This article explores verbal and visual language use in Zimbabwean contraceptive promotional brochures distributed from the early to mid-1980s. Drawing on recent work in critical discourse analysis of text and visual design, the article uses multimodal discourse analysis and draws from Halliday’s Systemic Functional Grammar’s transitivity analysis to analyze family planning pamphlets, focusing on the discursive construction of women as contraceptive users. The article argues that the salience of the language of risk and vulnerability, which is textually and (...) visually deployed throughout the pamphlets, discursively constructs risk as a feature of unequal power relations. The article further argues that underlying the overarching discourse on risk are multiple ‘silences’ that discursively construct an ideological difference consisting of oppositional binaries between ‘us’ and ‘them’ in terms of power relations. The differentiation of social groups reflects ‘hidden’ social inequalities in the text and visual images. (shrink)

In Australia as is the case elsewhere, ethics is a developing aspect of business behaviour. Many educational institutions and business enterprises have a strong interest in the subject, particularly from the practical viewpoint of creating an ethical culture in business that has substantial practical effects. In this paper, the codes of ethics of five large enterprises are examined. They were selected as being typical of a collection of corporate codes used in Australia held by the Ethics Research (...) Group at the University of Technology, Sydney. Two codes were from international companies: a chemical manufacturing company and a health, beauty and medical manufacturer. The other codes were from an Australian bank, an Australian federal government business agency, and an Australian mining company.Corporate codes of ethics rarely contain operational definitions to direct their addressees on situations of moral hazard and the required response, to achieve a particular desired ethical corporate culture. Consequently, addressees constitute the locus of ethical decision making in enterprises. By contrast, the language used in the corporate codes examined construct an authoritarian position in the writer/reader relationship from the overuse of grammatical structures such as relational clauses, the passive, nominalisation, grammatical metaphor and modality. Collectively, these structures communicate a strong sense of obligation and even powerlessness since a strong authoritarian tone is established which does not give the addressees the possibility of discretionary decision making. (shrink)

In this paper, the author intends to present an approach against lengthy contracts, judgements, and pleadings. He describes the advantages of brevity, conciseness, and plain English, focusing on research in Israel and abroad. An extreme example of how a whole page may be condensed into one sentence is provided by the author, as well as the opinion of a Supreme Court Chief Justice regarding methods to be used in writing good judgments, and a lawyer’s proposal to summarize pleadings. In the (...) second part of this paper, the author briefly illustrates the differences between three disciplines: Law, Business Administration, and Social Sciences. He proposes that the Law should examine and adopt several elements from other disciplines that can have a positive impact on legal language. (shrink)

Despite a continued focus exploring the factors related to plagiarism, the relationship between English language ability and plagiarism occurrences is not fully understood. Multiple studies involving student or faculty self-reporting of plagiarism have shown that students often claim English language ability is one of the main reasons why they commit plagiarism offences; however, little research has tested these claims in a rigorous, quantitative manner. This paper presents the findings of an analysis of data collected in a private, international (...) university located in Vietnam, from non-native English speaking students studying business degrees. Analysis of the data builds on previous studies by showing that there are statistically significant differences in the English language abilities of students who have previously committed plagiarism offences, compared to students who have not, suggesting that programmes designed to improve the academic English skills of non-native English speaking students may help reduce incidences of plagiarism. (shrink)

Europe during the last decade has witnessed a growing interest in the position of minorities in general and of minority languages in particular. This interest undoubtedly bears some connection with the influx of aliens into western Europe, and with the at times exceptionally violent outbreak of ethnic conflicts in some former East Bloc countries. Language plays a vital role in matters of ethnicity and identity. The growing interest of which we speak has found expression in the European Charter for (...) Regional and Minority Languages, which establishes a number of rights related to minority languages. (shrink)

How should business deal with society's increasing demands for ethical and social responsibility? In plain language this book considers these and other ethical questions of direct relevance to business in the 1990s. It discusses the nature of ethics, ethical reasoning, the use of stakeholder analysis, and other central concepts used in business ethics. Using mainly, but not exclusively, Australian cases and specific examples, the book covers issues such as fairness in business dealings, advertising ethics, discrimination, (...) and codes of ethics. (shrink)

This book sets out in plain language ethical questions of direct relevance to business today. This new edition expands the range of issues covered and includes a chapter on international business ethics, drawing extensively from Asian examples.

