This article deals with the relationship between argumentation and persuasion. It defends the idea that these two concepts are not as opposed as all too often said. If it is important to recognize their differences (there are argumentative discourses without persuasion and persuasive discourses without argumentation), there is nevertheless an overlap, in which characteristics are taken from both. We propose to call this overlap “persuasive argumentation”. In order to bridge argumentation and persuasion, we will first distinguish the latter from manipulation. (...) In the second part of this article, we will analyze four cases of persuasive argumentation: the enthymeme, a few rhetorical figures, narration and visual argumentation. (shrink)

Political persuasion can express moral respect. In this article, however, I rely on two psychological assumptions to argue that political persuasion is generally prima facie disrespectful: (1) that we maintain our political beliefs largely for non-epistemic, personal reasons and (2) that our political beliefs are connected to our epistemic esteem. Given those assumptions, a persuader can either ignore the relevant personal reasons, explicitly address them, or implicitly address them. Ignoring those reasons, I argue, constitutes prima facie insensitivity. Explicitly addressing them (...) constitutes a form of prima facie incivility. Finally, implicitly addressing them covertly treats those personal reasons as psychological puppet strings, constituting prima facie objectionable manipulation. This prima facie insensitivity, incivility, and manipulation are each prima facie failures of respect, either for the persuadee’s rationality or for their agency. Political persuasion can sometimes be all-things-considered justified, but these moral hazards can produce reasonable guilt, resentment, and blowback. (shrink)

Persuasive technologies are interactive systems designed to change and shape users’ behaviours towards specific goals. By discussing the case of screen-time management applications, this paper explores how persuasive systems transform self-awareness and the self’s cognitive architecture. Drawing on the notion of tectonoetic awareness, I will illustrate how artefacts enable the transition from the temporal bounded experience characterizing first-person perspective (noetic awareness) to the ability of reflecting on oneself from a third person and temporally extended perspective (autonoetic awareness). I will argue (...) that persuasive systems make possible new modalities of self-recognition and self-projection while they simultaneously affect the sense of agency by interfering with users’ actions and intentions. (shrink)

Persuasion is a fact of social life, one upon which positive and negative views can be taken. Argumentative rhetoric is often functionally defined as aiming to persuade. Different views on persuasion are taken in argumentative studies, and many other disciplines focus on persuasion. This article takes an “inter-discursive” view of argumentation, and, following the “Hamblin’s trend”, suggests a possible replacement for the concept of persuasion by the inter-discursive concept of alignment.

ABSTRACT This article examines the discursive practices of coercive persuasion deployed by Nigeria’s Minister of Information and Communications to justify the rebranding Nigeria campaign as a policy designed for value reorientation of the citizenry in the wake of the country’s image crisis both domestically and internationally. Sampling data from select addresses and interviews of the country’s chief image maker during the campaign, the study analyses some discourse structures and strategies in the public discourse, drawing theoretical insights from van Dijk’s Critical (...) Epistemic Discourse Analysis to re-examine and re-interpret meaning in relation to knowledge claims in the organised persuasive communication. The article demonstrates that there is artful management of information and construction of knowledge in the persuasive discourse largely to present an institutional version of reality in re/telling Nigeria’s national identity narratives. The study concludes that the rhetorical means of controlling the discourse and managing the minds of the audience typify leadership practices of knowledge construction to achieve policy dominance given certain norms and conventions of nation branding practices. (shrink)

Many of us hold false beliefs about matters that are relevant to public policy such as climate change and the safety of vaccines. What can be done to rectify this situation? This question can be read in two ways. According to the descriptive reading, it concerns which methods will be effective in persuading people that their beliefs are false. According to the normative reading, it concerns which methods we are permitted to use in the service of persuading people. Some effective (...) methods—a programme of brainwashing, say—would not be permissible. In this paper I compare “methods of rational persuasion” with what you might call “marketing methods” such as how one frames the problem of climate change. My aim is to show that “marketing methods” are preferable to “methods of rational persuasion”. My argument has two parts. First, I argue that the evidence suggests that “marketing methods” are more effective in persuading people to change their minds. Second, I argue that “marketing methods” are an acceptable response to the normative question. (shrink)

It is argued that persuasive advertising overrides the autonomy of consumers, in that it manipulates them without their knowledge and for no good reason. Such advertising causes desires in such a way that a necessary condition of autonomy — the possibility of decision — is removed. Four notions central to autonomous action are discussed — autonomous desire, rational desire and choice, free choice, and control or manipulation — following the strategy of Robert Arrington in a recent paper in this journal. (...) Replies are made to Arrington's arguments in favour of advertising. It is also claimed that the argument developed by Philip Nelson, which concludes that even if persuasive advertising does override autonomy, it is still in the interests of consumers to be subjected to it, is seriously mistaken. Finally, some caveats concerning informative advertising are presented. (shrink)

Persuasion (Aristotle) -- A truth resembling truth -- Probability or necessity -- Logos, topos, stoikheion -- Reflection (Heidegger) -- Breaking with the primacy of the theoretical -- The genesis of the theoretical -- Beyond theory: theoria, or watching over what is still to come -- Judgment (Arendt) -- The space of appearance -- The wind of thought -- A sense of the world.

