In recent years, the situation of education has changed drastically and especially at the higher and university level. This factor is a consequence of technological development, the needs of the new generations and business demands. Thus, the research question that guides this study arises: How can universities adapt to provide an education that responds to these requirements? To this end, an exploratory documentary research is developed on the future of universities, and quantitative instruments are applied to know the perception of (...) the future of universities by both teachers and students who belong to prominent universities in Ecuador. The results reflect that, in the coming decades, universities will be transformed, driven by advanced technologies, the demand for personalized and flexible education, and a greater link with the labor market and sustainability. This evolution will not only improve the quality and accessibility of higher education, but will also prepare students to meet the challenges of the future. (shrink)