This research investigates the potential for a “fair” co-branding operation. A major corporate brand is fictitiously allied with a Fair Trade labelling organization brand. The sample for the study is composed of 540 respondents, representative of the French population. By considering commercial brands and Fair Trade labels as dissimilar in terms of customers’ perceived Fair Trade orientations, this article studies how this lack of similarity impacts perceived congruence between both entities and how prior brand attitudes and congruence influence customers’ evaluation (...) of the co-branded product. The results of this research demonstrate that: Consumer prior brand attitudes toward the partner brands influence very little customers’ evaluation. Perceived similarity of the partner brands has a strong influence toward congruence of the co-branding operation. Results also indicate that congruence has a strong influence upon customers’ evaluation. An inverted U-shaped relationship exists between perceived similarity and relevancy of the alliance, and between expectancy and customers’ evaluation. The results obtained through the test of a partial least square model, and inverted U-shaped hypothesis, represent a new insight into co-branding theory. The high discursive power of fair co-branding is a key issue: the corporate brand provides the alliance with its leading position, while the Fair Trade brand provides the ethical attribute. (shrink)

In this collection of essays, Bromberger explores the centrality of questions and predicaments they create in scientific research. He discusses the nature of explanation, theory, and the foundations of linguistics.

This paper studies ‘minority’ initiatives to organize sports games. A meta-analysis of published data in the literature identifies the formal appearance taken by each of these initiatives under the Olympic model. But it also conduces to build a number of indicators to answer a series of questions about their logic and strategies. All the initiatives studied are based on an ambivalent posture that, while based on the denunciation of a discriminating space, claim access to it. By an astonishing paradox, ‘non-normative’ (...) actors are driven to reclaim a model that, under cover of Universal, aims to establish a norm that is situated and dated. In practice, they use two types of strategies: a strategy for participation in the Olympics to transform them into a space which represents a fight against exclusion, or a strategy to create alternative events. Whatever the strategy, these initiatives are implemented according to their objectives. Differentiated in their forms—participatory or autonomy—they are also in their purpose. The comparison of these initiatives shows that ultimately, beyond strategies and logic inherent in different social, historical and organizational contexts, the mobilizations of the actors reveal the same ambivalence about the sports model conveyed by the Olympic institution. (shrink)

Intuitive predictions and judgements under uncertainty are often mediated by judgemental heuristics that sometimes lead to biases. Our micro-developmental study suggests that a presumption of rationality is justified for adult subjects, in so far as their systematic judgemental biases appear to be due to a specific executive-inhibition failure in working memory, and not necessarily to a lack of understanding of the fundamental principles of probability. This hypothesis was tested using an experimental procedure in which 60 adult subjects were trained to (...) inhibit the classical conjunction bias on a frequency judgement task derived from Tversky and Kahneman's work. Pre- and post-test performance was assessed via a probability judgement task. The data indicated a training effect, suggesting that subjects traditionally labelled as "irrational" with respect to the classical rules of inductive reasoning are in fact "inefficient inhibitors". These findings are discussed in terms of a polymorphous view of rationality. (shrink)