Every day, millions of people use mobile phones, play video games and surf the Internet. It is thus important to determine how technologies like these change what people think and how they behave. This is a central issue in the study of persuasive technologies. ‘Persuasive technologies’—henceforth ‘PTs’—are digital technologies, such as mobile apps, video games and virtual reality systems, that are deployed for the explicit purpose of changing attitudes and/or behaviours, without using coercion, deception or extreme forms of psychological manipulation (...) (such as hypnosis or indoctrination), and without exerting a direct (not psychologically mediated) physical effect on the brain. Typically PTs employ strategies such as prompting, information provision and encouragement... (shrink)

Decades of research have investigated the complex role of source credibility in attitude persuasion. Current theories of persuasion predict that when messages are thoughtfully scrutinized, argument strength will tend to have a greater effect on attitudes than source credibility. Source credibility can affect highly elaborated attitudes, however, when individuals evaluate material that elicits low attitude extremity. A recently proposed model called the guru effect predicts that source credibility can also cause attitudinal change by biasing the interpretation of pragmatically ambiguous material. (...) The present studies integrate models of explanatory pragmatics and persuasion in order to empirically assess these hypotheses. Experiment 1 found that text difficulty and attitude neutrality reflect independent persuasion variables. Experiment 2 found that higher source credibility causes more favorable attitudes toward messages eliciting low attitude extremity. Text difficulty was not found to have a significant effect on attitudes. These results confirm the predictions of prior social cognition research but no do not support the guru effect model. The implications of these studies for pragmatics and persuasion research as well as the value of interdisciplinary research between these fields are discussed. (shrink)

In this paper we show how dialogue-based theories of argumentation can contribute to the construction of effective systems of dispute resolution. Specifically we consider the role of persuasion in online dispute resolution by showing how persuasion dialogues can be functionally embedded in negotiation dialogues, and how negotiation dialogues can shift to persuasion dialogues. We conclude with some remarks on how persuasion dialogues might be modelled is such a way as to allow them to be implemented in a mechanical or computerized (...) system of dialogue or dialogue management. (shrink)

From an ethical point of view, shared decision-making is preferable to either physician paternalism or patient sovereignty. The traditional model of doctor-patient communication is too directive and too unconcerned with the patient's values to support truly shared decision-making. The traditional distinction between rhetoric and sophistic can provide the basis for a new model of mutual persuasion that does not limit communication to information, and that avoids the spectre of manipulation.

In ‘Rational Persuasion as Paternalism', George Tsai argues that providing another person with reasons or evidence can be a morally objectionable form of paternalism. I believe Tsai’s thesis is importantly correct, denying the widely accepted identification of rational persuasion with respectful treatment. In this comment, I disagree about what is centrally wrong with objectionable rational persuasion. Contrary to Tsai, objectionable rational persuasion is not wrong because it undermines the value of an agent’s life. It is wrong because it is contrary (...) to an agent’s will. (shrink)

In this paper, I aim to explore what role persuasion plays in the early education of children. Advocating Wittgenstein, I claim that persuasion involves imparting to a pupil about a particular world-picture (Weltbild) by showing rather than explaining. This because we cannot introduce a child to the hinges of a world-picture through a discursive argument. I will employ the remarks of Wittgenstein in On Certainty (1969) (OC) to define what persuasion (Überredung) is. I will make use of the notes regarding (...) seeing-an-aspect from the Philosophical Investigations (2009) to clarify such a notion. Afterwards, I will contextualise this in early-childhood education and conclude providing some examples of how persuasion solidifies hinges. (shrink)

This essay offers a start on sorting out the relationships of argumentation and persuasion by identifying two systematic ways in which definitions of argumentation differ, namely, their descriptions of the ends and of the means involved in argumentative discourse. Against that backdrop, the traditional “conviction-persuasion” distinction is reassessed. The essay argues that the traditional distinction correctly recognizes the difference between the end of influencing attitudes and that of influencing behavior—but that it misanalyzes the means of achieving the latter (by focusing (...) on emotional arousal) and that it mistakenly contrasts “rational” and “emotional” means of influence. The larger conclusion is that understanding the relationships of the phenomena of argumentation and persuasion will require close attention to characterizations of communicative ends and means. (shrink)

The present paper has two, interrelated objectives. The first is to analyze the different senses in which arguments are characterized as persuasive in the extant writings of Sextus Empiricus. The second is to examine the Pyrrhonist’s therapeutic use of arguments in the discussion with his Dogmatic rivals – more precisely, to determine the sense and basis of Sextus’ distinction between therapeutic arguments that appear weighty and therapeutic arguments that appear weak in their persuasiveness.

