A different kind of textbook, the result of a six-year effort to base the second year of a two-year physics course on atomic physics. Covers electricity and magnetism, optics, wave mechanics, and atomic physics.

Philosophers and psychologists alike have argued recently that relatively abstract beliefs or cognitive categories like those regarding race can influence the perceptual experience of relatively low-level visual features like color or lightness. Some of the proposed best empirical evidence for this claim comes from a series of experiments in which White faces were consistently judged as lighter than equiluminant Black faces, even for racially ambiguous faces that were labeled ‘White’ as opposed to ‘Black’ (Levin and Banaji 2006). The latter result (...) is considered especially indicative of cognitive penetration, based on the reasoning that the relevant distortions were a function of lexical labeling, and hence the effect must have been mediated by categorization at the cognitive level. I argue that this reasoning is flawed, and that the assumptions on which it relies are questionable on both empirical and theoretical grounds. I propose an alternative, low-level explanation of the phenomena, which I argue is empirically more plausible and abductively preferable to the cognitive-penetration account. The upshot is that cognitively impenetrable perceptual systems may be psychologically more plastic and hence philosophically more significant than is nowadays commonly assumed. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Who Tells the StoryCindy BitterThirty years later, I do not remember her name, but I definitely remember her face, and this is how I remember her story.She came into the office for her flu shot. She was in her 70s and had a mild case of COPD attributed [End Page 87] to years of exposure to pesticides on the family farm. She said she was trying to stay healthy, (...) as the grandkids were due for a visit, and everyone had gotten a cold after Thanksgiving the year before. I was a sub-intern doing a required rural medicine rotation and diligently did an exam, finding asymptomatic new-onset atrial fibrillation of uncertain duration. We admitted her to the hospital and started anticoagulation. My attending also ordered a calcium channel blocker to slow her pulse, which was running 90–100 while she was at rest. The attending insisted that it would convert her back to sinus rhythm. The nurses were not experienced with the medication and were uncomfortable giving it. I was pretty sure the calcium channel blocker was not indicated, and a quick check of my pocket manual confirmed the drug would lower her heart rate and maybe her blood pressure but that it would not fix the abnormal rhythm. I refused to administer it. The attending came in, pushed the medication, and returned home. A few minutes later, the patient was struggling to speak. Her pulse fell to in the 30s, and her blood pressure had dropped dangerously low. I asked for the crash cart and calcium, and my attending, then started CPR when she lost her pulse. Half an hour later, my attending called her time of death.Hers was not the first death I'd witnessed, but it was the first time I felt like my patient would have been better off without our interventions. As a medical student hundreds of miles from the main hospital campus, I felt powerless to contradict the attending, and did not know where to turn for support in the moment. I rationalized it by saying that I had not actively contributed to her death by pushing the medication, but I held myself morally culpable for doing the exam and finding an asymptomatic abnormality that started her down that path. I felt I should have known the pathophysiology and medication side effects better, or been more assertive, or called for help.One could argue whether I was suffering from a grief reaction or falling into depression, but I questioned my calling to medicine and seriously considered leaving the field. But I was quite certain that I did not want another patient to be put at risk, or a student to feel cornered into taking actions against their better judgment. After returning to the main hospital, I met with the clerkship director and helped develop a pathway for students to raise safety concerns in real-time. Now I recognize the feeling I experienced as moral injury, but we weren't using that term at the time, or talking about Six Sigma safety, or stopping the line.Ultimately, I continued through medical school and trained as an emergency physician. My prior reverence for my attendings moderated to a healthier respect that had to be earned. I read voraciously, trying to prepare myself for unexpected situations. I became an advocate for patient safety and was an early adopter of shared decision-making. I strive to be a physician who welcomes questions and respects the concerns of all team members. Many of the principles that ground my career in medicine grew out of my exposure to this patient.It was always my least favorite of the tropes common to television medical dramas—the circumstances of the patient-of-the-week illuminated some aspect of our main characters' lives, providing a very important life lesson. I felt it positioned patients to be in service of the physician's aims, using patients as a means to our ends, when we should be using our knowledge and experience to further the patient's goals. Very un-Kantian, in addition to transgressing against multiple other philosophers and medical ethicists. As medicine learns more about the power of... (shrink)

