Abstract

In this paper, I offer a model of ethical choice based on the theory of planned behavior (Ajzen, 1991), multiattribute utility theory (Baron, 2000), and moral emotions (Haidt, 2003) that is an alternative to and provides more detail than the moral judgment process that is within Rest’s model. I suggest this ethical choice model better describes the ethical judgment process by incorporating compensatory judgment, specifying the use of deontological and teleological reasoning, and accounting for the influence of moral emotions. In doing so it represents an improved understanding of ethical choice in business.