In this study, I examine the Passionate Work Ethics within the conceptual framework of “affective economy”, which I argue establishes the work ideology of today’s flexible and precarious post-Fordist work regime. More specifically, I focus on “immaterial labor” as a specific form of labor in today’s post-Fordist capitalism and flexible and precarious freelancing as its epitome. Based on interviews with independent professionals who are currently working as freelancer, this study seeks to understand how today’s prevalent flexible and precarious (...) post-Fordist work regime makes itself desirable, through what kind of structures of affects and affective mechanisms. The main claim of the study is that the Passionate Work Ethics, with its affective investment in our desires, hopes and fears that covers up precarity creates a work ethics that makes desirable widespread precarity and flexibility through passive joyful affects. In this context, it has been revealed that the Passionate Work Ethics operates by arousing motivation, impulse and desire with the promises of “freedom-autonomy”, “spatio-temporal flexibility”, “self-realization and self-development” and “affective satisfaction”. (shrink)

There is debate about whether the post-Fordist or high-performance work organization can overcome the disadvantages women encounter in traditional gendered organizations. Some authors argue that substituting a performance logic for control by the clock offers opportunities for combining work and family life in a more natural way. Critics respond that these organizational reforms do not address the nonresponsibility of firms for caring duties at a more fundamental level. The authors address this debate through an analysis of overtime work, using (...) data from a survey of 1,114 employees in 30 Dutch organizations. The findings reveal that post-Fordist work is associated with more overtime hours than traditional forms of work and that far from challenging gendered organization, it reproduces and exacerbates the traditional male model of work. (shrink)

Nowadays, cities have became the laboratory of new forms of political mobilization based on urban branding policies which improves marketing of the city image in various ways by converting the visual image of the city into a brand image. In the early twenty-first century, the city of Turin as the Italian prototypical one-company town started investing heavily in urban branding strategies, in order to modify its former image of an industrial city. The core of the paper is a theoretical framework (...) to understand the Urban Branding in Post-Fordist cities, which were developed through a review of the literature on both city branding and the industrial cities. Following a review of the extant literature on the urban image in general and city branding in particular, this research outlines distinct elements, categories and dimensions of a place brand, as well as a number of approaches in post-Fordist and postindustrial cities with example cases of each approach. This Paper aims to analyze the relationships between Post-Fordist Cities and Urban Branding through the case study of Turin, particularly deepening the role played by urban branding policies not only in promoting the city image but also in refusing some particular urban representations. (shrink)

The evidence today is practically uncontested: about thirty years ago we left Fordism behind and entered a new phase of capitalism. That the structures of the post-Fordist social order call for new modes of social critique is also a prevalent idea. The category of alienation continues, however, to be discredited. Nevertheless it is not clear that the categories of democracy (as apparatuses of non-domination), justice and the good life are capable of bringing about the political effects that may (...) be expected today from the concept of alienation. For these reasons, not only the historical diagnostic that appears to have authorized jettisoning the problematic of alienation but also the model of critique used to replace it demand critical scrutiny. (shrink)

This essay investigates the political economy of sexuality through an interpretation of sex shows for foreigners in Bangkok, Thailand. Reading these performances as both symptoms of, and analytical commentaries on, Western consumer desire, the essay suggests the ‘pussy shows’ parody the mass production that was a hallmark of Western masculine identity under Fordism. This reading makes a case for the erotic generativity of capitalism, illuminating how Western, post-Fordist political economy of the post-1970s generated demand for these erotic (...) services in Asia and how Western, heterosexual masculine desire is integrated into global capitalist circuits. (shrink)

Introduction Although Anthony Giddens describes his approach as “social” rather than “critical” theory, and although there is little obvious Frankfurt School influence in his writing, he believes “social theory is inevitably critical theory.”1 While he might aim at such a critical position, it is far from obvious that he succeeds. On the contrary, his later writings have become an apology for the status quo.2 Failing to consider his prejudices, perhaps because he thinks critique is inevitable, Giddens has increasingly vindicated predominant (...) relations of domination. He celebrates the rise of post-traditional individuals, who have the freedom of choice to create and…. (shrink)

