Multimodal Critical Discourse Analysis (MCDA) as a sub-discipline of Critical Discourse Analysis (CDA) emerged from the availability of social semiotic frameworks describing multimodal meaning making. However, weaknesses of these frameworks have raised concerns and prompted recent methodological reflections in MCDA. Inspired by these reflections, this paper critically assesses MCDA research on advertising persuasion and identifies a lack of attention in studies to account for the social and ideological impact of advertising. This shortcoming is argued to be attributable to the weak (...) empirical grounding of social semiotic frameworks which in turn is rooted in a ‘discursive gap’ (Bateman, Citation2019, p. 300) in multimodality as a discipline. The authors then propose methodological solutions involving eye tracking experiments and higher order data analytics which can strengthen the empirical basis of theoretical assumptions made in MCDA research on advertising. Drawing on methodological guidance for empirical multimodal research, the authors discuss specific issues in realizing this proposal, focusing on a strategy addressing operationalization challenges in experimental design and the affordance of a data cluster algorithm that calculates the common viewing path of a group of viewers. (shrink)

In secularized modern Western societies, moral opposition to the liberalization of abortion, gay adoption, euthanasia, and suicide often relies on justifications based on other-oriented motives. Moreover, some argue that the truly open-minded people may be those who, against the stream, oppose the established dominant liberal values in modern societies. We investigated whether moral and religious opposition to, vs. the acceptance of, the above four issues, as well as the endorsement of respective con vs. pro arguments reflect “compassionate openness”, “compassionate conservatism”, (...) or “self-centered moral rigorism”. The results, to some extent, confirmed the third pattern. Thus, compassionate openness does not seem to underline modern moral opposition, possibly in contrast to some rhetoric of the latter. (shrink)

This article examines European memory and memory politics. Taking as my starting point the deepening divisions between the “old” and “new” members of the European Union since the 2004 and 2007 enlargements, I investigate whether differences in official memory concerning World War II on the one hand and communism on the other should be regarded as permanent. Using examples from the development of West-European postwar memory-regimes and comparing them to the current state in postcommunist Europe I suggest that with respect (...) to historical memory the two parts of Europe underwent similar developments, crises and debates, thus making eventual convergence and consensus possible. However, there are various factors that complicate progress in this area: postcommunist countries have to contend not only with their wartime history but also with the experience of communism, which latter colours the assessment of the former. (shrink)

What my article attempts to articulate is the role of literature in constructing, ́inventinga national identities that are the base for the claims of a nationís existence. To achieve this, I first provide a short definition of the concepts of nation-building and na- tional identity. I argue that literature is an important tool in the process of building a nation and creating a national identity. I further focus on the writings of Chinua Achebe, a 20th Century Nigerian author, in an (...) attempt to exemplify the theory of literature as tool in nation building. I argue that, through the use of legends, mythic histories, and folklore, literature suc- ceeds in creating patterns of meaning and in contextualizing the issues of national identity. These patterns and contexts enable and undergird the cultural values that enable the reconstruction of national identity. Achebeís writings are part of a large sphere of practices meant to recover and reconstruct a Nigerian national identity and through this, build a nation. (shrink)

During the criminal procedure, the process of verification includes the reconstruction of past events for the sake of establishing the statement of facts. When it comes to exploring the events in the past, great significance can be attributed to personal evidence. In order to prevent the influencing of the interrogated person, many provisions of guarantee had been established in the criminal procedure. In such an interrogatory situation, the most difficult practical problem is how to word the question so that the (...) interrogation would aim at the exploration of the mind of the witness or accused, and at the helping of the recalling of the memories. During the criminal procedure however, interrogation with the assistance of an interpreter could also result in the communication of the statements of the accused or the witness about their perceptions and original knowledge with modified contents. Another significant factor at interpreter-assisted interrogations is to avoid the will of either the interrogator or the interpreter being projected on the interrogated person, as that would threaten with the witness, the accused, or the interrogated person giving a confession that is different form their original content of consciousness. (shrink)

Die Vita und die Sentenzen des Neopythagoreers Secundus wurden im Mittelalter in zahlreiche Sprachen ubersetzt und teilweise sehr frei bearbeitet. Eine kritische Edition der arabischen und der athiopischen Versionen blieb jedoch lange ein Desiderat der Forschung. Im Anschluss an die mehr als 120 Jahre alte Forschungsarbeit des Orientalisten Paulus Johannes Bachmann (1862-1894) schliesst Martin Heide nun diese Lucke unter Berucksichtigung samtlicher Handschriften. Die ausfuhrliche Einleitung widmet sich der Komposition des gesamten Buches in den verschiedenen Versionen, besonders aber der Frage nach (...) der Ubersetzungsvorlage der orientalischen Texte. Der kritischen Edition der arabischen, der athiopischen und der syrischen Versionen folgt eine deutsche Ubersetzung, die in zahlreichen Anmerkungen auf die jeweiligen Beziehungen zu ihren Vorlagen verweist. In dem erganzenden Beitrag von Stefan Weninger zur Ubersetzungssprache wird aufgezeigt, wie der athiopische Ubersetzer trotz enger Bindung an seine arabische Vorlage einen freien Ubersetzungsstil wahlte. Die besondere Sprache dieser Version liefert zudem neue Belege fur das athiopische Lexikon. Die hier vorgelegten Versionen des Secundus Taciturnus belegen einmal mehr die grosse Bedeutung und Langlebigkeit von popularphilosophischen Werken der Spatantike sowie die Flexibilitat der syrischen, der arabischen und der athiopischen Sprachen in der Wiedergabe ihrer Vorlagen. (shrink)