In Infinity and the Mind, Rudy Rucker leads an excursion to that stretch of the universe he calls the "Mindscape," where he explores infinity in all its forms: potential and actual, mathematical and physical, theological and mundane. Here Rucker acquaints us with Gödel's rotating universe, in which it is theoretically possible to travel into the past, and explains an interpretation of quantum mechanics in which billions of parallel worlds are produced every microsecond. It is in the realm of infinity, he (...) maintains, that mathematics, science, and logic merge with the fantastic. By closely examining the paradoxes that arise from this merging, we can learn a great deal about the human mind, its powers, and its limitations. Using cartoons, puzzles, and quotations to enliven his text, Rucker guides us through such topics as the paradoxes of set theory, the possibilities of physical infinities, and the results of Gödel's incompleteness theorems. His personal encounters with Gödel the mathematician and philosopher provide a rare glimpse at genius and reveal what very few mathematicians have dared to admit: the transcendent implications of Platonic realism. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Full Collection of Personal NarrativesJake Beery, Neethi Pinto, Marcia King, Laura Wachsmuth, Alisha, Katie L. Gholson, T.S. Moran, Calvin R. Gross, Joanne Alfred, Cindy Bitter, Jenna Bennett, Nadia Khan, Clarice Douille, Kristen Carey Rock, Adrienne Feller Novick, Andrea Eisenberg, Japmehr Sandhu, Katherine Bakke, Heer Hendry, Karan K. Mirpuri, and Katerina V. Liong• Being the Difference• Grieving One More Time• Echoes of Grief: Tales from an Emergency Medicine and Critical (...) Care Nurse• Searching for Peace in Death• “I’d Love to go Off the Grid and Never Come Back”• “A Mother’s Love”• Tiny Person, Big Impact• Night Shift• Cracked Armor• Who Tells the Story• Navigating Hard Situations that Medical School Cannot Prepare You For• The Wish• Break• Five More Minutes• I Saw My Reflection• The Aftermath• Where the Journey Begins• Lessons Learned in Room 208• Joint and Grief Aches• My First Loss: Carrying His Legacy• Grieving the Loss of What Medicine Was Supposed to BeCopyright © 2024 Johns Hopkins University Press... (shrink)

This paper develops and defends an anger-based account of bitterness. In particular, it argues that contrary to what some scholars have maintained, an adequate account of bitterness does not require the concept of hope. That is, bitterness is neither disappointed hope (McFall) nor hopeless anger (Stockdale). Instead, it proposes that bitterness is better understood as unresolved anger, an emotion experienced when a lack of resolution to our violated moral expectations forces us to swallow our anger. Construing (...) the emotion this way not only accurately captures instances of bitterness, but is also more explanatorily adequate than competing accounts. (shrink)

The primary objective of this paper is to introduce a new epistemic paradox that puts pressure on the claim that justification is closed under multi premise deduction. The first part of the paper will consider two well-known paradoxes—the lottery and the preface paradox—and outline two popular strategies for solving the paradoxes without denying closure. The second part will introduce a new, structurally related, paradox that is immune to these closure-preserving solutions. I will call this paradox, The Paradox of the Pill. (...) Seeing that the prominent closure-preserving solutions do not apply to the new paradox, I will argue that it presents a much stronger case against the claim that justification is closed under deduction than its two predecessors. Besides presenting a more robust counterexample to closure, the new paradox also reveals that the strategies that were previously thought to get closure out of trouble are not sufficiently general to achieve this task as they fail to apply to similar closure-threatening paradoxes in the same vicinity. (shrink)

