Content or Design? Factors Influencing the Circulation of American and German Newspapers

Communications 27 (1):1-14 (2002)
  Copy   BIBTEX

Abstract

What is it that helps newspapers gain or at least keep readers; is it the specific content they offer or measures of design? In an explorative secondary analysis, local daily newspapers in Germany are compared to daily newspapers in the US. The newspapers used in this study were analyzed twice, both in the 1980s and the mid-1990s. In the US, visualizing information and displaying it more generously were more important for positive developments in circulation than in Germany. In Germany, community orientation and an increased retrievability of content helped newspapers secure their sales figures. These different recipes for newspaper success point to cultural differences in what reading a newspaper means.

Other Versions

No versions found

Links

PhilArchive

    This entry is not archived by us. If you are the author and have permission from the publisher, we recommend that you archive it. Many publishers automatically grant permission to authors to archive pre-prints. By uploading a copy of your work, you will enable us to better index it, making it easier to find.

    Upload a copy of this work     Papers currently archived: 102,394

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Assessing Role Of Newspapers In Creating Awareness Of Hiv/Aids In Pakistan.Fatima Kiran & Sadia Mahmood - 2019 - Journal of Social Sciences and Humanities 58 (1):215-226.

Analytics

Added to PP
2017-01-12

Downloads
20 (#1,064,139)

6 months
3 (#1,391,129)

Historical graph of downloads
How can I increase my downloads?

Citations of this work

No citations found.

Add more citations

References found in this work

No references found.

Add more references