Theories of business ethics or corporate responsibility tend to focus on justifying obligations that go above and beyond what is required by law. This article examines the curious fact that most business ethics scholars use concepts, principles, and normative methods for identifying and justifying these beyond-compliance obligations that are very different from the ones that are used to set the levels of regulations themselves. Its modest proposal—a plea for a research agenda, really—is that we could reduce this normative (...) asymmetry by borrowing from the normative framework of “regulation” to identify and justify an important range of beyond-compliance obligations. In short, we might think of “self-regulation” as a language and a normative framework with some distinct advantages over other frameworks like stakeholder theory, corporate social responsibility, corporate citizenship, and the like. These other frameworks have been under attack in the business ethics literature of late, primarily for their vagueness and their disappointing inability to distinguish clearly between genuine beyond-compliance moral obligations, on the one hand, and charitable acts that are laudable but not morally obligatory, on the other. (shrink)

Abstract:This paper delineates the normative and empirical approaches to business ethics based upon five categories: 1) academic home; 2) language; 3) underlying assumptions; 4) theory purpose and scope; 5) theory grounds and evaluation criteria. The goal of the discussion is to increase understanding of the distinctive contributions of each approach and to encourage further dialogue about the potential for integration of the field.

The theory of branching space-times is designed as a rigorous framework for modelling indeterminism in a relativistically sound way. In that framework there is room for "funny business", i.e., modal correlations such as occur through quantummechanical entanglement. This paper extends previous work by Belnap on notions of "funny business". We provide two generalized definitions of "funny business". Combinatorial funny business can be characterized as "absence of prima facie consistent scenarios", while explanatory funny business characterizes situations (...) in which no localized explanation of inconsistency can be given. These two definitions of funny business are proved to be equivalent, and we provide an example that shows them to be strictly more general than the previously available definitions of "funny business". (shrink)

Sport and game metaphors are ubiquitous in the culture and language of business. As evocative linguistic devices, such metaphors are morally neutral; however, if they are indicative of a deep structure of understanding that filters experience, then they have the potential to be ethically problematic. This article argues that there exists a danger for those who forget or confuse metaphor with definition: the metaphoric fallacy. Accordingly, business is like a game, but it is not the equivalent of (...) a game. If business is equated to a game, then the potentially negative implications for ethical content and the application of ethical theories are numerous. This article suggests a fresh approach to issues of contemporary business ethics discourse, by attending to the business-as-game metaphor. (shrink)

The plurality of languages and ethnicities, the geographic fragmentation, the predominant Roman Catholic religion, together with the still relatively short experience in nationhood account for a very peculiar understanding of "business ethics" in the Philippines. The rapid growth and liberalization of the economy, coupled with the inequitable distribution of wealth, the destruction of the environment and corruption are the main ethical concerns. Businesspersons and the academe endeavor to find creative solutions for these unique challenges.

The Business Roundtable's “Purpose of a Corporation” letter announced a shift from stockholder primacy to stakeholder primacy. Interestingly, we contend the letter's language employed a technical efficiency emphasis, suggesting a firm's executives chose to make this shift because they believed doing so would improve the firm's financial performance, via improved corporate governance. We examine whether investors actually accepted the technical efficiency arguments at face value, or in contrast believed the announcements were merely a “rational myth,” what management thought (...) investors would want to hear. We employ a 2-day cumulative abnormal return (CAR) event study for 140 publicly-held firms. Overall, we find investor support for the announcement. In addition, we found how returns to firms with prior similar announcements were negative at the time of the announcement. Also, the returns for firms having multiple signatories were positive and significant. (shrink)

