TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory

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Frontiers in Psychology 10 (2019)
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10.3389/fpsyg.2019.00626

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References found in this work

Emotion elicitation using films.James J. Gross & Robert W. Levenson - 1995 - Cognition and Emotion 9 (1):87-108.
The serial position effect of free recall.Bennet B. Murdock - 1962 - Journal of Experimental Psychology 64 (5):482.
World Medical Association Declaration of Helsinki.[author unknown] - 1991 - Journal of Law, Medicine and Ethics 19 (3-4):264-265.

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