Abstract

Problems cultural consumption, the characteristics of philosophical knowledge of consumer values in the context of educational objectives are still insufficiently developed. Updating cultural approach in the study of culture consumption due to the return of education in the context of culture. Cult urological approach involves consideration of the phenomenon of consumer culture as pivotal in the understanding and explanation of human mind and its functioning. The concept of «culture of consumption» can be regarded as one of the key regulators of human life that actively studied, occupying a central place in modern social and cultural anthropology In this article the author analyzes the cultural approach to consumer culture through three interrelated aspects of the operation (axiological, technological and personal-creative). The cultural value of consumer goods has deep roots in the mass consciousness of mental structures and serves as the structuring of consumer and social world. Based on the analysis of anthropological data articulated model of cultural things, which includes two main types: things you can give and exchange, and things that you can not give or exchange. Thus, the development of consumer culture affect economic and political situation of a country and culture.