This research has purpose to take local woven or “Pahkahmah” which is a cultural product of the local woven of Nong Kao district in Kanchanaburi province of Thailand to develop for and applying with contemporary fashion design in order to increase its value. The process of creation in this research has 5 steps as 1. Create concept and inspiration 2. Design collections for the improved textiles 3. Create decoration technique for the improved textile and collections 4. Create the prototype collections (...) and products 5. Evaluate satisfactory for the prototype collection and products. The improved textiles were used in making 3 collections of fashion apparels and costume accessories in street fashion for present lifestyle. Knowledge to improved and develop local Pahkahmah woven textile and the idea from prototype collections and products from this research was relayed to makers of Pahkahmah woven textile in Nong Kao district, Kanchanaburi province. Evaluation for satisfactory to the creative idea and developed textile products by representatives of Pahkahmah woven textile maker community and consumers revealed average score 4.45 with standard deviation 0.27. Knowledge from this research become a guideline for sustainable development and innovative idea for increasing commercial value to the local Pahkahma woven products of Nong Kao district community. (shrink)

The main purpose of this study is to investigate the effect of after sales service, brand equity, environmental awareness, and product pricing towards consumer purchase intention of green home appliance. Data were collected from 150 Penang, Malaysia citizen who were age from 18 to 60 via convenient sampling method analysed using partial least square structure equation modelling. Results indicated that BE, EA, and PP has significant effect on CPI of green home appliance brand. However, ASS do not have significant effect (...) on CPI on green home appliance brand. This research helps home appliance manufacturer to better design marketing promotions, considering the consumers focus on BE, EA, and pricing. In addition, this study provides consumer insight for the government agency to construct better policy in order to increase the green home appliance penetration rate among citizens. (shrink)

Employee performance plays a crucial role in the productivity of organizations, especially in the hospitality industry in Malaysia. This work performance is influenced by leadership style, and finding the type of leadership style that is suitable to apply to employees is crucial, especially in the midst of the COVID-19 pandemic. Transformational leadership theory is selected for this study in determining leadership styles. There are four dimensions under transformational leadership theory, namely idealized influence, individualized consideration, inspirational motivation and intellectual stimulation. Data (...) were collected online from 400 employees working in the hospitality industry in Malaysia and analyzed using partial least square structure equation modeling. The findings show that only two dimensions of transformational leadership, namely idealized influence and inspirational motivation, have a significant positive influence on employee performance. Implications in the context of human resource management and recommendations to increase employee performance are also discussed. (shrink)