This study examined the metaphorical expressions of death in Chinese quadrisyllabic idioms. Specifically, the research investigated the cultural connotations and implications conveyed through death-related idioms by analyzing metaphorical examples. Adopting the ‘Great Chain of Being’ framework (Lakoff and Turner, 1989), a total of 579 death-related idioms with metaphorical and euphemistic meanings were classified and examined. These idioms were further categorized based on the gender of the deceased as well as the initial metaphors and expressions employed. Our research (...) findings highlight cultural parallels evident in death-related idiomatic expressions. Both English and Chinese languages employ metaphors like “DEATH IS SLEEP” and “DEATH IS DEPARTURE.” These pervasive metaphors can be attributed to shared aspects of the human experience. Meanwhile, our findings also revealed a strong intertwining of metaphors and culture within death-related idioms, such that the metaphor “TO DIE IS TO FALL” is frequently used in Mandarin but is not as common in English. The metaphorical mapping mechanisms employed in these idioms reflect the Chinese way of projecting thoughts onto objects and highlight the unique features of the Chinese language. Chinese culture places great emphasis on social classes, relationships, and hierarchical structures. These notions are not only reflected in social etiquette and how one handles interactions, but are also evident in euphemisms and idioms associated with death. (shrink)

Conceptual metaphors crucially shape how people understand and represent abstract concepts like love. Numerous Chinese linguistic metaphors associate love (beginning/continuing a romantic relationship) with red (e.g. 红豆相思) and lovelorn (breakup/end of a romantic relationship) with gray (e.g. 万念俱灰). However, empirical evidence supporting these color metaphors for love concepts is lacking. This study investigated the red-gray color metaphor for love concepts in Chinese. Experiment 1 used a Stroop test where participants categorized love/lovelorn words in red/gray fonts. Results showed significantly faster latencies (...) for love words in red versus gray fonts, but no difference for lovelorn words. Experiment 2 used an implicit association test (IAT), where the compatible block paired red squares with love words and gray squares with lovelorn words, and vice versa in the incompatible block. Results showed that participants implicitly associated love words with red colors and lovelorn words with gray colors. Together, these experiments provide novel empirical evidence that native Chinese speakers activate metaphorical red-gray color mappings for love concepts, contributing insights into how abstract love concepts are grounded in embodied experiences. Future research could explore color-love metaphors across cultures, paradigms, and gender-balanced samples. (shrink)

This article illustrates how metaphor is used as a stance-taking resource and strategy to indirectly index enduring and changing representations of organizational identity through an analysis of speeches delivered by consecutive Secretary Generals of an agency of the United Nations. Drawing on Bucholtz and Hall’s framework of identity, and recent research on stance, it illustrates how metaphor marks attitudes and orientations to context, propositions and social and political structures/relationships. The analysis highlights similarities in the depiction of the organization over two (...) terms of office, but also reveals differences in identity positioning and inter-subjective framing. Particular metaphorical scenarios and mappings are used rhetorically to strengthen subject positions and alignments, and mark evaluations, supporting Du Bois’s theory of stance as a ‘triune’ act. It is argued that a combined analysis of stance and metaphor provides an important framework and instrument for further research on identity construction, especially in organizational and political discourse. Moreover, the theory of stance can be further enhanced through an investigation of metaphorical mappings. (shrink)

According to conceptual metaphor theory, individuals are thought to understand or express abstract concepts by using referents in the physical world—right and left for moral and immoral, for example. In this research, we used a modified Stroop paradigm to explore how abstract moral concepts are metaphorically translated onto physical referents in Chinese culture using the Chinese language. We presented Chinese characters related to moral and immoral abstract concepts in either non-distorted or distorted positions or rotated to the right or to (...) the left. When we asked participants to identify the Chinese characters, they more quickly and accurately identified morally positive characters if they were oriented upright or turned to the right and more quickly and accurately identified immoral characters when the characters were distorted or rotated left. These results support the idea that physical cues are used in metaphorically encoding social abstractions and moral norms and provided cross-cultural validation for conceptual metaphor theory, which would predict our results. (shrink)

Countless conceptual metaphors related to human experience have been identified and discussed in the literature. In most conceptual metaphors, a concrete, experiential sou...