What role did women play in the pre-industrial European economy? Was it brought about by biology, culture, social institutions, or individual choices? And what were its consequences - for women, for men, for society at large? Women were key to the changes in the European economy between 1600 and 1800 that paved the way for industrialization. But we still know little about this female 'shadow economy' - and nothing quantitative or systematic.This book tackles these questions in a new way. It (...) uses a unique micro-level database and rich qualitative sources to illuminate women's contribution to a particular pre-industrial economy: the German state of Württemberg, which was in many ways typical of early modern Europe. Markets expanded here between 1600 and 1800, opening opportunities outside the household for both women and men. But they were circumscribed by strong 'social networks' - local communities and rural guilds with state support. Modern political scientists have praised social networks for generating 'social capital' - shared norms and collective sanctions which benefit network insiders, and sometimes the whole society. But this book reveals the dark side of 'social capital': insiders excluded and harmed outsiders, especially women, to the detriment of the economy at large.Early modern European economies differed widely in their restrictions on the role of women. But the monocausal approaches that dominate the existing literature cannot explain these differences. This book proposes an alternative approach driven by the decision individual women themselves made as they negotiated a wide array of constraints and pressures. We are not only brought closer to the 'bitter living' pre-industrial women scraped together, but find out how it came to be so bitter, and how restrictions on women inflicted a bitter living on everyone. (shrink)

Thomas Eisele explores the premise that the Socratic method of inquiry need not teach only negative lessons. Instead, Eisele contends, the Socratic method is cyclical: we start negatively by recognizing our illusions, but end positively through a process of recollection performed in response to our disillusionment, which ultimately leads to renewal. Thus, a positive lesson about our resources as philosophical investigators, as students and teachers, becomes available to participants in Socrates' robust conversational inquiry. __Bitter Knowledge __includes Eisele's detailed readings of (...) Socrates' teaching techniques in three fundamental Platonic dialogues, _Protagoras, Meno_, and _Theaetetus_, as well as his engagement with contemporary authorities such as Gregory Vlastos, Martha Nussbaum, and Stanley Cavell. Written in a highly engaging and accessible style, this book will appeal to students and scholars in philosophy, classics, law, rhetoric, and education. "This book is original, fresh, and of very high quality, opening up these Platonic texts, central to Western culture, in new ways. In addition, it establishes a method that others can use and apply to the other dialogues. It would be a wonderful text to assign in courses in philosophy, basic humanities, education, and law." --_James Boyd White, University of Michigan_ "Through his thoughtful and incisive readings of Plato, Thomas Eisele puts Socrates in a new light. In Eisele's hands, Socrates offers us a method not simply for philosophy but for the challenges of life and mind. This superb book builds on the great readings of Plato, adding to the richness of our understanding of the enigmatic figure of Socrates. These are profound readings of Plato." --_Dennis Patterson, Rutgers University School of Law_ "Eisele's book is much more than an erudite, seductive, and imaginative exploration of three central Platonic dialogues. It is also a fine general treatment of philosophy, discussing the kind of finality or closure to which philosophical questions are susceptible and the appropriate stance of the inquirer. It considers the pedagogy of philosophy and law brilliantly." --_Thomas Morawetz, University of Connecticut School of Law_. (shrink)

To philosophize or not is a matter of conscious choice and option. But when we start with such a premise, we have to lay down what we understand by this activity. In the paper the author undertakes this task, distinguishing four-fold the philosophizing practice with regard to the domain of aesthetics. In the final section of the paper he considers the problem which seems to him fundamental, namely why today philosophizing via aesthetics in a definite way should be recommendable and (...) primary, as well as why it has to be bitter-juicy. (shrink)

