Although it is a common claim in the ecological psychology literature that our perception of the environment’s affordances is influenced by socio-cultural norms, an explanation of how this is possible remains to be offered. In this paper, I outline an account of this phenomenon by focusing on the ecological theory of perceptual learning. Two main theses are defended. First, I argue that to account for how socio-cultural norms can influence perception, we must pay attention not only (...) to the education of attention but to the education of intention too. Consequently, I offer some ideas about how intention can be socio-normatively educated. Secondly, I hold that the education of intention occurs via the acquisition of habit-based preferences for particular actions. I claim that once we understand how these habit-based preferences relate to socio-cultural norms, the hypothesis that norms must be represented in the individual’s mind for them to influence affordance perception is no longer needed. If this hypothesis is on the right track, we can have an explanation for how perception can be normatively shaped and direct (non-mediated by internal representations and inferences) at the same time. (shrink)

This study investigated the interconnected relationship between playful metaphors and sex jokes at the linguistic, conceptual, and discourse levels. Two ontological conceptual metaphors and two specific-level metaphors emerged. They demonstrated that variations in the form of empty metaphors and the creative invention of metaphors are still fundamentally iconic. The conceptual representation of sex acts is closely related to the cultural and ethnic specificity embedded in folk knowledge, such as food culture, the broader context of the physical environment and historical (...) traditions, and the conception of family relationships. Metaphors in sex stories showed that the shared values of Hakka people have pragmatic and socio-cultural implications. Seen as an in-between other by their blood family and their in-laws’ family, Hakka women are under dual strict cultural disciplines for their expected behaviors as women and for their expected roles as daughters-in-law. Metaphors in sex jokes serve as covert and humorous carriers to get around the uneasiness of socially tabooed and embarrassing topics regarding Hakka women and at the same time maintain relational and social harmony. (shrink)

This paper outlines, from a sociological and social psychological perspective, a theoretical framework with which to define and analyse consciousness, emphasizing the importance of language, collective representations, conceptions of self, and self-reflectivity in understanding human consciousness. It argues that the shape and feel of consciousness is heavily social, and this is no less true of our experience of collective consciousness than it is of our experience of individual consciousness. The paper is divided into two parts. Part One argues that (...) the problem of consciousness can be approached fruitfully by beginning with human group and collective phenomena: community, language, language-based communication, institutional and cultural arrangements, collective representations, self-conceptions, and self-referentiality. A collective is understood as a group or population of individuals that possesses or develops collective representations of itself: its values and goals, its structure and modes of operating, its strategies, developments, strengths and weaknesses, etc. Collective reflectivity emerges as a function of an organization or group producing and making use of collective representations of the self in its discussions, critical reflections, and planning. A collective monitors its activities, achievements and failures, and reflects on itself as a defined and on-going collective being. In this perspective, human consciousness is understood as a type of reflective activity: observing, monitoring, judging and re-orienting and re-organizing self; considering what characterizes the self, what self perceives, judges, could do, should do . The reflectivity is encoded in language and developed in conversations about collective selves. Part Two of the paper applies the framework to analysing the individual experience of consciousness, self-representation, self-reference, self-reflectivity and self-development. (shrink)

Using Fredric Jameson’s theory of the ideologeme to trace representations of working- and white working-class characters through a selection of contemporary literary texts, this article shows how t...

Existing research in color naming and categorization primarily reflects two opposing views: A Cultural Relativist view that posits color perception is greatly shaped by culturally specific language associations and perceptual learning, and a Universalist view that emphasizes panhuman shared color processing as the basis for color naming similarities within and across cultures. Recent empirical evidence finds color processing differs both within and across cultures. This divergent color processing raises new questions about the sources of previously observed cultural coherence (...) and cross-cultural universality. The present article evaluates the relevance of individual variation on the mainstream model of color naming. It also presents an alternate view that specifies how color naming and categorization is shaped by both panhuman cognitive universals and socio-cultural evolutionary processes. This alternative view, expressed, in part, using an Interpoint Distance Model of color categorization, is compatible with new empirical results showing divergent color processing within and across cultures. It suggests that universalities in color naming and categorization may naturally arise across cultures because color language and color categories primarily reflect culturally modal linguistic mappings, and categories are shaped by universal cognitive constructs and culturally salient features of color. Thus, a shared cultural representation of color based on widely shared cognitive dimensions may be the proper foundation for universalities of color naming and categorization. Across cultures this form of representation may result from convergent responses to similar pressures on color lexicon evolution. (shrink)

Passant par les voies non pavées de l'interdisciplinarité, on entend ici montrer, au moyen d'une réflexion sur la triple articulation du corps, du signe et du pouvoir, en quoi l'alternative classique et binaire du matérialisme et de l'idéalisme peut être dépassée. Par l'approche utilisée, on ambitionne de contribuer conjointement à la théorie de la pensée et des représentations socio-culturelles et à une critique du concept de pouvoir revu à la lumière de la socio-psychanalyse. Les notions d'émancipation et de (...) création, parallèlement à celles de soumission et d'aliénation, sont reprises dans la perspective des conditions socio-culturelles de l'accès à la parole et à l'identité aussi bien personnelle que groupale et collective.Borrowing the unpaved ways of interdisciplinary we will here try to show, relying upon reflections on the relations between the body, signs and power, how the traditional and binary opposition of materialism and idealism can be overcome. It is hoped that the approach will jointly be a contribution to a theory of thought and of socio-cultural representations and a critique of the concept of power, restated with the assistance of socio-psychoanalysis. The notions of liberation and of creation, with those of submission and alienation, are here recaptured in connection with the socio-cultural conditions of access to language {parole) and to individual as well as group and collective identity. (shrink)

This paper presents a study of the generation, manipulation and use of visual representations in different episodes of scientific discovery. The study identifies a common set of transformations of visual representations underlying the distinctive methods and imagery of different scientific fields. The existence of common features behind the diversity of visual representations suggests a common dynamical structure for visual thinking, showing how visual representations facilitate cognitive processes such as pattern-matching and visual inference through the use of (...) tools, technologies and other cultural resources. This dynamical model suggests a way of theorizing the interaction of cognitive, socio-cultural and technological aspects of science without losing sight of the essential contribution each makes to the processes of discovery. Whereas scientific work is often construed epistemically, as having the aim of improving the fit between theories and phenomena or culturally given notions of what counts as reality, this study shows that scientists use transformations to modify visual representations in ways that achieve other kinds of match: between a representation and the cognitive demands of a task or between an emerging representation and the social need to communicate and negotiate new meanings in a context of culturally embedded conventions. By showing how images connect each of the overlapping contexts of scientific work the proposed model negotiates the sometimes contested boundary between cognitive and social aspects of science. (shrink)

