Several studies prove the relevance of internal marketing in promoting job satisfaction and life satisfaction among professionals. During the COVID-19 Pandemic, educational institutions were faced with a set of challenges that forced the redefinition of strategies appropriate to the context experienced, with internal marketing being a key factor in redefining these same strategies. This study aims to evaluate whether internal marketing is a catalyst for professional satisfaction and life satisfaction among professionals in the Education industry active in Portugal during the (...) COVID-19 Pandemic. To this end, a conceptual research model was developed and 4 study hypotheses were postulated to investigate the purpose of this research based on a quantitative methodology applied to a convenience sample (n=167). The findings obtained proved to be statistically significant, showing internal marketing as a direct and positive predictor of commitment, professional satisfaction and also satisfaction with life. Besides, job satisfaction has been confirmed as a direct and positive determinant of employee performance, commitment, loyalty and satisfaction with life. Finally, commitment was too confirmed as a predictor of employee satisfaction and loyalty. Thus, this research presents itself as an added value for both science and the education industry, as it makes important contributions to the country's educational institutions and enables them to perceive various determinants of professional satisfaction, commitment, employee performance and loyalty, so as to improve strategies that support organizational sustainability and the well-being of educational agents and, in turn, of the students themselves. (shrink)

In this paper, I intend to explore three examples ofekphrasis– narrative scene painting – in Demosthenes 18 and 19: the first is Demosthenes' depiction of the announcement in Athens of the capture of Elatea by Philip, while the second and third are descriptions of Aeschines' failed theatrical performances. Scholars have paid insufficient attention to these descriptive accounts: there have been a few limited discussions of 18.169 in commentaries but, otherwise, the use and purpose of these accounts as part of Demosthenes' (...) rhetorical strategy have not been widely appreciated. This article aims to show thatekphrasis, when skilfully deployed as in Demosthenes 18 and 19, is a powerful weapon in the speaker's arsenal that merits thorough investigation. By instructing the audience as to what and how to think, imagine and remember, orators seek to engage the audience, elicit their verbal or non-verbal reaction in the law court, create a certain disposition in them towards the litigants, stir up and manipulate their emotions, and thus affect their verdict. (shrink)

Este artículo explora el potencial persuasivo de los imperativos y las preguntas en los discursos de Esquines y Demóstenes. Los imperativos tienen una fuerza directiva volitiva en que invitan a la audiencia a tomar medidas, ya sea bloqueando al adversario del orador para que no haga una declaración o votando en contra de él. El uso de una alta concentración de preguntas retóricas en momentos específicos en los discursos se convierte en una herramienta poderosa: tanto al articular un ataque implacable (...) contra el oponente, como al no dar al público un respiro en el cual considere defectos en la posición del hablante. (shrink)

El estudio de la paralingüística, esto es, los modos de comunicar sin recurrir al lenguaje, ya sea de manera consciente, intencional y voluntaria, o de algún otro modo, es un componente esencial de cualquier intento por reconstruir, comprender e interpretar los sistemas de comunicación cultural, social, institucional, moral e interpersonal en las sociedades modernas y antiguas. Tres aspectos específicos de la paralingüística, tal como son descritos en la oratoria ática, son examinados en este artículo: el rostro y los órganos faciales (...) (como la boca y la nariz), las manos y el modo de andar. La hipótesis es que las referencias a la paralingüística apuntan a ganarse al auditorio en el tribunal o en las asambleas políticas suscitando emociones e incitando una guerra entre los oponentes del orador y la comunidad ateniense, cuyos valores culturales y creencias, según son presentados, los oponentes transgreden. (shrink)

В сборнике представлены материалы (статьи, тезисы докладов и сообщений) по различным аспектам формирования композиционного мышления у молодых людей - будущих профессионалов в области изобразительного, декоративно-прикладного искусства, архитектуры и др.).

The article characterizes the substantial level of sacralization of values in the spiritual culture of the Greater Altai. The main emphasis is placed on identifying the grounds for the sacralization of values. It is established that the world order is one of the bases of sacralization and simultaneously performs the function of consolidating cultural carriers. The key thesis of the research is the thesis that spiritual culture cannot be fully comprehended without reference to sacred values. In addition, the sacralization of (...) values is considered as a condition for ensuring spiritual security and continuity of values and norms between generations of cultural carriers. The assessment of the spiritual potential of the culture of the Greater Altai is of great importance. The main conclusions of the study are the following provisions: 1) the sacralization of key values is carried out at the essential or substantial level, while the stages of sacralization are mainly "tied" to the religious and mythological development of culture and its value-normative system; 2) sacralization encompasses those value structures that acquire importance in human existence and are a factor in the integration of cultural carriers and their generations; 3 sacralization is the process of identifying specific value-semantic structures – they are attributed symbolic meaning, and they are also correlated with certain cultural codes, signs and texts. (shrink)

O artigo reflete sobre os modos como os discursos constituem realidades sociais e subjetividades nos processos de lutas simbólicas e materiais por imposição de significados e discute os modos como uma professora negra organiza microlutas discursivas na tentativa de constituir-se enquanto sujeito. Para tanto, utilizam-se os estudos foucaultianos para analisar o fenômeno do poder e as técnicas de resistência a esses fenômenos.

[1]Aldanov, M. A. [i dr.] Religīoznyi︠a︡ i obshchestvennyi︠a︡ iskanīi︠a︡.--[2]Melgunov, S. P. N. V. Chaĭkovskīĭ v gody grazhdanskoĭ voĭny.

V glavakh kollektivnoi| monografii predstavleny kont︠s︡eptualʹnye razrabotki problem, znachimykh dli︠a︡ filosofii nachala novogo stoletii︠a︡. Ėtot krug problem okhvatyvaet vse oblasti sovremennoi| filosofii--ot ontologii i filosofii nauki do filosofii logiki i politiki. Sovremennye ot︠s︡enki i razvitie poluchai︠u︡t idei analiticheskoi| filosofii, ėkzistent︠s︡ializma, fenomenologii, strukturalizma s ikh orientat︠s︡iei| na prikladnye sfery. Kniga adresovana kak spet︠s︡ialistam, tak i vsem tem, kto proi︠a︡vli︠a︡et interes k sostoi︠a︡nii︠u︡ i problematike sovremennoi| otechestvennoĭ filosofii.

t. 1. Problemy vospitanii︠a︡ vsestoronne razvitoĭ lichnosti. Dukhovnyĭ mir shkolʹnika. Metodika vospitanii︠a︡ kollektiva.--t. 2. Formirovanie Kommunisticheskikh ubezhdeniĭ molodogo pokolenii︠a︡. Kak vospitat nastoi︠a︡shchego cheloveka. Sto sovetov uchiteli︠u︡.--t. 3. Serdt︠s︡e otdai︠u︡ deti︠a︡m. Rozhdenie grazhdanina. Pisʹma k synu.--t. 4. Pavlyshskai︠a︡ sredni︠a︡i︠a︡ shkola. Razgovor s molodym direktorom shkoly.--t. 5. Statʹi.

I FORMS AND PROBLEMS OF CULTURE INTEGRATION AND METHODS OF THEIR STUDY I. Culture Integration And Culture Unity — A Dark Problem Is every culture an ...