In 1947, the U.S. Secretary of State, George C. Marshall announced that the USA would provide development aid to help the recovery and reconstruction of the economies of Europe, which was widely known as the ‘Marshall Plan’. In Italy, this plan generated a resurgence of modern industrialization and remodeled Italian Industry based on American models of production. As the result of these transnational transfers, the systemic approach known as Fordism largely succeeded and allowed some Italian firms such as Fiat (...) to flourish. During this period, Detroit and Turin, homes to the most powerful automobile corporations of the twentieth century, became intertwined in a web of common features such as industrial concentration, mass flows of immigrations, uneven urban sprawl, radical iconography and inner-city decay, which characterized Fordism in both cities. In the crucial decades of the postwar expansion of the automobile industries, both cities were hubs of labor battles and social movements. However, after the radical decline in their industries as previous auto cities, they experienced the radical shift toward post-Fordist urbanization and production of political urbanism. This research responds to the recent interest for a comparative (re)turn in urban studies by suggesting the conceptual theoretical baseline for the proposed comparative framework in post-Fordist cities. In better words, it develops a “theory” on the challenges of comparative urbanism in post-Fordist cities. (shrink)

In recent years, British science policy has seen a significant shift ‘from deficit to dialogue’ in conceptualizing the relationship between science and the public. Academics in the interdisciplinary field of Science and Technology Studies (STS) have been influential as advocates of the new public engagement agenda. However, this participatory agenda has deeper roots in the political ideology of the Third Way. A framing of participation as a politics suited to post-Fordist conditions was put forward in the magazine Marxism Today (...) in the late 1980s, developed in the Demos thinktank in the 1990s, and influenced policy of the New Labour government. The encouragement of public participation and deliberation in relation to science and technology has been part of a broader implementation of participatory mechanisms under New Labour. This participatory program has been explicitly oriented toward producing forms of social consciousness and activity seen as essential to a viable knowledge economy and consumer society. STS arguments for public engagement in science have gained influence insofar as they have intersected with the Third Way politics of post-Fordism. (shrink)

According to Rorty, philosophy is most of time the result of a contest between an entrenched vocabulary, which has become a nuisance, and half-formed new vocabulary which vaguely promises great things. In this paper, I will explore the contest between the entrenched vocabulary of imagination (and ‘the imaginary’ as its necessary counterpart) and a half-formed vocabulary that promises a lot of interesting things: the vocabulary of the ‘the imaginal’. After introducing the concept of the imaginal, I will move on to (...) show its force and, in particular, the role it plays in contemporary politics and in so-called post-Fordist capitalism. (shrink)

Are we rapidly approaching the end of the work-centered society? This article contends that at the century's end we may witness the disappearance of the great productivist utopias of the 1920s and 1930s. The crisis of productivist systems and ideologies may be far more significant than the more narrowly defined crisis of communism, or of `Fordism', that many critics have identified. Shifts in the forms of metaphor and the technology of work are taking place which call into question traditional (...) notions of the biopolitics of work. Modern productivism - the productivism of the industrial revolution - was governed by the belief that human society and nature are linked by the primacy and ultimate interchangeability (convertibility) of all productive activity. It presupposes a metaphor of the motor which first appeared during the first quarter of the 19th century. With the eclipse of the metaphor of the human motor, we can ask whether the end of the `work-centered model of society' might be attributed to the decline of its most compelling metaphor. If the body no longer occupies the central metaphor of productivism, what does this mean for the new configuration of labor and the model of labor based on information processing rather than the generation of things or the conversion of force? (shrink)

What is the state of science these days such that one laboratory in particular—the Clark Center at Stanford—often gets singled out as the right place for the job? The design of new buildings for research must respect architectural and technical conventions that have long defined the essence of a laboratory or risk becoming so idiosyncratic that suspicions are raised about the worthiness of claims made inside. And yet the material form of the laboratory changes incessantly in response both to the (...) instrumentational needs of inquiry and to the political, economic, and moral integument that steers the pursuit of natural knowledge. The Clark Center succeeds as a truth-spot by virtue of its decontextualization from local epistemic pollutants and its universalization as a generic space recognizably like other labs anywhere, even as novel features of its design are indelibly shaped by the market insistences of late capitalism. -/- . (shrink)

Review: Max Koch, Roads to Post-Fordism: Labour Markets and Social Structures in Europe ; Christian Joerges, Bo Strath and Peter Wagner, The Economy as a Polity: The Political Constitution of Contemporary Capitalism.

