Abstract

How can we use our knowledge of how the mind works to help people act in ways that can prevent disaster, prepare for it, or at the very least, help them respond to a disaster in ways that will reduce its impact? This paper suggests that the most effective method for helping the public deal with disaster, and preventing denial, is to provide them with a concrete, doable, and effective strategy. A number of examples are discussed, including government warnings about increased threat levels, the handling of the 9/11 cleanup by the EPA, the disaster relief problems during Hurricane Katrina and several social psychology experiments which used a "hypocrisy paradigm" to address condom use and water conservation among college students. The paper suggests that the best policy approach for dealing with disaster is one which not only convinces people to prepare for disasters by changing their behaviors through puncturing their rationalizations but also one where communication which produces high fear can lead to sensible action.