Rather than being inherently evil, business lobbying is a socially responsible activity which needs to be restrained by ethical standards. To be effective in a business environment, traditional ethical standards need to be translated into language which business persons can speak comfortably. Economical explanations must also be available to explain why ethical standards are appropriate in business. Eight such standards and their validating arguments are proposed with examples showing their use. Internal dialogues regarding the ethics (...) of lobbying objectives and tactics will plausibly occur only in businesses which recognize social responsibility mandates. Public interest stakeholders could hasten this recognition by making use of information made available by the Lobbying Disclosure Act of 1995 to institute external dialogues regarding lobbying by specific businesses and industry groups. Given practical ethical standards and the information on business lobbying provided by the law, the press, corporate activists, consumers, pension fund managers and the public can apply pressure for ethical lobbying practices. (shrink)

Who a manager is, as a person of moral character, has been only of tangential interest in social science definitions of management, which have focused on functions, roles, behaviors, and environmental influences. But how do managers themselves speak of managerial excellence? This paper answers this for a particular corporation, based on a three-phased research process that deliberately imposes no descriptive or normative categories, but allows the answer to emerge, listening to what managers themselves say when discussing excellent managers and their (...) behaviors. This approach finds that: (1) virtue ethics and virtue language is fluently used by practicing managers, (2) virtue language is important to understanding managerial excellence, and (3) whereas the set of virtues defining the excellent manager can be expected to be dependent on the societal, industry, and organizational context, such a set of manager virtues can be identified and prioritized within a particular organizational milieu. The implication is that, once an organization's management better understands the meaning of the excellent manager in terms of the virtue language already used by its own employees, it is better equipped to implement a practical ethic of virtues, one helpful toward recognizing and developing excellent managers. Ethics researchers are challenged to increase their understanding of extant virtue language as the basis for a renewed development of virtue ethics theory and applications. (shrink)

Although there is now a substantial body of literature exploring the effects of language diversity in international management contexts, little attention has been paid to the ethical dimensions of language diversity at work. This conceptual paper draws on the concept of epistemic injustice in order to explore how language, and in particular corporate language policies, may act as a source of epistemic injustice within the workplace. It demonstrates how language competence affects credibility judgements about a (...) speaker, and also considers how corporate language policies can create situations of hermeneutic injustice, in which marginalised groups are denied the vocabularies to understand their own experiences. Finally, ways in which such epistemic harms can be reduced are discussed, and the possibilities for management education to create epistemically responsible managers are highlighted. (shrink)

Ethics in business and economics is often attacked for being too superficial. By elaborating the conclusions of two such critics of business ethics and welfare economics respectively, this article will draw the attention to the ethics behind these apparently well-intended, but not always convincing constructions, by help of the fundamental ethics of Emmanuel Levinas. To Levinas, responsibility is more basic than language, and thus also more basic than all social constructions. Co-operation relations in organizations, markets and value (...) networks are generated from personal relations and personal responsibilities. It is not sufficient to integrate ethics in an impersonal, rational system, neither in business organizations nor in the world economy. Ethics has its source not in rationality, but in the personal. (shrink)

Have you ever felt nervous, inappropriate, insecure or worried when trying to communicate in a foreign language? Have you ever feared to make mistakes, being negatively judged or misunderstood when talking to foreigners? Do you know someone who has experienced those situations? If yes, please, keep on reading. All these negative feelings are common in many and diverse situations when using a foreign language. They are the result of experiencing Foreign Language Anxiety (FLA) a situational, dysphoric and (...) debilitating anxiety coined by Horwitz, Horwitz and Cope in 1986. Nowadays, multiculturalism and multilingualism are part of our daily lives as well as communication in a foreign language and with foreigners. Hence, FLA is not a problem restricted to foreign language learning scenarios anymore. This innovative session aims to inform and raise awareness of FLA presence and effects in professional and educational contexts, beyond FL classrooms and learning settings. (shrink)

In a world in which globalisation has opened the access to Muslim countries, Muslim community having been identified as a distinctive high potential market, the question if businesses and corporations should set up a „Department of Islamic affairs" became more than pertinent.

