Do you sometimes feel like your brand runs you and not the opposite? Are you feeling depressed for that reason? Are you stunned by brands, but then you do not know how to handle them? Would you like to live in a world free of any brand? Are you sure that brands are not alive? Do not worry! Answers to these and many other brand and branding related questions are to be found in this book. But beware: a)You will find (...) out that what you had in mind with branding has little to do with branding as it develops in this book. b)This life cantered branding might addict you. Andrej Drapal is (not yet) known as the Standard Branding Model© author and branding practitioner guilty for more than 40 brands including I Feel Slovenia national brand. What the heck Slovenia? Why not? BRANDLIFE arms you with many mental tools and practical techniques you need to manage brands. Product, service, place, tourist and even personal branding managers will find not only tools but also supporting deeper explanations. Drapal hates how to do it quick fix solutions, but at the end BRANDLIFE is concise branding manual. BRANDLIFE is free from topics and words like: social media, boosting your sales, or three steps to success. But there is abundance of kitchen logic inside. BRANDLIFE is branding philosophy and branding manual at the same time. Confused? You should be, indeed! You have not yet read this book! (shrink)

The purpose of a study is to critically assess common presupposition, that fake news is a) a threat for civilization as we know it; b) something that appeared only recently or at least that recent examples present a more serious threat for civilization as those from the past. It looks like the fast and global spread of fake news widens the gap between objective reality and that reality asserted by fake news. It is thus accepted especially by so-called liberal media (...) but also a wider intellectual community that we are living in the post-truth era. Such shift is mainly attributed to a strong anti-scientific movement of which one of more important consequence is agnotology that is then understood as one of the major causes for the inefficiency of democracy, post-democracy. (shrink)

Izhodišče prispevka je domneva, da nad precejšnjim delom Salustijevega historiografskega opusa lebdi senca izkušnje dolge državljanske vojne v Rimu v času njegovega življenja. To je razvidno iz zgodovinarjevega prikaza surovega obračuna nobilitete z bratoma Grakh in iz njegove upodobitve Sule in njegove vladavine kot vira moralnega kaosa v desetletju po njegovem zavzetju Rima. Ko razmišlja o vzrokih krize rimske republike v šestdesetih letih pr. Kr. in v času nastanka svojih spisov, se Salustij sicer skuša predstaviti kot nepristranski opazovalec, ki občasno (...) biča napake političnih voditeljev obeh sprtih taborov, aristokracije in ljudstva. Vendar zgodovinar gotovo ne deli Ciceronovega mnenja o slogi med osrednjima skupinama vladajočega sloja kot zadostnem zdravilu za rimske težave. Preveč resno je jemal družbene korenine krize. Pri tem je nedvomno pripisoval odgovornost za krizo vladajočemu sloju. Zato si po Salustijevem mnenju pozornost zaslužijo celo neverodostojni glasniki sprememb, kakršen je bil Katilina. Po eni strani se Salustij ni odmaknil od uničujočega Ciceronovega prikaza voditelja zarote in ga je še dodatno prikazal kot demagoga, ki se, kadar mu to koristi, predstavlja za tipičnega člana nobilitete. Toda po drugi strani slika njegov razmislek o položaju v Rimu kot verodostojen, zlasti ko gre za Katilinov goreč napad na vodilno elito. (shrink)

This paper deals with the theoretical concepts of image and imagery as used by the foremost imaginal psychologists. Attributing primary epistemological status to image and imagery, imaginal psychology school developed a new theory of image and imagery, questioning the older thesis on the derivative and secondary epistemological status of the image. Using Jung’s concept of the autonomous psyche of an essentially archetypal nature, Hillman started to question Jung’s concept of the Self as a central archetype symbolizing a sort of disguised (...) traditional monotheism (the Christian God, the Jewish Yahweh etc.) like Freud’s sexuality (id) or central cultural myth (the Oedipus myth). Imaginal psychology defends essential sovereignty and the equality of all images and the resultant polytheist psychology. Jungian studies set out it this direction, giving birth to parallel developments to imaginal psychology in various fields. Derrida’s and Feyerabend’s rejection of an ultimate referential frame was not identical to but corresponds to Hillman’s and Vannoy Adam’s discovery that it is fantasy that rules the psyche. (shrink)

