Adorno, it is generally assumed, took a negative attitude to the radical political potential of the mass media. Yet, through his regular radio broadcasts, he engaged in a vigorous program of reforming the German people, with a view to inter alia avoiding the possibility of another Auschwitz. I look to Adorno’s later work, especially his Aesthetic Theory and “Notes on Kafka,” for a new radical politics that underwrites his engagement with the mass media – a politics that, I (...) argue, falls under the heading of a Žižekian politics of overconformity. (shrink)

The aim of this article is to examine the potential influence of mass-media on public’s opinions and attitudes towards economic liberalism. It shows that, without relying to the assumption that journalists pursue such a purpose, the nature of the media system leads them to give a rather negative image of how the market economy works and doesn’t give the same place to liberal thesis with respect to others. Our argument is founded on a critique of the economic model of (...) spatial competition currently used in this field, on the crucial role that norms inherent to the profession of journalist play and the characteristics of the demand which media face. L’objet de cet article est d’examiner la question de l’influence éventuelle des médias de masse sur les opinions et attitudes du public à l’égard du libéralisme économique. On y montre que, sans recourir à l’hypothèse que les journalistes poursuivent consciemment un tel objectif, la nature du système médiatique les conduit à donner une image plutôt négative du fonctionnement de l’économie de marché et à ne pas donner une place équilibrée à l’exposé des thèses libérales par rapport aux autres. L’argumentation suivie repose sur la critique du modèle économique de la concurrence spatiale habituellement utilisé à ce sujet, sur le rôle déterminant que jouent les normes propres à la profession de journaliste et les caractéristiques de la demande s’adressant aux médias. (shrink)

Without mass media, openness and accountability are impossible in contemporary democracies. Nevertheless, mass media can hinder political transparency as well as help it. Politicians and political operatives can simulate the political virtues of transparency through rhetorical and media manipulation. Television tends to convert coverage of law and politics into forms of entertainment for mass consumption, and television serves as fertile ground for a self‐proliferating culture of scandal. Given the limited time available for broadcast and the limited attention (...) of audiences, stories about political strategy, political infighting, political scandal and the private lives of politicians tend to crowd out less entertaining stories about substantive policy questions. Political life begins to conform increasingly to the image of politics portrayed on television. Through a quasi‐Darwinian process, media events, scandals, and other forms of politics‐as‐entertainment eventually dominate and weed out other forms of political information and public discussion, transforming the very meaning of public discourse. In this way the goals of political transparency can be defeated by what appear to be its central mechanisms: proliferating information, holding political officials accountable for their actions, and uncovering secrets. (shrink)

The mass media promotes terrorism by stressing fear and an uncertain future. Major changes in US foreign and domestic policy essentially went unreported and unchallenged by the dominant news organizations. Notwithstanding the long relationship in the United States between fear and crime, the role of the mass media in promoting fear has become more pronounced since the United States `discovered' international terrorism on 11 September 2001. Extensive qualitative media analysis shows that political decision-makers quickly adjusted propaganda passages, prepared (...) as part of the Project for the New American Century, to emphasize domestic support for the new US role in leading the world. These messages were folded into the previous crime-related discourse of fear, which may be defined as the pervasive communication, symbolic awareness, and expectation that danger and risk are a central feature of everyday life. Politicians marshaled critical symbols and icons joining terrorism with Iraq, the Muslim faith, and a vast number of non-western nations to strategically promote fear and use of audience beliefs and assumptions about danger, risk and fear in order to achieve certain goals, including expanding domestic social control. (shrink)

The new mass media technologies now make information processing and distribution more accessible to people globally. Marshall Mcluhan’s “global village” has given birth to a “global palour”. However, perpetrators of crimes now bask on the philosophy of communication media practitioners that people have the right to know what is happening within and outside their environment. This stance is rapidly dismantling, in an amazing fashion, the hitherto accorded respect for media ethics. Neil Postman, a New York media analyst, describes the (...) creator of technology as the list judge of its consequences, especially with regards to the technology of the media. True, every communication medium is potent with the possibility of occasioning other consequences not directly intended by it. This paper, therefore, attempts to bring to the fore the way communication media are inadvertently promoting crimes and terrorist activities globally. It is the stand of this paper that a global overhaul of mass communication media is needed for balance reportage that would bring about global and meaningful developments of human and material resources under an atmosphere of peace and mutual tolerance. (shrink)