My topic is the theme of the E-OSSA 12 conference, namely Evidence, Persuasion and Diversity. I will present relevant material from a selection of Canadian legal cases, along with background information as needed and commentary. My primary focus will be on two landmark Supreme Court of Canada cases—an Aboriginal law case and a case that was both a constitutional law case and a criminal law case.

The objective of this paper is to show how methods rooted in formal logic may be used to analyze socially important processes of persuasion. A formal approach to the theory of persuasion enables us to thoroughly research issues crucial in everyday life such as: how we argue, why we quarrel, where we are efficient in persuasion, when do we win a negotiation, how we influence others’ decisions, and the kinds of argumentative strategies that are apt to yield more accurate beliefs (...) for all parties involved.I concentrate on three aspects of persuasion practice: nature, success and cognitive value of argumentation process. From a logical perspective, I understand argumentation as reasoning which, after initiation through the opponent’s disagreement, is deployed by the proponent in order to persuade the audience to believe his thesis. Furthermore, I attempt to determine the ways in which we succeed in persuading others. Lastly, I try to specify when an argument is cognitively valuable and when it is reliable, in the sense that it helps us to track the truth. In order to analyze these matters, I investigate argumentation on two independent levels. The subjective level of people’s beliefs is the essential foundation of all persuasion -- every time we aim to make the audience believe our opinions and /or change their decisions. The second level is the objective field of truthfulness, where we consider whether a given argumentation will lead us to true or false conclusions. (shrink)

Political persuasion can express moral respect. In this article, however, I rely on two psychological assumptions to argue that political persuasion is prima facie disrespectful: (1) that we maintain our political beliefs largely for non-epistemic, personal reasons and (2) that our political beliefs are connected to our epistemic esteem. Given those assumptions, a persuader can either ignore the relevant personal reasons, explicitly address them, or implicitly address them. Ignoring those reasons, I argue, constitutes prima facie insensitivity. Explicitly addressing them constitutes (...) a form of prima facie incivility. Finally, implicitly addressing them covertly treats those personal reasons as psychological puppet strings, constituting prima facie objectionable manipulation. This prima facie insensitivity, incivility, and manipulation are each prima facie failures of respect, either for the persuadee’s rationality or for their agency. Political persuasion can sometimes be all-things-considered justified, but these moral hazards can produce reasonable guilt, resentment, and blowback. (shrink)

The present research was guided by the important need for a diversion from an economistic to a humanistic management perspective of sustainability. It concentrates on the current importance of digital strategic communication, particularly regarding the concept of corporate sustainability in the context of the conflict arena of the oil industry. The focus is on the comparison of the persuasive effectiveness of the framings of corporate versus activist NGO website communications and their impacts on the perception of the triple pillars of (...) sustainability and, corporate greenwashing with respect to a proposed bituminous oil pipeline in Canada. The results of these pro and con messages were analyzed within the Elaboration Likelihood Model demonstrating a “non expert” peripheral route to a positive persuasion from exposure to the corporate communication versus an “expert” central route to a negative persuasion from the activist NGO communication. Subsequent exposure to the opposite website communication further emphasized the predominance of a negative persuasion based on both groups now being motivated as “expert” viewers of these strategic communications, leading to an important perception of greenwashing by participants resulting from vague claims, visual and linguistic contents of the corporate communication versus the mainly verifiable factual ones in that of the activist NGO. (shrink)

In this paper, I argue against the institutional reading of the persuasion of the laws in Plato’s Crito. My interpretation focuses on how the clause “persuade or obey” may be read such as to allow citizens to disobey the law or its commands without such actions being unjust. I first summarize the authoritarian position of the laws and present the existing interpretations of the persuasion of the laws. I then show why I believe that none of the existing interpretations is (...) satisfactory. Finally, I present my own interpretation of the persuasion of the laws, which follows Socrates’ own rule of following reason and the strongest available argument. (shrink)