Research on brain or cognitive/affective processes, culture, social interaction, and structural analysis are overlapping but often independent ways humans have attempted to understand the origins of their evolution, historical, and contemporary development. Each level seeks to employ its own theoretical concepts and methods for depicting human nature and categorizing objects and events in the world, and often relies on different sources of evidence to support theoretical claims. Each level makes reference to different temporal bandwidths (milliseconds, seconds, minutes, hours, days, months, (...) years, decades, and centuries) and focuses on different spatio-temporal activities and controlled and non-controlled stimulus conditions. Biological mechanisms and environmental pressures for survival simultaneously created a gradual intersection and enhancement of cognitive/affective skills, cultural practices, and changes in collaborative social interaction and communicative skills. The evolution of a given level of analysis is assumed to have been incremental and overlapping. These innovative and independent ways humans have learned to characterize their brain or cognitive/affective and social/economic/political life often depend on unexamined, representational re-descriptions or cognitive/affective and socio-cultural devices and forms of communication that facilitate the depiction of practices and beliefs we attribute to respondents or subjects and research colleagues. (shrink)

Purpose. To study the phenomenon of a woman-author as a subject of culture and philosophy from a development of literary aspect in the works both Western and Ukrainian scientists. To define the significance of the philosophical representation of the gender stereotypes to reconsider their place and role in the socio cultural discourse. Theoretical basis. To investigate the theoretical framework in the postmodern philosophy the cross-disciplinary approach is used. The comparative approach is methodologically important to clarify the problems concerning (...) a woman-author as a subject of culture. It is underlined that the boundary line between literature and philosophy is movable, which coincides with the shapes of the human experience. Based on the conviction that gender has integrated into all social relations, that means it is a gender context of any social interaction, it is important to emphasize the productivity of a new scientific methodology of sociocultural constructing of gender. Originality. Is in systematic literary analysis of Ukrainian and Western women’s prose as specific philosophical phenomenon. It was proved that the investigation of women’s literature, its identity is an important focus of both philosophy and culture, which helps find philosophical problems in literary texts. Besides the analysis of gender implications in texts allows to start theoretical dialogue on gender problems, which means the participation in the discussion about the targets of our cultural life. Conclusions. It has been proved that literature of the ХХ th -XXI st centuries is characterized by strengthening interaction between philosophical systems and literary works that reflects mainstreaming of intellectual and thinking bases. It was revealed that women’s philosophical and literary conceptions have created a unique woman’s world of being and an image of "a new woman", thus leading the way towards the new stereotypes based on comprehension that sex differences should not be determining factors both in cultural and social coexistence. (shrink)

Healthcare collectives, such as patient organizations, advocacy groups, disability organizations, professional associations, industry advocates, social movements, and health consumer organizations have been increasingly involved in healthcare policymaking. Such collectives are based on the idea that individual interests can be aggregated into collective interests by participation, deliberation, and representation. The topic of collectivity in healthcare, more specifically collective representation, has only rarely been addressed in bioethics. This symposium, entitled: “Collective Representation in Healthcare Policy” of the Journal of Bioethical Inquiry draws attention (...) to this understudied topic from a variety of disciplines, within a variety of socio-cultural contexts. We draw attention to important ethical, cultural, and social questions, and into the practices, justifications for, and implications of collective representation of patients in healthcare policy. (shrink)

This paper argues that current pragmatic theories fail to describe common ground in its complexity because they usually retain a communication-as-transfer-between-minds view of language, and disregard the fact that disagreement and egocentrism of speaker-hearers are as fundamental parts of communication as agreement and cooperation. On the other hand, current cognitive research has overestimated the egocentric behavior of the dyads and argued for the dynamic emergent property of common ground while devaluing the overall significance of cooperation in the process of verbal (...) communication. The paper attempts to eliminate this conflict and proposes to combine the two views into an integrated concept of common ground, in which both core common ground and emergent common ground converge to construct a dialectical socio-cultural background for communication.Both cognitive and pragmatic considerations are central to this issue. While attention explains why emergent property unfolds, intention explains why presumed shared knowledge is needed. Based on this, common ground is perceived as an effort to converge the mental representation of shared knowledge present as memory that we can activate, shared knowledge that we can seek, and rapport, as well as knowledge that we can create in the communicative process. The socio-cognitive approach emphasizes that common ground is a dynamic construct that is mutually constructed by interlocutors throughout the communicative process. The core and emergent components join in the construction of common ground in all stages, although they may contribute to the construction process in different ways, to different extents, and in different phases of the communicative process. (shrink)

This article addresses dilemmas of agency for feminism through reflections on social psychological research on the role of representations in the construction of identity by Muslim women. Engaging first with Saba Mahmood’s account of religious subjectivities in Politics of Piety, the author argues that feminist research requires a social conception of agency that addresses dialogical dynamics of representation and identity. Drawing on research concerning veiling and identity among Muslim women in the UK and Denmark, the author shows how a (...) social conception of agency may be elaborated through the analysis of how competing representations of gender are negotiated in the self–other encounter. The author argues that a dialogical approach to researching identity in context defies blunt political judgement while shedding light on the intersecting socio-cultural forces and relations of power that engage processes of resistance and re-presentation. (shrink)

Representations of science and technology, embodied as imaginaries, visions, and expectations, have become a growing focus of analysis. These representations are of interest to normative approaches to science and technology, such as Hermeneutic Technology Assessment and Responsible Innovation, because of their ability to modulate understandings of science and technology and to influence scientific and technological development. This article analyses the culture of participation underlying the NanoKOMIK project and the representations and meanings of (nano)science and (nano)technology communicated in (...) the two nano-fiction comic books created as part of the project: _Dayanne and Murillo. The power of nanoscience_ (2016) and _NanoKOMIK #2_ (2017). The article argues that despite NanoKOMIK’s efforts to engage the public with (nano)science and (nano)technology, it reproduces non-binding modes of public participation and transmits socio-technical meanings that are instrumental in the social legitimisation of (nano)technology. More specifically, the analysis shows that NanoKOMIK’s comic books, in addition to not problematising the risks and conveying an eminently positive view of nanotechnology, also communicate certain ‘myth-conceptions’ of scientific activity and its products. For example, they convey an individualistic and linear vision of research and innovation and an instrumentalist and neutral (or ‘value-free’) view of technology. These findings highlight the importance of critically analysing the ‘cultures of participation’ that characterise and reproduce ‘participatory’ or ‘collaborative’ projects and the representations of (nano)science and (nano)technology that they perpetuate. (shrink)