Admitting hospital patients: a qualitative study of an everyday nursing task In recent years new modes of nursing work have been introduced globally in response to radical changes in healthcare policies, technology and new ideologies of citizenship. These transformations have redefined orthodox nurse–patient relationships and further complicated the division of labour within health‐care. One distinctive feature of the work of registered nurses has been their initial assessment of patients being admitted to hospital, and it is of interest that this area (...) of nursing practice remains central to the registered nurse's role at a time where other areas of practice have been relinquished to other occupational groups. This qualitative study, drawing on conversation analysis and ethnographic techniques, explores this area of everyday nursing work. Initial nursing assessments have attracted considerable interest in the nursing literature, where it is clearly stated that assessments should be patient centred and seen as the important first step on the road to a therapeutic nurse–patient relationship. Results from this study lead to the conclusion that the actual nursing practice of patient assessment on admission to hospital is at odds with the recommendations of the literature and that a more routinised, bureaucratic form of work is devised by nurses as a means of expediting the process of admission. (shrink)

: In our response, we demonstrate how theoretical constructs of philosophical phenomenology do not correspond to findings from lived experience. We provide additional subjective reports ….

Věda a vědecká práce jsou dle obecně přijatého axiomu považovány za něco, co generuje vědecké objevy, a tím pozitivně posouvá lidskou civilizaci směrem dopředu. Vědeckým objevům v určitých oblastech však vytváří bariéry základní vlastnost široké skupiny jevů - neměřitelnost. Zejména ve společenských vědách je neměřitelnost jevu spojena s absencí tzv. tvrdých dat, která omezuje okruh metod, jež by mohly být aplikovány v cestě za vědeckým objevem. Existuje však metoda, která si klade za cíl eliminovat tento deficit a s jejíž pomocí (...) lze, pří dodržování zásad správného použití, kvantifikovat proměnné, které se zdají být na první pohled neměřitelné. Tato metoda se nazývá škálování. Text příspěvku pojednává o přístupu filozofie a metodologie vědy k neměřitelným faktorům a jejich potenciální kvantifikaci pomocí jednorozměrné šalovací metody nazvané Likertovo škálování. Stať paperu se věnuje popisu této metody, analýze jejích kladů a záporů a detailnímu návodu na její aplikaci. V závěru je zodpovězena otázka, zda má pro vědce smysl věnovat čas studiu nových metod (např. právě škálování), když toto pro vědce vzdělaného v určitém oboru generuje velmi vysoké náklady obětované příležitosti? Studium nových metod smysl rozhodně má, neboť obětovaná příležitost je dle výkladu středního proudu v ekonomii označována jako "druhá nejlepší varianta" za podmínky dokonalé informovanosti o dostupných alternativách. Bez uspokojivé znalosti studovaných nových metod však nemůžeme označit doposud aplikovanou metodu za nejvhodnější - to je hlavní argument podporující studium nových metod. (shrink)

The vertebrate eye lens has been used extensively as a model for developmental processes such as determination, embryonic induction, cellular differentiation, transdifferentiation and regeneration, with the crystallin genes being a prime example of developmentally controlled, tissue‐preferred gene expression. Recent studies have shown that Pax‐6, a transcription factor containing both a paired domain and homeodomain, is a key protein regulating lens determination and crystallin gene expression in the lens. The use of Pax‐6 for expression of different crystallin genes provides a new (...) link at the developmental and transcriptional level among the diverse crystallins and may lead to new insights into their evolutionary recruitment as refractive proteins. (shrink)

The paper is primarily devoted to Nietzsche’s account of cruelty, which represents an indispensable key to understanding Nietzsche’s genealogical project in many of its essential aspects. This study is complemented by parallels with two other outstanding intellectual figures of the late nineteenth century: Fyodor Mikhailovich Dostoevsky and Leopold von Sacher-Masoch. Dostoevsky wrote that “civilisation has made mankind if not more bloodthirsty, at least more vilely, more loathsomely bloodthirsty.” Nietzsche went a step further in this assessment: not only does civilisation not (...) make us immune to cruelty, but it must itself be seen to emerge directly from cruelty at every significant step it has taken. What brings Nietzsche close to Masoch, on the other hand, is the fact that these historical or even prehistorical developments that have shaped humankind and civilisation are not only related to cruelty, but must be observed as various forms of the internalisation (“spiritualisation”, “deification”) of cruelty. The core of the study is devoted to analyses of different forms and aspects of Nietzsche’s concept of the internalisation of cruelty (in relation to power-relations, subject-object relations, mutations of pleasure, and perversions). (shrink)

