Abstract
Using the later works of Wittgenstein, this paper investigates the intricate ways in which the will is related to mental imagery. It examines how "seeing" is subject to the will in a different way from "forming an image". Although it is unwise to posit a model of images which maintains that images are directly willed inner objects - just like outer objects, only located in our heads - this model is often incorrectly embraced by philosophers and psychologists. A proper understanding of the relationship between seeing and imaging will also help solve the dilemma posed by a visual mental image that can be both intentional (i.e., subject to the will) and yet unintentional (i.e., forced upon one).