what is above it; and its fundamental accessibility. Though Plotinus opposes the Stoic notion of beauty as symmetry and stresses beauty’s simplicity, it follows for him that beauty has the character of unitas multiplex, albeit a special one. (shrink)

The majority of the studies on attentional focus have shown that participants who were instructed to focus externally performed better than those who were taught to focus internally. However, in most of these studies the participants performed complex motor tasks. Due to the scarcity of data on the effects of attentional focus specifically on simple motor tasks, our purpose in the current study was to examine these effects on two simple reaction time tasks. The study was conducted on a cloud-based (...) experimental software. Participants were allocated to three experimental groups: an external focus group, an internal focus group, and a control group. The participants performed two tasks: a choice-RT task and a Simon task. Participants in all three groups practiced eight blocks of 20 trials from each task in a counterbalanced order – a total of 180 trials for each task. The sole difference between the three groups was the administered attentional focus instructions. The findings suggest that attentional focus instructions do not affect the performance of a choice-RT task or a Simon-task in a computerized online study. It is possible that the simple RT-based tasks in the current study were not sensitive to the attentional focus manipulation, since in such simple tasks there are not many actions that internal focus can disrupt. Although we asked the participants to what extent they followed the instructions, we cannot say whether their responses represent their actual attentional focus when performing the tasks. (shrink)

An important aspect of the debate between the A-theory and the B-theory of time relates to the supposed implications of each for some of the most basic human attitudes and stances. The asymmetry in our attitudes towards past and future events in our life (pleasant and unpleasant), and towards the temporal limits of our existence, that is, toward birth and death, is supposedly considered differently by the two theories. I argue that our attitudes are neither justified nor discredited by anything (...) which is in debate between the A-Theory and the B-theory, and therefore that neither theory of time is supported by the asymmetry in our attitudes. (shrink)

Seventeenth-century optics naturalizes the eye while estranging the mind from objects. A mere screen, on which rests a blurry array of light stains, the eye no longer furnishes the observer with genuine re-presentations of visible objects. The intellect is thus compelled to decipher flat images of no inherent epistemic value, accidental effects of a purely causal process, as vague, reversed reflections of wholly independent objects. Reflecting on and trespassing the boundaries between natural and artificial, orderly and disorderly, this optical paradox (...) is a Baroque phenomenon; and it is the origin of Descartes’ celebrated doubt---whether we know anything at all. (shrink)

This essay presents the Aestheticism of the 19th century as the foundational movement of modernist-formalist aesthetics of the 20th century. The main principle of this movement is what I denominate “productive opacity”. Aestheticism has not been recognized as a philosophical aesthetic theory. However, its definition of artwork as an exclusive kind of form—a deep, opaque form—is among the most precise ever given in the discipline. This essay offers an interpretation of aestheticism as a formalist theory, referred to here as “deep (...) formalism”, focusing on the thinking of leading aestheticists, Walter Pater, Oscar Wilde, and James Whistler. These three thinkers defined artwork as a form saturated with an inextricable content, viz. opaque form. (shrink)

Chater & Loewenstein thoughtfully express their disillusionment with contemporary applied behavioral science, particularly as it pertains to public policy. Although they fault an overemphasis on i-frame approaches, their proposed alternatives leave doubt regarding whether behavioral science has much, if anything, useful to offer policy. We offer two critical principles to guide and motivate more relevant behavioral science.