V příspěvku připomínáme originální spolupráci s prof. P. Maternou, která začala v 60. letech minulého století a vedla ke vzniku třísložkové teorie jazyka, jejímiž autory jsou spolu s Pavlem Maternou Karel Pala a Aleš Svoboda. Články o třísložkové teorii byly publikovány v r. 1976 a 1979, ovšem jméno P. Materny se v titulcích článků ne­smělo objevit, byl tak komunistickým režimem trestán za vyloučení z KSČ v r. 1969. Třísložková teorie jazyka, jak název naznačuje, pokrývá tři základní komponenty sys­tému jazyka, (...) tedy syntax, sémantiku a pragmatiku, a je plně srovnatelná s podobnými pokusy u nás i v zahraničí. Stala se východiskem pro další propojení logiky, lingvistiky a informatiky díky působení K. Paly a P. Materny na Fakultě informatiky od roku 1995. Do této spolupráce se zapojili studenti Fakulty informatiky, zejména Aleš Horák, jehož zásadním příspěvkem je počítačová implementace systému transparentní intenzionální logiky (TILu) ve vztahu ke zpracování přirozeného jazyka (češtiny). (shrink)

During development of the anterior eye segment, cells that originate from the surface epithelium or the neuroepithelium need to interact with mesenchymal cells, which predominantly originate from the neural crest. Failures of proper interaction result in a complex of developmental disorders such Peters' anomaly, Axenfeld–Rieger's syndrome or aniridia. Here we review the role of transcription factors that have been identified to be involved in the coordination of anterior eye development. Among these factors is PAX6, which is active in both epithelial (...) and mesenchymal cells during ocular development, albeit at different doses and times. We propose that PAX6 is a key element that synchronizes the complex interaction of cell types of different origin, which are all needed for proper morphogenesis of the anterior eye. We discuss several molecular mechanisms that might explain the effects of haploinsufficiency of PAX6 and other transcription factors, and the broad variation of the resulting phenotypes. BioEssays 26:374–386, 2004. © 2004 Wiley Periodicals, Inc. (shrink)

Undoubtedly, Heidegger’s concept of the history of being belongs among the most inspiring, but also the most problematic, themes of his entire intellectual work. At its analysis in the professional literature there often emerges the impression that, in the framework of his philosophy, Heidegger “overlooked” most thinkers in favor of his obvious “favorites.” The text presented here belongs to a series of thought experiments that attempt, together with Heidegger and an imaginary “on behalf of him,” to figure out how this (...) or that supposedly “neglected” thinker would have figured in his conception of the history of being. Viewed from the point of view of time, it might seem at first glance that Pascal belongs to the epoch of the history of being, which Heidegger authorially associates primarily with René Descartes, labeling it with the term “perceptio.” However, upon closer and more careful reflection (Besinnung in German, a term by which Heidegger himself refers to his thinking “method”), it becomes clear that Pascal belongs – like Hobbes and Spinoza – more to the epoch referred to as “actualitas,” which is authorially associated primarily with Thomas Aquinas. (shrink)

Přednáška poukazuje na roli O. Marquarda v úvahách o poválečném němectví. Jeho studie Obtíže s filosofií dějin je představena jako cenné vodítko, které napomáhá lépe charakterizovat hlavní rysy reflexe němectví a současně nastiňuje východisko ze slepých uliček, do nichž se toto téma dostává v literárních i neliterárních textech. Marquardem nastíněný střet mezi filosofií dějin a antropologií, který u něho vyústil do skeptického postoje, je v této studii analogicky přenášen mimo filosofii. Vypovídá o opakujících se rozporech mezi německými historiky a rovněž (...) umožňuje výstižně popsat proměny úvah o němectví v díle německých literátů – Marquardových vrstevníků -, jako jsou Martin Walser, Günter Grass nebo H. M. Enzensberger. (shrink)

This essay is part of a project that has set out, as one of its primary objectives, to observe perversions as important indicators of broader changes and developments within society. Both of the momenta I follow in this study meet all the requirements for such an inquiry. The first development to be examined is what I will call the decline of pornography. At a time when all of society is increasingly becoming pornographic in so many ways, it sounds strange to (...) talk about the decline of pornography. And yet pornography as a genre is, I believe, losing ground to something else – to a distinctly different system of unfolding sexuality and its economic exploitation. The second development to be discussed is the rise of masochism. In this context, I will analyse certain reports that show that, especially since the outbreak of the pandemic COVID-19, the number of people practicing masochistic “heavy play” has increased significantly. It appears that in a period when one would expect people to be dreaming of the lifting of restrictions, freedom, or whatever, many have chosen to undertake the cruel path of “servitude”. Eventually, I will show that these two developments are essentially connected, probably even consubstantial. (shrink)