The purpose of this investigation is to define the centrality of the Global Financial Crisis in 2008–09 and its following stage—the Great Recession, which are controlled by business religion of the emerging global civilization. When democracy defeated totalitarianism in 1989 with the removal the Berlin Wall, we achieved a New World Order. For a long time nobody could explain its meaning and practicality, since it did not seem possible to decompose the emerging Global Civilization into its pieces; religion, culture (...) and infrastructure. Global culture and global infrastructure could be recognized and somehow defined, but “global religion” was unrecognized. No sacred religions could be accepted as the world’s universal religion! However, these authors assume that our newglobal religion is no longer a sacred one, but secular under the guise and practice of business. The global civilization is characterized and its impact upon the well being of world’s population is assessed. The framework of business religion as the new religion of the Global Civilization is modeled and characterized. The future of business religion is evaluated and the means to develop a better and sustainable alternative is offered. (shrink)

Rather than being inherently evil, business lobbying is a socially responsible activity which needs to be restrained by ethical standards. To be effective in a business environment, traditional ethical standards need to be translated into language which business persons can speak comfortably. Economical explanations must also be available to explain why ethical standards are appropriate in business. Eight such standards and their validating arguments are proposed with examples showing their use. Internal dialogues regarding the ethics (...) of lobbying objectives and tactics will plausibly occur only in businesses which recognize social responsibility mandates. Public interest stakeholders could hasten this recognition by making use of information made available by the Lobbying Disclosure Act of 1995 to institute external dialogues regarding lobbying by specific businesses and industry groups. Given practical ethical standards and the information on business lobbying provided by the law, the press, corporate activists, consumers, pension fund managers and the public can apply pressure for ethical lobbying practices. (shrink)

Comparative study of two languages of different structures has both theoretical and practical significance, enables somebody to identify similar and distinctive features, find universals and unique, helps to penetrate deeper into the inner workings of each of the compared languages and understand their national identity. The subject of our comparative study are languages of different structures - Russian and Bashkir languages - the first refers to a group of inflected, the second - to the group of agglutinative languages. Comparative research (...) of languages of different structures can be carried out in two aspects: theoretical and linguistic. In the first case, the analysis of language material is subjected without restriction at all levels of the language system. Data from these studies can be used in the creation of comparative descriptive grammars in lexicographical work and in the translation business. In the second case only microlanguage is matched, which is represented in the lexical and grammatical minimum of studied second language. Materials of such a compressed comparative analysis used in the practice of language teaching, mainly in teaching a second, non-native language. When a comparative study of languages in linguistic aspect is important direction of comparisons - what language is elected as the original one. Since the formation of national-Russian bilingualism is the subject of study of Russian language, as the source, it is desirable to choose Russian language. In this case, the reference point is the absorption of funds Russian as a second language. Materials of comparative study of two languages gives a clear idea of what linguistic phenomena and their symptoms are identical in them, what is only partially overlap, what is completely different. This knowledge will help to consciously manage the impact of native language on the studied non-native Russian language. In the comparative study of Russian and Bashkir languages done very little, but it is a lot of work has already begun. (shrink)

Did Wittgenstein think that language-games have presuppositions? He sometimes speaks as if he thought that they do, at other times as though he thought that they do not. For examples, in On Certainty 110, after pointing out that the business of giving grounds for what we say has to come to an end sometime, he remarks, ‘but the end is not an ungrounded presupposition’; whereas, in 115, after warning us that if we try to doubt everything we shall (...) not get as far as doubting anything, he gives as his reason ‘the game of doubting itself presupposes certainty’. It is of some importance for a correct understanding of Wittgenstein to clear up this apparent contradiction. (shrink)

Within discourse theory, language is seen as constitutive of reality. Furthermore, facts and values are viewed as inseparable. This has consequences for business ethics. In this paper the relationship between discourse theory and business ethics is discussed. Both the descriptive and prescriptive aspects of business ethics are taken into account. Furthermore, an example of an empirical study is presented. A discourse analysis is conducted to answer the questions of how bankers in Holland conceptualize and thus treat (...) their customers and whether there are differences between the largest three banks. The article contains the description of five different discourses on customers within the banks. (shrink)

