Determinants of Social Commerce Usage and Online Impulse Purchase: Implications for Business and Digital Revolution

Frontiers in Psychology 13 (2022)
  Copy   BIBTEX

Abstract

Since their introduction in the early 2000s, the use of social networking websites has exploded. Many businesses are seeing increased revenue due to their social commerce strategy. Despite the popularity of social commerce websites, some consumers are still hesitate to use them. This study aims to evaluate the factors that influence the adoption of social commerce. A sample of 721 Chinese We Chat users took part in the research. The findings reveal that social capital mediates the positive effect of social commerce adoption and perceived ease of use on techno-stress and online impulse purchasing. Likewise, information overloading mediates the positive effect of social commerce adoption and PERU on techno-stress and online impulse purchasing. The findings have implications for both practice and research in understanding social commerce adoption in emerging economies.

Other Versions

No versions found

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 103,486

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Analytics

Added to PP
2022-04-09

Downloads
19 (#1,135,469)

6 months
7 (#516,663)

Historical graph of downloads
How can I increase my downloads?

Author Profiles

Vishal Dagar
Great Lakes Institute of Management
Muhammad Irfan
Queen's University, Belfast