Imagine a drug—let's call it Curebitt—that is safe, cheap, and very effective: take a pill once a day and you will be healthier. Curebitt's taste is so unpleasant, so bitter, however, that a significant proportion of patients cannot bring themselves to ingest the pill regularly. Now suppose that after some time, another drug, Curesweet, hits the market. This drug is clinically equivalent to Curebitt and costs the same, but it is much more palatable, so adherence rates for it are significantly (...) higher than for Curebitt. Should physicians continue prescribing Curebitt, now that Curesweet is available? No, prescribing the bitter pill puts patients at a greater risk of nonadherence and ultimately results in reduced clinical benefit for a significant proportion of patients, whereas prescribing Curesweet benefits more patients and increases the probability that any given patient's health will improve. The Curebitt versus Curesweet scenario draws our attention to how a physician can fail her patients by prescribing drugs with lower adherence rates when equivalent drugs with higher adherence rates are available. What does this fictional case tell us about the real world? A lot. We know that adherence rates vary with out‐of‐pocket costs. Name‐brand drugs carry higher out‐of‐pocket costs than their generic counterparts; as a result, when name‐brand drugs are prescribed rather than their generic counterparts, fewer patients receive health benefits. If prescribing Curebitt is unethical, then so is prescribing the name‐brand drug. (shrink)

This essay analyses the career of the German chemist and government functionary Caspar Georg Carl Reinwardt (1773–1854) through the layered lens of governance and management. By conceptualizing governance as the historical result of the interaction between locally situated accumulation and management projects and the ‘metropolitan’ assessment of their value, it uses Reinwardt’s experiences to shed fresh light on the idiosyncrasies through which Europe and Southeast Asia were linked in the early nineteenth century. The discussion of three closely related episodes (the (...) management of the botanical garden at Buitenzorg, the complexity of inquiries in the field and the failure of Reinwardt’s publication projects) exemplifies this point. Taken together, the essay problematizes simple center-periphery relationships by demonstrating that such global connections be understood through a comparison between ‘metropolitan’ and ‘colonial’ science. Rather it demonstrates the insights drawn from employing a framework that unites narratives of ‘imperial’ and ‘metropolitan’ histories of accumulation, and brings them under one analytical umbrella. (shrink)

This article provides an annotated English translation and edition of the Sanskrit and Tibetan texts of Bhāviveka’s (490/500-570) _Madhyamakahṛdayakārikā_ 3.129cd-136 and of the Tibetan text of the _Tarkajvālā_ thereon, which focus on the discussion of unconditioned entities (_asaṃskṛta_). The study is accompanied by an introduction that outlines the general themes of the third chapter, the specific topics within the examined section and various problematic aspects found in the _Tarkajvālā_ exposition of Buddhist (Vaibhāṣika, Yogācāra) and non-Buddhist (Vaiśeṣika, Jain) doctrines and philosophies. (...) The multitude of inaccuracies detected within the examined _Tarkajvālā_ section cast doubt on its authenticity as a genuine work of Bhāviveka. It is hypothesized that the author of at least this portion of the _Tarkajvālā_ might have been a young student who struggled to recall the fundamental doctrines of the schools he attempts to elucidate. (shrink)

We sometimes experience pleasures and displeasures simultaneously: whenever we eat sfogliatelle while having a headache, whenever we feel pain fading away, whenever we feel guilty pleasure while enjoying listening to Barbara Streisand, whenever we are savouring a particularly hot curry, whenever we enjoy physical endurance in sport, whenever we are touched upon receiving a hideous gift, whenever we are proud of withstanding acute pain, etc. These are examples of what we call " mixed feelings ". Mixed feelings are cases in (...) which one and the same person experiences pleasure and displeasure at the same time. Mixed feelings raise two questions: (1) If pleasure and displeasure are contraries, how can mixed feelings be possible? (2) Does the excess of pleasure (or displeasure) that we feel when experiencing mixed feelings itself constitute a new feeling, that results from the co-occurrence of the first two? I will argue (1) that mixed feelings are possible and that their existence does not threaten the contrariety of pleasure and displeasure, and (2) that there are no resultant feelings: having a lot of pleasure and a little displeasure does not result in having additional mild pleasure. Finally, I will suggest (3) that although both false, scepticism towards the existence of mixed feelings, as well as the idea according to which resultant feelings exist, are inspired from a single and correct idea: that pleasure and displeasure do fuse in some cases. (shrink)

