This study analysis of social media marketing includes use of platforms to communicate with consumers, promote items, and influence their decisions. The process by which customers choose which products or services to purchase is known as consumer purchase behaviour. Data was provided for this study, which observed exactly how social media marketing distresses customer buying behaviour, by consuming 350 participants, 150 marketers, and 200 customers. It is understood that many social media marketing features distress and unfair customer decisions. Hypotheses remained (...) established to observe the relationships between commitment to social media marketing content, frequency of commercials, influencer content, and various social media platforms with consumer purchase behavior. Using SPSS logistic and linear regression analyses remained engaged to evaluate these relationships. Results expose that arrangement with social media marketing comfortable and influencer content positively moves buying behaviour. Linear regression analysis verifies these outcomes, proving the power of these relationships and the importance the effect of standard buying behavior. As that, the study delivers proposals concerning the way to use social media marketing approaches to increase consumer appointment and sales. Based on these insights, the study recommends optimizing social media marketing techniques to maximize customer interaction and improve financial outcomes. (shrink)

Visitor satisfaction at theatre festivals refers to the positive experience and enjoyment that attendees derive from well-organized events. This study evaluates the impact of various organizational factors on visitor satisfaction at theatre festivals, utilizing comprehensive data collected from 250 visitors and 250 event organizers. The research design incorporated detailed questionnaires and demographic data to assess key aspects such as programming and scheduling, venue management, ticketing processes, customer service, facilities, safety, and transportation. SPSS software had been used to implement factor and (...) regression analyses were employed to determine the relative importance of these factors. The findings reveal that programming and scheduling significantly influence festival success, while venue management and ticketing also play important roles. In contrast, transportation, amenities, and facilities had minimal impact. The cumulative variance analysis confirmed the comprehensive influence of all factors combined. These insights suggest that future improvements should focus on optimizing programming and scheduling while addressing the broader range of variables affecting festival performance and attendee satisfaction. (shrink)

Background: Recruitment, training and performance management are central processes in Human Resource Management (HRM) for organizational performance. Organizational Culture (OC) also determines these practices based on the nature of hiring, career development, and employee retention. It is essential to have a clear understanding of the relationship to gain the biggest benefits for HRM strategies and organizational results. Aim: Thus, the current research examines how OC affects HRM practices such as RP, TD, PM, EE, RR, and CR. It is desired to (...) identify how OC influences HRM practices and offer recommendations that can help to improve the HRM practices. Method: A questionnaire survey was conducted among 250 respondents using a structured 5-point Likert scale. The survey was based on demographic characteristics and evaluated the OC influence on RP, TD, PM, EE, RR, and CR. The study employed the PLS-SEM technique and T-test with the CFA and psychometric tests to check for reliability. Results: A strong correlation between OC and human resource management practices was established. OC impacted the approach to attracting employees, selecting and developing training programs, assessing performer appraisals, motivating employees, deciding on retention strategies, and handling conflict. These observations show that OC has a strong impact on the range of HRM practices. Conclusion: It is important to understand that organizational culture is an influential component that affects HRM practices. Positive OC affects the ability to attract, develop, manage, engage, retain, and resolve conflicts with employees. The PLS-SEM approach was useful in analysing these relationships and enhancing the HRM strategies with regards to organizational culture. (shrink)

Social media usage entails the interacting with online-based platforms to share the content's, connect with other people, and consuming the digital information. Visual art practitioners innovate by employing the new techniques, materials, and viewpoints to generate distinctive, contemporary artistic representations. The purpose of this investigation is to analyze the relationship among the social media use along with innovation in the visual art practices. It integrated the quantitative and qualitative methods. Initially, the sample data is gathered. The sample includes 200 visual (...) artists from diverse fields and artistic backgrounds. Data is gathered using two fundamental techniques like survey and interviews. Based on their survey responses, 20 participants were chosen to perform Semi-structured interviews. Facebook, Instagram, and Twitter are the selected social media platforms. The research findings are quantitative outcomes like correlation analysis and regression analysis, qualitative outcomes such as key themes from interviews, the social media engagement influence on artistic practice aspects, and the social media platforms impact on types of artistic innovations. The ρ-value is less than 0.05. Instagram contributes greatly to artistic innovation by improving collaboration, audience engagement, and visibility, while social media has an overall impact on visual art practices. (shrink)

Innovation and organizational environment are greatly influenced by leadership styles. Innovation-friendly workplaces are fostered by leaders because of their emphasis on inspiration and vision. The leaders place more emphasis on structure and compensation, which might have a distinct effect on organizational environment (OE) and creativity. The variations in leadership styles and how they are applied in various organizational settings. The connection among organizational environment, innovative creativity and leadership styles might be influenced by industry-specific aspects. The study’s aim is to comprehend (...) how various leadership styles affect the organizational environment and corporate innovations (CI). This study included a total of 233 participants, including male (120) female (110) and non-binary/other (3) for leadership styles. Utilizing SPSS software, a statistical analysis of the data was carried out. The data was analyzed using a t-test, ANOVA, and regression analyses. These analysis demonstrated the leadership style fostering an innovative organization.The studyemphasizes the organizational environment and corporate innovationstrongly influenced by leadership styles. Creating an atmosphere that encourages creative thinking and a collaborative culture through leadership styles. (shrink)