The author has collaborated in research teams to visualize supercomputer simulations and real-time data. She describes these collaborative projects that employ advanced-technology graphics and novel digital displays that include large-format IMAX film, high-definition television productions, and a museum digital dome at the American Museum of Natural History. The popularity of these images and the function that they provide in popular culture are discussed. She also describes two key technologies that she was part of designing: IntelliBadge(tm), a real-time visualization and ‘smart’ (...) tracking system; and Virtual Director(tm), a virtual camera choreography and remote collaboration system. The process of data-visualization involves the mapping of data from numerical form into an iconic representational form in the attempt to provide humans with insight and understanding of a phenomenon. This is discussed in the context of metaphor, cognition, and postcolonial theory. Because data-visualizations carry the ‘weight of scientific accuracy and advanced technology’, most general audiences confuse these visualizations as ‘real’; however, it is argued that data-visualizations are models and metaphors, not reality. In metaphor theory, the mapping of attributes from one domain of information into another is how humans understand, create, and engender new meaning. Data mapping is correlated with this theory. The author explores how the use of mapping information is culturally contingent. In the spirit of scientific inquiry, she deconstructs the very professional activity for which she is most famous. (shrink)

Metaphor has a double life. It can be described as a directional process in which a stable, familiar base domain provides inferential structure to a less clearly specified target. But metaphor is also described as a process of finding commonalities, an inherently symmetric process. In this second view, both concepts may be altered by the metaphorical comparison. Whereas most theories of metaphor capture one of these aspects, we offer a model based on structure-mapping that captures both sides of (...) metaphor processing. This predicts (a) an initial processing stage of symmetric alignment; and (b) a later directional phase in which inferences are projected to the target. To test these claims, we collected comprehensibility judgments for forward (e.g., “A rumor is a virus”) and reversed (“A virus is a rumor”) metaphors at early and late stages of processing, using a deadline procedure. We found an advantage for the forward direction late in processing, but no directional preference early in processing. Implications for metaphor theory are discussed. (shrink)

ABSTRACTWhile metaphor researchers commonly use the word “mapping” in explanations of various types of figurative language, there is a lack of recognition that the term is itself metaphorical. In fact, the term has two metaphor-based working definitions, the more commonly cited being that relating to mathematical set theory and the less common definition originating in cognitive neuroscience. Perhaps not coincidentally, terminological inconsistencies relating to mapping have led to theoretical problems both for single-domain theories of metonymy and attempts (...) to examine Lakoff’s invariance hypothesis. This article will assert that expressing metonymic connectivity using the neuroscience term “binding” will both eliminate unnecessary theoretical confusion for cognitive linguists and provide common terminology to facilitate productive communication between cognitive linguists and cognitive neuroscientists. (shrink)

Research in general, and research on friendship in particular, uses metaphors and analogies, and research itself can be seen in analogy with map making. This chapter takes us on a meandering walk along mono- and multidisciplinary inquiries into friendship as seen from many perspectives, like that of history and philosophy of science (that has analogical modelling as a canonical style of reasoning) and semiotics, to reflect on the uses of metaphor and analogy. Semiotics as founded by C. S. Peirce is (...) the science of representations, how representational devises relate to their objects and how the meaning generated depends upon context and interpretation. Metaphor and analogy are such representational tools, at once cognitive and common as we all use them to think with, but also specialized within the sciences and humanities where they can be used in effective and misleading ways. It is shown how the general map analogy can be semiotically analysed as a diagram and how its general form can be applied to the aspects of friendship that concern the friends’ knowledge of Self and Other. We not only think, but also do things with metaphors, such as transforming a friend into some kin, or vice versa. (shrink)

This volume offers an empirical and diachronic investigation of the foundations and nature of metaphor in English. Metaphor is one of the hot topics in present-day linguistics, with a huge range of research focusing on the systematic connections between different concepts such as heat and anger, sight and understanding, or bodies and landscape. Until recently, the lack of a comprehensive data source made it difficult to obtain an overview of this phenomenon in any language, but this changed with the completion (...) in 2009 of The Historical Thesaurus of English, the only historical thesaurus ever produced for any language. Chapters in this volume use this unique resource as a basis for case studies of semantic domains including Animals, Colour, Death, Fear, Food, Reading, and Theft, providing a significant step forward in the data-driven understanding of metaphor. (shrink)

This study investigated metaphor processing in a second language by considering both analogy and categorization. Previous studies found that forward metaphors...

