Abstract
Generative Artificial Intelligence (AI) is at the forefront of a new era in creativity, transforming the way
content is generated across industries. From text and images to music and video, generative AI models have proven to
be versatile tools that empower creators to push the boundaries of artistic expression. This paper explores the
fundamental technologies behind generative AI, its applications in creative fields, and the implications for human-AI
collaboration. By examining the synergy between algorithms and creativity, this paper highlights how generative AI
serves as both a tool and a collaborator, enhancing the creative process. We will also discuss the ethical considerations,
challenges, and the future potential of generative AI in reshaping creative industries