Basic tendencies of enterprises' innovative development management have been considered from the perspective of postfordist tranformations. It has been determined that mobility is a specificity of postfordist industrial management. Mobility provides dispersion of structural subdivisions all over the world, it doesn't need any governmental support and strict control. Total diversification of the kind allows to implement «high» technologies through global data revolution practically into all spheres of social life. The evolution of social relations types from feudalism up to Post- (...) class='Hi'>Fordism has been provided and their specifics defined. Analytical studies carried out have enabled to discover formed world innovative centres and – from global economic perspective – those of half-peripheral countries with low level of innovative development. The directions of China management of innovative development, whose combined innovation level steadily increases, have been described. It has been determined that a great many of world countries is not currently being on the postfordist stage, since an industrial labour is characteristic for them which defines their type as traditional or early industrial pre-modern. We've also found that innovation development governance at the global level through the prism of postfordist transformations manifests itself in looking for niche, strict subordination to global market mechanisms, decentralization under control of transnational corporations; at the national level: in decentration of social space and thinking, marginalization of urban population, migration; at the meso level: in orientation on consumer needs, considerable mobility of production, individualization under global standardization; at the micro level: in project approach, faster time to market, cost minimization. It has been determined that technological breakthrough evokes such social concerns as total control, alienation, job and security loss. (shrink)

Casual labor is between the temporal break and the fragmentation of cities. The urban sprawl, as much as the new constraints of production, create intervals, that temporary workers have to, fulfill. These casual workers from immaterial sectors as well as from production sectors, are networking the cities and compensating for their fragmentation. The social guaranted income is an acknowledgement of their roles and an alternative to a purely repressive governance of urban problems.

The Italian philosopher Maurizio Lazzarato reveals the underpinnings of contemporary subjectivity in the aesthetics and politics of mass media. This book discloses the conceptual groundwork of Lazzarato's thought as a whole for a time when his writings have become increasingly influential.

A number of commentators have suggested that the shift from a Fordist to a post-Fordist regime of political economy has had positive consequences for sociology, including the reinforcement of critical sociologies (Burawoy, 2005; Steinmetz, 2005). This article argues that, although disciplinary hierarchies have been destabilized, what is emerging is a new form of instrumental knowledge, that of applied interdisciplinary social studies. This development has had a particular impact upon sociology. Savage and Burrows (2007), for example, argue that sociological knowledge (...) no longer has a privileged claim to authority and is increasingly in competition with social knowledge produced by the private sector and agencies of the public sector. The response of many sociologists to such claims has been to reassert the importance of the discipline as the purveyor of critically relevant knowledge about society. The article traces how the idea of internal critique within sociology has developed to embrace ‘knowing capitalism’ (Thrift, 2005), at the same time as declaring the impossibility of sociological knowledge. The critique of sociology also becomes the critique of critique and what remains is the instrumentalization of knowledge. Where many sociologists continue to claim a special interest in critical knowledge, the article suggests that, in contrast, we potentially confront the problem that such knowledge may itself be facing a crisis of reproduction. (shrink)

The hypothesis of this article is that industrial capitalism, as conceptualized by a series of authors from Smith and Marx to Weber and Sombart, and then to Galbraith and Chandler, is outdated. We are entering a new era of information or ‘post-industrial capitalism’. The term used in the article is post-industrial capitalism. This is mainly because the notion of information capitalism does not define explicitly what is really new regarding the history of capitalism. Information capitalism can be either (...) post-Fordist, or post-industrial, or even a transition period towards a post-capitalist society. The argument of the article is developed in two parts. The first offers a systematic comparison between the basic features of industrial and post-industrial capitalism. The second explores three main contradictions of post-industrial capitalism. The general idea behind this exploration is that the future of post-industrial capitalism remains open. It depends on how the contradictions of this new form of capitalism will be resolved. This, in turn, implies a critical position towards approaches that either extrapolate the economic patterns of the last two decades into the 21st century, or, by adopting sophisticated versions of technological determinism, propose a monistic scenario for the future. (shrink)