In a now classic paper published in 1991, Alberch introduced the concept of genotype–phenotype (G!P) mapping to provide a framework for a more sophisticated discussion of the integration between genetics and developmental biology that was then available. The advent of evo-devo first and of the genomic era later would seem to have superseded talk of transitions in phenotypic space and the like, central to Alberch’s approach. On the contrary, this paper shows that recent empirical and theoretical advances have only (...) sharpened the need for a different conceptual treat- ment of how phenotypes are produced. Old-fashioned metaphors like genetic blueprint and genetic programme are not only woefully inadequate but positively misleading about the nature of G!P, and are being replaced by an algorithmic approach emerging from the study of a variety of actual G!P maps. These include RNA folding, protein function and the study of evolvable soft- ware. Some generalities are emerging from these disparate fields of analysis, and I suggest that the concept of ‘developmental encoding’ (as opposed to the classical one of genetic encoding) provides a promising computational–theoretical underpinning to coherently integrate ideas on evolvability, modularity and robustness and foster a fruitful framing of the G!P mapping problem. (shrink)

On June 26, 2000, President Clinton, together with Francis Collins and Craig Venter, solemnly announced, from the East Room of the White House, that the grand effort to sequence the human genome, the Human Genome Project (HGP), was rapidly nearing its completion. Symbolism abounded. The event was framed as a crucial marker in the history of both humanity and knowledge by explicitly connecting the completion of the HGP with a number of already acknowledged and established scientific highlights. Tensions abounded as (...) well, however, notably between competing metaphors. In the course of the HGP, metaphors had become crucially important in framing and conveying what the HGP was really about. They had proved themselves to be of key importance when it came to defining and explaining the project’s significance for both science and society. Powerful images and metaphors had been deployed in order to secure unprecedented amounts of funding, on the one hand by comparing the HGP to other big technoscientific projects such as space travel, high energy physics, the atomic bomb and a territorial mapping exercise, and on the other hand through the suggestion that, once we have our “blueprint”, “code of codes”, “parts list”, etc. available, cancer genes will no longer have a place to hide. This article sets out to analyze this clash of metaphors, firmly embedded within the HGP but culminating at the press conference, arguing that the June 2000 event is even reminiscent of a somewhat similar event, depicted by a famous altarpiece, ‘The adoration of the Lamb’, on display in Ghent Cathedral and finished more than five centuries before. (shrink)

This paper examines from a cognitive perspective the rhetorical and epistemic advantages that can be gained from the use of (extended) metaphors in political discourse. We defend the assumption that extended metaphors can be argumentatively exploited, and provide two arguments in support of the claim. First, considering that each instantiation of the metaphorical mapping in the text may function as a confirmation of the overall relevance of the main core mapping, we argue that extended metaphors carry self-validating (...) claims that increase the chances of their content being accepted. Second, we show how the recognition of an extended metaphor’s sophistication and relevance (on behalf of the addressee) can benefit the speaker’s perceived competence (ethos). We then assess whether these two arguments measure against the dual epistemic monitoring postulated in the notion of epistemic vigilance (i.e., assessment of the source of a message and assessment of the message) and conclude that extended metaphors may fulfil the requirements of epistemic vigilance and lead to the stabilisation of a belief. We illustrate our account with an analysis of the extended metaphor of the USA as an empire found in a political pamphlet written by the Swiss politician Oskar Freysinger. (shrink)

Previous research has shown that people can implicitly acquire mappings between word forms and literal meanings . We argue, from the metaphor-representation and embodiment perspectives, that people can unconsciously establish mappings between word forms and not only literal but also metaphorical meanings. Using Williams’ paradigm, we found that transfer of form-meaning connections from a concrete domain to an abstract domain was achieved in a metaphor-consistent way without awareness. Our results support the view that unconscious knowledge can be flexibly deployed (...) in an abstract way not previously explored in the implicit learning literature. (shrink)

Metaphor abounds in both sign and spoken languages. However, in sign languages, languages in the visual-manual modality, metaphors work a bit differently than they do in spoken languages. In this paper we explore some of the ways in which metaphors in sign languages differ from metaphors in spoken languages. We address three differences: (a) Some metaphors are very common in spoken languages yet are infelicitous in sign languages; (b) Body-part terms are possible in very specific types of metaphors in sign (...) languages, but are not so restricted in spoken languages; (c) Similes in some sign languages are dispreferred in predicative positions in which metaphors are fine, in contrast to spoken languages where both can appear in these environments. We argue that these differences can be explained by two seemingly unrelated principles: the Double Mapping Constraint (Meir 2010), which accounts for the interaction between metaphor and iconicity in languages, and Croft's (2003) constraint regarding the autonomy and dependency of elements in metaphorical constructions. We further argue that the study of metaphor in the signed modality offers novel insights concerning the nature of metaphor in general, and the role of figurative speech in language. (shrink)

