Why do voters seek to change the political landscape or to retain it? System justification theory proposes that a separate system motive to preserve the existing order drives support for the status-quo, and that this motivation operates independently from personal and collective interests. But how does this explanation apply to recent populist shifts in the political order such as Brexit and the emergence of Donald Trump? While the system motive may seem useful in understanding why the usual progressives may want (...) to stick with an established order, it seems insufficient to explain why the more conservative voters would want to upend the establishment. Thus, we compared SJT’s system motive explanation for the system attitudes of voters on both sides of the political divide to an alternative explanation drawn from the newer social identity model of system attitudes. According to SIMSA, the difficulty in explaining the system attitudes of Brexit/Trump and Remain/Clinton voters from SJT’s system motive standpoint can be resolved by focusing instead on the collective interests that both camps seek to satisfy with their votes. We examined these explanations in two studies conducted soon after Brexit and Trump’s election in 2016, with results providing more support for SIMSA than for SJT. (shrink)

Strong social identity does not lead to lack of accountability and “bad” behavior in groups and crowds but rather causes group behavior to be driven by group norms. The solution to problematic group behavior is therefore not to individualize the group but rather to change group norms, as underlined by the relational dynamics widely studied in the SIDE tradition.