This article deals with the representation of identical twins in the films Zed and Two Noughts by Peter Greenaway and Dead Ringers by David Cronenberg. It situates the films in a cultural and political context of the 20th-century controversies surrounding the issues of evolution, reproduction and cloning. The article claims that twinship represents the corporeal economy of the Same, whose ideological meanings have been shaped by the history of eugenics and social Darwinism. Identical twinship inscribes a utopia of the perfect, (...) unchanging and self-identical body, opposed to the unpredictability, confusion and contingency of sexual reproduction and evolutionary history. The films under discussion critique the utopian ideology of twinship and its imaginary cancellation of difference as narcissistic and deadly. (shrink)

While the analytical philosophy of science regards inconsistent theories as disastrous, Chomsky allows for the temporary tolerance of inconsistency between the hypotheses and the data. However, in linguistics there seem to be several types of inconsistency. The present paper aims at the development of a novel metatheoretical framework which provides tools for the representation and evaluation of inconsistencies in linguistic theories. The metatheoretical model relies on a system of paraconsistent logic and distinguishes between strong and weak inconsistency. Strong inconsistency is (...) destructive in that it leads to logical chaos. In contrast, weak inconsistency may be constructive, because it is capable of accounting for the simultaneous presence of seemingly incompatible structures. However, paraconsistent logic cannot grasp the dynamism of the emergence and resolution of weak inconsistencies. Therefore, the metatheoretical approach is extended to plausible argumentation. The workability of this metatheoretical model is tested with the help of a detailed case study on an analysis of discontinuous constituents in Government-Binding Theory. (shrink)

The impact of incidental emotions on decision making is well established. Incidental emotions can be differentiated on several appraisal dimensions, including certainty–uncertainty. The present research investigates the effect of certainty–uncertainty of incidental emotions on hedonic forecasting. The results of four experimental studies indicate that uncertainty-associated incidental emotions, such as fear and hope, compared with certainty emotions, such as anger and happiness, amplify predicted utility. This amplification effect is confirmed for opposite utility types; uncertainty-associated emotions, when compared with their certainty counterparts, (...) lead to an overprediction of positive utilities and to an underprediction of negative utilities. This effect is mediated by the prediction task uncertainty, providing evidence for a carryover process of the incidental emotion. The effect of task uncertainty on predicted utility is, in turn, partly mediated by attention to the task, suggesting that an affective adaptation process lies behind the amplification of forecasts. Taken together, these findings extend the impact of certainty–uncertainty to the context of hedonic forecasting and further corroborate the impact of incidental emotions in judgment and decision making. (shrink)

It is widely believed that inconsistency is one of the greatest sins a scholar can commit. This issue is especially relevant in linguistics due to the rich diversity of data types, exceptions to the rules, counterexamples to the hypotheses, and background assumptions which constantly come into conflict with methodological principles. Bringing together ideas from linguistics and philosophy of science, this groundbreaking book seeks to answer the following questions: which kinds of inconsistency arise in linguistic theorising? Under which conditions can inconsistencies (...) be tolerated? And how can inconsistencies be resolved? It is the first study to develop a novel metatheoretical framework that accounts for the emergence and the resolution of inconsistency in linguistic theorising, and to reveal the strategies of inconsistency resolution in theoretical linguistics. Supported by detailed case studies, the findings of this metatheoretical analysis can be applied to improve the effectiveness of the working linguist's problem-solving activity. (shrink)

Filozófiai és művészeti gyűjtemények számára egyaránt érdekes lehet Széplaky Gerda filozófus, esztéta, kritikus legújabb kötete, melynek írásai izgalmasan társítják az esztétikát a fenomenológiával. A szerző esszéi a testiség, a nézőben végbemenő fiziológiai folyamatok felől értelmezik a befogadás aktusát. Az első írás általánosságban szól a radikális kritikáról, majd a figyelemfelkeltő kötetcímmel megegyező című esszé (Kant hátán a szőr) a megrázkódtatásról, mint esztétikai fenoménról szól. Olyan további általánosabb témákról ejt még szót a szerző, mint az esztétikai hatásban megnyilvánuló erőszak vagy az építészeti (...) reprezentáció problémái. A kötet második felében konkrét alkotók művészetével kapcsolatos írások kaptak helyet, olyan témákban, mint Bukta Imre művészetének változásai, Szirtes János videoperformanszai, a játék esztétikai szerepe Bondor Csilla műveiben, vagy az Élet menete című holokauszt-emlékmű és kontextusai. "www.kello.hu © minden jog fenntartva". (shrink)