This article investigates structural aspects of source domains in metaphorical mappings with regard to their manifestation in public discourse data. Specifically, it analyses the organization of source concepts into mininarratives or "scenarios" that dominate the discourse manifestations of source domains. The material consists of examples from a bilingual corpus of British and German public debates about the &European Union.& The data show that while the two national samples share some basic mappings between the source and target domains, they each (...) are characterised further by specific scenarios that provide focal points for conceptualizing the target topic. The scenarios can also be shown to carry evaluative and attitudinal biases that are related to particular political dispositions and preferences of the respective national discourse communities. In conclusion, it will be argued that the analysis of scenarios is a necessary complement to the study of source domains and of domain-mappings in metaphorical language use. (shrink)

Situated within the framework of the conceptual metaphor theory, this article examines universal versus language-specific patterns in metaphorical motion event descriptions, comparing English and Turkish. The analysis focused on the crosslinguistic similarities and differences in the target domains and the types of metaphorical mappings that are structured by spatial motion. The data included written texts in English and Turkish. Results indicated strong crosslinguistic similarity in the target domains and the types of metaphorical mappings. Crosslinguistic variation, on the (...) other hand, became evident in the specification of the source domain structure, particularly in describing the manner component of a metaphorical motion event. English writers paid greater linguistic attention to the way one moves from point A to point B metaphorically, using a greater amount and variety of motion verbs that encoded manner. Overall, the analysis revealed the source domain structure to be the best candidate for systematic language-based variation in a metaphorical event. (shrink)

The interpretation of metaphorical utterances often results in the attribution of emergent properties; these are properties which are neither standardly associated with the individual constituents of the utterance in isolation nor derivable by standard rules of semantic composition. For example, an utterance of ‘Robert is a bulldozer’ may be understood as attributing to Robert such properties as single-mindedness, insistence on having things done in his way, and insensitivity to the opinions/feelings of others, although none of these is included in (...) the encyclopaedic information associated with bulldozers . An adequate pragmatic account of metaphor interpretation must provide an explanation of the processes through which emergent properties are derived. In this paper, we attempt to develop an explicit account of the derivation process couched within the framework of relevance theory. The key features of our account are: metaphorical language use is taken to lie on a continuum with other cases of loose use, including hyperbole; metaphor interpretation is a wholly inferential process, which does not require associative mappings from one domain to another ; the derivation of emergent properties involves no special interpretive mechanisms not required for the interpretation of ordinary, literal utterances. (shrink)

We agree with Barsalou's claim about the importance of perceptual symbols in a theory of abstract concepts. Yet we maintain that the richness of many abstract concepts arises from the metaphorical mapping of recurring patterns of perceptual, embodied experience to provide essential structure to these abstract ideas.

Background There is growing interest in the use and incorporation of empirical data in bioethics research. Much of the recent focus has been on specific “empirical bioethics” methodologies, which attempt to integrate the empirical and the normative. Researchers in the field are, however, beginning to explore broader questions, including around acceptable standards of practice for undertaking such research. The framework: In this article, we further widen the focus to consider the overall shape of an empirical bioethics research project. We outline (...) a framework that identifies three key phases of such research, which are conveyed via a landscaping metaphor of Mapping-Framing-Shaping. First, the researcher maps the field of study, typically by undertaking literature reviews. Second, the researcher frames particular areas of the field of study, exploring these in depth, usually via qualitative research. Finally, the researcher seeks to shape the terrain by issuing recommendations that draw on the findings from the preceding phases. To qualify as empirical bioethics research, the researcher will utilise a methodology that seeks to bridge these different elements in order to arrive at normative recommendations. We illustrate the framework by citing examples of diverse projects which broadly adopt the three-phase framework. Amongst the strengths of the framework are its flexibility, since it does not prescribe any specific methods or particular bridging methodology. However, the framework might also have its limitations, not least because it appears particularly to capture projects that involve qualitative – as opposed to quantitative – research. Conclusions Despite its possible limitations, we offer the Mapping-Framing-Shaping framework in the hope that this will prove useful to those who are seeking to plan and undertake empirical bioethics research projects. (shrink)

Although Bloom gives more credit to social cognition (mind reading) than do most other theorists of word learning, he does not go far enough. He still relies fundamentally on a learning process of association (or mapping), neglecting the joint attentional and cultural learning skills from which linguistic communication emerges at one year of age.