The nature of concepts is a subject of study of various disciplines, from philosophy to cognitive sciences, leading to fragmented understandings and conceptual dissociations. Legal concepts have been studied in an interdisciplinary manner across all these disciplines, suffering from similar fragmentation. Recently, the interdisciplinary crossroads between law and cognitive sciences have brought forward the notion of legal concepts as mental representations. However, this approach largely overlooks the systemic, historical, and societal elements essential to comprehending legal concepts. The aim of (...) this paper is to advocate for the Social Representations Theory as a useful framework that bridges cognitive and socio-cultural dimensions of meaning and can provide a holistic approach to understanding legal concepts. This paper unfolds in three sections. The first section contextualizes the social representations approach within the law and language framework, emphasizing the societal influences on thought and meaning. The second section explains the notion of social representations, building upon Serge Moscovici’s definitions and Ivana Marková’s arguments for the necessity of this approach to accommodate the social dimension of meaning. The third and last section underscores the claim that legal concepts are, in essence, social representations, advocating for the usefulness of this approach in legal scholarship, both paradigmatically and methodologically, consequently arguing for an inclusion for a stronger focus on the social dimension of legal meaning. (shrink)

The main thesis that is discussed in this article is based on the criticism of the prevalent interpretative models of adolescence developed during the twentieth century. Models that today appear inadequate in grasping the socio-cultural and educational transformations that deeply mark the ways of experiencing adolescents born in the second millennium. The effects of the historical and social practices that shape the adolescent experience in the 2000s represent an essential key to understanding the forms that the adolescent system (...) assumes because of social, cultural, economic, historical, and material changes. (shrink)

The object of research is the connection between language and culture. The subject of the study is the mutual influence of language and culture in the socio-institutional aspect. The author examines in detail two functions of language in relation to social institutions. 1) Performing a socio-constitutive function, language is the basic condition for the existence of institutions. 2) Performing a socially representative function, language reflects the specifics of social relations of a particular culture. It is proved that the (...) existence of social institutions depends on the presence of language, and expressions about institutional facts have both performative and constative meanings. Special attention is paid to the hypothesis of linguistic relativity in the analysis of expressions about institutional facts. The scientific novelty of the research lies in the interdisciplinary consideration of the issue with the involvement of theoretical models from the philosophy of language, sociolinguistics, the science of social institutions. The author's special contribution to the research of the topic is to solve the problem of the connection between language and culture based on the theory of speech acts in its application to the study of social institutions and institutional facts. The main conclusion of the study is that the analysis of the constitution and representation of institutional facts is the most fruitful for substantiating the concept of linguistic relativism, since if an institutional fact is not presented linguistically, then it does not exist as such. (shrink)

The subject of the study is the cultural definition of the phenomenon of installation as a phenomenon of modern art, in which there is an interaction of social reality and cultural values of society. The author examines in detail the development of installation art, which originated in the 1960s and developed under the influence of Dadaism, surrealism and environmental art. It is shown that the art of installation, which has unique advantages such as conceptuality and openness, has redefined (...) the role and importance of works of art in socio-cultural discourses. Special attention is paid to the importance of various types of representation in works of art – installations – of the nature of social reality and cultural values. At the present stage, the development of installation art not only expands the boundaries of artistic innovation and promotes interdisciplinary research, but also has a significant impact on the development of the value sphere of society. Using the methods of scientific analysis, comparative research, generalization and literature review, the authors analyzed specific manifestations of installation art in modern socio-political realities: the impact on the formation of cultural identity in the context of globalization, the role in public life and public art, reflections on memory and history, as well as on future development. The main conclusions of the study are the provisions that installation art through its works reflects and criticizes social phenomena, identifies problems and contradictions in society, promotes cultural exchange and understanding, and also stimulates the creative abilities of viewers through involvement in active interaction with works of installation, strengthening the social function of public art. These provisions are confirmed by the analysis of examples of modern installation art, which allowed the author to determine the immediate prospects for development. In the forecast for the future, the author notes that installation art will depend on interdisciplinary cooperation with technology and social sciences, while such cooperation will provide opportunities for the development of not only culture and art, but also high-tech technologies and the social sphere. (shrink)

Désignant des femmes qui ont des droits et exercent des pouvoirs, le mot domina est fréquemment utilisé par Jérôme dans son traité Contre Jovinien et dans ses correspondances féminines. Les acceptions de ce terme, qui vont de l'épouse à la vierge chrétienne, en passant par la maîtresse des esclaves et la supérieure du monastère, donnent une image très claire du contexte socio-culturel qui les vit naître. Le point commun entre ces différentes occurrences est manifestement l'idéal cher à Jérôme, à (...) savoir le mode de vie inspiré des Pères du désert. Elles font voir à quel point la conversion monastique, qui faisait vivre les femmes de haut rang en compagnie de leurs esclaves, pouvait scandaliser l'aristocratie romaine.The word domina, which designates women who have rights and exercise power, is frequently used by Jerome in his treatise Against Jovinian and in his correspondence with women. The accepted uses of this term, which extend from wife to Christian virgin, including the mistress of slaves and the superior of the monastery, give a very clear image of the socio-cultural context from which they arose. The common point between these different occurrences is manifestly the ideal for Jerome, that is to say, the way of life inspired by the Fathers of the desert. We can see to what point monastic conversion, which had highly placed women live in the company of their slaves, could scandalise the Roman aristocracy. (shrink)