In this paper, we use a pseudo-algorithmic procedure for assessing an AI-generated text. We apply the Comprehensive Assessment Procedure for Natural Argumentation (CAPNA) in evaluating the arguments produced by an Artificial Intelligence text generator, GPT-3, in an opinion piece written for the Guardian newspaper. The CAPNA examines instances of argumentation in three aspects: their Process, Reasoning and Expression. Initial Analysis is conducted using the Argument Type Identification Procedure (ATIP) to establish, firstly, that an argument is present and, secondly, its specific (...) type in terms of the argument classification framework of the Periodic Table of Arguments (PTA). Procedural Questions are then used to test the acceptability of the argument in each of the three aspects. The analysis shows that while the arguments put forward by the AI text generator are varied in terms of their type and follow familiar patterns of human reasoning, they contain obvious weaknesses. From this we can conclude that the automated generation of persuasive, well-reasoned argumentation is a far more difficult task than the generation of meaningful language, and that if AI systems producing arguments are to be persuasive, they require a method of checking the plausibility of their own output. (shrink)

The core sense of pistis as understood in Posterior Analytics, De Anima, and the Rhetoric is not that of a logical relation in which cognitively grasped propositions stand in respect to one another, but the result of an act of socially embedded interpersonal communication, a willing acceptance of guidance offered in respect to action. Even when pistis seems to have an exclusively epistemological sense, this focal meaning of pistis is implicit; to have pistis in a proposition is to willingly accept (...) that proposition as a basis for some kind of activity (albeit possibly theoretical) as a result of some kind of communicative act. This is in accordance with Aristotle’s understanding of argumentation as a social practice, entered into in order lead others to certain actions, for certain ends. Understanding pistis in this way allows us to understand how it is that pistis admits of quantitative variation. (shrink)

Jeffrey J. Maciejewski’s Thomas Aquinas on Persuasion: Action, Ends, and Natural Rhetoric reveals why human nature is dependent on an internally constituted form of persuasive discourse to bring about human action. This book puts forth that use of rhetorical discourse is natural to the human person and makes possible the fullest apprehension of human goods.

This paper studies the relation between persuasive argumentation and the speaker’s epistemic attitude. Dung-style abstract argumentation and dynamic epistemic logic provide the necessary tools to characterize the notion of persuasion. Within abstract argumentation, persuasive argumentation has been previously studied from a game-theoretic perspective. These approaches are blind to the fact that, in real-life situations, the epistemic attitude of the speaker determines which set of arguments will be disclosed by her in the context of a persuasive dialogue. This work is a (...) first step to fill this gap. For this purpose we extend one of the logics of Schwarzentruber et al. with dynamic operators, designed to capture communicative phenomena. A complete axiomatization for the new logic via reduction axioms is provided. Within the new framework, a distinction between actual persuasion and persuasion from the speaker’s perspective is made. Finally, we explore the relationship between the two notions. (shrink)

The article analyses presuppositions in higher education policy documents of the OECD and the European Union from the point of view of their persuasiveness. Presuppositions set the assumed common ground, which in turn sets the frame of interpretation of texts. However, by presenting something as common ground, presuppositions also shape our views of the reality. Used in this way, presuppositions can be used to present contested views, which would be open to criticism if they were asserted explicitly. The analysis (...) does not evaluate the actual success of persuasion, but rather how policy documents are construed in a persuasive way. (shrink)