Cognitive theories of metaphor understanding are typically described in terms of the mappings between different kinds of abstract, schematic, disembodied knowledge. My claim in this paper is that part of our ability to make sense of metaphorical language, both individual utterances and extended narratives, resides in the automatic construction of a simulation whereby we imagine performing the bodily actions referred to in the language. Thus, understanding metaphorical expressions like ‘grasp a concept’ or ‘get over’ an emotion involve simulating (...) what it must be like to engage in these specific activities, even though these actions are, strictly speaking, impossible to physically perform. This process of building a simulation, one that is fundamentally embodied in being constrained by past and present bodily experiences, has specific consequences for how verbal metaphors are understood, and how cognitive scientists, more generally, characterize the nature of metaphorical language and thought. (shrink)

Lakoff (1993) argued that basic level conceptual metaphors are grounded in human experience, and are therefore likely to be found widely across different languages and cultures. However, other mappings may not be shared. It is well documented that many metaphorical expressions vary across languages, and a number of researchers have argued cultural motivations for this. Possible reasons for cross-linguistic differences in metaphor are that different cultures hold different attitudes to metaphor vehicles, or that the source domain entities and events (...) are more salient in one culture than another. However, the corpus data discussed here suggest that rather than being a synchronic reflection of culture, metaphorical expressions are to some extent a cultural reliquary, and an incomplete one. (shrink)

This article considers how the metaphor of the vaccine line and the subjectivity of the line jumper came to frame COVID vaccination experiences. Drawing on analysis of interviews (n = 24) with self-identified vaccine line jumpers, this article reports on three narratives that arose across interviews: (1) vaccine line jumping is a necessary strategy of health-advocacy, (2) vaccines are personal healthcare tools earned through individual merit, and (3) vaccine refusal is a problem of belief rather than access. Findings advance research (...) about the personalization of vaccination and public health while contributing insights about the constrained subjectivities that people adopt in individualistic health landscapes. (shrink)

According to conceptual metaphor theory, there are two basic metaphorical models for conceptualising time in terms of space: the ego-moving model maps our movement through space onto our imagined movement through time, while the time-moving model represents time as an entity moving through spatial locations, the ego being just a passive observer. The aim of this article is to investigate how time is conceptualized in film where ego, movement, time and space also play basic roles. I compare the two (...) linguistic models to Gilles Deleuze’s conceptualization of filmic time: the movement-image and the time-image. While the movement-image and the moving-ego metaphor directly map spatial structures onto the domain of time, the time-image and the moving-time metaphor correlate only in their basic structures and involve different levels of conceptual integrations and conversions. Due to film techniques such as a mobile camera, montage and image manipulation, the time-image seems to transcend the constraints of natural perception and maps onto mental rather than external space, thus giving rise to a new reverse metaphor where space acquires characteristics of the time domain. (shrink)

My purpose in this paper is to demonstrate that metaphor should be viewed as a gradable conceptual phenomenon, and to elucidate further the notion of minimal metaphoric mapping between subordinate level concepts dominated by the same basic level category, which I called “syntaphor” in my previous studies. Since the concepts involved in metaphor represent different conceptual distances, metaphor appears to be gradable, starting from the lowest level of syntaphors through the level of close metaphors, to the level of distant (...) and maximally distant metaphors, which have been the focus of interest in most cognitive studies of metaphor so far. In Section 1 I describe briefly an approach to metaphor from the point of view of the theory of categorization, whereby metaphor is defined in terms of mappings between concepts rather than domains. Section 2 presents the notion and four degrees of conceptual distance between the concepts involved in metaphor based on the subordinate, basic and superordinate levels of categorization. In Section 3 four kinds of metaphor are distinguished depending on three degrees of conceptual distance between the source and the target concepts: distant metaphors, close metaphors and syntaphors. The role of syntaphors is further discussed in polysemy and novel metaphors. Some of the crucial aspects of syntaphors are highlighted when they are compared with image metaphors. The most important implications of the study for the theory of metaphor are presented in Conclusions. (shrink)

This study investigates metaphoric gestures in face-to-face conversation. It is found that gestures of this kind are mainly performed in the central gesture space with noticeable and discernable configurations, providing visible evidence for cross-domain cognitive mappings and the grounding of conceptual metaphors in people's recurrent bodily experiences and in what people habitually do in social and cultural practices. Moreover, whether metaphorical thinking is conveyed by gesture exclusively or along with metaphoric speech, the manual enactment of even conventional metaphors manifests (...) dynamism in communicating metaphors. Metaphoric gestures can provide salient, additional information about the aspect of the conceptualization which is the speaker's focus of attention in real-time multimodal communication. (shrink)