This paper analyses mass media exposure and its effect on family planning in Bangladesh using data from the Bangladesh Demographic and Health Survey (BDHS) 1993s place of residence, education, economic status, geographical region and number of living children appeared to be the most important variable determining mass media exposure to family planning. Multivariate analysis shows that both radio and TV exposure to family planning messages and ownership of a radio and TV have a significant effect on current use (...) of family planning methods. These factors remain significant determinants of contraceptive use, even after controlling socioeconomic and demographic factors. The study reveals that both socioeconomic development policies and family planning programmes with a special emphasis on mass media, especially radio, may have a significant effect on contraceptive use in Bangladesh. The principal policy challenge is to design communications strategies that will reach the less privileged, rural and illiterate people who are by far the majority in Bangladesh. (shrink)

A sample of 871 currently married urban Bangladeshi women was used to assess the impact of mass media family planning programmes on current contraceptive use. The analyses suggested that radio had been playing a significant role in spreading family planning messages among eligible clients; 38% of women with access to a radio had heard of family planning messages while the figures for TV and newspaper were 18·5% and 8·5% respectively. Education, number of living children and current contraceptive use were (...) important predictors of exposure to any mass media family planning messages. There was a negative relationship between breast-feeding and the current use of contraception indicating a low need for contraception among women who were breast-feeding. (shrink)

There have been different approaches to the study of the relations between mass media on the one hand and science and technological activities on the other. In this article, I summarize consumption approaches, point out some of their limitations, and then show how these limitations can be addressed by drawing on an ethnographic study I conducted of an academic engineering research laboratory. I analyze the discursive practices lab members use to interpret mass media. One practice treats media as (...) reference points that mark a lab member’s growing alignment with the profession of electrical and computer engineering, and this constructs an engineering self by providing an opportunity for lab members to display knowledge of the prevalence and shapes of robots and align themselves with the firsthand knowledge prized in engineering culture. Another practice uses the discourse-in-practice of religion to construct an engineering self by aligning the speaker with things that are valued in engineering culture such as objectivity, science, evolution, and literature reviews. The final practice I analyze involves repurposing media technologies in ways that are helpful for both current and future lab research projects, which constructs selves by giving lab members an opportunity to show they know which features of media are relevant for engineering and how these features can be used to address engineering problems. I conclude with a discussion of how this contributes to studies of engineering identity and the relations between science, technology, and media. (shrink)

Mass media campaigns are widely and successfully used to change health decisions and behaviors for better or for worse in society. In the United States, media campaigns have been launched at local offices of the states’ department of motor vehicles to promote citizens’ willingness to organ donation and donor registration. We analyze interventional studies of multimedia communication campaigns to encourage organ-donor registration at local offices of states’ department of motor vehicles. The media campaigns include the use of multifaceted communication (...) tools and provide training to desk clerks in the use of scripted messages for the purpose of optimizing enrollment in organ-donor registries. Scripted messages are communicated to customers through mass audiovisual entertainment media, print materials and interpersonal interaction at the offices of departments of motor vehicles. These campaigns give rise to three serious concerns: (1) bias in communicating information with scripted messages without verification of the scientific accuracy of information, (2) the provision of misinformation to future donors that may result in them suffering unintended consequences from consenting to medical procedures before death (e.g, organ preservation and suitability for transplantation), and (3) the unmanaged conflict of interests for organizations charged with implementing these campaigns, (i.e, dual advocacy for transplant recipients and donors). We conclude the following: (1) media campaigns about healthcare should communicate accurate information to the general public and disclose factual materials with the least amount of bias; (2) conflicting interests in media campaigns should be managed with full public transparency; (3) media campaigns should disclose the practical implications of procurement as well as acknowledge the medical, legal, and religious controversies of determining death in organ donation; (4) organ-donor registration must satisfy the criteria of informed consent; (5) media campaigns should serve as a means of public education about organ donation and should not be a form of propaganda. (shrink)

The current paper provides readers some clarifications on the nature and goals of mass media campaigns designed to promote organ donation. These clarifications were necessitated by an earlier essay by Rady et al. (Med Health Care Philos 15:229–241, 2012) who present erroneous claims that media promotion campaigns in this health context represent propaganda that seek to misrepresent the transplantation process. Information is also provided on the nature and relative power of media campaigns in organ donation promotion.

