Abstract
Generative Artificial Intelligence (AI) is increasingly reshaping the creative landscape, pushing the
boundaries of traditional artistic practices and creative industries. Moving beyond the notion of automation, generative
AI is now recognized as a collaborator in the creative process. Models such as Generative Adversarial Networks
(GANs), Variational Autoencoders (VAEs), and Transformer-based systems have unlocked new possibilities for art,
music, design, literature, and other forms of creative expression. This paper explores how generative AI is transforming
the creative process, from enhancing human creativity to producing original content. We examine the implications of AI
on industries such as visual arts, music, literature, and design, discussing both the opportunities and challenges it
presents. Additionally, ethical considerations surrounding authorship, ownership, and the potential for AI to disrupt
traditional creative industries are explored. The paper concludes with a discussion of the future trajectory of AI in
creative fields and its potential for collaboration between human creators and machines.