The paper examines the ethical dimensions of Michel Houellebecq’s works of fiction. On the basis of keen diagnostics of contemporary Western culture, this world-renowned French writer predicts the destructive social consequences of ultra-liberalism and enters into an argument with transhumanist theories. His writings, depicting the misery of contemporary man and imagining a new human species enhanced by technologies, show that neither the so-called neo-humans nor the “last man” of liberal democracies can reach happiness. The latter can only be achieved if (...) humanist values, shared by previous generations and promoted by the great 19th-century authors (Balzac, Flaubert), are reinvented. (shrink)

This article provides an annotated English translation and edition of the Sanskrit and Tibetan texts of Bhāviveka’s (490/500-570) _Madhyamakahṛdayakārikā_ 3.129cd-136 and of the Tibetan text of the _Tarkajvālā_ thereon, which focus on the discussion of unconditioned entities (_asaṃskṛta_). The study is accompanied by an introduction that outlines the general themes of the third chapter, the specific topics within the examined section and various problematic aspects found in the _Tarkajvālā_ exposition of Buddhist (Vaibhāṣika, Yogācāra) and non-Buddhist (Vaiśeṣika, Jain) doctrines and philosophies. (...) The multitude of inaccuracies detected within the examined _Tarkajvālā_ section cast doubt on its authenticity as a genuine work of Bhāviveka. It is hypothesized that the author of at least this portion of the _Tarkajvālā_ might have been a young student who struggled to recall the fundamental doctrines of the schools he attempts to elucidate. (shrink)

This book is a broad survey of our 'sacred texts,' both Holy Writ and secular masterpieces, whose canonical status often exempt them from hardnosed, commonsense criticism. A frank look at this literature is necessary and reveals a stunning combination of bias and blindness toward women.

Book reviewed in this article: -/- Jackson, F., From Metaphysics to Ethics .

In this article, I defend a conception of bitterness as a moral emotion and offer an evaluative framework for assessing when instances of bitterness are morally justified. I argue that bitterness is a form of unresolved anger involving a loss of hope that an injustice or other moral wrong will be sufficiently acknowledged and addressed. Orienting the discussion around instances of bitterness in response to social and political injustices, I argue that bitterness is sometimes morally (...) justified even if it is ultimately undesirable to bear. I then suggest that focusing only on the harms and risks of bitterness can distract from its positive role as a moral reminder about a past or persistent injustice, indicating that there is still moral and often political work left to do. Finally, I address the concern that bearing bitterness may lead to despair and inaction. I respond by arguing that moral agents can and do persist in their moral and political struggles with bitterness, and without hope that their efforts will be successful. (shrink)

Types of sensory receptor can only be identified by multidimensional discrimination of a familiar version of a sensed object from variants that disconfound putative types. By that criterion, there is as yet no evidence against just the four classic types of gustatory receptor, for sodium salts, alkaloids, sugars, and proton donors.

원통한 감정은 억울함과 분함을 풀지 못해 한이 된 고통이다. 복수를 부정적인 것으로 보는 현대 철학의 전통에서, 원한의 대상을 갖는 원통함은 바람직하지 못한 것으로 취급되어왔다. 원통함이 맹목적이고 파괴적인 감정으로 평가되기에, 원통한 이는 용서함으로써 원한을 풀 것을 요구받는다. 억울하고 분한 일을 참고 견딜 수밖에 없는 상황이 맺은 원한의 감정은 사회적으로 취약한 위치에 있는 이들의 감정이라고도 할 수 있다. 이것은 원한에 관한 속담이나 설화, 소설이 주로 여성을 주인공으로 한다는 점에서도 확인된다. 이 글은 원통함이 파괴적이고 맹목적일 수 있다는 점을 부정하지 않으면서도, 동시에 그것의 건설적이고 (...) 합당한 측면이 그동안 일방적으로 무시되어 왔음에 주목한다. 따라서 이 글에서는 원통한 감정이 갖는 특징에 주목하면서, 원통함을 부정적인 것으로 보는 시선은 원통함이 전하고자 하는 진실의 주요한 측면을 외면하는 것일 수도 있음을 밝히고자 한다. 이것은 원통해하는 이들을 외면하거나 비난하기 보다는 공감으로써 이해하고자 해야 할 윤리적 책임에 관한 탐구이다. (shrink)