Most of the writers who contributed to the issue were locked up at the time in Italian jails.... I was trying to draw the attention of the American Left, which still believed in Eurocommunism, to the fate of Autonomia. The survival of the last politically creative movement in the West was at stake, but no one in the United States seemed to realize that, or be willing to listen. Put together as events in Italy were unfolding, the Autonomia issue--which has (...) no equivalent in Italy, or anywhere for that matter--arrived too late, but it remains an energizing account of a movement that disappeared without bearing a trace, but with a big future still ahead of it.--Sylvère LotringerSemiotext is reissuing in book form its legendary magazine issue Italy: Autonomia: Post-Political Politics, originally published in New York in 1980. Edited by Sylvère Lotringer and Christian Marazzi with the direct participation of the main leaders and theorists of the Autonomist movement, this volume is the only first-hand document and contemporaneous analysis that exists of the most innovative post-'68 radical movement in the West. The movement itself was broken when Autonomia members were falsely accused of being the intellectual masterminds of the Red Brigades; but even after the end of Autonomia, this book remains a crucial testimony of the way this creative, futuristic, neo-anarchistic, postideological, and nonrepresentative political movement of young workers and intellectuals anticipated issues that are now confronting us in the wake of Empire. In the next two years, Semiotext will publish eight books by such Italian "Post-Fordist" intellectuals as Antonio Negri, Christian Marazzi, Paolo Virno, and Bifo, as they update the theories of Autonomia for the new century.Sylvère Lotringer, general editor of Semiotext, lives in New York and Baja California. He is the author of Overexposed: Perverting Perversions, 2007). Christian Marazzi, an Italian economist, lives in Switzerland. He is the author of Capital and Language: From the New Economy to the War Economy and Sock's Place, both forthcoming from Semiotext. (shrink)

In this review of Christian Marazzi’s book Et vogue l’argent , the discussion concentrates on three questions which are central to the analysis of post fordist capitalism: 1. Is there really a dissociation between financial investment and productive investment, and should one not rather recognize a new capitalist stratum constituted by the association between the managers of investment funds and the top-level administrators of the great productive firms? 2. Does the notion of the mass worker, as used by Marazzi, (...) not tend to both to underestimate the productivity of the Taylorist worker and to overestimate his political activism ? And finally, 3. Should the focal point of emergent productivity not be grasped as much in terms of the event as in terms of linguistic communication ? (shrink)

The thesis of a financial capitalism is often opposed to the thesis of a knowledge capitalism. We argue that this opposition and the quasi order we get to choose between the two thesis are spurious. In the same global change dynamics, post fordism is producing an important development, qualitative and quantitative, of the financial area, and a knowledge based capitalism. Our intent, in this article, is to give some arguments for the justification of this interdependency and for the (...) identification of its coherence. (shrink)

The article focuses on Gramsci's elaboration of the concept of hegemony to analyze the function of Social Work during the periods of Fordism and post‐Fordism. It discusses the limits and opportunities for a democratic development in the theory and praxis of Social Work.

Precarity applies to people who, in order to survive, need to work in a low-quality job, which is uncertain, temporary, low-paid, with no prospect of promotion, no security and no contract. In this sense, the precariat is a category related mostly to the secondary segment of the labour market, according to the concept of a dual labour market. It is also the universal feature of Post-Fordism and the modern working conditions in which women, more often than men, are (...) located in the ‘worst’segment of the labour market. In this context, it can be noted that since the beginning of the era of globalization, women start working particularly in those sectors that were more uncertain and unstable e.g. in services and trade. It was feminization in a double sense: there were more and more working women on the one hand, and on the other hand, the flexible jobs were undertaken usually by women. Most of these kind of jobs were precarity jobs. Precarity is combined with insecurity, which does not allow the people in this group to plan anything, and wages so low that they can’t afford a decent life. In the article I would like to prove that the threat of precariat is more probable for women than men. I present data related to precarity for Poland compared to other European countries (based on data from Eurostat and the OECD). (shrink)

This article responds to Lash and Thoburn's articles in this volume by arguing for the value of Gramsci's strategic concept of hegemony today. It places post-hegemony theories as replicating one particular reading of Gramsci as a theorist of ideology and politics only, a reading that was deepened by certain appropriations of post-structuralist theory in the 1980s. It argues that the Prison Notebooks contain a richer legacy of concepts and historical methods, many of which are applicable to today's global (...) reach of power and communication. In particular, Gramsci was concerned with the relations between Fordist innovation and changes in state, civil society, intellectual formations and ways of living. He was especially interested in popular 'common sense', which, in his view, was the starting point of political work and could be the product of a renovative political activism. His ideas remain relevant to understanding recent transitions, especially since 11 September 2001, and the reach and limits of global neo-liberal hegemonies today, including the role of neo-liberal intellectuals and of a deepened individualism in everyday life. They also offer resources for counter-hegemonic strategies. Although Lash and Thoburn grasp a crucial coagulation of power today, their superseding of hegemony is based on an impoverished reading of the history of Gramscianism in cultural studies, and on a collapse of key complexities and local differences which is typical of some versions of social theory. (shrink)

