Abstract

The article is devoted to the social media analysis, as an important tool of the mass media in the youth non-governmental organizations activity. The article is about special popularity of social media among youth because of the rapid information technologies development. The author emphasizes that social media is a main online channel of communication among young generation, that should be taken into the consideration during the external communication creation. Youth organizations often use social media for target audience involvement, information dissimilation and exchange, service promotion and online dialogue. The author analyses different social media tools, such as: blogs, microblogs (Twitter), social networking sites (Facebook, VKontakte), video-sharing websites (YouTube) and others. All these tools are easy in use, do not need any special skills and resources, they are low-cost as well. The author considers that it would be useful to include the organization’s Internet addresses on all social media websites and in traditional media publications, to make it as easy as possible for customers to find the youth non-governmental organizations they are looking for among the broad range of social media communities and services.