Abstract
In this article, apart from a brief review of the relationship between mythos and logos, the author, who has based his study on the Freudian category of the social unconscious and Durkheim’s category of social consciousness, presents the characteristics of three modes of social memory: unconscious memory, interconscious memory and conscious memory. Based on Gilbert Durand’s mytho-analytical tool, the structure of the triad of memory: THE UNCONCIOUS – AWAITING – THE CONSCIOUS is shown as the memory of the Father, Son and Mother. The mythological aspect of elapsing, past, reminiscence, living memory and anticipation is captured on the examples taken from Postmodern (the global society), Modern and even Pre-Modern). In this way, the author concludes that the contemporary transformation of memory into hallucinations means the beginning of anticipation for the End of History.