The question of what firms do internally in the fight against bribery is probably as important to the successful outcome of that fight as formal anti-bribery law and enforcement. This paper looks at corporate approaches to anti-bribery commitment and compliance management using an inventory of 246 codes of conduct. It suggests that, while bribery is often mentioned in the codes of conduct, there is considerable diversity in the language and concepts adopted in anti-bribery commitments. This diversity is a feature (...) of the language used in describing parties to bribery and in defining which activities are prohibited (e.g. promising bribes versus actually giving them, gifts and entertainment, and solicitation. This diversity of language and concepts suggests that it might be useful to extend and deepen efforts in business associations and international organisations to build consensus on the meaning of bribery and corruption. In contrast, the bribery codes show evidence of an emerging consensus on managerial approaches to combating bribery. This involves the deployment of a distinctive mix of management tools, including financial record keeping, statements by executive officers, internal monitoring, whistle-blowing facilities, creation of compliance offices and threats of disciplinary action. (shrink)

Language is a rewarding field if you are in the prediction business. A reader who is fluent in English and who knows how academic papers are typically structured will readily come up with several possible guesses as to where the title of this section could have gone, had it not been cut short by the ellipsis. Indeed, in the more natural setting of spoken language, anticipatory processing is a must: performance of machine systems for speech interpretation depends (...) critically on the availability of a good predictive model of how utterances unfold in time (Baker, 1975; Jelinek, 1990; Goodman, 2001), and there is strong evidence that prospective uncertainty affects human sentence processing too (Jurafsky, 2003; Hale, 2006; Levy, 2008). The human ability to predict where the current utterance is likely to be going is just another adaptation to the general pressure to anticipate the future (Hume, 1748; Dewey, 1910; Craik, 1943), be it in perception, thinking, or action, which is exerted on all cognitive systems by evolution (Dennett, 2003). Look-ahead in language is, however, special in one key respect: language is a medium for communication, and in communication the most interesting (that is, informative) parts of the utterance that the speaker is working through are those that cannot be predicted by the listener ahead of time. (shrink)

The plurality of languages and ethnicities, the geographic fragmentation, the predominant Roman Catholic religion, together with the still relatively short experience in nationhood account for a very peculiar understanding of "business ethics" in the Philippines. The rapid growth and liberalization of the economy, coupled with the inequitable distribution of wealth, the destruction of the environment and corruption are the main ethical concerns. Businesspersons and the academe endeavor to find creative solutions for these unique challenges.

Any approach to the study of managerial situations undertaken without reflection on the underpinning philosophy is flawed because it limits our ability to question the validity of the knowledge claimed in the analysis. The paper considers this issue and presents a philosophical reflection on the use of a systems approach to the modelling of human enterprises. It draws on insights from systems thinking, cognitive science, autopoiesis, communication theory and non-linear dynamics. These are interpreted within the context of social systems as (...) networks of conversations that are generated in language. It is written to invite an exchange of ideas concerning the role of the generative dialogue. (shrink)

Designed for use in business ethics courses, this text provides a comprehensive selection of essays on various ethical controversies supplemented with excerpts from relevant court cases. Iannone places the readings in the context of moral theory, encouraging students to apply theoretical principles to specific moral controversies. The wide range of controversies covered includes product liability, sexual harassment, whistle-blowing, labor negotiations, insider trading, and mergers. The use of non-technical language and a structure that follows the standard divisions of the (...) business curriculum combine to make the book both accessible to students and ideal for instructors. (shrink)

In this paper I present experimental data showing that the interpretation of donkey sentences is influenced by certain aspects of world knowledge that seem to elude introspective observation, which I try to explain by reference to a scale ranging from prototypical individuals (like children) to quite marginal ones (such as railway lines). This ontological cline interacts with the semantics of donkey sentences: as suggested already by the anecdotal data on which much of the literature is based, the effect of world (...) knowledge is by and large restricted to donkey sentences with non-intersective determiners. I outline a psychological model which incorporates both ontological and logical factors, and suggest that there may be something wrong with the standard assumption that a statement's receiving a truth value requires that it have a definite reading. (shrink)

