Since the beginning of the twenty-first century there has been an increasing awareness that software rep- resents a blind spot in new media theory. The growing interest in software also influences the argument in this paper, which sets out from the assumption that Alan M. Turing's concept of the universal machine, the first theoretical description of a computer program, is a kind of bachelor machine. Previous writings based on a similar hypothesis have focused either on a comparison of the universal (...) machine and the bachelor machine in terms of the similarities of their structural features, or they have taken the bachelor machine as a metaphor for a man or a computer. Unlike them, this paper stresses the importance of the con- text as a key to interpreting the universal Turing machine as a bachelor machine and, potentially, as a self-portrait. (shrink)