Artificial intelligence is shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications provide in marketing are ethical controversies. Building on the literature on AI ethics, the authors systematically scrutinize the ethical challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between ethical principles, the authors shed light on the applicability of a purely principled, deontological approach to AI ethics in marketing. To (...) reconcile some of these tensions and account for the AI-for-social-good perspective, the authors make suggestions of how AI in marketing can be leveraged to promote societal and environmental well-being. (shrink)

This book is the scholarly & fully annotated edition of the award-winning _The Illustrated To Think Like God.__ _To Think Like God_ focuses on the emergence of philosophy as a speculative science, tracing its origins to the Greek colonies of Southern Italy, from the late 6th century to mid-5th century B.C. Special attention is paid to the sage Pythagoras and his movement, the poet Xenophanes of Colophon, and the lawmaker Parmenides of Elea. In their own ways, each thinker held that (...) true insight, whether as wisdom or certainty, belonged not to mortal human beings but to the gods. The Pythagoreans sought to approach this otherwordly knowledge by studying numerical relationships, believing them to govern the universe, and that those who know the number of a thing know its true nature. Yet their quest was a hopeless one, bogged down by cultism, numerology, political conspiracies, bloody uprisings, and exile. Above all, number did not turn out as the most reliable of mediums; it was certainly not a key to the realm of the divine. Thus, their contributions to philosophy's inception, while much better-publicized, was not the most significant. That particular role was reserved for an unusual challenge and the elaborate reaction it provoked. The challenge came from Xenophanes, who had argued that reliable truth was beyond mortal reach, because even if by accident a human being should state what is exactly the case, he had no way of knowing that he did, all things being susceptible to opinion. This dilemma is sure to have bothered a legislative mind like that of Parmenides, and we find him introducing techniques for testing the veracity of statements. These methods were meant to be carried out by reasoning and argument alone, without relying in physical evidence or mortal sense-perception, which was deemed untrustworthy. Reason was that one faculty shared by gods and humans alike. In time, Parmenides' ingenious arguments have earned him the titled of the first logician and metaphysician whose influence on subsequent thinkers was immeasurable. Parmenides taught us that philosophy was not about claims but about proof, which also makes him the father of theoretical science -- which, curiously, began as a quest into the mind of God. "Arnold Hermann makes a genuine contribution to Presocratics studies. This book, which is both an introduction to Pythagoras and Parmenides and a scholarly study, will interest novices and experts alike. Hermann's multi-leveled approach and his careful analyses of alternate views make his work a useful teaching tool, while his systematic inquiry into Pythagoreanism, the poem of Parmenides, and the development of early Greek thought will well repay the attention of scholars. — Patricia Curd_,_ _Purdue University_ "_To Think Like God_ is a highly ambitious book... Hermann's approach deserves to be taken seriously as an alternative to standard interpretations." — Richard D. McKirahan, Jr.,___ __Edwin Clarence Norton Professor of Classics and Professor of Philosophy, Pomona College_ "Arnold Hermann brings fresh life into the specialists' debates... a blow of wind that dissipates much fog." — Walter Burkert_, Professor Emeritus of Classical Philology, University of Zurich_ ARNOLD HERMANN_ is pursuing independent research on the origins of philosophy and methods of thinking. He specialices on subjects connected with Parmenides and Plato's _Parmenides._. (shrink)

Hermann von Helmholtz was a leading figure of nineteenth-century European intellectual life, remarkable even among the many scientists of the period for the range and depth of his interests. A pioneer of physiology and physics, he was also deeply concerned with the implications of science for philosophy and culture. From the 1850s to the 1890s, Helmholtz delivered more than two dozen popular lectures, seeking to educate the public and to enlighten the leaders of European society and governments about the (...) potential benefits of science and technology to a developing modern society. David Cahan has selected fifteen of these lectures, which reflect the wide range of topics of crucial importance to Helmholtz and his audiences. Among the subjects discussed are the origins of the planetary system, the relation of natural science to science in general, the aims and progress of the physical sciences, the problems of perception, and academic freedom in German universities. This collection also includes Helmholtz's fascinating lectures on the relation of optics to painting and the physiological causes of harmony in music, which provide insight into the relations between science and aesthetics. Science and Culture makes available again Helmholtz's eloquent arguments on the usefulness, benefits, and, intellectual pleasures of understanding the natural world. With Cahan's Introduction to set these essays in their broader context, this collection makes an important contribution to the philosophical and intellectual history of Europe at a time when science played an increasingly significant role in social, economic, and cultural life. (shrink)

1. T. Die Grundlegung der systematischen Ästhetik.-- 2. T. Die Bestätigung der systematischen Ästhetik in den Arten der Künste und an ihrer Geschichte.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain (...) in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. (shrink)

Im Traktatus faßt Wittgenstein Wahrheit auf als eine Relation zwischen Zeichen und bezeichnetem Gegenstand, die miteinander verknüpft sind durch die Identität ihrer logischen Form. Die logische Form gilt als intuitiv einsehbar, sie zeigt sich, sie ist jedoch nicht sagbar. Nach den Philosophische Untersuchungen ist der Appell an die Intuition eine "unnötige Ausrede". Der Zusammenhang zwischen Regelausdruck und Regelfolgen wird nicht erklärt durch eine in beiden identische logische Form. Die Beziehung zwischen Sprache und Wirklichkeit wird überhaupt nicht mehr erklärt. Wittgenstein bezweifelt (...) die Möglichkeit jedweder Metatheorie wissenschaftlicher Theorien, nicht jedoch den Sinn von Theorien in den Wissenschaften. (shrink)

In his De Iside et Osiride, Plutarch writes: "The Chaldaeans call two of the planets, which they consider benign gods, the authors or sources of everything that is good, two, on the other hand, the authors or sources of everything that is evil, and the three remaining planets they regard as being 'in between,' participating in the two opposite qualities.... It is worthwhile also to observe that the [Greek] philosophers are in accord with the Chaldaeans. For this reason Heraclitus [of (...) Ephesus] declared 'war the father, king and ruler of everything....' After him Empedocles designates the benign principle as 'love and friendship,' and at times as 'the harmony of the serene eye,' while at the same time he defines the evil principle as 'the cursed discord' and 'the bloody struggle....' Aristotle [by following this tradition] proclaims the [principle of] form and [the principle of] privation....". (shrink)