Cet article se propose d’étudier les procédés platoniciens de l’exemple, de l’analogie et du paradigme, en insistant à la fois sur leur distinction et sur leur articulation mutuelle. En ce qui concerne l’exemple, il convient d’en distinguer un usage dianoétique, que Platon proscrit, d’un usage proprement dialectique, qu’il encourage et qui peut avoir deux fonctions différentes : faire comprendre une question ou une méthode et faire saisir une structure. L’analogie au sens strict développe cette deuxième fonction, en la complexifiant parfois (...) (notamment dans le Gorgias et la République) par une dimension « constructive ». Reste que le but de l’analogie, comme celui de l’exemple, est avant tout de faire saisir des rapports ; et dans la mesure où ces rapports sont purement intelligibles, l’analogie peut elle aussi être considérée comme un procédé dialectique. Enfin, le paradigme tel qu’il est utilisé dans le Sophiste et le Politique développe les traits précédents au sein d’un dispositif très élaboré, qui a pour but essentiel de faire saisir une méthode susceptible d’être appliquée à ce qui fait l’objet de l’examen. En ce sens, il s’agit d’un prolongement de l’un des usages dialectiques des exemples que l’on trouve dès les premiers Dialogues. La pensée paradigmatique de Platon manifeste ainsi une grande continuité, qui repose sur une conception fondamentale : la dialectique, en tant que science suprême qui étudie les Idées, ne peut être décrite de l’extérieur, mais seulement se pratiquer. Cette pratique se prépare, non pas en commençant par se tourner vers le sensible, comme on l’écrit parfois, mais en se tournant vers des cas tout aussi intelligibles – en tant que rapports ou ensembles de rapports, c’est‑à‑dire structures –, quoique « plus faciles », afin de rendre le dialecticien ultimement capable d’examiner n’importe quel sujet. (shrink)

Notre interrogation porte sur la visibilité de la psychologie sociale à travers les forums de discussion Usenet. Ces espaces thématiques communautaires qui permettent d'échanger de très nombreuses informations sous forme de discussions en temps différé, ont servi de support pour interroger la diffusion de la psychologie sociale auprès du grand public. Les archives des forums Usenet ont été interrogées à l'aide des clefs psychosociologie, sociopsychologie et psychologie sociale. Outre les messages liés aux réseaux d'entre-aide et de recherche d'emploi, deux grandes (...) thématiques émergent de l'analyse des messages recueillis: l'utilisation de la psychologie sociale comme caution scientifique pour appuyer le discours émis et une psychologie sociale comme discipline essentiellement manipulatrice. Dans le corpus étudié, celle-ci semble privilégier la manipulation comme objet d'étude - ou en tout cas les individus ne retiendraient que cet objet - et, qui plus est, «manipule» en retour pour obtenir ses résultats.Our study is concerned with the visibility of social psychology through Usenet forums. These virtual communities, which enable the exchange of a multitude of information in discussion forums in non-real time, were the object of our study which explored the popularization of social psychology with the general public. Archives from Usenet were searched using the following keywords: psychosociology, sociopsychology and social psychology. Besides messages linked to help and job-search networks, two main themes emerged from the analysis of messages namely that social psychology is used as a source of scientific evidence to back up the opinions expressed and that socialpsychology is essentially a manipulating discipline. In the studied corpus, socialpsychology seems to privilege manipulation as an object of study - or at least that the individuals involved only remember that aspect – and that it moreover "manipulates" to obtain its results. (shrink)

Neuroconstructivism: How the Brain Constructs Cognition proposes a unifying framework for the study of cognitive development that brings together (1) constructivism (which views development as the progressive elaboration of increasingly complex structures), (2) cognitive neuroscience (which aims to understand the neural mechanisms underlying behavior), and (3) computational modeling (which proposes formal and explicit specifications of information processing). The guiding principle of our approach is context dependence, within and (in contrast to Marr [1982]) between levels of organization. We propose that three (...) mechanisms guide the emergence of representations: competition, cooperation, and chronotopy; which themselves allow for two central processes: proactivity and progressive specialization. We suggest that the main outcome of development is partial representations, distributed across distinct functional circuits. This framework is derived by examining development at the level of single neurons, brain systems, and whole organisms. We use the terms encellment, embrainment, and embodiment to describe the higher-level contextual influences that act at each of these levels of organization. To illustrate these mechanisms in operation we provide case studies in early visual perception, infant habituation, phonological development, and object representations in infancy. Three further case studies are concerned with interactions between levels of explanation: social development, atypical development and within that, developmental dyslexia. We conclude that cognitive development arises from a dynamic, contextual change in embodied neural structures leading to partial representations across multiple brain regions and timescales, in response to proactively specified physical and social environment. (shrink)

