The speech act of bragging has never been subjected to conceptual analysis until now. We argue that a speaker brags just in case she makes an utterance that is an assertion and is intended to impress the addressee with something about the speaker via the belief produced by the speaker's assertion. We conclude by discussing why it is especially difficult to cancel a brag by prefacing it with, ‘I'm not trying to impress you, but…’ and connect this discussion with Moore's (...) paradox and the recent neologism ‘humblebrag’. (shrink)

The utterance “I am humble” is thought to be paradoxical because a speaker implies that they know they are virtuous or reveals an aim to impress others – a decidedly non-humble aim. Such worries lead to the seemingly absurd conclusion that a humble person cannot properly assert that they are humble. In this paper, I reconstruct and evaluate three purported paradoxes of humility concerning its self-attribution, knowledge and belief about our own virtue, and humility's value. I argue that humility is (...) not genuinely paradoxical and that these puzzles do not have meaningful implications for its conceptual analyses. I instead offer error theoretical explanations of humility's apparent paradoxicality. (shrink)