Mapping Success: SWOT Analysis of Roots Millennium University Libraries in Pakistan

Abstract

Purpose - The primary goal of this research is to measure the present status of Roots Millennium University Libraries in view of its user’s points of view about the utilization of libraries and their services. Research Design – Quantitative research was used in this study and data was collected from students through a survey using a structured questionnaire. Findings - This study evaluates the internal and external conditions of Roots Millennium libraries through SWOT analysis. The undergraduate student’s opinions were taken into consideration to know the strengths, weaknesses, opportunities, and threats of Roots Millennium University libraries. The investigators evaluated the library's strengths regarding library physical condition, library services, library collections, library staff behavior, and library rules on the basis of gender. Findings disclose that Roots libraries have a majority of the strengths. However, some weaknesses also exist in the libraries which need to be overcome by the administration. The weaknesses include unavailability of the plagiarism detection service, inadequate citation, and reference management services, and a lack of access to electronic databases. The opportunities for the libraries which were identified by the users include the use of technology in library operations, the use of open-source systems, digitization of the materials, and the use of social media. The users identified the Internet and technology as a real threat to libraries. Research Implications – This study will help LIS Professionals to understand the strengths, weaknesses, opportunities, and threats of the libraries and how to resolve the issues with the help of available resources.

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2025-03-13

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Muhammad Khan
University of Leicester

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