The notion of life is here presented as a major theme which permeates all of Spinoza’s writings, from the earliest work to the mature statement of his philosophy in the Ethics. Some of the implications of this concept are here outlined, and a number of possible objections to my dynamic interpretation of the concept of life are also explicitated and answered. This artide is a translation of the essay, “Sur une idée directrice de la philosophie de Spinoza,” from Sylvain (...) Zac, Etudes spinozistes, ©1985, Librairie Philosophique J. Vrin. (shrink)

Using the matching bias example, the aim of the present studies was to show that adults' reasoning biases are due to faulty executive inhibition programming. In the first study, the subjects were trained on Wason's classical card selection task; half were given training in how to inhibit the perceptual matching bias (experimental group) and half in logic without the inhibition component (control group). On the pre- and post-tests, their performance was assessed on the Evans conditional rule falsification task (with a (...) negation in the antecedent of the rule), a task that also involves matching bias. In addition, subjects were tested for perceptual field dependence/independence using the Embedded Figures Test. The results brought out a specific inhibition training effect, as well as a clear-cut relationship in the experimental group between receptiveness to training and perceptual field independence. In the second study, the training paradigm was the same except that on the pre- and post-tests, the negation was in the consequent of the conditional rule (in this case, the perceptual matching response corresponds to the logical response). The subjects succeeded on the pre-test, and the matching-bias inhibition training had a negative effect on post-test performance. This specific negative priming effect confirms the inhibitory impact of our experimental training and outlines the dissociation of inhibition and logical components. (shrink)

This book provides a comprehensive commentary of the Philebus designed to shed light on the nature and function of the good in Plato’s philosophy as a whole. Topics discussed include dialectic, pleasure, epistemology, and the relations between metaphysics and ethics.

In a famous fragment of the Pensées, Pascal explains that it is through the heart that we know first principles. But what is the meaning of this knowledge? The editors of Port-Royal took the radical decision to replace the occurrences of “heart” in this fragment with the expression “feeling and intelligence [sentiment et intelligence]”, thus marking the equivalence of these two notions. However, given that Pascal contrasts the heart with reason, and that intelligence is, for both Pascal and Descartes, synonymous (...) with reason, how are we to understand this modification? Some commentators have seen it as an absurdity, proving that it could not have been made by interpreters like Arnauld and Nicole. In this article, I first show, on the contrary, that it is precisely a chapter of the second edition of The Logic of Port-Royal that offers the key to the difficulty. While Arnauld and Nicole are faithful to the Cartesian synonymy of intelligence and reason everywhere else, in this chapter they distinguish between these two notions, taking Descartes’ distinction between intuitus and reason from the Rules for the Direction of the Mind. Secondly, I contest this interpretation of the Pascalian heart: the heart, as an originally passive capacity of feeling, differs from the Cartesian intuitus. (shrink)

L’ouvrage que présente Alexandra Michalewski reprend et articule trois questions classiques dans les études plotiniennes. La première est celle des origines et des sources de la doctrine des Formes intelligibles dans la pensée de Plotin. Si cette doctrine puise dans la pensée platonicienne ses éléments principaux, elle ne peut pourtant s’expliquer entièrement par elle. Cette dernière a connu, en effet, de multiples remaniements et adaptations, elle a suscité de multiples débats, de sorte qu’e...

Not very long ago, Plato'sSophistwas often presented as a dialogue devoted to the problem of being and not-being, entangled with limited success in an inquiry into the nature of the sophist. Thanks to the renewal of interest in the dramatic form of Plato's dialogues, recent works have shown that this entanglement is far from ill-conceived or anecdotal. However, the inquiry into the sophist is itself introduced by another question, concerning the nature of the Stranger from Elea himself. I would like (...) to show that this question and the way in which it is raised in the prologue may themselves shed light on the relations between the many threads which run across this very complex dialogue. (shrink)

A new class of values combining marginalistic and egalitarian principles is introduced for cooperative TU-games. It includes some modes of solidarity among the players by taking the collective contribution of some coalitions to the grand coalition into account. Relationships with other class of values such as the Egalitarian Shapley values and the Procedural values are discussed. We propose a strategic implementation of our class of values in subgame perfect Nash equilibrium. Two axiomatic characterizations are provided: one of the whole class (...) of values, and one of each of its extreme points. (shrink)

We provide characterizations of the equal division values and their convex mixtures, using a new axiom on a fixed player set based on player nullification which requires that if a player becomes null, then any two other players are equally affected. Two economic applications are also introduced concerning bargaining under risk and common-pool resource appropriation.

