Abstract

Although the cognitive neurosciences are currently conducting research to determine the brain networks that are implicated in the production of ‘earworms’, my project seeks to address the technical nature of these abstract parasites that hears their spontaneous irruption in thought as both a product and source of contemporary capitalism’s aim to draw value from involuntary nervous activities. In this respect, I approach the earworm from a deliberately speculative perspective in order to conceptualize its appearance as a technical matter expressive of the way historically ‘useless thinking’ (daydreaming, mind-wandering) is being imaginatively recuperated as a passive technology of the self. However, the earworm is a peculiar case of useless thinking, for its redundancy not only implicates it in the broader process of recuperation, but seems to realize a fatal tendency in sonic technics in ways that at once rely on, advance and disturb contemporary capitalism’s encroachment on human cognitive capacities.