This volume presents a selection of aesthetic and art theoretical writings by the internationally renowned philosopher Aleš Erjavec from the 1990s to the present. Erjavec was an active participant in the artistic revolt in Slovenia throughout the 1980 and became one of the most notable international theorists of late- and post-socialist developments in art. His work also extended to new, emergent forms of contemporary art and visual culture in global art and culture networks. The diverse contexts and artists with which (...) he has engaged gives him a unique critical perspective on major debates in philosophical aesthetics and art theory. (shrink)

The aim of the study presented here is to show that Jasper’s idea of university is intended to present a defence of philosophical life of a university against its reduction to a merely utilitarian concept. Jaspers follows up on the enlightened role of philosophy within university education and develops it in the conditions of the dark twentieth century. He views philosophical life as a precondition for preserving university as a place of a close bond between science and humanity, which turned (...) out to be much needed at a time of the rise of Nazism in Germany. The study shows the crucial importance of philosophy, science and education in Jaspers' thought for the preservation of a free university. This study shows, within a historical context, the restoration of university in democratic conditions after the end of the Nazi Era. (shrink)

The article is primarily a study of Nietzsche’s unpublished fragments from the period spring-autumn 1881, in which Nietzsche first developed his thought of the “eternal recurrence of the same.” In the article, I attempt to accomplish two goals: the first goal is to explain Nietzsche’s theses on the eternal recurrence, which at that time were still remarkably clear and coherent. And the second goal is to try to find in these same theses an explanation for their future silence. In other (...) words, the article examines the relationship between Nietzsche’s theses that he developed in 1881 and his book _Thus spoke Zarathustra_, which, in Nietzsche’s own words, relies on these theses as their “grounding thought,” but nevertheless never fully reveals them. Both lines of inquiry lead to the conclusion that the core of Nietzsche’s introduction of the idea of eternal recurrence is his concept of _Einverleibung_ or embodiment. Indeed, the analysis shows that Nietzsche’s main concern with the thought of eternal recurrence was not to set forth its clear articulation within consciousness, but rather to construct it in such a way that it could become an unconscious instinct capable of gradually displacing the “embodied mistakes” that dominate our thinking from within itself. (shrink)

In the late 1950sHeidegger revived the notion of the,ontological difference‘, which he considered to be the constitution for the meaning of both,being‘ (Sein) and the,entity‘ (Seiendes). The unifying process of this constitution bore the name,discharge‘ (Austrag) and expressed the dynamic, static, and generic features of,being‘. But even this new description means only the designation for the primordial unconcealedness (Unverborgenheit), which according to Heidegger is the,matter of thinking‘ (Sache des Denkens). And again, Heidegger brings just another notion to express that the,nearness‘ (...) as the comprising meaning of presence (Anwesen) is the true name for,world‘. Thus, Heideggers notions for,being‘ as presence,,staying dwelling‘,,enowing‘ (Ereignis), and,discharge‘ speak about his turning away from thinking of,being‘(ontology) and his turning towards,topology???, where the relationship of,world and thing‘ is preferred to the,ontological difference‘ between,being‘ and the,entity‘. (shrink)

Volume 51, Issue 3, July 2020, Page 280-282.

In experimental cognitive psychology, objects of inquiry are typically operationalized with psychological tasks. When interpreting results from such tasks, we focus primarily on behavioral measures such as reaction times and accuracy rather than experiences – i.e., phenomenology – associated with the task, and posit that the tasks elicit the desired cognitive phenomenon. Evaluating whether the tasks indeed elicit the desired phenomenon can be facilitated by understanding the experience during task performance. In this paper we explore the breadth of experiences that (...) are elicited by and accompany task performance using in-depth phenomenological and qualitative methodology to gather subjective reports during the performance of a visuo-spatial change detection task. Thirty-one participants (18 females) were asked to remember either colors, orientations or positions of the presented stimuli and recall them after a short delay. Qualitative reports revealed rich experiential landscapes associated with the task-performance, suggesting a distinction between two broad classes of experience: phenomena at the front of consciousness and background feelings. The former includes cognitive strategies and aspects of metacognition, whereas the latter include more difficult-to-detect aspects of experience that comprise the overall sense of experience (e.g., bodily feelings, emotional atmosphere, mood). We focus primarily on the background feelings, since strategies of task-performance to a large extent map onto previously identified cognitive processes and discuss the methodological implications of our findings. (shrink)