This paper proposes that managers add an attention to virtues and vices of human character as a full complement to moral reasoning according to a deontological focus on obligations to act and a teleological focus on consequences (a balanced tripartite approach). Even if the criticisms of virtue ethics cloud its use as a mononomic normative theory of justification, they do not refute the substantial benefits of applying a human character perspective – when done so in conjunction with also-imperfect act-oriented perspectives. (...) An interactive tripartite approach is superior for meeting the complex requirements of an applied ethic. To illustrate how deficiencies of a "strong" virtue ethics formulation can be overcome by a balanced tripartite approach, this paper compares normative leadership paradigms (each based on a combination of virtue, deontology, or consequentialist perspectives) and the dangers inherent in each. The preferred paradigm is servant leadership, grounded in a tripartite ethic. Effective application of such an ethics approach in contemporary organizations requires further empirical research to develop a greater understanding of the moral language actually used. Meeting this challenge will allow academics better to assist practicing managers lead moral development and moral reasoning efforts. (shrink)

How_more open ways of thinking and operating are beginning to pervade even the largest and most complex institutions, from global corporations to government departments _ The future of business is loose-loose organizations, management styles, brands, thinking, and communications. For example,_Google breaks the traditional rules of branding by changing its logo everyday, Doritos handed over the premium advertising slot in the Superbowl to a couple of amateur filmmakers, and even Pope Benedict XVI has embraced the inclusive "Obama model" of communication (...) with YouTube broadcasts in 27 languages in an attempt to encourage debate. By building on cutting-edge case studies and conversations with the smartest business people from around the globe, this book challenges received wisdom and explains new ways of managing companies, building brands, engaging with customers, and marketing products and services._Shaking up the status quo and showing how prevailing business wisdom needs to change, this book will help_you change_their terms of business, before they are changed for you. (shrink)

Just as Michael Porter's five forces provided a practical analytical tool for describing the forces that shape competitive strategy, so business ethicists ought to provide business leaders with a workable framework for understanding the sources of ethical obligations. The forces that shape competitive strategy vary according to time and industry, but are anchored in an ultimate criteria of profitability. Similarily, ethics can use a set of analytical categories that identify the relevant forces to business ethics on the (...) basis of relationality.This paper first argues that relationality based on naturalism is the primary, plausible value for ethics. Second, it adapts a tripartite dialectic from scholars William Frederick and Michael Novak to describe the relational categories with which business must contend. Third, it uses these forces in a way similar to Porter's competitive forces to offer an analytical language familiar to managers in order to characterize business ethics. (shrink)

The label ‘ordinary language philosophy’ was often used by the enemies than by the alleged practitioners of what it was intended to designate. It was supposed to designate a certain kind of philosophy that flourished, mainly in Britain and therein mainly in Oxford roughly after 1945. Early analytic philosophy was associated with logical positivism. According to von Wright, the Tractatus made Wittgenstein one of the 'spiritual fathers' of logical positivism. 'Sophistry and illusion' also summed up the positivist attitude toward (...) the metaphysics that they saw as being practiced largely in Continental Europe in the nineteenth and early twentieth centuries. From common roots in Kant's writings one sees philosophy on the Continent proceed in one direction while in Britain proceed in quite another. The question of the business of philosophy, and its relationship to the business of science are matters of deep importance to the academic and intellectual life of the community. (shrink)

Scholarship on Corporate Social Responsibility has progressed to encompass a variety of theoretical frameworks. The adoption of Stakeholder Theory is prominent with regard to CSR among big businesses but its applicability towards micro and small businesses is contested. Micro and small businesses possess distinct differences most notably their less formal structure and more pronounced indigenous cultural diversity. To expand scholarship on CSR, this research explores the relatively less studied realm of micro businesses or informal businesses. Due to their rudimentary structure, (...) micro businesses normally operate with other organizations, institutions, and each other, and are thus intricately linked with the local community. Hence, this research explores a locality and institution where micro businesses thrive—Jelutong wet market in Penang, Malaysia. This research offers a rare and arguably novel perspective. Firstly, the micro businesses are operating alongside and constantly interacting with each other within the institutional setting of a wet market. Secondly, the said wet market is located in Penang, Malaysia that is highly diverse in terms of ethnicity, culture, religion, language, age, and socio-economics. The fieldwork employs multiple local languages for a high degree of authenticity and richness in data. Thirdly, this research adopts the methodology of phenomenology with a multi-layered approach. The fieldwork consists of thirty primary interviews followed by five verification interviews all conducted in local languages the respondents are most comfortable in expressing themselves, fifteen non-participant observations, and ten participant observations. An abductive research strategy is adopted and first-order constructs in the form of everyday typifications are adduced. The first-order constructs are analyzed along the layers of Carroll’s Pyramid of CSR. Subsequently, the second-order constructs are iteratively analyzed and three typologies on CSR among micro businesses emerged. Finally, the findings from the second-order constructs are superimposed back onto the Pyramid of CSR. A different Pyramid of CSR emerges with fresh insights on the phenomenon of CSR among micro businesses. Retroductive reflection, reasoning, and analysis reveal Social Capital Theory as the most suitable theoretical framework and the implications for CSR scholarship are discussed. (shrink)

