Abstract
Since 1981, Chilean universities experienced profound transformations outlined by what some authors call the New Public Management. Released to the market and mandated to modernize their management systems under an entrepreneurial spirit, the universities went from being providers of a social right, such as education, to becoming an institution that provides educational services. Under the figure of the self-entrepreneur, this article examines the transformations that Chilean university student movements have experienced in the last fifteen years. Specifically, the changes in their demands, tactics and strategies of struggles are problematized, showing the performative effects of the neoliberal order on the subjectivities of the students and the way in which they link with the new teaching subjectivity.