By drawing new distinctions labelled “appeal” and “response” to replace traditional rhetorical modes of written discourse, the essay sketches a new perspective about what philosophers are doing rhetorically in “doing philosophy.” To think of philosophers as simply engaged in argument is an oversimplification and a distortion of what philosophers do. Crucial to doing philosophy are four activities: (1) definition and redefinition of problems and issues that form both the focus of the canonical historical literature of philosophy and what goes on (...) in contemporary philosophy as a discipline, (2) the development and use of formal languages and technical vocabularies to abbreviate and label complexity and to disambiguate and precise distinctions necessary to deal with problems and issues, (3) the development and exploration of argumentative appeals for acceptance or refutation of answers to questions raised by the philosophical problematic, and (4) the development and exploration of explanatory responses to questions raised by the problematic. In so far as these four activities are driven and sanctioned by the current, self-defining philosophical problematic, contemporary philosophy as a body of knowledge is historical, cumulative, and marked by progress, and the doing of philosophy is fundamentally the making of written appeals and responses about its problematic. (shrink)