This paper identifies and critiques a tendency for public health risk communication to be ‘sneakily’ persuasive. First, I describe how trends in the social and health sciences have facilitated an approach to public health risk communication which focuses on achieving behaviour change directly, rather than informing people's decisions about their health behaviour. I then consider existing discussions of the merits of informing versus persuading in public health communication, which largely endorse persuasive approaches. I suggest such accounts are unsatisfying insofar as (...) their definitions of persuasion often fail to recognise its directional nature and the distorting effect this has on the total picture of the evidence. I re-characterise persuasion as directional influence aimed at achieving a particular outcome in the recipient and acknowledge that persuasive influence may also be manipulative. I then contrast this with (non-directional) information provision. I suggest that much persuasive public health risk communication is ‘sneaky’: it appears to be informative, but in fact presents a distorted picture of the evidence (in accordance with my characterisation of persuasion). I argue that such sneakily persuasive public health risk communication is unethical on the basis that it fails to adhere to the norms of cooperative communication. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:BOOK REVIEWS 353 proportionalism that Finnis's theological argument exploits. In this regard, there is no moral theory, good or bad, which overreaches so far as proportionalism does. Princeton University Princeton, New Jersey ROBERT P. GEORGE Faithful Persuasion: In Aid of a Rhetoric of Christian Theology. By DAVID S. CUNNINGHAM. Notre Dame: University of Notre Dame Press, 1991. Pp. xvii + 312. $29.95 (cloth) ; $16.95 (paper). The relation between (...) words and the Word has always been of in· terest in Christian theology. Earlier in this century a school of writers approached " the Bible as literature " with a view to bringing Scripture into a more persuasive relation with literature at large, but their insistence on the rigorous exclusion of dogmatic elements from literary scrutiny impoverished their work. A later set of procedures and perspectives on rhetoric and language in their relation to reality was bet· ter able to allow the utterances of a text's speakers their own integrity, whether sacred or secular. In any case, a thematic interpretation of the founding texts of Christianity, influenced by Aristotle's Rhetoricwhere form is a means for persuasively communicating an idea-content -had long predominated in ecclesial usage, germane as it was to the didactic concerns of the Church. An alternative tradition, more indebted to Aristotle's Poetics, where form, content, and functions are treated as factors making for the indissoluble whole which is the literary work, has been less conspicuous-though its offer of initiation into the " world " of the sacred writers gives it great exegetical potential. The text's "word " should be encountered at the level of its own patterned imagery and wrought design. In the appreciation of the Gospels this has become in recent decades a commonplace. However, as the T. S. Eliot scholar Helen Gardner warned, one should not so react against the older approach as to treat the biblical text as the product of a disembodied imagination, rather than a human being writing a work that might make his readers "wise unto salvation." David S. Cunningham's Faithful Persuasion extends this discussion of the propriety or impropriety of a rhetorical approach to Scripture to the discourse of Christian theology as a whole. The intent is a laudable one but its execution vitiated, to my mind, by the excessive concessions to scepticism from which the author sets out. Because his theological epistemology, aware of the limitations of the propositions in which we assert the truths of faith, will grant those assertions no more than a 354 BOOK REVIEWS (continuously) revisable character, he falls back on an account of theology as rhetoric so as to make the best of a bad job. For persuasion is what we use when we know demonstration is hopeless. As a result, Professor Cunningham's study, which could most usefully have "placed" a variety of theologies of past, present, and, prospectively, future on the spectrum of (onto-) logic, poetic, and rhetoric, concludes instead that theology must regard itself as rhetorical or perish! This inevitably narrows the several services theologies of different kinds can perform for the Church. Imagine how biblical studies would be reduced were the exegete only to treat his text as paraenesis, and never as history or as a symbolic world. Nonetheless, on the way from its (as I find) unsatisfactory startingpoint and to its depressing conclusion, Faithful Persuasion has worthwhile points to make about a number of authors (of various periods) and topics, though it might have made them more persuasively (its author's key term) had the intended audience (middle-brow or academic?) been more clearly viewed in advance. AIDAN NICHOLS, O.P. Blackfriars Cambridge, England Church and Culture: German Catholic Theology, 1860-1914. By THOMAS FRANKLIN O'MEARA, O.P. Notre Dame/London: University of Notre Dame Press, 1991. Pp. x + 260. $35.95 (cloth). " In 1925, Baden's Kultusminister, a Protestant, began an address to the Gorresgesellschaft in Heidelberg by describing this era: ' Brave men like Hertling, Schell, Julius Bachem, and Carl Muth, shook the German Catholic world in order to lead it out of its fortress, to lead it again into the midst of the life and activity of the entire people, even when this seemed at... (shrink)

A brief overview of Classical Athenian views of persuasion.

This text will focus on the transformations of the practices and ideas of communication in recent history and in the context of the globalization. The lecture will examine first persuasion and then manipulation and seduction. These second issues are explained through the fact that in the context of the rise of mass as historical subject, conscience, and thus persuasion become obsolete. The approach examines the theoretical model of communication in this two historical contexts and concludes that a partial sector of (...) communication, "therapeutic communication", tends to model nowadays the process of communication as such. Based on the new practices and theoretical models of communication a new type of ideology appears, an ostensive one. (shrink)

In Plato’s Laws, the Athenian Stranger maintains that law should consist of both persuasion (πειθώ) and compulsion (βία) (IV.711c, IV.718b-d, and IV.722b). Persuasion can be achieved by prefacing the laws with preludes (προοίμια), which make the citizens more eager to obey the laws. Although scholars disagree on how to interpret the preludes’ persuasion, they agree that the preludes instill true beliefs and give citizens good reasons for obeying the laws. In this paper I refine this account of the preludes by (...) arguing that the primary purpose of the preludes is to motivate correct action, and that for citizens who lack rational-governance this is achieved via useful false beliefs. That is to say, in many cases, the prelude functions as a “noble lie” (γενναῖον ψεῦδος). (shrink)

This article discusses the nature of persuasive authorities in the common law, and argues that many of them are best understood in terms of their (being regarded) as having theoretical rather than practical authorities for the courts that cite them. The contrast between theoretical and practical authority is examined at length in order to support the view that the treatment of many persuasive authorities by courts is more consistent with this view. Finally, it is argued that if persuasive authorities are (...) best understood as theoretical authorities, this raises difficulties for both positivistic and interpretivist theories of law. (shrink)