The specific heat of hydrogen gas at low temperatures was first measured in 1912 by Arnold Eucken in Walther Nernst’s laboratory in Berlin, and provided one of the earliest experimental supports for the new quantum theory. Even earlier, Nernst had developed a quantum theory of rotating diatomic gas molecules that figured in the discussions at the first Solvay conference in late 1911. Between 1913 and 1925, Albert Einstein, Paul Ehrenfest, Max Planck, Fritz Reiche, and Erwin Schrödinger, among many others, attempted (...) theoretical descriptions of the rotational specific heat of hydrogen, with only limited success. Quantum theory also was central to the study of molecular spectra, where initially it was more successful. Moreover, the two problems interacted in sometimes surprising ways. Not until 1927, following Werner Heisenberg’s discovery of the behavior of indistinguishable particles in modern quantum mechanics, did American theorist David Dennison find a successful theory of the specific heat of hydrogen. (shrink)

Functional Neurological Symptom Disorder or Conversion Disorder, is a fairly common diagnosis among mental health patients in Pakistan. Despite its prevalence there's a dearth of research on the phenomenon, particularly on the experience of FNSD. The study was conducted with the aim to ascertain the lived experiences of individuals with Functional Neurological Symptom Disorder around stressful situations in their families in Pakistan. For this purpose, a total sample of 10 participants were recruited from the psychiatry department of a tertiary care (...) hospital in Lahore, Pakistan. Semi-structured interviews were conducted and analyzed through Interpretative Phenomenological Analysis. The two main themes revealed in the analyses were quarrels and unexpressed emotions. The sub-themes of quarrels included quarrels with family members, quarrels within family, parental/marital discord, and quarrels with extended family members. The subthemes for unexpressed emotions were hurt, anger, sadness, and jealousy. In conclusion, this study revealed that in Pakistan, stressors related to family serve as significant contributing factors in the development of FNSD. (shrink)

The number of people suffering from dementia will rise considerably in the years to come. This will have important implications for society. People suffering from dementia have to rely on relatives and professional caregivers when their disorder progresses. Some people want to determine for themselves their moment of death, if they should become demented. They think that the decline in personality caused by severe dementia is shocking and unacceptable. In this context, some people consider euthanasia as a way to avoid (...) total deterioration. In this article, we discuss some practical and ethical dilemmas regarding euthanasia in persons with severe dementia based on an advance euthanasia directive. We are using a personalist approach in dealing with these ethical dilemmas. (shrink)