(1996). Access without impact: The mass media in postwar Japanese political culture. The European Legacy: Vol. 1, Fourth International Conference of the International Society for the study of European Ideas, pp. 786-790.

The average British fourteen-year-old watches a great deal of TV. He helps to spend a quarter of a million pounds on pop records every Saturday. Like the rest of us he is beset by advertisements. As an adult he is virtually certain to read mass-circulation daily and Sunday newspapers. This is his mental world. The modern teacher wants to bring this world to the classroom but if he merely tries the Old Testament prophet stance and says its all corrupt, (...) he will be written off a hopelessly out of touch. But if he can take a neutral position, he can get his pupils first to discuss, then to understand and finally to discriminate. Mr Tucker's book will help this process. The plan of his book if simple: he takes the mass media one by one, gives first some understanding of their organisation, characteristics, aims and methods and then gives practical suggestions for class-work on them. (shrink)

The object of study of mass media anthropology is the system of transmission of culture through mass media. Mass media anthropology is a field within the discipline dealing with the relationship beteween the mass media and culture. The specific point of this relationship is how culture is transmitt..

he Troy controversy (2001–2005) illustrates the substantial impact of mass media on academic discourse among specialists. Triggered by a disputed exhibition, the controversy breaks out in the mass media and quickly escalates. In leading newspapers, Germany’s most renowned archeologists discuss findings and their interpretation in Troy research fiercely. The public Troy controversy is best characterized as an inter-specialist debate since lay people virtually have no say. The chapter provides an overview of the course that the public and the (...) subsequent academic controversy take over time. This is followed by a detailed account of the public debate’s argumentative structure. The analysis shows that the public debate exerts a catalytic influence on academic discussion - not simply as a result of the mass media’s pervasiveness and their amplification potential but by virtue of the discursive configuration of the mass media controversy. (shrink)

This contribution provides theoretical insights into a planned dissertation project which discusses the mass media as a stakeholder of a company, suggesting that a complex understanding of the mass media, their public-sphere function and their mode of operation is crucial for analyzing the media’s role in conferring corporate legitimacy. Terms such as ‘corporate citizen’ or ‘stakeholder democracy’ or the notion of corporations as civil or political actors imply a link to the public sphere, which in modern democracies is (...) primarily constituted through the mass media. However, up to now, there has been hardly any discussion about the role of the mass media and the public sphere in the realm of stakeholder theory. (shrink)

We respond to Morgan and Feeley’s critique on our article “Mass Media in Organ Donation: Managing Conflicting Messages and Interests.” We noted that Morgan and Feeley agree with the position that the primary aims of media campaigns are: “to educate the general public about organ donation process” and “help individuals make informed decisions” about organ donation. For those reasons, the educational messages in media campaigns should not be restricted to “information from pilot work or focus groups” but should include (...) evidence-based facts resulting from a comprehensive literature research. We consider the controversial aspects about organ donation to be relevant, if not necessary, educational materials that must be disclosed in media campaigns to comply with the legal and moral requirements of informed consent. With that perspective in mind, we address the validity of Morgan and Feeley’s claim that media campaigns have no need for informing the public about the controversial nature of death determination in organ donation. Scientific evidence has proven that the criteria for death determination are inconsistent with the Uniform Determination of Death Act and therefore potentially harmful to donors. The decision by campaign designers to use the statutory definition of death without disclosing the current controversies surrounding that definition does not contribute to improved informed decision making. We argue that if Morgan and Feeley accept the important role of media campaigns to enhance informed decision making, then critical controversies should be disclosed. In support of that premise, we will outline: (1) the wide-spread scientific challenges to brain death as a concept of death; (2) the influence of the donor registry and team-huddling on the medical care of potential donors; (3) the use of authorization rather than informed consent for donor registration; (4) the contemporary religious controversy; and (5) the effects of training desk clerks as organ requestors at the Department of Motor Vehicles offices. We conclude that organ donation is a medical procedure subject to all the ethical obligations that the medical profession must uphold including that of transparency and truthfulness. (shrink)

Analyzes twentieth-century media and cultural theories as they relate to changes in political economy, communication technology, popular culture and collective consciousness in the United States. It argues that much of contemporary media environment is operating as Western capitalist media have for more than a century, making these theories more relevant than ever.

