Abstract

Flusser suggests synthetic images may free us from the tyranny of linear thinking, whilst calling upon us to engage actively in the new ‘Einbildungskraft’ or techno-imagination. The innovative dimension of this new form of synthesizing information might be the transcending, overcoming or undermining of dualistic patterns of thought. ‘Dedicated to synthesis of contrasts’ Flusser not only translated between cultural poles but strove for a ‘method of cognition [...] with aesthetic qualities’, ‘which extends beyond philosophy’. His poetically composed philosophy transcends the traditional opposition of art and philosophy. Yet, as ‘every technical revolution induces a new mankind which again designs a new technique’, the challenge facing us is more than merely thinking and acting in new technical ways, we must deliberately co-design. Thus, the transformation at hand may be discussed as a shift away from the dominance of thinking in dichotomies, indicating an interrelational understanding of the programming of our environments and of ourselves in dialogue.