FOCUS: Corporate dialogue - a new perspective for public relations

Business Ethics, the Environment and Responsibility 2 (2):58–63 (1993)
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Abstract

Recent initiatives in Germany illustrate how major companies have changed their attitudes towards a critical public ‐ and thereby have improved their economic and ethical performance. Prof. Dr. Horst Steinmann and Dipl.‐Kfm. Ansgar Zerfaß belong to the University of Erlangen‐Nürnberg, Germany.

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reprint Steinmann, Horst; Zerfaß, Ansgar (1993) "FOCUS: Corporate Dialogue - a new perspective for Public Relations". Business Ethics: A European Review 2(2):58-63

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