Abstract

In this study, we examine the extent to which employees recognize the importance of information technologies and systems in developing and implementing environmental initiatives. To address this question, we first review past research on this topic and draw on a framework for examining environmental motivating forces, strategies, and employee environmental orientations. We then analyze qualitative data based on in-depth interviews with employees in financial services organizations. Our aim is to develop a richer understanding of how employees currently view IT/S issues in relation to environmental sustainability and if similarities exist between different types of financial institutions. We also assess the extent to which these employee perceptions align with both actual organizational practices, as captured in interviews with information technology managers, and practices espoused by organizations, as reflected on their corporate websites. Our findings suggest that organizations are still in the infancy stage of awareness and adoption of “Green” IT/S. As a result, we identify four types of gaps: knowledge gaps, practice gaps, opportunity gaps, and knowing—doing gaps. We suggest that future research should draw on absorptive capacity, organizational learning, and social marketing theories to help align employees’ attitudes, cognitions, and behaviors and to drive environmental changes