In this article, we explore how digital marketers think about marketing in the age of Big Data surveillance, automatic computational analyses, and algorithmic shaping of choice contexts. Our starting point is a contradiction at the heart of digital marketing namely that digital marketing brings about unprecedented levels of consumer empowerment and autonomy and total control over and manipulation of consumer decision-making. We argue that this contradiction of digital marketing is resolved via the notion of relevance, which represents what Fredric Jameson (...) calls a symbolic act. The notion of the symbolic act lets us see the centering of relevance as a creative act of digital marketers who undertake to symbolically resolve a contradiction that cannot otherwise be resolved. Specifically, we suggest that relevance allows marketers to believe that in the age of surveillance capitalism, the manipulation of choice contexts and decision-making is the same as consumer empowerment. Put differently, relevance is the moment when marketing manipulation disappears and all that is left is the empowered consumer. To create relevant manipulations that are experienced as empowering by the consumer requires always-on surveillance, massive analyses of consumer data and hyper-targeted responses, in short, a persistent marketing presence. The vision of digital marketing is therefore a fascinating one: marketing disappears at precisely the moment when it extends throughout the life without limit. (shrink)

Die Frage des Menschen nach sich selbst beschäftigt Menschen zu allen Zeiten und an allen Orten, so auch in der Gegenwart. Die hier versammelten Wissenschaftler, Politiker, Theologen, Journalisten und Schriftsteller aus verschiedenen kulturellen Traditionen geben in über fünfzig prägnanten Beiträgen ihre persönliche Antwort auf die aufgeworfene Frage. Was ist davon zu erwarten? Sicherlich keine abschließende Lösung der Frage. Doch ist ein schillerndes Spektrum aktueller Positionen zum menschlichen Selbstverständnis entstanden - zugleich kritisch und konstruktiv, pointiert und tiefgründig. Eingeleitet und kommentiert wird (...) die Sammlung mit Beiträgen von Volker Gerhardt, Julian Nida-Rümelin, Detlev Ganten und Jan-Christoph Heilinger. (shrink)

Biographical note: Detlef Ganten, Charité-Universitätsmedizin Berlin; Volker Gerhardt, Humboldt-Universität zu Berlin; Julian Nida-Rümelin, Ludwig-Maximilians-Universität München.

This article discusses the background to Walter Benjamin's famous 'letter to an unknown correspondent', which was part of a series of letters between Benjamin and Norbert Elias. Elias had just finished writing the first volume of The Civilizing Process, and he wrote to Ben jamin asking him to review it, but Benjamin declined. The reasons for his reluctance are discussed. The letters themselves are reproduced at the end of the article.

. The ability to enforce the provisions of a code of conduct influences whether the code is effective in shaping behavior. Enforcement relies in part on the willingness of organization members to report violations of the code, but research from the business and educational environment suggests that fewer than half of those who observe code violations follow their organizations procedures for reporting them. Based on a review of the literature in the business and educational environments, and a survey of 3605 (...) students at a mid-sized comprehensive university, this paper attempts to make conceptual sense of the non-reporting phenomenon. We present a conceptual framework based on four distinct factors which we have labeled: (1) factual non-responsibility; (2) moral non-responsibility; (3) consequential exoneration; and, (4) functional exoneration. Each of these factors suggest a different remedial strategy as well as provide a theoretical foundation for future research. Testable propositions for future research are developed, and some implications for organization leaders are discussed. (shrink)

Comparing expression patterns of orthologous genes between insects and vertebrates, we have recently proposed that the ventral nerve cord in insects may correspond to the dorsal nerve cord in vertebrates. Here we show that the early development of the insect and vertebrate brain anlagen is indeed very similar. Insect and vertebrate brains express similar sets of genes in comparable areas with similar functions in the adult. In addition, early axogenesis establishes surprisingly similar patterns of axonal connectivity in both groups. We (...) therefore propose that insect and vertebrate brains are built according to a common ground plan, and that specific areas of the insect and vertebrate brains be considered as homologous, meaning that these areas already existed, with their specific functions, in their common ancestor. (shrink)

Looks at the life and career of the the German philosopher who is credited as the developer of critical theory.

This article offers an analysis of marketing as an ideological set of practices that makes cultural interventions designed to infuse social relations with biopolitical injunctions. We examine a contemporary site of heightened attention within marketing: the rise of online communities and the attendant profession of social media marketing managers. We argue that social media marketers disavow a core problem; namely, that the object at stake, the customer community, barely exists. The community therefore functions ideologically. We describe the ideological gymnastics necessary (...) for maintaining momentum behind a practice that barely exists and we ponder why such ideologies are necessary, and what they allow the marketer to do. Working with such concepts as ‘the wild’, ‘communicative capitalism’, and ‘biopolitical marketing’, we explore a genre of popular business literature that proselytizes for online customer communities and we reflect on the broader implications. (shrink)

ExcerptMisunderstandings are the medium for communicating the incommunicable. Theodor W. Adorno, “A Portrait of Walter Benjamin”You can hear the terror in the words. If you can't hear it, you cannot understand the words. The history of the critical response to Adorno can be read as a history of misunderstandings. “The whole is the false.”1 Who can understand this if he doesn't know Hegel's philosophy? Adorno formulated this aphorism in Minima Moralia in German even though he had been living in America (...) for some years. But he did not write this sentence for an American or…. (shrink)

Based on the hypothesis that the (non-reversible) arrow of time is intrinsic in any system, no matter how small, the consequences are discussed. Within the framework of local quantum physics it is shown how such a semi-group action of time can consistently be extended to that of the group of spacetime translations in Minkowski space. In presence of massless excitations, however, there arise ambiguities in the theoretical extensions of the time translations to the past. The corresponding loss of quantum information (...) on states upon time is determined. Finally, it is explained how the description of operations in classical terms combined with constraints imposed by the arrow of time leads to a quantum theoretical framework. These results suggest that the arrow of time is fundamental in nature and not merely a consequence of statistical effects on which the Second Law is based. (shrink)

All causal Lie products of solutions of the Klein-Gordon equation and the wave equation in Minkowski space are determined. The results shed light on the origin of the algebraic structures underlying quantum field theory.

The essence of the path integral method in quantum physics can be expressed in terms of two relations between unitary propagators, describing perturbations of the underlying system. They inherit the causal structure of the theory and its invariance properties under variations of the action. These relations determine a dynamical algebra of bounded operators which encodes all properties of the corresponding quantum theory. This novel approach is applied to non-relativistic particles, where quantum mechanics emerges from it. The method works also in (...) interacting quantum field theories and sheds new light on the foundations of quantum physics. (shrink)