The present paper, adopting some of the tools offered by Cognitive Linguistics, namely the mechanisms of conceptual metaphor and metonymy, is a qualitative study of a sociolinguistic nature. Its overall purpose is an attempt at exhibiting a paradigm shift in the representation of women in Anglo-American proverbs. Combining the potential of the cross-fertilisation between Cognitive Linguistics and paremiological studies, the study appertains to the sense-threads embedded in the figurative language of proverbs, with the main focus on a cognitive semantic analysis (...) of selected Anglo-American paremias directed towards women and animals. The main goal of the research is the juxtaposition of the meaning coded in two proverbs of traditional status, as representatives of a larger group of paremiological units (i.e. A woman, a cat, and a chimney should never leave the house; A whistling girl and a crowing hen always come to no good end), reflecting the deep-rooted gender-biased ideology in patriarchal Anglo-American society, with the content of the selected anti-proverb (i.e. The early bird gets up to serve his wife breakfast in bed) and a contemporary proverb (i.e. A woman without a man is like a fish without a bicycle), serving as sample evidence of the heralds of a paradigm shift in the issue of gender stereotyping stored in paremiological wisdom. The paper shows that the motivation behind the use of the analysed proverbs is to be accounted for by reference to the mechanism of metaphor-metonymy interaction, while the rise of new gender-related proverbs can be regarded as a sign of socio-cultural changes. Specifically, through the medium of modern paremiology, asymmetrical representation of male and female gender, coupled with traditional masculine and feminine characteristics as well as social roles, appears if not endangered then, at least, to be taking a promising path. (shrink)

Recent years have witnessed an increasing academic interest in Chinese homosexuality; however, linguistic-oriented research on this topic is scant and multimodal inquiry on it is even rarer. To address the gap, this article conducts a discourse analysis of how tongzhi in mainland China are represented by news media. Specifically, we examine both linguistic and visual representations of tongzhi by utilizing two influential English-language newspapers in mainland China published between 2009 and 2019. Our data consist of 221 news articles totaling (...) 117,407 words; 44 of the articles are accompanied with pictures. Methodologically, we draw on Halliday’s transitivity structure coupled with van Leeuwen’s classification of social actors. Our findings reveal that Chinese tongzhi are mainly represented in a negative fashion, and that there is little positive news representation of this invisible community. In addition, socio-cultural factors contributing to media representations of Chinese tongzhi are considered. (shrink)

The article analyzes the social representations of ICTs’ appropriation for community empowerment by social movements. The study includes two recent Latin American student social movements: the Mexican #YoSoy132 and the Chilean student movement. Discourse analysis was used to examine interviews with participants in these social movements as well as other texts associated with their episodes of collective action. The discourse analysis was focused on four main dimensions of the social representations of ICTs’ appropriation: (1) the interrelationships between the (...) technological and the socio-political and cultural dimensions; (2) the tension between a visibility-centered and an articulating-focused use of ICTs; (3) the tension between the individual and the collective dimensions; and (4) the articulation between ICTs-based collective action and offline one. The findings indicate that the online/offline and the visibility/articulation tensions are relevant dimensions, in an articulated way, of the social representation of ICTs’ appropriation for collective empowerment. The results also indicate that the sociopolitical goals of the social movements are a central mediation for the process of configuration of the social representation, as it is proved by the importance of the individual/collective tension for the process. (shrink)

Rather than the art of putting forward logically valid arguments leading to Truth, argumentation is here viewed as the use of verbal means ensuring an agreement on what can be considered reasonable by a given group, on a more or less controversial matter. What is acceptable and plausible is always coconstructed by subjects engaging in verbal interaction. It is the dynamism of this exchange, realized not only in natural language, but also in a specific cultural framework, that has to (...) be accounted for. From this perspective, it is not enough to reconstruct patterns of reasoning. As logos is by definition both Reason and Language, abstract schemata have to be examined in their verbal realization in a given situation of discourse. Such an approach to arguments allows for a “thick” description taking into account their discursive and communicational aspects, as well as argumentation’s constitutive dialogism and its inscription in a set of common representations, opinions and beliefs (a doxa). This approach, exemplified by the analysis of a short text on stock options borrowed from the French newspaper Libération, is an attempt at establishing a dialogue between disciplines like argumentation theories, rhetorical criticism and discourse analysis. (shrink)

Psychoanalysis: Its Image and Its Public is a perfect illustration of Tarde's claim that ‘beautiful’ should be reserved for ideas that lead to a discovery of more ideas and to an invention that we can judge as fruitful for the future. The article examines the influence of the book in geographical, historical and scientific contexts and traces the development and diffusion of the theory of social representations throughout four periods. The article highlights the difference between the first edition in (...) 1961, and the second one in 1976, and it examines the development of Moscovici's ideas over time. The first edition of Psychoanalysis, based on the criticism of sociology of knowledge, underlines common sense as a new object of study, attempting to capture complex social phenomena. It shows common sense as a legitimate object of study that interweaves social, cultural and individual dimensions in the constitution of social reality. The 1976 edition emphasises that language and communication and its role in the theory of social knowledge. The book has had manifold impact on new areas of study. An overview of international research in social representations shows how this work has inspired scholars all over the world, has lead to creating Schools of research and to innovative proposals not only in terms of domains that have been studied but also in terms of theoretical models and methodological concerns. (shrink)

_Purpose._ This article reveals the importance of the analysis of the theory of generations to identify the essential characteristics of the phenomenon of youth. _Theoretical basis_ of this study is socio-philosophical anthropology, i.e. philosophical anthropology using certain methods of sociological, socio-psychological and ethnological research, as well as philosophical comprehension of the application of these methods in special sciences. _Originality._ The authors rethought the theoretical and practical potential of generational theory through its reconceptualization based on philosophical anthropology, which created (...) an opportunity to shift research attention from the attempts to identify superhistorical characteristics of youth to the identification of the essential nature of specific historical and sociocultural features of young people as representatives of a particular culture. _Conclusions._ Defining the youth phenomenon requires accounting at least three constraints that on the one hand, play a role of warnings that deter from theoretical and practical errors in the study of the youth phenomenon, and on the other hand, guidelines for identifying real, specific characteristics of youth as a social phenomenon. Limitations of theoretical and practical analysis of young people are as follows: first, the need to consider demographic data not as final, but only as initial and preliminary, such that require further substantive socio-cultural analysis; second, the inadmissibility of ignoring the cultural diversity of the manifestations of the youth phenomenon, instead the need to identify the special characteristics of youth of different ethnic, religious and other groups; third, the need to take into account the specifics of self-identification of those who identify themselves as young people as a social group. (shrink)

