Order:
Disambiguations
Michael Jay Polonsky [4]M. J. Polonsky [2]Marc Polonsky [1]M. Polonsky [1]
  1. Designing vignette studies in marketing.K. D. Wason, M. J. Polonsky & M. R. Hyman - 2002 - Australasian Marketing Journal 10 (3):41--58.
     
    Export citation  
     
    Bookmark   10 citations  
  2. A multiple stakeholder perspective on responsibility in advertising.M. J. Polonsky & M. R. Hyman - 2007 - Journal of Advertising 36 (2):5--13.
     
    Export citation  
     
    Bookmark   3 citations  
  3. Inactivity and the Dynamics of Relationship Development: A Proposed Model.M. Polonsky, S. Gupta, S. Beldona & M. R. Hyman - 2010 - Journal of Strategic Marketing 18 (3):257--273.
    No categories
     
    Export citation  
     
    Bookmark  
  4.  67
    Talk given at the annual dinner of the Johnson and Chesterton Club, June 19, 1995.Marc Polonsky - 1996 - The Chesterton Review 22 (3):383-385.
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark  
  5.  25
    The Implications of Stakeholder Statutes for Socially Responsible Managers.Michael Jay Polonsky & Patrick J. Ryan - 1996 - Business and Professional Ethics Journal 15 (3):3-36.
  6.  63
    Consumer ethics in the european union: A comparison of northern and southern views. [REVIEW]Michael Jay Polonsky, Pedro Quelhas Brito, Jorge Pinto & Nicola Higgs-Kleyn - 2001 - Journal of Business Ethics 31 (2):117 - 130.
    There is a growing interest in understanding consumer ethical actions in relation to their dealings with firms. This paper examines whether there are differences between Northern and Southern European Union (EU) consumers'' perceptions of ethical consumer behaviour using Muncy and Vitell''s (1992) Consumer Ethics Scale (CES). The study samples 962 university students across four Northern EU countries (Germany, Denmark, Scotland, The Netherlands) and four Southern EU countries (Portugal, Spain, Italy, Greece). Some differences are identified between the two samples, which might (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   40 citations  
  7.  43
    Communicating environmental information: Are marketing claims on packaging misleading? [REVIEW]Michael Jay Polonsky, Judith Bailey, Helen Baker, Christopher Basche, Carl Jepson & Lenore Neath - 1998 - Journal of Business Ethics 17 (3):281-294.
    The increased usage of questionable environmental marketing claims has become an issue of concern for academics, policy makers and consumers. Much of the research to date, has focused on the accuracy of environmental claims in advertisements, with the information on product packaging being largely ignored. This study uses a content analysis to examine the environmental information on packaging. More specifically it examines the packaging of the population of dishwashing liquid bottles available in grocery stores in a large city in Australia. (...)
    Direct download (5 more)  
     
    Export citation  
     
    Bookmark   7 citations  
  8. Incorporating ethics into business students' research projects: A process approach. [REVIEW]Michael Jay Polonsky - 1998 - Journal of Business Ethics 17 (11):1227-1241.
    Student research projects involving human intervention are being utilised in more and more business subjects. It therefore is essential that students understand the various ethical issues and implications related to undertaking such projects. As such academics need to integrate an ethical evaluation of student projects. While there are many attempts to "teach" ethics, the literature does not address the issue of including ethics in student research projects. A process by which this can be applied is suggested, which is based on (...)
    Direct download (5 more)  
     
    Export citation  
     
    Bookmark   4 citations