The article calls for a departure from the common concept of autonomy in two significant ways: it argues for the supremacy of semantic understanding over procedure, and claims that clinicians are morally obliged to make a strong effort to persuade patients to accept medical advice. We interpret the value of autonomy as derived from the right persons have to respect, as agents who can argue, persuade and be persuaded in matters of utmost personal significance such as decisions about medical care. (...) Hence, autonomy should and could be respected only after such an attempt has been made. Understanding suffering to a significant degree is a prerequisite to sincere efforts of persuasion. It is claimed that a modified and pragmatic form of discourse is the necessary framework for understanding suffering and for compassionately interacting with the frail. (shrink)

Persuasion is a special aspect of our social and linguistic practices – one where an interlocutor, or an audience, is induced, to perform a certain action or to endorse a certain belief, and these episodes are not due to the force of the better reason. When we come near persuasion, it seems that, in general, we are somehow giving up factual discourse and the principles of logic, since persuading must be understood as almost different from convincing rationally. Sometimes, for example, (...) we can find persuasion a political speech that relies on our feelings, emotions and values, but we can also find a persuasive person a dodger, busy in his own questionable activities that are intentionally performed in order to mislead and manipulate other people. However, I do not want to try to define a general notion of persuasion from the beginning. I would rather start with a conception that already has a place, even if controversial, in the philosophical debate. In particular, the version that I have always found particularly provocative is that provided by Wittgenstein’s On Certainty. This peculiar version of the idea of persuasion, which is often associated with the possibility of overcoming deep disagreements, is quite famous in the literature and often understood as indicating certain intrinsic limits of our reason-giving practices. The following are Wittgenstein’s famous remarks on persuasion: -/- 608. Is it wrong for me to be guided in my actions by the propositions of physics? Am I to say I have no good ground for doing so? Isn’t precisely this what we call a ‘good ground’? -/- 609. Suppose we met people who did not regard that as a telling reason. Now, how do we imagine this? Instead of the physicist, they consult an oracle. (And for that we consider them primitive.) Is it wrong for them to consult an oracle and be guided by it? If we call this “wrong” aren’t we using our language-game as a base from which to combat theirs? -/- 611. Where two principles really do meet which cannot be reconciled with one another, then each man declares the other a fool and heretic. -/- 612. I said I would ‘combat’ the other man, – but wouldn’t I give him reasons? Certainly; but how far do they go? At the end of reasons comes persuasion. (Think what happens when missionaries convert natives.) -/- This paper is not devoted, as far as possible, to focus on interpretative matters about Wittgenstein’s late philosophy. Rather, it aims to investigate whether there are problems and incompatibilities between this particular conception of persuasion and our contemporary understanding of our reason-giving practices and of our belief-revision procedures. The first part of this study will be concerned about assessing this conception of persuasion and trying to shed new light on it (and on its consequences); most of the work here is done by looking at some truisms and normative features of our practices regarding the rational updating of our beliefs. It also addresses the question: Is the resistance to reasons of Wittgenstein’s persuasion capable to avoid the strict dynamics of belief revision? The second section of this study concerns the possibility of limiting the scope of this conception of persuasion, thanks to some of our contemporary ways of understanding rational discursive practices (I will focus especially on Robert Brandom’s game of “giving and asking for reasons”). If our rational practices require at least a certain degree of epistemic responsibility, then how is it possible that one invokes the end of reasons (that would explicitly mean giving up this responsibility)? A third section is the attempt, on this basis, to try to revise our contrasting conception(s) of persuasion (with an eye open on the near doxastic territory). Are there other conceptions of persuasion which are more compatible with our rational practices and do not entail any version of the “end of reasons” that are so compatible with our individual and social epistemic responsibility? (shrink)

The aim is to describe which persuasive tool from the triad of Aristotle (Ethos, Pathos and Logos) is most commonly used in editorials to convey visions and ideas in the nursing journals of the last 5 years (2014–2019). A descriptive qualitative study, based on content analysis, was performed in 2020 and summarized according to the COnsolidated criteria for REporting Qualitative research principles. Two hundred and eighty‐five editorials were included in the study, all of which were published in the top‐five nursing (...) journals, specifically, the International Journal of Nursing Studies (5‐years Journal Impact Factor [5‐Y JIF] = 5.022), the Journal of Nursing Scholarship (=3.374), the Journal of Advanced Nursing (=3.010), the Worldviews on Evidence‐Based Nursing (2.990) and the Nursing Outlook (=2.867). Logos was the most widely used tool in 148 editorials (51.9%). Ethos was used in a quarter of them (n = 72, 25.3%) and the Pathos tool was used to a similar extent (n = 65, 22.8%). Logic is the most used tool for persuasion in nursing editorials; however, nurses who would capture the attention of the nursing community by writing an editorial should also consider the profiles of the potential readers, who might be attracted in different ways by logical‐objective, ethical–moral, or emotional discourses. (shrink)

