Abstract
The aim of this paper is to redefine the role of media in contemporary society, in the light of the theories of new realism and documentality. The chapter starts by refuting the view that everything is socially constructed and that the media actually produce reality (postmodernism). It argues that, instead, both media and social reality emerge from a solid ground of reality that is independent of thought (new realism). The chapter also claims that (contrary to Searle’s view) the fundamental rule of social reality is that of documentality: that is to say, documents produce social reality as a whole, including media. Finally, it posits that human thought (and, therefore, social reality, which is one of its sophisticated products) ultimately does not only depend on being, but also emerges out of it.