Abstract

This paper deals with "Road to Victory", a wartime propaganda exhibition held at the Museum of Modern Art, New York in 1942. This exhibition was a collaborative achievement of three men; a photographer Edward Steichen composed a sequence of 150 photographs, a poet Carl Sandberg made the captions that accompanied with the photographs, and a graphic designer Herbert Bayer designed the exhibition with the photographs and captions. This paper focuses on the role of herbert Bayer who established the theory of exhibition design and illustrated it by the diagrams of "the Field of Vision". In " Road to Victory", he used the methods of photo-story and advertising photography to convey the message effectively and controlled the relationship and the position of the photographs and captions in order to persuade the audience to join the war effort. The mural sized photographs or "photo-murals" were especially effective means to overwhelm the audience