In contemporary paternalism literature, persuasion is commonly not considered paternalistic. Moreover, paternalism is typically understood to be problematic either because it is seen as coercive, or because of the insult of the paternalist considering herself superior. In this paper, I argue that doctors who persuade patients act paternalistically. Specifically, I argue that trying to persuade a patient (here understood as aiming for the patient to consent to a certain treatment, although he prefers not to) should be differentiated from trying to (...) convince him (here understood as aiming for the patient to want the treatment) and recommending (the doctor merely providing her professional opinion). These three forms of influence are illustrated by summaries of video-recorded hospital encounters. While convincing and recommending are generally not paternalistic, I argue that persuasion is what I call communicative paternalism and that it is problematic for two reasons. First, the patient’s preferences are dismissed as unimportant. Second, the patient might wind up undergoing treatment against his preferences. This does not mean that persuasion always should be avoided, but it should not be undertaken lightly, and doctors should be aware of the fine line between non-paternalism and paternalism. The fact that my analysis of paternalism differs from traditional accounts does not imply that I deem these to be wrong, but rather that paternalism should be considered as a more multi-faceted concept than previous accounts allow for. (shrink)

The idea that the operations of the mind are carried out discursively, even linguistically, has won wide acceptance among contemporary Thomists. What has not been explored, however, is the role of persuasion in motivating the actions of the intellect and will. This paper explores the possibility that some form of persuasive discourse is employed by the mind to move the intellect and will to precipitate action. Drawing on essentialism as a foundational ontology, I offer a prefatory theory of persuasive reasoning (...) –‘natural rhetoric’– to explain how it is that we persuade ourselves (and others) to do things, including things that are defective. (shrink)

This paper aims at resolving a puzzle about the persuasiveness of bootstrapping. On the one hand, bootstrapping is not a persuasive method of settling questions about the reliability of a source. On the other hand, our beliefs that our sense apparatus is reliable is based on other empirically formed beliefs, that is, they are acquired via a presumably complex bootstrapping process. I will argue that when we doubt the reliability of a source, bootstrapping is not a persuasive method for (...) coming to believe that the source is reliable. However, when being initially unaware of a source and its reliability, as in the case of forming beliefs about our sense apparatus, bootstrapping can be eventually persuasive. (shrink)

Criticism in philosophy goes in accordance with general skeptical scientific attitude toward results of a research. The latter are to be achieved, presupposed, given as data and become to be verified or falsified, questioned by critique, analyzing etc. Criticism is improved mean to avoid persuasion and relativism, but (as selected sample versions of philosophical criticism will illustrate, in particular critical legacy of I. Kant, H. Putnam and L. Wittgenstein, especially via resolute interpretation of his views by J. Conant) all three (...) methodological attitudes are mutually correlated, sometimes even viciously. Relativism appears to be less vicious, because it could be treated as performative: relativism is relative. Attention to performativity of relativism can provide for its contextual validity and relativity. (shrink)

I argue that rationally persuading another to do something for their own good is sometimes (objectionably) paternalistic. Rational persuasion may express, and be guided by, the motive of distrust in the other’s capacity to gather or weigh evidence, and may intrude on the other’s deliberative activities in ways that conflict with respecting their agency and autonomy. I also examine factors that make a difference to whether (and when) the provision of reasons is respectful.

In the Laws, Plato argues that legislation must not only compel, but also persuade. This is accomplished by prefacing laws with preludes. While this procedure is central to the legislative project of the dialogue, there is little interpretative agreement about the strategy of the preludes. This paper defends an interpretation according to which the strategy is to engage with citizens in a way that anticipates their progress toward a more mature evaluative outlook, and helps them grow into it. This paper (...) shall refer to this strategy as proleptic engagement. While the virtuous ways of life required by law are intimately connected to happiness, the preludes do not persuade by spelling out this connection. Rather, they persuade by telling citizens what they need to hear so that they can come to appreciate this connection for themselves, in the context of their own lives. While the preludes are many and varied, this paper argues that all preambular material can be understood as proleptic engagement. (shrink)