Spatial metaphors of affect display remarkable consistencies across languages in mapping sensorimotor experiences onto emotional states, reflecting a great degree of similarity in how our bodies register affect. At the same time, however, affect is complex and there is more than a single possible mapping from vertical spatial concepts to affective states. Here we consider a previously unreported case of spatial metaphors mapping down onto desirable, and up undesirable emotional experiences in Mlabri, an Austroasiatic language of Thailand (...) and Laos, making a novel contribution to the study of metaphor and Cognitive Linguistics. Using first-hand corpus and elicitation data, we examine the metaphorical expressions: klol jur ‘heart going down’ and klol khɯn ‘heart going up’/klol kɔbɔ jur ‘heart not going down’. Though reflecting a metaphorical mapping opposite to the commonly reported happy is up metaphor, which is said to link to universal bodily correlates of emotion, the Mlabri metaphors are far from idiosyncratic. Rather, they are grounded in the bodily experience of positive low-arousal states, and in that reflect an emic view of ideal affect centered on contentment and tranquility. This underscores the complexity of bodily experience of affect, demonstrating that cultures draw on the available sensorimotor correlates of emotion in distinct ways. (shrink)

Most research on metaphors that construe time as motion (motion metaphors of time) has focused on the question of whether it is the times or the person experiencing them (ego) that moves. This paper focuses on the equally important distinction between metaphors that locate times relative to ego (the ego-based metaphors Moving Ego and Moving Time) and a metaphor that locates times relative to other times (sequence is relative position on a path). Rather than a single abstract target domain TIME, (...) these two kinds of temporal metaphor metaphorize different kinds of temporal concept—perspective-specific vs. perspective-neutral temporal concepts. Recognition of this distinction enhances the explanatory potential of conceptual metaphor theory (Lakoff and Johnson 1980). An example involves the interaction of deixis and the temporal reference crosslinguistically of vocabulary with the spatial meanings in-front and behind. More generally, this approach refines our ability to describe the temporal concepts involved in motion metaphors of time. Such temporal concepts are present not only in the target domains, but also in the source domains of motion metaphors of time, where we find space-to-time metonymy, which may play a role in motivating the metaphors. In order to distinguish such metonymy from metaphor, we need to characterize metaphor as a mapping across frames rather than domains. (shrink)

This study seeks to clarify the nature of linguistic synesthesia using a lexical-conceptual account. Based on a lexical analysis of Mandarin synesthetic usages, we find that linguistic synesthesia maps the metaphorical meaning between two domains; and linguistic synesthetic mappings and conceptual metaphoric mappings have similar behaviors when sense modalities are treated as conceptual domains that contain a set of mappings constrained by Mapping Principles. This lexical-conceptual account is designed to capture the fact that linguistic synesthesia involves mapping (...) between lexicalized concepts of sensory properties, instead of the real-time sensory input that is processed in neurological synesthesia. The incorporation of a lexical semantic view with the framework of Conceptual Metaphor Theory not only offers a coherent and comprehensive account for the nature of linguistic synesthesia, but also handles aspects of linguistic synesthesia previously only accounted for by non-metaphorical accounts. These design features make this proposal the most comprehensive account to fit the current data. Furthermore, by showing linguistic synesthesia as a type of metaphor, our study strengthens the role of conceptual metaphors as the link between the perceived world and our conceptualization of that world. (shrink)

Conceptual Metaphor Theory makes some strong claims against so-called Classical Theory which spans the accounts of metaphors from Aristotle to Davidson. Most of these theories, because of their traditional literal-metaphorical distinction, fail to take into account the phenomenon of conceptual metaphor. I argue that the underlying mechanism for explaining metaphor bears some striking resemblances among all of these theories. A mapping between two structures is always expressed. Conceptual Metaphor Theory insists, however, that the literal-metaphorical distinction of Classical (...) Theories is empirically wrong. I claim that this criticism is based rather on terminological decisions than on empirical issues. Conceptual Metaphor Theory focusses primarily on conventional metaphors and struggles to extend its mechanism to novel metaphors, whereas Classical Theories focus on novel metaphors and struggle to extend their mechanisms to conventional metaphors. Since all of these theories study metaphors from the synchronic point of view, they are unable to take into account any semantic change. A diachronic perspective is what we need here, one which would allow us to explain the role of metaphor in semantic change and the development of language in general. (shrink)