The culture of ‘culture’ in National Health Service policy implementationThe widespread reference to ‘culture’ in UK NHS policy and organisational literature suggests that culture has, in itself, become a cultural phenomenon. This article draws on anthropological thought to explore this trend, and finds it stems from the way that the term ‘culture’ has become analytically empty. Lack of rigour in the way that culture is conceptualised allows it to be used both to suggest an evolved consensus among the workforce, and (...) to validate the imposition of values and beliefs by management. Such manipulation of ‘culture’ is evident in recent NHS policy demanding cultural change to ensure a flexible, empowered and self‐regulating workforce — the type of workforce not only valued by health services, but pivotal to a post‐Fordist economy. The findings from an ethnographic study are drawn upon to consider the relationship between nurses’ cultural practices, corporate culture shaped by NHS policy, and the requirements of the economic domain. It is suggested that a commitment to post‐Fordist priorities of flexibility, empowerment and self‐regulation is not necessarily matched by any shift in the traditional location of power. The article concludes that greater analytical rigour is necessary to challenge the way in which ‘culture’ is manipulated by policy makers. (shrink)

This speculative paper enquires into the discourse of the ‘end of labour’ or ‘disappearance of labour’ as a result of the development of ‘intelligent capitalism’ clearly seen in ‘intelligent manufacturing’ systems that are now pursued and developed as Industry 4.0 strategy in East Asia, Germany and others parts of the world. When ‘intelligent capitalism’ becomes the norm rather the exception what happens to labour as a factor of production and what happens to economy and society based on capital and labour? (...) The paper briefly reviews the sociology of labour from a Marxist view to examine conceptions of Fordist and post-Fordist capitalism, and explore the advert of ‘intelligent capitalism’ to pose the question concerning education. (shrink)

This paper seeks to analyse the proposals and assumptions in the Consultation Paper: Teachers Meeting the Challenge of Change (DfEE, 1998a). Although the Consultation Paper claims to be about the modernising of the teaching profession, it is argued here that it is a deeply conservative paper written with the economic and employment legacy of the New Right. The proposals are considered in relation to the tradition of teacher criticism and blame. The conceptual framework of post-fordism and neo-fordism (...) is used to explore the form of modernisation proposed for teachers' work and conditions. (shrink)

In post-Fordist economies, the nature of laboring activities can no longer be subsumed under a Taylorized model of labor, and the service sector now constitutes a larger share of the market. For Maurizio Lazzarato, Michael Hardt, Antonio Negri, and other theorists in the post-Marxist tradition, labor has changed from a commodity-producing activity to one that does not produce a material object. For these authors, this new type of labor is immaterial labor and entails communicative acts as well as (...) added worker agency. This paper reflects on this new paradigm of labor by examining the paid practices of care defined as the activities performed by individuals who have a mandate to help another adult accomplish the tasks of self-care. Because care workers take care of other bodies, care labor exemplifies an embodied practice. I make use of the corporeality of care to put forward the notion of thin and thick embodiment in order to examine critically the meaning of immaterial labor and to support my claim that immaterial labor, as conceptualized by Hardt and Negri, erases both the materiality and relationality of care labor. Furthermore, typifying care labor as immaterial only serves to maintain its marginalized status.Care Assistant. Required to work within a private residential center to assist nursing staff. Experience desirable, qualifications an advantage, but caring and understanding more important than either. Must have good English to understand instructions and be co-operative to work in a friendly team environment (Toynbee 2007, 220). (shrink)

In contemporary political philosophy, the disqualification of the problematic of alienation has to a large extent rested on the conviction that the norms of democracy, justice, and the good life provide a sufficient framework within which to outline a social critique that is politically pertinent. The paradox is that, at the very moment when such a conviction was becoming widespread, its validity was being refuted by the historical reality. It would appear that the casting-off of the Fordist system has seen (...) the emergence of a different set of social pathologies which, if they are to be adequately thematised and criticised, require the activation of the notion of alienation. (shrink)

Autonomous labor and its attendant values have now become familiar tools of neoliberal capitalism: work has become freelance, flexible, mobile, project-based, hybrid and temporary. If these conditions are novel to the general economy, this way of working is not new to artists, who began experiencing these precarious conditions long before Post-Fordism was a buzzword. The contributors to Mobile Autonomy, drawn from a variety of disciplines including art, political philosophy and sociology, examine the alternate working methods and economic models (...) developed, in theory and in practice, by artists and other creative professionals to make artistic work viable in contemporary social, economic and political conditions. (shrink)