O fenómeno da corrupção não pode ser pensado sem a inclusão das suas potencialidades simbólicas. A informação que, pela acção dos mass media, aparece construída sob a forma de escândalo, acaba por determinar a própria construção da sua natureza factual. Logo, aqui impera a questão de saber por que é que as práticas corruptas favorecem o discurso do escândalo, bem como a legitimação dos mass media como instrumentos de objectivação dos comportamentos ilícitos. Procurar-se-á ponderar essas questões, mediante a (...) formulação de uma estética da "invisibilidade" inerente aos meios de comunicação, que é, por sua vez, reforçada pelas potencialidades discursivas das práticas corruptas. (shrink)

The main theme of the paper is the role of the mass media in the production, creation, retention, protection and defense of a social order, or in carrying out revisions, or cosmetic and extensive changes to it. In the first section, the author explains the Power of the Mass Media by looking at Foucauldian leprosy/plague management. The second part, Docile Mass Media Producers Under Panoptic Control, deals with the routinization of the mass media craft. Finally, the (...) Social Order of Docile Individuals who Feel Freedom takes a closer look at the social order and how it is created by mass media producers (as professionals in their craft). (shrink)

The main thesis of my article is that the viability of the European Union does not depend so much on its political structure as on its being anchored in a culture-based public sphere and on the establishment of a cultural European citizenship. The public sphere could be defined as an unique world, characterized by consensus and cooperation, in which only public goods can be sought and acquired, or as an unique world, characterized by rivalry and competition, in which everyone could (...) pursue their private interests, but only if there is a consensus regarding an objective and fair procedure. In any way, we cannot speak of a pluralism of public spheres - like the black public sphere, the LGBT public sphere, etc. - but (at the most) a plurality of interests represented in the public sphere, under the reserve of respecting a fair procedure, which allows the expression of axiological judgments. The EU needs a progressive citizenship, from civil citizenship to cultural citizenship, depending on the acquired skills, behavior and virtues. One deserves cultural citizenship and have the right (or, perhaps the privilege) to manifest - in the public sphere - a way of life and a cultural identity only if promote authentic values: virtues, rationality, free will etc. The problematic aspects of the European media sphere are obstacles on the way to establishing an authentic European cultural citizenship. They can be kept under control by assuming a healthy reactionary attitude and associating every element of change and contingent progress (speed, reductive simplicity, user's solitude, pictoriality, lateralness, data overload, immediacy, segmentation, social amnesia, etc.) with an element of moderation and equilibrium. Only thus can the media contribute in the making of a viable union of the European peoples, grounded on a well articulated European cultural citizenship. (shrink)

Indoor radon is a natural radioactive gas that enters homes through cracks in the foundations. It is one of the leading causes of lung cancer. Although radon can be detected with an indoor radon test and can be mitigated by means of either ventilation or professional measures, testing and mitigating rates of the at-risk population remain insufficient. The objective of this study is to systematically review the current level of evidence regarding the design and effectiveness of mass media campaigns (...) to address the health risks of indoor radon to homeowners. The results show that informative tone of voices prevailed, other components, such as emotional or social components, were often not included. Furthermore, the focus was mostly on intention and less on behavior itself, and on testing instead of mitigation. Further research is needed to test effective and innovative communication strategies to increase protective behavior concerning indoor radon. (shrink)

Este artigo objetiva apresentar as interpretações de Arthur Danto e Gianni Vattimo sobre a questão “fim da arte”, introduzida por Hegel em seus Cursos de Estética. Segundo Danto há, no presente, uma transformação radical nas condições de produção das artes. As definições da arte não podem mais se fundamentar na inspeção direta das obras, exigindo uma mudança na forma de se refletir sobre a arte. O “vazio” das definições de arte no momento em que “tudo é permitido” traz a questão (...) do “fim da arte”. Ora, para Danto, o “fim da arte” não significa o fim das produções artísticas na contemporaneidade, mas o fim das narrativas mestras. É um meio de se mostrar que as narrativas que definiram a arte tradicional chegaram a um fim e que a arte contemporânea não mais permite uma representação por narrativas. Vattimo, discorre, em consonância com Danto, acerca das transformações da arte e das insuficiências da Estética tradicional na contemporaneidade. Contudo, Vattimo destaca a incapacidade da Estética em compreender os mass media e suas possibilidades positivas. Para Vattimo, a reprodutibilidade técnica e a massificação são inconciliáveis com as definições tradicionais da Estética. Assim, a reflexão vattimiana busca apreender o sentido do estético na sociedade dos mass media, remetendo-se à questão do “fim da arte” em um sentido “pervertido” como generalização da esfera dos meios de comunicação. (shrink)