Along with the dissemination of technical assistance in nearly every part of life, there has been growing interest in the potential of technology to support well-being and human flourishing. “Positive technology” thereby takes the responsible role of a “digital coach,” supporting people in achieving personal goals and behavior change. The design of such technology requires knowledge of different disciplines such as psychology, design and human-computer interaction. However, possible synergies are not yet used to full effect, and it needs common frameworks (...) to support a more deliberate design of the “therapeutic interaction” mediated through technology. For positive technology design, positive psychology, and resource oriented approaches appear as particularly promising starting point. Besides a general fit of the basic theoretical conceptions of human change, many elements of established interventions could possibly be transferred to technology design. However, besides the power of focusing on the positive, another psychological aspect to consider are the bitter components inherent to change, such as the confrontation with a negative status quo, threat of self-esteem, and the effort required. The present research discusses the general potential and challenges within positive technology design from an interdisciplinary perspective with theoretical and practical contributions. Based on the bitter-sweet ambivalence of change as present in many psychological approaches of motivation and behavior change, the bitter-sweet continuum serves as a proxy for the mixed emotions and cognitions related to change. An empirical investigation of those factors among 177 users of self-improvement technologies provides initial support for the usefulness of the bitter-sweet perspective in understanding change dynamics. In a next step, the bitter-sweet concept is transformed into different design strategies to support positive change. The present article aims to deepen the discussion about the responsible role of technology as a well-being enhancement tool and to provide a fruitful frame for different disciplines involved in positive technology. Two aspects are highlighted: First, investigating well-being technology as a form of “therapeutic interaction,” focusing on the need for sensible design solutions in the emerging dialogue between technology and user. Second, a stronger consideration of the bitter-sweet ambivalence of change, utilizing (positive) psychology interventions to full effect. (shrink)

In accounts of Emmanuel Levinas’s relationship to the Jewish theological tradition, scholars often analyze Levinas’s essays about Rabbi Hayyim of Volozhin, and specifically his 1824 book Soul of Life (Nefesh ha-Ḥayyim). This article treats two essays that Levinas wrote in the mid-1980s on that book, and shows that Levinas’s praise for that book involves coming close to endorsing its theology of suffering, a theology that strikes this article’s author as obscene. In Nefesh ha-Ḥayyim, those who suffer deserve their suffering, their (...) suffering is in proportion to the sins that gave rise to it, and their suffering purifies and atones for their sin—in the language of the Jewish theological tradition, “it is God’s way to sweeten bitter with bitter.” This marks a departure from Levinas’s standard treatment of issues of theodicy in essays such as “Useless Suffering” (1982). In the article’s conclusion, the possibility is raised that Levinas’s account of divine illeity liberates theologians from problems of theodicy. (shrink)

Argentina es el país que mayores volúmenes de fernetconsume en el mundo. En el 2012 se intentó llevar a cabo en Mendiolaza, un festival popular alrededor del fernet, para romper un record Guinness. Sin embargo, una disputa que se inició entre diversos actores terminaría sepultando laFernet Fest. Pese a no realizarse dicho evento, los debates expresados a través de distintos medios de comunicación en aquel contexto enriquecieron, desde las ciencias sociales, las distintas aristas de la discusión en torno a la (...) gastronomía y el turismo. El objetivo de este trabajo fue analizar los emergentes que surgieron en torno al mencionado debate en el marco de la eventual realización de la Fernet Fest. Metodológicamente, se utilizó etnografía virtual para el análisis de artículos de diversos medios gráficos, como así también de sitios de internet y redes sociales. A través del análisis de las diversas voces, fue posible delinear los principales argumentos que surgieron a favor y en contra de la realización del festival, que consideramos son importantes a la hora de pensar sobre las festividades vinculadas al turismo que tienen como componentes centrales las bebidas alcohólicas. Palabras claves:turismo, gastronomía, festividades, fernet,Argentina Argentina is the country that consumes the largest volumes of fernet in the world. In 2012, a popular festival around fernet was attempted in Mendiolaza to break a Guinness record. However, a dispute that began between various actors would end up burying the Fernet Fest. In spite of not having said event, the debates expressed through different press in that context enriched, from the social sciences, the different edges of the discussion around gastronomy and tourism. The objective of this work was to analyze the emerging arguments that arose around the mentioned debate in the framework of the eventual realization of the Fernet Fest. Methodologically, virtual ethnography was used to analyze articles from various newspapers, as well as from internet sites and social networks. Through the analysis of the different voices, it was possible to delineate the main arguments that arose in favor and against the realization of the festival, which we consider important when thinking about the festivities linked to tourism, whose main components are alcoholic drinks. Key words:tourism, gastronomy, festivities, fernet, Argentina. (shrink)