Robert Zafft presents the too-often abstract language of business ethics in straight-forward language, laying out two themes commonly ignored: in the real world, it is often easy to lay out an ethical path but often very difficult to implement and encourage adherence to that path, and reputation is the single most important asset in business.

This paper identifies six basic languages of morals and shows that while in general it is impossible to say that one moral language is better, some languages are better for the purpose of characterizing international corporate responsibility. In particular, moral languages that imly minimum rather than perfectionist standards of behavior, and which are not overly dependent on analogy with human moral psychology, are better than ones ranging broadly over both minimum and maximum standards and requiring analogy to human beings. (...) Languages based in rights and duties, avoidance of harm, and social contracts, are better for understanding international corporate ethics than ones based in virtues, self control, or the maximization of human happiness. (shrink)

Much of today's communication is carried out through various kinds of humor, and we therefore need to be able to understand its many aspects. Here, two of the world's leading pioneers in humor studies, Alleen and Don Nilsen, explore how humor can be explained across the numerous sub-disciplines of linguistics. Drawing on examples from language play and jokes in a range of real-life contexts, such as art, business, marketing, comedy, creative writing, science, journalism and politics, the authors use (...) their own theory of 'Features, functions and subjects of Humor' to analyze humor across all disciplines. Each highly accessible chapter uses a rich array of examples to stimulate discussion and interaction even in large classes. Supplemental PowerPoints to accompany each of the 25 chapters are available online, taking many of the insights from the chapters for further interactional discussions with students. (shrink)

According to the regulations of the Polish Ministry of Science and Higher Education, university graduates should have to know a foreign language at B2 level, as described in The Common European Framework of Reference, and they should know its specialized variety. These are the only recommendations concerning general language courses and their specialized varieties. It is up to schools of foreign languages or other institutions providing language courses for institutions of higher education to determine requirements concerning (...) class='Hi'>language for specific purposes. However, students are rarely asked to contribute to the development of curricula and syllabi. This article presents the results of a survey conducted among students of Economics and Management at the University of Białystok. The survey was devoted to students’ perceptions of Business English in English courses conducted by the School of Foreign Languages at the University of Białystok. The aim of the survey was to answer the following questions: - what do students of Economics and Management at the University of Białystok believe to be the appropriate proportion of general English to Business English? - when would they like to start learning Business English? - what Business English topics do students find interesting? - how do Economics and Management students use the knowledge and skills gained in Business English classes? The article also presents possible implications of the survey for ESP course designers, and stresses the importance of needs analysis for developing ESP syllabi in the context of Polish tertiary education. (shrink)

This textbook not only provides the student with a solid foundation in ethics, but introduces students to the most important themes relevant to business today. Issues such as human rights violation down in the supply chain, the effect business has on nature and the environment, and inclusiveness are each discussed in separate chapters, which discuss their importance, but also their challenges. While there are numerous business ethics textbooks, few take a philosophical approach to business ethics. However, (...) without introducing philosophical ethics, discussions about business ethics are bound to get stuck in fallacies and paradoxes. This textbook therefore fills an important societal gap by providing an introduction to profound philosophical issues in clear language at a philosophically high, but accessible level. (shrink)

The Process Specification Language (PSL) has been designed to facilitate correct and complete exchange of process information among manufacturing systems, such as scheduling, process modeling, process planning, production planning, simulation, project management, work flow, and business process reengineering. We given an overview of the theories with the PSL ontology, discuss some of the design principles for the ontology, and finish with examples of process specifications that are based on the ontology.