New and recent axioms for cooperative games with transferable utilities are introduced. The non-negative player axiom requires to assign a non-negative payoff to a player that belongs to coalitions with non-negative worth only. The axiom of addition invariance on bi-partitions requires that the payoff vector recommended by a value should not be affected by an identical change in worth of both a coalition and the complementary coalition. The nullified solidarity axiom requires that if a player who becomes null weakly loses (...) from such a change, then every other player should weakly lose too. We study the consequence of imposing some of these axioms in addition to some classical axioms. It turns out that the resulting values or set of values have all in common to split efficiently the worth achieved by the grand coalition according to an exogenously given weight vector. As a result, we also obtain new characterizations of the equal division value. (shrink)

This paper investigates the late medieval controversy over the causal role of substantial forms in the generation of new substances. At the beginning of the fourteenth century, when there were two basic positions in this debate (section II), an original position was defended by Walter Burley and Peter Auriol, according to which accidents alone—by their own power—can generate substantial forms (section III). The paper presents how this view was received by the next generation of philosophers, i.e., around 1350 (section IV), (...) and how, even though some of the initial theoretical motivations for this view were quickly abandoned, the view was still defended by several philosophers in the fifteenth and sixteenth centuries (section V). It is finally shown that this theory, still discussed by Suárez and early modern scholastics, and despite being generally rejected, contributed in its own way to the evolution of hylomorphism in the late Middle Ages and, to a certain extent, its gradual decline (section VI). (shrink)

Dans ce travail, je vais m'efforcer de critiquer la thèse poppérienne de la dissymétrie entre les procédures de vérification et de réfutation des théories empiriques. Pour caractériser les théories empiriques, j'utiliserai le critère suivant: l'analyse des procédures discursives employées ne suffit pas comme base de discussion de leur valeur de vérité. On doit faire appel à quelque chose dont on considère que la donnée est en quelque façon, et du point de vue de la connaissance, extérieure à la théorie. Dans (...) le titre, j'ai employé «falsification» parce que c'était le terme habituel des traducteurs français de Popper jusqu'à une date récente. Je trouve cette terminologie peu claire et j'utiliserai les couples vérifier/réfuter, confirmer/infirmer. (shrink)

Synthèse et mise en perspective des problèmes théoriques suscités par cette discipline en pleine extension. Nouvelles pistes pratiques face à l'automatisation de la communication, à la diversité des langues, à l'éthique linguistique. Quoique publié comme manuel, ce livre suppose quelques acquis antérieurs en ce domaine. [SDM].

C'est avec la grammaire générative que la discussion sur les rapports entre l'analyse linguistique et le rationalisme est devenue particulièrement abondante, en même temps qu'elle devenait une affaire idéologique concernant un large public. En présentant sa Cartesian Linguistics comme un chapitre dans l'histoire du rationalisme, Chomsky a prétendu avec éclat que: il y aurait une tradition rationaliste ayant des idées précises sur le langage, liée aux thèses cartésiennes et à la grammaire générale de Port-Royal; la grammaire générative reprendrait cette tradition (...) et lui apporterait une confirmation définitive. De manière générale, la validité historique des thèses de Chomsky a été contestée avec succès par les historiens: qu'il s'agisse de l'idée d'une linguistique cartésienne, de la prédominance du rationalisme aux dix-septième et dix-huitième siècles, de l'identité de démarche entre Port-Royal et la grammaire générative, voire même de la définition du rationalisme classique. (shrink)