Insights from First Amendment considerations and from developmental psychology are utilized in suggesting that whatever value codes of ethics may hold for the mass media, they represent serious difficulties in inculcating substantial ethical values in individual journalists and in the profession as a whole. Evidence from developmental psychology suggests that codes are probably of some limited value to the neophyte working in the media. Codes also help assure non?journalists that the industry really is concerned about ethics. However, codes probably (...) should be relegated to a framed wall hanging for any journalists who have advanced beyond their internships. Confusion reigns because codes are often founded on moralistic rather than moral?philosophical bases, and there is a blurring between general precepts and specific practices covered in codes. As individual professionals mature intellectually and ethically, they should transcend socially?approved conventions codified by ?regulators,?; and begin to become social catalysts in their own rights, according to this essay. (shrink)

Titles of modern interviews are studied on the material of German mass media texts. Leading syntactic structures, communicative signs and pragmatical aspects of titles are analyzed. The most attention is paid to titles in form of questions or exclamation, which have the strongest communicative pragmatical effect. Exclamation and questions in the position of titles lose value of incentive and interrogative, incentive or interrogative remain only formally, which makes them quasi-incentive and quasi-interrogative. Exclamation and question functions go by the wayside, (...) in the first place extends forecasting capabilities for the content of subsequent title text. Besides, in article the titles in the form of question containing the address are analyzed. Illocutionary goal of these titles is an invitation to a discussion of the potential reader, and a joint search for common perspectives in this or that activity, for selected search of the most appropriate of all the possible solutions to a problem. They seem to reproduce the process of reflection of the author and cause to think about the issues raised by recipients. (shrink)

In recent years, historians David S. Wyman and Deborah E. Lipstadt have contended in carefully documented books that the U.S. media provided inadequate coverage of Holocaust developments. Thus, these historians contend, American media helped create public apathy, which led to inadequate responses of the Roosevelt administration to requests for aid to Holocaust victims. Wyman believes ?several hundred thousand?; Jews might have been saved from gas chambers if the United States had insisted on determined Allied rescue action earlier than belated efforts (...) of the War Refugee Board, established in 1944. This paper examines U.S. media responses to Holocaust news and the reasons for those responses. It contends the objectivity ethic and violations of other ethical standards by U.S. media may have contributed to the magnitude of the Holocaust tragedy. (shrink)

In light of the importance of culture for the autonomy, sense of identity, and self-respect of individuals, cultural minorities have a right that their cultures flourish. Since cultural minorities are frequently in a disadvantaged position in the cultural market-place, a commitment to equality implies that the state ought to take steps to assist these minorities in preserving their cultures. This Article examines the ways the mass media can assist cultural minorities in preserving their cultures. For instance, when the media (...) present contents that relate to the cultures of minorities, individual members of the minority group are exposed to their culture; media designated for cultural groups facilitate dialogue between group members, thus enabling the cultural group to determine which parts of its culture to retain and which parts to change. With that said, contemporary media frequently provide insufficient cultural contents due to the influence of commercial operational logic. This Article examines why the motivation for profit leads to under-production of cultural materials for minorities and to insufficient inclusion of cultural minorities in the public discourse. It is argued that the inequality caused by the media—which provide minorities with too little of the cultural contents so pertinent to the realization of their right to culture—merits corrective intervention. The Article examines possible forms of State intervention with the media on behalf of cultural minorities, taking into consideration that such intervention is a sensitive issue, since it has ramifications concerning the scope of the freedom of the press. Accordingly, it is argued that the State ought to be permitted to create legislation which intervenes, mainly by means of subsidies and structural regulation, to improve the manner in which the media fulfill their roles in a multicultural democracy. In contrast, there should be sparse use of conditionality in the issue of licenses for media operators. (shrink)