In 1937 Coase explored the ‘nature of the firm’ and concluded economists cannot explain why firms exist, why their boundaries are where they are, why their internal arrangements are as they are, or why their performance is so varied. Without a viable theory of the firm we educators have no sound basis for teaching managing them. Economists have not yet answered Coase’s questions and our discipline seems to ignore the implications. More precisely we have no theories of the firm that (...) can explain profit, yet surely our students are headed into managing profit-seeking? If we follow Knight’s intuition and introduce uncertainty we create great difficulties for those managing business schools, as Simon observed in his 1967 paper on designing them : 1–16, 1967). This essay explores the implications for business schools of seeing a firm as a local language that indicates what must be attended to and how that should be treated if value and profit is to be created. (shrink)

There is a wide gap, at any rate in the English-speaking world, between the people whose business it is to talk about the nature of poetry and those who are concerned with the critical analysis of language. Although both subjects are legitimate topics for philosophical discussion, there are few philosophers who combine a deep and effective interest in aesthetics with a concern in the problems of linguistic analysis. The analytical philosopher is only too ready to relegate poetry to (...) the field of “emotive” meaning; and, although “emotive” is a convenient term for marking off aspects of meaning with which the scientist is not concerned, it is also a means for keeping questions closed which ought to be opened. For it conceals the enormous differences which exist between various nonscientific uses of language. It does this behind an implicit suggestion that, since “emotions” are the province of the psychologist, any sort of inquiry into these uses of language will be merely a psychological inquiry. Poetry, of course, falls into this category of non-scientific uses of language, and a few psycho-analysts have accepted the commitment to discuss it; but on the whole its discussion is left to a very small band of aestheticians and a very large fraternity of literary critics. (shrink)

Science as a social institution today is experiencing a phase of profound transformation. Objects, methods, research technological tools, methods of institutional communication and mechanisms for commercializing new knowledge are changing. The creation of new interdisciplinary communication platforms is more relevant today than ever before. This review pro[1]vides key information about the First Conference «Mind, Body, Intelligence, Language in the Age of Cognitive Technologies». The organizers created an event that brought together IT developers, academic researchers, and business representatives.

According to Adam Smith, vanity is a vice that contains a promise: a vain person is much more likely than a person with low self-esteem to accomplish great things. Problematic as it may be from a moral perspective, vanity makes a person more likely to succeed in business, politics and other public pursuits. “The great secret of education,” Smith writes, “is to direct vanity to proper objects:” this peculiar vice can serve as a stepping-stone to virtue. How can this (...) transformation be accomplished and what might go wrong along the way? What exactly is vanity and how does it factor into our personal and professional lives, for better and for worse? This book brings Smith’s Theory of Moral Sentiments into conversation with William Makepeace Thackeray’s Vanity Fair to offer an analysis of vanity and the objects to which it may be directed. Leading the way through the literary case study presented here is Becky Sharp, the ambitious and cunning protagonist of Thackeray’s novel. Becky is joined by a number of other 19th Century literary heroines – drawn from the novels of Jane Austen, Charlotte Brontë and George Eliot – whose feminine perspectives complement Smith’s astute observations and complicate his account of vanity. The fictional characters featured in this volume enrich and deepen our understanding of Smith’s work and disclose parts of our own experience in a fresh way, revealing the dark and at times ridiculous aspects of life in Vanity Fair, today as in the past. (shrink)

Now language is very important for philosophizing, and, as we shall see, especially important for metaphysics. Metaphysics is reflection on the world as intellectually experienced, and this means, on the world as known and formulated and expressed in language or discourse. As Frederick Woodbridge puts it, "Telling the truth about man's intellectual experience of the world, and trying to discover what that truth implies, is the business of philosophy." Naturally, this attempt leads beyond that intellectual experience of (...) the world, that formulation in discourse, to the world itself. It leads to the context in which the world is experienced reflectively, to the "immediately" or "directly" experienced world—to the world encountered in our many other ways of experiencing it than reflective, intellectual, or linguistic. For "intellectual experience" is a way of experiencing the world, and "linguistic formulation" is a way of expressing and articulating subject-matter encountered and experienced in many other ways. (shrink)