Nowadays, cities have became the laboratory of new forms of political mobilization based on urban branding policies which improves marketing of the city image in various ways by converting the visual image of the city into a brand image. In the early twenty-first century, the city of Turin as the Italian prototypical one-company town started investing heavily in urban branding strategies, in order to modify its former image of an industrial city. The core of the paper is a theoretical framework (...) to understand the Urban Branding in Post-Fordist cities, which were developed through a review of the literature on both city branding and the industrial cities. Following a review of the extant literature on the urban image in general and city branding in particular, this research outlines distinct elements, categories and dimensions of a place brand, as well as a number of approaches in post-Fordist and postindustrial cities with example cases of each approach. This Paper aims to analyze the relationships between Post-Fordist Cities and Urban Branding through the case study of Turin, particularly deepening the role played by urban branding policies not only in promoting the city image but also in refusing some particular urban representations. (shrink)

This article discusses some recent attempts to develop an economic case that can justify proposals for curricular and institutional reform in education of a radical kind. It investigates the claim, which underpins current debates around a Labour Party alternative to Conservative education policy, that a new phase of development, often referred to as 'post-Fordism', of the dominant economies of the western world provides the basis, and the necessity, for a new system of education which would realise a programme (...) of egalitarian and democratic reform. (shrink)

The transformations that have affected the character of paid work for at least the last three decades under the impact of the “third industrial revolution,” along with the associated processes of globalization, demand that we rethink both the idea of work and the idea of leisure. It is necessary to move beyond the specific opposition between work time and time “free” of work as it was defined and established by the character of work in the twentieth century. The post-Fordist (...) form of work allows us to glimpse a previously unsuspected degree of freedom, responsability, and personal creativity that can be related in a positive and reciprocal manner with the notion of leisure, here understood in terms of intellectual and cultural enhancement rather than simply in terms of diversion, entertainment or mass consumption. In this sense, leisure can become one of the purposes of work and not merely a flight from the sphere of work. (shrink)

How can we picture the days of December 19th and 20th 2001 ? Where can we trace its origins and driving force? Which has been the leading subject? Are there any clues which enable us to recognize the movement as well as the obstacles it will have to overcome? The labour of the movement in Argentina does not only show the peculiarities of our history, but it also refutes the series of arguments on universal circulation asserting that the passage front (...) fordism to post fordism implies the inevitable destruction-disappearance of all social achievements that can be credited to the movements action in the past. The ungovernability that began in 1955 is today more serious than ever, because it is not the result nor of the incompetence of the succeeding governments nor of the imposition of the international financial centres, but, on the contrary, it is the result of the movement’s action through the years. (shrink)

This text reflects cultural techniques in relation to other concepts in cultural and media studies by addressing their relation to selected Anglo-American and French discussions. It also investigates the relation of cultural techniques to more recent material and speculative turns. Suggesting that the cultural techniques approaches introduce their own important material dimension to media-specific analysis of culture, the article argues that cultural techniques should be read in relation to recent post-Fordist political theory and explorations of the post-human in (...) order to develop conceptual hybrids that are able to inject politics into media theoretical accounts, as well as excavate histories of cultural techniques of cognitive capitalism. (shrink)

Communication as work: we have recently experienced a profound transformation in the processes of production. While the assembly line excluded any form of linguistic productivity, today, there is no production without communication. The new technologies are linguistic machines. This revolution has produced a new kind of worker who is not a specialist but is versatile and infinitely adaptable. If standardized mass production was dominant in the past, today we produce an array of different goods corresponding to specific consumer niches. This (...) is the post-Fordist model described by Christian Marazzi in Capital and Affects. Tracing the development of this new model of labor from Toyota plants in Japan to the most recent innovations, Marazzi's critique goes beyond political economy to encompass issues related to social life, political engagement, democratic institutions, interpersonal relations, and the role of language in liberal democracies.This translation at long last makes Marazzi's first book available to English readers. Capital and Affects stands not only as the foundation to Marazzi's subsequent work, but as foundational work in post-Fordist literature, with an analysis startlingly relevant to today's troubled economic times.This Semiotext edition includes the afterword Marazzi wrote for the 1999 Italian edition. (shrink)