This paper examines how The Gangster of Love (1996), the second novel by Filipino American artist and writer Jessica Hagedorn, dismantles ready-made assumptions about the construction of minority and mainstream cultures. Spanning the period from the 1970s to the early 1990s, Gangster depicts the life of Rocky Rivera, a Filipina American young artist. As it portrays Rocky's family and friends, the novel examines the drastic re-articulation of the US's self-image brought about by Filipino Americans and other groups marginalized as minorities (...) by virtue of their ethnic, socio–cultural, and/or sexual identities. The narrative challenges dominant notions of who and what makes history, juxtaposing historical references with fictionalizations of real episodes and completely fictional incidents, and making a constant use of parody, irony, jokes and clichés. This paper studies Rocky's reworks of her multiple ethnic and sociocultural allegiances in connection with her passion for music and popular culture, placing these reworks in the context of the Philippines’ colonial and neo–colonial background and multi-cultural US history. It also considers succinctly how Gangster's postcolonial dimensions intersect with a feminist and postmodern consciousness in a gendered strategy of socio–cultural resistance and critique. (shrink)

The paper assumes a theoretical-empirical interface exists between top-down (structural concepts) and bottom-up (cognitive mechanisms and socio-cultural interactions) approaches to collective memory. Both deal with collaborative group accounts, material culture such as artefacts and representational re-descriptive technologies. Anthropology has shown how communal life was based on story telling, rituals, artefacts, routine practices constitutive of daily life representational re-descriptions and the reproduction of implicit and explicit emotional normative belief systems embedded in kinship and social network relations.

The complex relationship between the current advancement of technology, including the wide scope of settings at which machinery plays substantial roles, and the cultural, historical, and political realities that have long existed across the history of mankind, is one that deserves absolute attention and exploration. This interconnection has been investigated in light of bread, and the meaning it signifies to people from all over the world. Drawing on the commonly unnoticed value of bread, and the everlasting impregnable imprint it (...) has always had on revolutions throughout history, “Collective Bread Diaries” came to being as an interactive art project, employing the artificial intelligence of the MTurk platform in its investigation of “bread” as one’s peculiar voice and political statement. The author amongst other participants was granted the opportunity to draw and share personal visual representations of bread, eventually forming an array of visual diaries, each peculiar to its creator and each reflecting the cultural significance of the place from which it originated. The results are exceptionally reproduced drawings by a machine, with no apparent threads to culture, tradition, or history, emphasizes the conscious perception of one’s distinct identity. A number of 100 distinct drawings were machine-generated featuring various bread types. The process eventually investigates one’s perception of cultural identity, by exploring the cultural, socio-political, and religious threads that have long been weaved into the definition of “bread” across history. (shrink)

With only a few exceptions, the literary theme of madness has long been a domain of Western cultural studies. Much of Western writing represents madness as an inquiry into the deepest recesses of the mind, while the comparatively scarce Chinese tradition is generally defined by madness as a voice of social truth. This paper looks at five works of twentieth-century Chinese fiction that draw on socio-somatic aspects of madness to reflect upon social truths, suggesting that the inner voice (...) of subjectivity is perhaps not the only true voice of the self. (shrink)

Food satisfies hunger and hunger obeys desire. Accordingly, desire and longing result in societal problems. Food and love may be extreme needs of humans, but the fulfillment of a human’s wants through food and love may help ease such societal problems. This paper aims to unravel the culture of the Bicolanos as the theme highlighted in Merlinda Bobis’ Banana Heart Summer. As a contemporary novel, Banana Heart Summer depicts the material and nonmaterial culture of Region V known as the Bicol (...) Region. The paper presents an analysis of the novel’s creative representation of food towards characters and their relationships with one another. The researcher employed Freud and Lacan’s psychoanalyzes particularly on the pleasure and reality principles. Likewise, the cultural and gender studies and semiotics are applied in the treatment of material. This descriptive-qualitative type of analysis employed on the novel highlights how cultural-domestic issues and socio-political problems brought along by poverty for food and love can be triumphed over through strong family bonds, religion-induced faith, culture-bound tradition, and palatable dishes on the table. The entire novel suggests hope and positivity amidst the evident “hunger”. It offers awareness of the different types of hunger brought along by the socio-historical and political issues. The understanding of one’s culture provides a better view of the world; this worldview may help identify the locale’s distinctiveness. Keywords - Literature, Bicolanos material and nonmaterial culture, socio-historical andpolitical issues, descriptive- qualitative analysis, semiotics, cultural and genderstudies, Philippines. (shrink)

The 2011 Thai general election was seen by many Thai political analysts as a watershed moment that would hopefully be the tipping point of socio-political reconciliation in the drawn out political struggle that has characterized Thai politics since 2005. The highly contested nature of Thai politics becomes salient when viewing campaign posters pictorial and linguistic content. The most controversial of which was the ``Vote No'' campaign taken on by the For Heaven and Earth Party, which is a political party (...) nominally associated with Thailand's conservative People's Alliance for Democracy. This study seeks to unwrap and decode the semiotics of this party's political campaign posters in Thailand's 2011 general election by providing cultural context to the application of multimodal discourse analysis and critical semiotics framework. I will argue that the ``Vote No'' campaign and its campaign posters depicting politicians as animals is a continuing political discourse of conservative Buddhist philosophers/scholars that reaches back to the 1980s. Furthermore, the ``Vote No'' campaign seeks to create dissonance and reinstate conservative rule via monarchial and/or military intervention by creating political deadlock thereby undermining democratic rights and rule by the exercising of democratic rights of voting, thus disenfranchising citizens by their own hand. (shrink)

The reception of child immunization in Iran today can be explained by the conjunction of several factors. Firstly, the Pasteur Institute of Teheran (established in 1921) initiated the vaccine transfer, while the successive public health policies developed and systematised it. Since the Islamic Revolution, the application of the Expanded Program of Immunization has allowed the Islamic Republic of Iran to reach the fourth world-wide rank for immunisation of child populations. The socio-cultural appropriation of the technique can also be (...) explained by its integration into the popular preventive practices (such as magic and religious rituals) as well as a specific treatment of the collective/individual question. This paper describes some results of a qualitative anthropological research conducted in Teheran and the rural district of Hassanâbâd (near Isfahân) between 1991 and 1992. (shrink)

Popular Traditions, Folklore and Politics The article studies how the "language" of folk traditions and folklore continues to be a tried-and-tested means for the representation and propagation of political concepts and ideas. The author notes transformations in the significance of folklore and folk traditions in historically changing both political and socio-cultural contexts. Attention is drawn to the significance of folklore in the nation-forming thinking of the 19th century, the place of honour accorded to it as an expression of (...) the working people during the period of socialism, and its contradictory perception in the post-socialist context today. (shrink)