Mental mapping is a method of interpreting with conceptual metaphors. This method is applied to the admiration song in Song of Songs 7:2–7. The song is interpreted in the context of a dance. For the purpose of interpretation, ancient Egyptian dance paintings and love poems are taken into account. The interpretation presents a methodological study that unmasks arbitrary exegesis and implausible interpretations. It discovers its subtle conceptual metaphors and shows a strategy for a comprehensible exegesis. As a side effect, (...) the male chauvinism present in this song is deconstructed. (shrink)

Political discourse is saturated with metaphor, but evidence for the persuasive power of this language has been hard to come by. We addressed this issue by investigating whether voting intentions were affected by implicit mappings suggested by a metaphorically framed message, drawing on a real-world example of political rhetoric about the federal budget. In the first experiment, the federal budget was framed as similar to or different from a household budget, though the information participants received was identical in both conditions. (...) When the federal budget was described as similar to a household's, people considered the personal finances of a presidential candidate more relevant—a finding we replicated in a larger, pre-registered study. In a follow-up experiment, we presented participants with a more explicit rhetorical argument and found a similar effect, moderated by political affiliation. These studies illuminate how metaphorical comparison affects cognition for important real-world issues, sometimes in unintended ways. (shrink)

Metaphors are cognitive and linguistic tools that allow reasoning. They enable the understanding of abstract domains via elements borrowed from concrete ones. The underlying mechanism in metaphorical mapping is the manipulation of concepts. This article proposes another view on what concepts are and their role in metaphor and reasoning. That is, based on current neuroscientific and behavioural evidence, it is argued that concepts are grounded in perceptual and motor experience with physical and social environments. This definition of concepts (...) is then embedded in theStructure-Mapping Theory(SMT), a model for metaphorical processing and reasoning. The blended view of structure-mapping and embodied cognition offers an insight into the processes through which the target domain of a metaphor is embodied or realised in terms of its base domain. The implications of the proposed embodied SMT model are then discussed and future topics of investigation are outlined. (shrink)

This article surveys theories of metaphor in analytic philosophy and cognitive science. In particular, it focuses on contemporary semantic, pragmatic and non-cognitivist theories of linguistic metaphor and on the Conceptual Metaphor Theory advanced by George Lakoff and his school. Special attention is given to the mechanisms that are shared by nearly all these approaches, i.e. mechanisms of interaction and mapping between conceptual domains. Finally, the article discusses several recent attempts to combine these theories of linguistic and conceptual metaphor into (...) a unitary account. (shrink)

A theory of analogical mapping between source and target analogs based upon interacting structural, semantic, and pragmatic constraints is proposed here. The structural constraint of isomorphism encourages mappings that maximize the consistency of relational corresondences between the elements of the two analogs. The constraint of semantic similarity supports mapping hypotheses to the degree that mapped predicates have similar meanings. The constraint of pragmatic centrality favors mappings involving elements the analogist believes to be important in order to achieve the (...) purpose for which the analogy is being used. The theory is implemented in a computer program called ACME (Analogical Constraint Mapping Engine), which represents constraints by means of a network of supporting and competing hypotheses regarding what elements to map. A cooperative algorithm for parallel constraint satisfaction identities mapping hypotheses that collectively represent the overall mapping that best fits the interacting constraints. ACME has been applied to a wide range of examples that include problem analogies, analogical arguments, explanatory analogies, story analogies, formal analogies, and metaphors. ACME is sensitive to semantic and pragmatic information if it is available, and yet able to compute mappings between formally isomorphic analogs without any similar or identical elements. The theory is able to account for empirical findings regarding the impact of consistency and similarity on human processing of analogies. (shrink)

The discipline of philosophy has been critiqued from both within and outside itself. One brand of external critique is associated with Conceptual Metaphor Theory (CMT), the view that human cognition is partially structured by pervasive and automatic mappings between conceptual domains. Most notably, Lakoff and Johnson (1999) claimed that many central philosophical concepts and arguments rely on an unacknowledged metaphorical substructure, and that this structure has sometimes led philosophy astray. The purpose of this paper is to argue that Lakoff (...) and Johnson's critique is anticipated by the work of post‐Tractarian Wittgenstein and his student, Margaret MacDonald. In the Blue Book, Wittgenstein outlines a method for identifying and resolving philosophical puzzles generated by misused grammatical analogies, although his discussion lacks a precise characterization of exactly how and why such analogies lead to trouble. In a 1938 paper, MacDonald offers such a characterization, which I outline and then connect back to Wittgenstein. In addition to this interpretive work, I supplement Wittgenstein and MacDonald's diagnosis using evidence from CMT which suggests that linguistic metaphors and analogies often originate in or are motivated by more fundamental analogical mappings in cognition. The supplemented account carries implications for how philosophical arguments ought to be formulated and critiqued. (shrink)

