Abstract

This case tracks the evolution of the gambling industry in Missouri, detailing the milestone events and their outcomes, and identifying the various stakeholders.Through media accounts and other archival data, the case summarizes the respective positions of each stakeholder, and presents the methods used for communicating those positions. The case presents the life cycle of a public issue and readers will learn how the key players manage stakeholder concerns. Additional theoretical issues raised for discussion are the methods by which businesses attempt to influence their political environment, as well as how they resolve conflicts in the public forum