The issue of sex trafficking has become increasingly politicized in recent years due to the efforts of an influential moral crusade. This article examines the social construction of sex trafficking in the discourse of leading activists and organizations within the crusade, and concludes that the central claims are problematic, unsubstantiated, or demonstrably false. The analysis documents the increasing endorsement and institutionalization of crusade ideology in U.S. government policy and practice.

Apart from polarized feminist theorizing, which is abundant in the literature, much of the scholarship on sex work is atheoretical and based on single-case studies. This paper argues that theorization can be advanced by systematic comparison of multiple settings and types of prostitution at the structural, interactional, and experiential levels. I show that certain structural and interactional characteristics, specific to each sector, can be linked to corresponding patterns in participants’ routine or modal experiences and meanings. Drawing on the empirical literature, (...) I show that some of the most important meanings revolve around the degree to which a sector is conducive to rebranding and decommodification by participants, bordering on normalization. In the sociology of deviance, this is known as norm “neutralization” and “deviance disavowal.” It is argued that the social organization of one of the sectors is most favorable to destigmatization by the actors involved. (shrink)