Literaturkritikerinnen und -kritiker, die das Neue der Gegenwartsliteratur beobachten und filtern, sind im Vergleich zur Zeit der,Kritikerpäpste‘ mit einem deutlichen Relevanzverlust konfrontiert. Beobachter sprechen ihnen die Unabhängigkeit ihres Urteils ab, und das betrifft nicht nur die Legitimität ihrer literarischen Kriterien, sondern auch ihre Souveränität über ihre medialen Plattformen. Die Frage, was den Blick der Literaturkritik lenkt, ist deswegen auch eine nach ihren ökonomischen und systemischen Bedingungen. Die haben sich im vergangenen Jahrzehnt vor allem durch die Digitalisierung fundamental verändert. Feuilletons und (...) Kritiken, die in der herkömmlichen Landschaft der Massenmedien ihren Ort,unter dem Strich` auf den Zeitungsseiten hatten, finden sich jetzt im Feed, im konstanten Nachrichtenstrom, in Konkurrenz zu Ereignissen und Angeboten höchst unterschiedlicher Dimension wieder. Wie können sie sich behaupten? (shrink)

The claim that media ‘simulate’ political transparency is misleading. It suggests that the ‘simulated’ exists in opposition to the ‘real’ or ‘true’ and, in turn, that transparency should give access to a political reality or ‘truth’ otherwise distorted. This truth or reality is, however, illusory. Transparency should be seen as a process of requiring persons in relations of community with others to account for their actions, understandings and commitments as regards matters directly relevant to those relations. Such an approach denies (...) any simple public‐private divide, emphasises breach of trust in relations of community as the justification for publicising personal conduct and circumstances, and treats scandal as the public revelation of these breaches of trust. (shrink)

The events surrounding the ‘Arab Spring’ have attracted an enormous amount of attention by the international press as well as on social media platforms, especially in its initial phase in early 2011. This article investigates how violent and forceful actions during the ‘Arab Revolutions’ were conceptualised linguistically by incorporating notions of Cognitive Semantics in a critical comparative study of press reports and Twitter posts. Focus is placed specifically on combining Talmy’s theory of Force Dynamics with methods of Critical Discourse Studies (...) in order to investigate diverging forms of schematisation of forceful interactions among protest participants. The most frequently recurring opposing force-dynamic patterns identified are defying a hindrance, prevailing stability and causation of action as well as inaction. Notable differences may be observed between mass media and social media in regard to the representation of dynamic power relations between police and protesters. (shrink)

Information, as well as freedom of expression and freedom of the media are essential for democratic society and fundamental characteristic of modern states. The year 2020 will be remembered as a year of pandemic caused from Covid-19 (coronavirus) and a year of response to unexpected challenge that the spread of the virus caused. In the times of pandemic and any type of crisis, the media always plays a key role in informing the public all over the Globe. This paper aims (...) to make theoretical descriptive research and analysis of the influence of coronavirus on news consumption, the role of media in communication and presentation of important developments during pandemic. The authors present an overview of the media system and the latest developments in the EU in preventing fake news related to the pandemic. We conclude that media plays key role in informing the citizens during pandemic and therefore they have increased responsibility in providing reliable information. At the same time, since the beginning of the Covid-19 pandemic, the media have been challenged with parallel outbreaks of disinformation and misinformation about the virus, ranging from fake coronavirus cures, false claims and harmful health advice to wild conspiracy theories. Disinformation can in turn speed up the spread of disease, hinder effective public health responses, as well as create confusion, fear and distrust. We highlight the fundamental function of creating awareness regarding the topic based on facts, and the need of media for preventing panic and fostering people's understanding by ‘checking the source and information twice’. (shrink)

This article explores a framework for analyses of what has variously been termed the ‘implied’, ‘imagined’, ‘virtual’ or ‘putative’ reader/addressee – the effect by which ostensibly ‘monologic’ texts, such as news media commentary, political pronouncements and academic essays project particular attitudes, beliefs and expectations on to the reader/addressee. The framework is demonstrated in being applied to an examination of the construal of putative addressee positioning in a selection of mass media texts concerned with the Israeli military’s invasion of Gaza (...) in 2014. The framework is novel in the way in which it mobilises the account of the options for dialogistic positioning offered by the appraisal-framework literature, combined with some insights from Toulmin’s notion of the argumentative ‘warrant’. Conclusions are offered as to how such analyses of the readers being ‘written into the text’ can extend insights into the rhetorical workings of such texts and their ideological functionality in naturalising particular value positions. (shrink)