Why do we say that something is unspeakable, even though we know the issue well? We find in many cultural contexts the classification of something as ‘unspeakable'. Using semantics and semiotic theory separating between ‘concept', ‘sign', and ‘reference object of the sign' in several cases where the ‘unspeakable' is described, we will discuss the functions of ‘the unspeakable‘ as a cultural phenomenon. Philosophers use the term frequently with reference to their culture. In our article we will look at (...) the socio-cultural conditions of the concept of ‘the unspeakable'. While it seems that this concept is universal, functions and meanings of this concept vary depending on the cultural settings. We will examine in this article the functions of this concept comparing the use of it in different cultures with religious and mythological impact expressed in this concept. Furthermore, we will look at the linguistic settings that allow us a construction like ‘the unspeakable' to be used as a representation for something not spoken in speech, but existing in another cultural or transcendental sphere. We will show that the expression serves as a semiotic replacement for issues that could be articulated, but due to cultural limits like religion or myths as act of cultural censorship should not be articulated in speech. (shrink)

Purpose of the article: Although the economic growth and society are two independent terms at the first sight, they are in fact closely connected and interact with each other. The main topic of this work is the creative economy, which is considered to be a part of growth theories. Thanks to the new approach, theorists supplement these theories with the demographic and the socio-cultural factor. First, the work establishes a comprehensive theoretical framework for economic growth. Furthermore, it analyses (...) the representation of creativity in the regions of the Czech Republic. Methodology/methods: The primary aim of this work is to carry out an analysis that charts the representation of the creative potential in the regions of the Czech Republic. The analysis uses the new creative index, which was created by modifying of the Richard Florida´s creative index. Consequently, the work uses the new creative index within the framework of smaller regional units as opposed to national groupings. Additional advantages of this model include the number and measurability of the indexes. Scientific aim: The aim of this work is not just demonstrating the dependence between the presence of creative people and economic growth, but in addition, the work aims to seek out the factors that influence the allocation of creative employees. Findings: The work demonstrates high mutual dependence between creativity and economic growth with the help of the correlation coefficient. The assumptions that creative regions are more attractive on the social and knowledge basis were also confirmed. Conclusions : Territorial units must consequently work to develop conditions, which support the establishment and the development of the creative environment in order to retain their competitiveness and support the economic growth. (shrink)

Global television has enabled cultures across the world to meet within the virtual space and interact in terms of decoding, meaning making and appropriating messages. It is also the case of the Romanian audience, a local community of viewers who have long been exposed to highly censored and restrictive programming (under the communist regime) and who are now enabled to identify with the (western) communities they have aspired to. We intend to illustrate our case with TV advertisements, which, generally, provide (...) abundant material for television viewers, with socio-culturally determined profiles, to re-construct meanings into either coincidental or disjunctive semantic outputs. Since the act of consumption is productive, we aim to show that in spite of the possibly conflicting readings of the poly- and multi-semantics of the ads, viewers can coalesce into interpretative communities irrespective of their cultural make and cooperate towards the production of a joint meaning. We consider that this is an illustration of transculturalism at the level of a local audience interacting with the symbolic representations of cultures elsewhere on television. (shrink)

_Abstract_: In this paper, I explain emerging mental content by focusing on the role of inner speech in reading acquisition. I offer a hybrid explanation that relates a Vygotskian conception of inner speech (constructivism) to dual-route psycholinguistic models of reading (cognitivism) and the notion of content-involving mental states based on socio-cultural practices (enactivism). I first clarify some of the presuppositions that allow for my proposed conception of proto-content. Second, I explore the relationship between inner speech and reading acquisition. (...) Lastly, I develop a notion of “proto-content” grounded in the idea of internal aboutness. _Keywords_: Mental Representations; Reading Acquisition; Linguistic Content; Constructivism; Enactivism; Cognitivism _Da qualche parte, là in mezzo: il discorso interiore e il contenuto proto-mentale_ _Riassunto_: In questo lavoro intendo illustrare l’emergere del contenuto mentale concetrandomi sul ruolo del discorso interiore nella acquisizione della capacità di lettura. Intendo offrire un modello ibrido di spiegazione che metta in relazione una concezione vygotskiana del discorso interiore (costruttivismo) e i modelli di lettura psicolinguistici a due vie (cognitivismo) con la nozione di stati mentali provvisti di contenuto. Chiarirò in primo luogo alcuni presupposti della mia concezione del proto-mentale. In secondo luogo esplorerò la relazione tra discorso interiore e acquisizione della capacità di lettura. In ultima istanza svilupperò una nozione di “proto-contenuto” fondata nell’idea della capacità interna di riferimento. _Parole chiave_: Rappresentazione mentale; Acquisizione della capacità di lettura; Contenuto linguistico; Costruttivismo; Enattivismo; Cognitivismo. (shrink)

This paper aims at identifying socio-cultural portrayal of women through representational, interactive and compositional meanings with a focus on gender stereotypes propagated by media advertisements in Pakistan. Media adverts as such are an instrumental tool for manipulating attitudes and behavior of large and diverse audience for example, a large body of data reveals that women are portrayed in media to stylize their physical attributes to tempt and persuade customers. Therefore, advertisements are instrumental in creating a certain mind-set by (...) shaping an ideologythrough highlighting the hegemonic representation of men and sexual objectification of women for creating an erotic fantasy. The data for the study comprises print media adverts which were randomly collected to have primarily advertised Pakistan TV morning shows, home products and cosmetics and have been selected on an assumption that they embody a socio-cultural perspective. The findings show that the selected advertsproject the world of male chauvinism where women are shown as the facilitating sexual objects. (shrink)

Disgust and Intimacy The aim of the paper is to present the results of preliminary research into the relation between disgust and intimacy. The authors apply current psychological conceptions of the emotions relating to social behaviour, primarily the theory of disgust associated with Paul Rozin, Jonathan Haidt and Clark McCauley. The research was conducted in a community of students living in student halls in Bratislava. The authors argue that social relationships may influence expressions of core disgust and the animal-nature disgust (...) that is considered to be an earlier stage in the evolutionary development of this emotion. More specifically, people's representations of feelings of disgust towards elicitors linked to certain persons are conditioned by the social categories those persons belong to and the socio-cultural schemas distributed in the given environment. (shrink)