This paper presents and evaluates a model of how the abstractness of source and target concepts influences metaphoricity, the property of how metaphoric a linguistic metaphoric expression is. The purpose of this is to investigate the long-standing claim that metaphoric mappings are from less abstract concepts to more abstract concepts. First, abstractness is modeled using Searle’s social ontology and this model of abstractness evaluated using a participant-based measure of abstractness. Second, this model of abstractness is used to determine the direction (...) and distance in abstractness of metaphoric mappings. Direction of abstractness in these mappings is whether the source or target concept is the more abstract. Distance is the difference in abstractness between source and target concepts. Both factors influence metaphoricity, as measured using introspection and a participant-based study of metaphoricity. The results give empirical support for a long-standing claim about abstractness in mappings, but also.. (shrink)

Excerpts from Chapters 1 and 3 of New Maps for Old: Explorations in Science and Religion (Gerhart and Russell 2001) explore the ramifications of metaphoric process for changes in thinking, especially those changes that lead to a new understanding of our world. Examples are provided from science, from religion, and from science and religion together. In excerpts from Chapter 8, a double analogy—theology is to science as science is to mathematics—is proposed for better understanding the contemporary relationship between science and (...) religion. A conservation of epistemological sufficiency is disclosed as one moves from mathematics to empirical science to theology—a move from one discipline to another that involves a sacrifice of one aspect of thought to gain another. (shrink)

In the past few years, behavioural, neuroimaging and neurophysiological studies have been suggesting that Embodied Simulation represents a constitutive feature of language understanding. However, this claim is still controversial, as is the definition of Embodied Simulation. In this paper, I aim at providing a more suitable definition of Embodied Simulation. I will then apply this definition to the study of bodily metaphors. Embodied Simulation gets us attuned with our social world and it provides us with both a brain and bodily (...) disposition, which is the starting point of many cognitive processes. Exploitation of the mechanism of simulation is particularly evident in the linguistic phenomenon of metaphors. Bodily metaphors are often so successful because they exploit this mechanism of brain and bodily attunement, enacted by means of Embodied Simulation. The role of Embodied Simulation and its importance for metaphor comprehension can be explained in two points: (1) Embodied Simulation allows speakers to share a bodily attitude during communicative exchanges; (2) by means of Embodied Simulation speakers directly experience the source domain during metaphorical mapping. (shrink)

This paper examines patterns of metaphor in usage. Four samples of text excerpts of on average 47,000 words each were taken from the British National Corpus and annotated for metaphor. The linguistic metaphor data were collected by five analysts on the basis of a highly explicit identification procedure that is a variant of the approach developed by the Pragglejaz Group (Metaphor and Symbol 22: 1–39, 2007). Part of this paper is a report of the protocol and the reliability of the (...) procedure. Data analysis shows that, on average, one in every seven and a half lexical units in the corpus is related to metaphor defined as a potential cross-domain mapping in conceptual structure. It also appears that the bulk of the expression of metaphor in discourse consists of non-signalled metaphorically used words, not similes. The distribution of metaphor-related words, finally, turns out to be quite variable between the four registers examined in this study: academic texts have 18.5%, news 16.4%, fiction 11.7%, and conversation 7.7%. The systematic comparative investigation of these registers raises new questions about the relation between cognitive linguistic and other approaches to metaphor. (shrink)

Language understanding is one of the most important characteristics for human beings. As a pervasive phenomenon in natural language, metaphor is not only an essential thinking approach, but also an ingredient in human conceptual system. Many of our ways of thinking and experiences are virtually represented metaphorically. With the development of the cognitive research on metaphor, it is urgent to formulate a computational model for metaphor understanding based on the cognitive mechanism, especially with the view to promoting natural language understanding. (...) Many works have been done in pragmatics and cognitive linguistics, especially the discussions on metaphor understanding process in pragmatics and metaphor mapping representation in cognitive linguistics. In this paper, a theoretical framework for metaphor understanding based on the embodied mechanism of concept inquiry is proposed. Based on this framework, ontology is introduced as the knowledge representation method in metaphor understanding, and metaphor mapping is formulated as ontology mapping. In line with the conceptual blending theory, a revised conceptual blending framework is presented by adding a lexical ontology and context as the fifth mental space, and a metaphor mapping algorithm is proposed. (shrink)