The paper develops a conception of marital love as a complex recognitive relation, which I articulate by juxtaposing it against other recognitive relations that figure in Hegel's theory of modern civil society (i.e., respect and esteem). Drawing on Hegel's early writings, I argue that, if love is to provide its unique sort of recognition, it must obtain between “living beings who are equal in power”—a peculiar form of equality that I name (drawing on Stanley Cavell's work) “dynamic equality.” I conclude (...) that it is by Hegel's own lights that we should reject his notorious conception of the sexual difference. However, I also offer reasons why, from Hegel's early 19th century perspective, he could consider the following two conditions as compatible: (1) equality within marriage and (2) sexual hierarchy outside marriage, namely, in civil society. (shrink)

This study examined students' reasoning about simple repeated choices. Each choice involved ''betting'' on two events, differing in probability. We asked subjects to generate or evaluate alternative strategies such as betting on the most likely event on every trial, betting on it on almost every trial, or employing a ''probability matching'' strategy. Almost half of the college students did not generate or rank strategies according to their expected value, but few subjects preferred a strategy of strict probability matching. High-school students (...) showed greater deviations from expected value than college students. Similar misunderstandings were observed in a choice task involving real (not hypothetical) repeated trials. Large gender differences in prediction strategies and in related computational skills were observed. Subjects who understand the optimal strategy usually do so in terms of independence of successive trials rather than calculation. Some subjects understand the concept of independence but fail to bring it to bear, thinking it can be overridden by intuition or local balancing (representativeness). (shrink)

This book describes a novel conception of reality, one that uniquely incorporates an idealistic view of existence with an account of objectivity. It introduces a general model of conceptual analysis and demonstrates its effectiveness in exposing and establishing the existence of conceptual ties. The book begins by introducing the tools and principles needed for the conceptual analysis undertaken in chapters that follow. Next, it presents a detailed examination into existence, contingency, idealism, self-consciousness and natural laws. In the process, the author (...) critically examines the conceptions of existence held by Kant, Frege and Russell; argues that the determinations of past, present and future are subjective in the sense that they imply the existence of consciousness in relation to which they are fixed; shows that every possible reality includes sufficient conditions for self-consciousness; and confronts the question of the "uniformity of nature," which states that reality is subject to natural laws. In the end, the idealistic conception of reality developed in this book implies that existence is relative, rather than absolute, in the sense that it is determined in relation to a point of view internal to reality. This view of existence implies that reality necessarily exists. (shrink)

This article presents a visualist theory of design that contrasts with the instrumental rationalism that dominates the philosophy of design. My critique of rationalism is based on two omnipresent and paradigmatic phenomena in design: the variety of forms for one single function and the variety of uses of one form. Instrumental rationalism defines design as a coherent line that runs from a rational goal to the proper means and proper use of an object. Therefore, this philosophy values design according to (...) its efficiency. However, the diverse aesthetic forms of design objects and the creative ways that users engage with them. do not follow the instrumental rational plan, but rather aesthetic motivations and design’s visual affordance. I argue that the variety of forms of design objects and emergent uses are often more substantial than rationality in the constitution of design. Claiming that these encounters are innate to our essence and ontology as visual beings, I offer a visualist anti-rationalist theory of design and human nature. Keywords: instrumental rationalism, form, affordance, emergent properties, Visualism. (shrink)

A-consciousness may be regarded as the visibility of information that is the output of a process within a community of other processes. The most prominent function of “public” dissemination of information is giving access to it to processes whose relevance is not clear at the moment of dissemination. The function of P-consciousness may be outside the realm of cognition.

Difficulties understanding speech form one of the most prevalent complaints among older adults. Successful speech perception depends on top-down linguistic and cognitive processes that interact with the bottom-up sensory processing of the incoming acoustic information. The relative roles of these processes in age-related difficulties in speech perception, especially when listening conditions are not ideal, are still unclear. In the current study, we asked whether older adults with a larger working memory capacity process speech more efficiently than peers with lower capacity (...) when speech is presented in noise, with another task performed in tandem. Using the Eye-tracking of Word Identification in Noise Under Memory Increased Load an adapted version of the “visual world” paradigm, 36 older listeners were asked to follow spoken instructions presented in background noise, while retaining digits for later recall under low or high memory load. In critical trials, instructions directed listeners’ gaze to pictures of objects whose names shared onset or offset sounds with the name of a competitor that was displayed on the screen at the same time. We compared listeners with different memory capacities on the time course for spoken word recognition under the two memory loads by testing eye-fixations on a named object, relative to fixations on an object whose name shared phonology with the named object. Results indicated two trends. For older adults with lower working memory capacity, increased memory load did not affect online speech processing, however, it impaired offline word recognition accuracy. The reverse pattern was observed for older adults with higher working memory capacity: increased task difficulty significantly decreases online speech processing efficiency but had no effect on offline word recognition accuracy. Results suggest that in older adults, adaptation to adverse listening conditions is at least partially supported by cognitive reserve. Therefore, additional cognitive capacity may lead to greater resilience of older listeners to adverse listening conditions. The differential effects documented by eye movements and accuracy highlight the importance of using both online and offline measures of speech processing to explore age-related changes in speech perception. (shrink)