This article argues that language without the body does not `mean' at all; corporeality provides language with meaning under socio-cultural constraints. Traditional ways of interpretation have been dominated by the transference of linguistic interpretation to the non-linguistic. At the same time, traditional linguistically focused interpretation is heavily laden with orthodox value systems. This makes the body a secondary phenomenon. In many art forms, however, the body is primary and yet transient. This requires a reversal of traditional approaches. Recent (...) liminal performances have attempted to offer a non-verbal critique of both that linguistic dominance and such value orthodoxy. Unless the immediacy of the body, including corporeal readings (visual, tactile, haptic, olfactory, gustatory, kinetic, proximic, etc.) is made the focus of interpretation, such recent experimental genres as Viennese Actionism, Tanztheater, digitized music, high-definition television and its filmic consequences, cannot be appreciated. However, I suggest it would be a mistake to read their presentations of the immediacy of the body as an escape from representation altogether. Rather, what we are dealing with here is a radical transvaluation of corporeality. The article questions some recent theories from this perspective, using selected excerpts from liminal performances to illustrate this critique. (shrink)

This book is designed as an introduction to the major thinkers in political philosophy. This is a representation of a wide range of philosophers from Plato to Nietzsche. Although it acquaints the reader with some of the key controversies in interpreting each thinker and the socio-cultural context in which they wrote, this book focuses on the arguments developed in each of their key works. Discussing the intellectual, cultural, and social context for each philosopher, this book is a (...) collection of works which comprise the foundation of modern political philosophy. (shrink)

The article is devoted to the study of the concept of "technology" in the history of philosophical thought. The authors have consistently analyzed the psychological, symbolic and socio-cultural factors of influence on the processes of the origin and evolution of technology, which is represented in the history, primarily of classical philosophy, in the form of metaphors of "machine" and "mechanism". This research focus makes it possible to study the interaction of human and technical in a historically and culturally (...) mediated philosophical discourse. In conclusion, a brief overview of the models of representation of technology and the image of a person associated with it as a machine or mechanism dominating in modern information culture is given, epistemological philosophical and natural scientific factors of the functioning of this process are highlighted, and a conclusion is made about the dominant concept of technology as a "supporting structure" of modern culture Using the comparative method, ancient, medieval, and modern concepts of technology, as well as the binary opposition of "man–machine" formed by it, are studied. For the first time, the reconstruction of the concept of technology was carried out through the analysis of socio-cultural discourse in philosophical constructions. The role of these constructions in culture is determined. The authors came to the following conclusions: 1.The genesis of the concept of technology was associated with the understanding of technology as technology, but technology in ancient thought was a broader concept, denoting the totality of artificial human activity represented in technology (specific objects, images) as a means of defining reality. 2.The "supporting structure" of the concept of technology in Western European culture are the metaphors of "machine" and "mechanism", which laid the foundations for understanding man in a post-industrial society. 3.Modern culture can be considered as a technical and technological reality that continues the reconstruction of the metaphor of the "machine" that has developed in the history of philosophical thought. (shrink)

This study elaborated on the explanation of theosophical Sufism in the book of al-Hikam by two well-known Islamic academics, Kyai Sholeh Darat (Indonesia) and Shaykh ‘Abdullah Gangohi (India). The data in this study are the text of Syarah al-Hikam, written by Kyai Sholeh Darat and the text of Syarah Al-Hikam in the perspective of Shaykh ‘Abdullah Gangohi. This qualitative research study used a Systemic Functional Linguistic (SFL) approach from M.A.K. Halliday. Data analysis in this research applied the Spradley model, namely: (...) (1) domain analysis, (2) taxonomy analysis, (3) componential analysis and (4) analysis of cultural themes. The domain analysis tried to map the information structure in the explanation of al-Hikam based on the theory of SFL. This information structure is the basis for the genre analysis as a semiotic representation of social society. Meanwhile, the taxonomic analysis tried to elaborate on the Sufism thoughts of both the thinkers based on the Syarah al-Hikam text. Componential analysis synergised the results of the information structure and the theosophical Sufism thought in al-Hikam. Finally, the analysis of cultural themes endeavoured to elaborate on the theosophical Sufism thoughts of the two Sufism thinkers and to draw the relationships and the contributions to the universal Sufism. The conditions of theosophical Sufism can be elaborated based on the information structure. The limitation of this study is the lack of researcher’s efforts to investigate the substance of theosophical Sufism, because this research is only limited to the outer layer of language.Contribution: This article shows that the thought of theosophical Sufism showed that Islam in Southeast Asia is Islam that carries the spirit of Islam Rahmatan lil-alamin. In addition, the thought of theosophical Sufism in Syarah al-Hikam has had an impact on the socio-cultural transformation, especially on the Sufism movement [thariqah] spread across Indonesia and India. (shrink)

A feminist theory of content allows us to appreciate the nuanced role that historical and socio-cultural forces play in shaping the content of many of our terms. In this chapter, Maitra first shows how the classic articulation of externalism in literature is ineffective for feminist purposes. She then identifies two important ingredients that a feminist theory of content requires, namely, accounts of how the social and physical world shape content and what is required to transform that content. The (...) final part of her argument develops the first approximation of a feminist theory of content drawing from Ruth Millikan’s “consumer” account of meaning and mental representation. Using as an example José Jorge Mendoza’s analysis of how the history of U. S. immigration and citizenship law has shaped the term ‘whiteness,’ this chapter argues that feminist theorizing and activism stand to benefit from the possibility of a feminist theory of mental content that makes explicit how the contents of many terms with social and political import are determined and held stable. (shrink)

The paper proposes to integrate literary studies in consciousness research to develop a strong ethical and existential dimension in the field. More specifically, it considers the value of fictional narrative for developing concepts of selfhood and personal identity that cohere with the reductionist explanations of human consciousness and self in modern empirical consciousness research. My central claim is that looking to the literary representations of human consciousness and existence that reject or are free from conventional essentialist ideas of self, (...) agency, and anthropocentrism can help 'normalize' the reductionist scientific descriptions of humans and reduce their psychologically and socio-culturally disruptive impact. The paper uses Virginia Woolf's The Waves as an example, showing how the novel's non-anthropocentric and non-essentialist conceptions of self and consciousness overlap with materialist theories in neuroscience and -philosophy but present these in a distinctive narrative framework and poetic terms that bring out the inherent emancipatory potential of the materialist explanation of human existence and offer the reader the possibility of relating to these experientially and emotionally. (shrink)

