Effective teachers use mnemonic tools or mnemonic triggers to improve the students’ retention of the study material. This article discusses mnemonic triggers from a theoretical viewpoint based on Jerome S. Bruner’s writings. Fifty small linguistic–cognitive, constructive-, rhetorical-, and phonological mnemonic triggers are detected. These triggers may be the elements our brain use when “constructing the realities” in a Brunerian sense when ordering, differentiating, comparing, and handling information, stories and experiences in our brain. Many of these are small, hidden linguistic elements (...) in speech. This article discusses their usage in the educational talk and textbooks. (shrink)

Citizen attitudes and opinions form an important driving force for improvements in the ethical status of farm animals in society. Hence, it is important to understand how attitudes to farm animals vary in society and what factors, mechanisms and social processes influence the development of these attitudes. In this study we examine the relative importance of socio-demographic background, animal related experiences and social-equality attitudes in the formation of attitudes to farm animals in Finland. The research is based on a nationwide (...) survey. Our research findings suggest that female gender, young age, urban residency, a non-farming background and social-equality attitudes are linked to greater concern for farm animals. A farming background, valuing social equality, and gender have the strongest connections to farm animal attitudes, followed by age and place of residence. Having a companion animal and education level have a relatively modest connection to attitudes to farm animals. In order to accumulate comparative evidence of social-group differences in attitudes to farm animals, further research should continue to develop improved indicators for attitudes to farm animal welfare and rights. Moreover, explanations for social-group differences in citizen attitudes to farm animals should be subjected to further empirical testing. (shrink)