Recent moral philosophy emphasizes both the particularity of ethical contexts and the complexity of human character, but the usual abstract examples make it difficult to communicate to students the importance of this particularity and complexity. Extended study of a literary text in ethics classes can help overcome this obstacle and enrich our students’ understanding and practice of mature ethical reflection. Jane Austen’s Persuasion is an ideal text for this kind of effort. Persuasion augments the resources for ethical reflection that students (...) bring to our courses, provides a multitude of fecund examples to inspire discussion, and introduces philosophical points of its own. I explain specific ways to integrate this novel into courses and why some approaches work better than others, and I highlight themes for three different levels of study: reflection on particular virtues and vices, illustration of broader ethical issues, and discussion of virtues that the philosophical literature neglects. In each case, I discuss a particular example in detail: the question of whether or not pride can be a virtue, the varieties of friendship and their relation to virtue, and the virtue of proper persuadability. These examples suggest ways in which ethics teachers might explore the resources of other literary works towards similar ends. (shrink)

The emphasis in most process-oriented models of argumentation is placed heavily upon analysis of dialogue. The current work puts forward an account which examines the argumentation involved in persuasive monologue, drawing upon commitment-based theories of dialogue. The various differences between monologue and dialogue are discussed, with particular reference to the possibility of designing a monologue game in which commitments are dynamically incurred and updated as the monologue is created. Finally, the computational advantages of adopting such an approach are explored in (...) the context of an existing architecture for the generation of natural language arguments. (shrink)

It is commonly said that ethical disputes either involve disagreements of fact or disagreements of principle and that while disagreements of fact can be overcome by rational means, disagreements of principle cannot. The difficulty is supposed to be this: for an argument to be rationally persuasive it must appeal to premises already accepted by the person to be persuaded, and if the premises include the principle in question then they will not be acceptable to that person; however, if the premises (...) do not include the principle in question the argument cannot succeed because the conclusion can only validly be inferred from premises which do include the principle in question. While this doctrine is appealing to philosophers who find the idea of ultimate disagreement in ethics comforting, it is a visciously skeptical view which can be generalized to cover all systematic areas of human knowledge. As ‘disagreements of principle’ can appear in almost any domain of human inquiry, the hidden cost of this doctrine is terribly high. (shrink)

Psychological studies on fictional persuasion demonstrate that being engaged with fiction systematically affects our beliefs about the real world, in ways that seem insensitive to the truth. This threatens to undermine the widely accepted view that beliefs are essentially regulated in ways that tend to ensure their truth, and may tempt various non-doxastic interpretations of the belief-seeming attitudes we form as a result of engaging with fiction. I evaluate this threat, and argue that it is benign. Even if the relevant (...) attitudes are best seen as genuine beliefs, as I think they often are, their lack of appropriate sensitivity to the truth does not undermine the essential tie between belief and truth. To this end, I shall consider what I take to be the three most plausible models of the cognitive mechanisms underlying fictional persuasion, and argue that on none of these models does fictional persuasion undermine the essential truth-tie. (shrink)

The book presents an integrated model of vagueness as an implicit and persuasive strategy, pervasive in everyday language use and public discourse. It considers three macro-dimensions of the phenomenon: linguistic-theoretical, psychological, and social-discursive. It shows how vagueness can be strategically employed to elude recipients' critical evaluation of intended contents, to deresponsibilize the source and make their arguments unchallengeable. It explores the semiotic, semantic, pragmatic and psycholinguistic nature of vagueness, and looks at its use in contemporary public (with a focus on (...) Italian) discourse. It also delves into under-explored aspects of the phenomenon such as: the continuum of intentionality in the use of vague expressions; the evolutionary significance of vagueness; its implicitating and persuasive functions; the phenomenon of vagueness by implicature; the interaction between vague expressions and context precisation; the cognitive functioning of vague expressions; the use of vagueness in contemporary persuasive vs. non-persuasive texts types; gender-based differences in the use of vagueness in public discourse. (shrink)

The paper explores the role of the media in influencing public opinion from an inferential-pragmatic perspective. It presents preliminary results of the study focused on representation of Russia in Western newspapers. Drawing on Critical Discourse Analysis (Fairclough 1995,2001; van Dijk 2009) and media linguistics (Fowler 1991, Richardson 2007, among others) the study centres around the linguistic means of construing ambiguity/uncertainty, viewed as a strategy of persuasion. We mostly focus on the semantics of certain groups of words and other textual features (...) such as indefinite pronouns, epistemic modality, passive voice, present perfect tense, interrogative headlines and some other tools used in media texts to construe ambiguity which, in its turn, arguably aims at influencing public opinion. We also look at presupposition, information structure, evaluation and transitivity. Though we have limited our study to the English language sources (The Guardian, The Telegraph, The Independent, The Washington Post, The Wall Street Journal, the Chicago Tribune, news websites of the BBC, Reuters, Express, Politico and Fox News, among others), we are not suggesting that linguistic ambiguity is a feature of Western, rather than Russian, or other languages' media. (shrink)