A partir de l'idée de “ folie ” chez S. Paul , Fr. Le Gal explore le thème de “ la folie sainte de Dieu ” qui n'est autre que la révélation de son amour fou pour l'homme. Examinant tout d'abord la polysémie du terme, sa réflexion porte en première partie sur Jésus-Christ comme “ homme de la dérision et Dieu à la folie ”, examinant au passage la parabole comme lieu de l' “ ironie christique ”. Dans la seconde (...) partie, c'est Paul qui révèle le contenu à la fois christologique, théologique et spirituel de la folie dans la tension entre la scandale de la croix et le risque pour l'apôtre et le croyant de n'être pas reçus. C'est pourtant là que se manifestera la “ folie sainte ”.Beginning with the idea of 'folly " in St. Paul , Fr Le Gal explores the theme of "the holy folly of God " that is nothing other than the revelation of his mad love for man. Examining first of all the polysemy of the term, his reflection in the first part is on Jesus Christ as "man of derision and God of folly ", examining in passing the parable as the area of "christic irony ". In the second part, it is Paul who reveals, at the same time, the christological, theological, and spiritual content of folly in the tension between the scandal of the cross and the risk for the apostle and the believer not to be accepted. It is there, nevertheless, that the "holy folly " manifests itself. (shrink)

This book offers a new definition of metaphor-as an ontological and visual construction, whose roots are external visual forms, and its motivation is our attachment to forms. This definition, which Michalle Gal names “visualist,” challenges the ruling conceptualist theory of metaphors and places a new emphasis on how we experience rather than understand metaphors. In doing so, she responds to the visual turn that is taking place in literature and the media, demanding that the visual become a site of philosophical (...) analysis. This focus on the external visual world allows Gal to employ visual theories to capture the essence of metaphor. She looks beyond conceptual or semantic mechanism, and returns to theories of Arnheim and Gombrich and the current evolution of ideas about the visual or material and embodied cognition. Proposing to see visual metaphors in their basic form, she uses a new externalist terminology of ontology, visuality, composition, affordance, construction, and emergence. Setting out a new theory that takes into account that humans are visual no less than cognitive creatures, Visual Metaphors and Aesthetics lays the foundation for a new vocabulary to talk about metaphors. (shrink)

In this paper I defend the rejection of fatalism about the past by showing that there are possible circumstances in which it would be rational to attempt to bring about by our decisions and actions a necessary and sufficient condition, other things being equal, for something which we see as favorable to have occurred in the past. The examples I put forward are analogous to our attempts to bring about the occurrence of future events, and demonstrate the symmetry between the (...) past and the future in this respect. (shrink)

Supporters of the A-theory of time sometimes refer to an alleged experience of the passage of time in support of their theory. In this paper I argue that it is an illusion that we experience the passage of time, for such an experience is impossible. My argument relies on the general assertion that experience is contingent, in the sense that if it is possible to experience the passage of time, it is also possible to experience that time does not pass. (...) Having established this claim, I argue that it is impossible to experience that time does not pass, and hence that it is impossible to experience the passage of time. (shrink)

The paper reconstructs Hegel’s account of shame as a fundamental affect. Qua spiritual, the human individual strives for self-determination; hence she is ashamed of the fact that, q...