This essay enacts a philosophy of science education inspired by Gilles Deleuze and Félix Guattari's figurations of rhizomatic and nomadic thought. It imagines rhizomes shaking the tree of modern Western science and science education by destabilising arborescent conceptions of knowledge as hierarchically articulated branches of a central stem or trunk rooted in firm foundations, and explores how becoming nomadic might liberate science educators from the sedentary judgmental positions that serve as the nodal points of Western academic science education theorising. This (...) is demonstrated by commencing two rhizomatic textual assemblages that generate questions, provocations and challenges to dominant discourses and assumptions of contemporary science education. The first of these addresses cultural representations of Sir Isaac Newton and the second makes multiple, hybrid connections among the parasites, mosquitoes, humans, technologies and socio‐technical relations signified by malaria. (shrink)

Collective memories are multiple discursive practices, in which social representations about a common past are used to build and maintain cohesion and identity of groups socio-historically located at a socio-culturally determined moment and to project future in frameworks of rights and dignity. It is understood that the memories articulated to the Colombian armed conflict are diverse: different stories of violence, oppression and resistance of peoples, communities and groups are identified and made explicit. Thirty media narratives distributed in (...) the ElTiempo.com Special “Thirty encounters with peace” (2017) comprise the universe of research. The sample is made up of seven narratives that propose the sense of testimony. The selected format is storytelling, which is built in the special edition of the newspaper as a communication proposal for the reconstruction of the social fabric, within the year after the signing of the Peace Agreement between the National Government and the FARC-EP (post-agreement). The research is nucleated on situations of rights violations linked to the conflict, and the proposals derived from these narratives, as regards the overcoming of the exercises of violence to which they refer. The analysis is assumed from the principles of Multimodal and Multimedia Critical Discourse Studies (MMCDS). The forms of representation in the discourses, their multimodal articulations and the multimedia implications in the production of meanings are articulated; the final aim is to derive sociopolitical consequences of the discursive proposal, constructed and socialized in the narratives of the special edition of the newspaper. (shrink)

The aim of this literature-based study is to explore the influence of socio-cultural factors on business ethics in post-soviet countries with dissimilar cultural contexts. Specifically, this article seeks to identify and compare contextual influences on informal norms of morality in business in transitional post-soviet societies. In order to pursue this investigation, the countries of Belarus and Estonia were identified as being among the most noteworthy examples of culturally different post-soviet countries in transition. The study reveals contradictory manifestations (...) of mixtures of business norms in both Estonia and Belarus, which are conditioned by the merger of an autocratic bureaucratic soviet system with more participative and empowering forms of western management. The most persistent changes relate to moves from patriarchal and paternalistic types of relationship and low work motivation. The significance of these differences, which include nationality and religious legacies, will almost inevitably be overlooked should the countries be placed under the general umbrella of'former soviet states' when considering business ethics in these contexts. (shrink)

Explaining agency is a significant challenge for those who are interested in the sciences of the mind, and non-representationalists are no exception to this. Even though both ecological psychologists and enactivists agree that agency is to be explained by focusing on the relation between the organism and the environment, they have approached it by focusing on different aspects of the organism-environment relation. In this paper, I offer a suggestion for a radical embodied account of agency that combines ecological psychology with (...) recent trends in enactive cognitive science. According to this proposal, while enactivism focuses primarily on describing how our acquired sensorimotor schemes and habits mutually equilibrate, affecting our tendency to act upon some affordances instead of others, ecological psychology focuses on studying how perceptual information contributes to the actualization of the sensorimotor schemes and habits without mediating representations, inferences, and computations. The paper concludes by briefly exploring how this ecological-enactive theory of agency can account for how socio-cultural norms shape human agency. (shrink)

La historia del movimiento feminista chileno demuestra que independiente de la permanencia de condiciones de desigualdad de género en el tiempo, la acción colectiva emerge como producto de la apertura de estructura de oportunidades y de la agencia de un grupo articulado de activistas. Los movimientos de mujeres en Chile han surgido en el marco de estas condiciones, disolviéndose luego de la consecución del propósito unificador. En este trabajo planteamos que la estructura de oportunidades para la acción feminista se ha (...) abierto bajo la administración Bachelet, pero que la política de la representación característica de los movimientos históricos no es la única -ni la más efectiva- alternativa para avanzar demandas de género. Un análisis de la fragmentación de los movimientos de mujeres post-dictadura indica la necesidad de atender al problema que plantea para los movimientos sociales el forjamiento de una identidad que represente al grupo. En este trabajo sostenemos que una política de representación debe dar paso a una política de coalición, no sólo por sus posibilidades democráticas, sino que también porque en el nuevo marco socio-cultural, la conformación de coaliciones en torno a demandas de género es la vía más efectiva hacia la transformación del orden de género. (shrink)

BackgroundLack of proper understanding on the part of researchers about public understanding of research and informed consent will increase the potential for malpractice. As a part of a larger study on ethics and informed consent in Sri Lanka, this study aimed to ascertain the level of understanding of 'research' by exploring the views of the public and professionals.MethodsConvenience sampling and snow ball technique were used for recruitment with an emphasis on balanced age and gender representation, diverse educational, socio-cultural (...) and professional backgrounds, and previous research experience, either as researchers or participants. Content analysis of the data was carried out.Results66 persons (37 males, 29 females) participated. Although fundamentally a qualitative study, themes were also quantitatively analysed for informative results. Most participants thought that the word 'research' meant searching, looking, inquiring while some others thought it meant gathering information, gaining knowledge and learning.A third of participants did not offer an alternative word for research. Others suggested the words survey, exploration, search, experiment, discovery, invention and study as being synonymous. Doctors, health professionals, health institutions, scientists, professionals, businessmen, pharmaceutical companies, students, teachers were identified as people who conduct research.Participants indicated that crucial information on deciding to participate in research included objectives of the research, project importance and relevance, potential benefits to individuals and society, credibility & legitimacy of researchers, what is expected of participant, reason for selection, expected outcome, confidentiality and ability to withdraw at any time. A majority (89%) expressed their willingness to participate in future research.ConclusionsThe results show that with or without prior experience in research, participants in this study had a reasonable understanding of research. The findings show that a decision about taking part in research is dependent on knowledge, education and also on social networks.The results demonstrate that the majority were supportive of health research and believe that research is beneficial to the welfare of society. (shrink)