V Heteronomiji umetnosti in avantgard se Aleš Erjavec ukvarja zlasti z radikalnimi politiziranimi avantgardami, se pravi s futurizmom in s konstruktivizmom, in tako nadaljuje svoje delo z začetka osemdesetih let 20. stoletja, ko je pričel svojo "ekspedicijo na severni pol človeškega duha". V pričujoči študiji so tako posebne pozornosti deležne radikalne avantgarde ter politična in ideološka vloga novejše umetnosti, še zlasti one z vzhoda. Nekateri vidijo v teh avantgardah skrajno obliko modernizma, drugi jih obravnavajo kot specifični vzhodnoevropski pojav, tretji (...) pa jih preprosto zreducirajo na njihove zahodne ekvivalente. Podobna ali celo še bolj neustrezna podoba spremlja postsocialistične avantgarde oziroma avantgarde tretje generacije. Te so bile imenovane nekonformistična in neuradna umetnost, vzhodni modernizem, konceptualna umetnost itd. Erjavec dokazuje, da se estetsko krilo teh avantgard v resnici navezuje na estetske avantgarde z začetka 20. stoletja, s čemer so klasične avantagarde s postsocializmom doživele svojo postmoderno ponovitev. In kakor avantgarde nenehno reflektirajo svoj odnos do siceršnje umetnosti, tako tudi estetika kot del filozofije reflektira svoj odnos do umetnosti in avantgarde, pa če ju dojemamo kot avtonomni ali heteronomni. V nadaljevanju obravnava novejšo zgodovino umetnosti in kulture v Vzhodni Evropi. (shrink)

This interview is inspired the most important working-hypothesis presented in the volume Aesthetic Revolutions and the Twentieth-Century Avant-Garde Movements, edited by Aleš Erjavec, that questions the legitimacy of the distinction between aesthetic and artistic avant-gardes, supported by the relationship of each concept with the modern revolutionary politics. The relevance of this contrast for determining modernity both in its ideological shape and its continuity, in the terms of postmodernity will be criticized in our discussion with professor Erjavec, reflecting on the (...) manner in which the artistic communities representative for Surrealism, Russian constructivism, Situationist International, Dadaism, Italian Futurism, 1960s American Art, as well as for Slovenian, Mexican or Romanian artistic movements of the 20th century opened the path for different democratic or totalitarian political attitudes, practices and ambitions. (shrink)

This book proposes a new interpretative key for reading and overcoming the binary of idealism and realism. It explores the way human consciousness unfolds through the relationship between the I and the world-a field of phenomenological investigation that cannot and must not remain closed within the limits of its own disciplinary boundaries. The book focuses on the question of realism in contemporary debates, ultimately dismantling prejudices and automatisms that one finds therein. It shows that at the root of the controversy (...) between realism and idealism there often lie equivocations of a semantic nature. By returning to the origins of modern phenomenology this study mines the Husserlian concept of transcendental idealism. Following this path, and neutralizing the extreme positions of an acritical idealism and a naïve realism, the book proposes a "transcendental realism": the horizon of a dynamic unity that embraces the process of cognition and that grounds the relation, and not the subordination, of subject and object. The close reading of this reciprocity offered here allows one to surpass the limits of the domain of knowing, leading one to fundamental questions about the ultimate sense of things and their origin. (shrink)

Context: Perceptual presence is the experience wherein veridical objects are experienced as belonging to an observer-independent world. Problem: Experimental investigations of perceptual presence ….

In the 20th century Adorno and Heidegger put forth two different sets of arguments for the paramount importance of art. While the former offered a philosophy of modernist art and interpreted it as a negativity within the means-end rationality of everyday bourgeois existence, the latter praised poetry and art for being a rare modern instance of the disclosure of truth. Within a century exemplified by master narratives promoting collective agendas, they both denigrated the social function of art, thereby promoting the (...) ideals of modernism (the urban, new and transient) and its unreconciliated "other" (the rural, traditional and "eternal"). Are the early 21st century art and its appreciation different and in which ways? In brief, is Adorno's and Heidegger's "overvaluation" of art but a footnote to their philosophy or is it relevant for today's philosophy of art? The paper offers some possible answers to these questions. (edited). (shrink)

What often occurs in relation to contemporary culture are attempts to develop a philosophy which would be focused on culture which is gaining in importance and which would thus complement the extant philosophy of art. The author discusses two such attempts, namely those of Heinz Paetzold and Fredric Jameson. Nonetheless, in his view, in both cases the theories offered remain insufficient and in need of further development if they are to philosophically grasp the current changes in art and culture. (edited).

This collection categorizes aesthetic avant-garde art as art that seeks to politically transform society and argues that such art is essential for political revolution. It provides seven in-depth analyses of twentieth-century aesthetic avant-garde art movements and examines them in relation to revolutionary politics.

Knjiga vsebuje filozofske in estetiške študije, v katerih avtor obravnava nekatere osrednje sodobne probleme estetike, umetnosti in kulture.